AMA Alliance

What AMA Alliance does

AMA Alliance is a 501(c)(6) nonprofit membership organization, founded in 1922 as the Woman's Auxiliary to the American Medical Association and now operating as an affiliated auxiliary of the AMA, headquartered at 2455 E Sunrise Blvd., Fort Lauderdale, FL. It serves physician spouses, partners, widows/widowers, and family members across the United States through a federated network of state and county medical society alliances, providing community peer-support, education, advocacy, and personal development programming. Its core 'products' are programs rather than software: the Physician Family Experience Survey research initiative, the S.A.V.E. (Stop America's Violence Everywhere) anti-violence initiative launched in 1995, the Leadership Academy certificate program, the triannual Physician Family Alliance in Motion magazine, recurring educational webinars, and the Fix Medicare Now advocacy campaign, plus the Alliance Health Education Initiative (AHEI) charitable sub-entity.

The organization's business model is membership-dues-driven with diversified event and sponsorship revenue. Membership tiers are priced at $15 (Medical Student), $35 (Early-Career), $65 (Regular Individual), with couple tiers at $20, $45, and $100, and a complimentary 3-year membership for Physicians in Training. Annual meeting registration is tiered from $150 (One Day Pass) through $225 (Physician-in-training), $375–$475 (Early Bird / Regular / Late), and $490 (Non-member, which bundles a 1-year membership). Additional revenue comes from advertising and sponsorship placements in the Annual Meeting Book and event materials. The technology stack is non-proprietary: a Webflow-hosted website (amaalliance.org) and a third-party member portal (amaa.memberclicks.net) handle membership, event registration, and merchandise ordering, with no in-house platform, app, or AI/ML capabilities disclosed.

AMA Alliance is governed by a rotating volunteer board (President, Past President, Secretary, Treasurer, and functional Directors covering Events, Programs, Membership/Marketing, Communications, and Advocacy & Legislation) and works in coordination with the AMA, the AMA Foundation, and state/county alliance chapters. It is not a venture-backed or publicly traded entity, has no funding rounds, and reports revenue figures are not publicly disclosed. The organization's strategic focus is on physician family wellness, burnout mitigation, leadership development for medical families, and grassroots advocacy including Medicare payment reform and violence prevention.

Name

AMA Alliance

Legal name

American Medical Association Alliance

Website

https://amaalliance.org

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

AMA Alliance is a 100+ year-old nonprofit membership organization affiliated with the American Medical Association that provides community, education, advocacy, and personal development programs for physician spouses, partners, and families across the United States through a federated state and county alliance network.

Ownership category

akta.pro rank

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees from individual and couple memberships across Regular, Early-Career, and Medical Student tiers. Physicians in Training receive complimentary 3-year membership.
2. Annual Meeting Revenue: Registration fees for annual in-person and virtual meetings including Early Bird ($375), Regular ($425), Late ($475), Non-member ($490), Physician-in-training ($225), and One Day Pass ($150) pricing tiers.
3. Advertising & Sponsorship: Advertising and sponsorship opportunities within the Annual Meeting Book and event materials, allowing members and organizations to recognize leaders and support organizational initiatives.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

AMA Alliance is a nationwide nonprofit membership organization (501(c)(6) auxiliary) that provides community connection, education, and advocacy services for physician spouses, partners, and families. It sells annual memberships across individual and couple tiers, hosts an annual meeting, publishes a member magazine, runs educational webinars, and operates programs such as the S.A.V.E. anti-violence initiative, Leadership Academy, and Fix Medicare Now advocacy campaign.

Product overview

AMA Alliance is a nationwide non-profit membership organization that supports physician families through community, resources, and advocacy. Rather than a unified software product, it offers a portfolio of programs and services including: the Physician Family Experience Survey (research initiative on physician family well-being), SAVE Initiative (anti-violence programs since 1995), Fix Medicare Now (advocacy campaign), Leadership Academy (leadership certificate program), Physician Family Alliance in Motion Magazine (triannual publication), and Educational Webinars. The organization also facilitates annual meetings, publishes blog content, and connects members with external resources including financial planning tools, counseling services, and wellness support programs.

Differentiator

Problem solved

Functional benefit

Products and services

• AMA Alliance Membership
• SAVE Initiative (Stop America's Violence Everywhere)

Quantifiable outcome

• 1,756 participants representing every stage of medical journey completed the 2023 Physician Family Experience Survey
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• American Medical Association (AMA)flagshipStrategic or Co-development PartnerAMA Alliance operates as an affiliated organization of the American Medical Association. The AMA Alliance represents the family of medicine nationally and coordinates closely with AMA on physician wellness, burnout prevention, and advocacy initiatives. AMA Alliance representatives serve on AMA Foundation boards and committees.
• AMA FoundationcoreStrategic or Co-development PartnerThe AMA Foundation receives fundraising support from AMA Alliance, including a historic contribution of $1,742,931.68 in the 1980s. The AMA Alliance Grassroots Honor Fund was established in conjunction with the AMA Physicians of Tomorrow Endowment, with initial $10,000 grants awarded in 2015. Alliance representatives serve on AMA Foundation boards.
• Alliance Health Education Initiative (AHEI)coreStrategic or Co-development PartnerAHEI was established in the 2010s to promote community health education and charitable endeavors. AMA Alliance members serve on AHEI's board, including roles as Treasurer and Board Chair. AHEI hosts fundraising events like the 'Aloha with a Purpose' fundraiser featuring the South Sea Dancers.
• American Legacy FoundationminorStrategic or Co-development PartnerPartnership in the 2000s for the 'Screen Out' advocacy campaign advocating for movies with smoking actors to receive R ratings. Grant funding received to support this tobacco prevention initiative.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• PFLAG: National family-focused advocacy and support organization with chapter-based membership model. Shares the family-support, advocacy-driven value proposition although serving a different community.

Broad incumbents

• American Medical Association: Parent affiliate of AMA Alliance and the nation's largest physician membership organization. Comparable as a national professional membership body serving physicians, with which the Alliance shares member base, advocacy platforms, and brand equity.
• American Bar Association: National professional membership association serving lawyers and the legal profession. Analogous professional-family membership model with parallel opportunity for state-level family/alliance auxiliaries.
• American Nurses Association: National professional membership organization for nurses offering advocacy, education, and community. Comparable healthcare-professional membership structure; also represents an adjacent expansion opportunity for AMA Alliance.
• American College of Physicians: Large national physician membership organization offering CME, advocacy, and member benefits. Comparable as a physician-facing professional association sharing overlapping member base with AMA Alliance.

Direct peers

• American Association of University Women (AAUW): National membership organization advancing equity for women through advocacy, research, and community programming. Operates a similar dues-funded, chapter-based model with advocacy and educational programming.
• Blue Star Families: Nonprofit supporting military spouse and family well-being through community programming, research, and advocacy. Mirrors AMA Alliance's family-support value proposition applied to a different professional community.
• Texas Medical Association Alliance: State-level chapter of AMA Alliance serving physician families in Texas. Operates the same membership, advocacy, and community-support model at state scale, making it the closest structural and operational peer.
• National Military Family Association: National nonprofit membership organization supporting military spouses and families with community, resources, and advocacy. Highly comparable in mission, audience (professional spouses), and operating model.
• Military Officers Association of America (MOAA): Member-based association for military officers and their families offering advocacy, benefits, and community. Comparable membership-fee model serving professional families with similar pain points (relocations, isolation, demanding careers).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/amaalliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMA Alliance