Trade Secret
Trade Secret is an Australian off-price retailer, founded in 1992 and based in Botany, NSW, that resells designer fashion and homewares to consumers at discounted prices via stores and tradesecret.com.au.
- Company typePrivate
- Founded1992
- HeadquartersBotany, Australia
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
Trade Secret firmographics
Firmographics- Name
- Trade Secret
- Website
- https://tradesecret.com.au
- Company type
- Private
- Founded year
- 1992
- Headcount range
- 5,001–10,000 employees
- Short description
- Trade Secret is an Australian off-price retailer, founded in 1992 and based in Botany, NSW, that resells designer fashion and homewares to consumers at discounted prices via stores and tradesecret.com.au.
- Ownership category
- akta.pro rank
Where Trade Secret is headquartered
LocationHeadquarters
- HQ city
- Botany
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Trade Secret business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Trade Secret product offering
Product offeringCore offering
Trade Secret operates an off-price retail business that procures fashion apparel and homewares from designer brands and resells them at discounted prices to consumers. The company offers a rotating assortment of branded fashion and homeware merchandise through its Australian store network, targeting value-seeking shoppers who want designer labels for less.
Differentiator
Problem solved
Functional benefit
Products and services
- Trade Secret Discount Designer Fashion & Homewares Retail Off-price retail offering of discounted fashion apparel and homeware merchandise sourced from designer brands, sold to Australian consumers at lower price points than full-price designer retail channels.
Companies that use Trade Secret
Customer profileIdeal customer profiles1 record
Trade Secret technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Trade Secret competitors and assessment
Company assessmentDirect peers
- Marshalls: TJX's US off-price chain carrying apparel and homewares at discount prices. Same parent and assortment model as Trade Secret, serving as a direct cross-market comparable.
- TK Maxx Australia: Operates the same off-price designer-brand concept in Australia under the global TJX banner; effectively a sister brand to Trade Secret sharing the same parent, assortment philosophy, and store-format economics.
- Burlington Stores: US off-price apparel and home retailer competing head-to-head with TJX and Ross. Same treasure-hunt discount model, similar breadth of branded apparel and homewares assortment.
- Ross Stores: Largest US off-price competitor to TJX, operating Ross Dress for Less and dd's DISCOUNTS. Directly comparable off-price apparel and home assortment, value-seeking customer, and treasure-hunt merchandising.
- TJ Maxx: US off-price apparel and home retailer operated by TJX Companies, the same global parent as Trade Secret/TK Maxx Australia. Directly comparable in assortment strategy, vendor model, and target customer.
- The Reject Shop: ASX-listed Australian discount variety retailer selling closeout and value general merchandise including household and lifestyle goods. Comparable value proposition to Trade Secret's homewares and lifestyle assortment.
Broad incumbents
- Big W: Woolworths-owned Australian discount variety store selling apparel, homewares, and general merchandise. Direct competitor on price-led family apparel and basic homewares.
- Kmart Australia: Major Australian discount general-merchandise retailer offering apparel and homewares at low prices. Competes with Trade Secret for the same value-driven Australian shopper across overlapping categories.
- Target Australia: Wesfarmers-owned Australian general merchandise and apparel discounter. Overlaps with Trade Secret on mid-market apparel and homewares at value price points.
Emerging players
- Cotton On: Large Australian-headquartered value fashion and lifestyle retailer with broad apparel and homewares offering. Competes with Trade Secret on accessible price points and trend-driven fashion for value-conscious consumers.
Market position
Customer concentration
Trade Secret social profiles
Digital presenceTrade Secret financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trade Secret leadership team
Management profileNumber of profiles
Trade Secret funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trade Secret M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trade Secret
What does Trade Secret do?
Trade Secret operates an off-price retail business that procures fashion apparel and homewares from designer brands and resells them at discounted prices to consumers. The company offers a rotating assortment of branded fashion and homeware merchandise through its Australian store network, targeting value-seeking shoppers who want designer labels for less.
Is Trade Secret a public or private company?
Trade Secret is a private company. It is classified as unknown.
When was Trade Secret founded?
Trade Secret was founded in 1992. It employs 5,001 to 10,000 people.
Where is Trade Secret based?
Trade Secret is headquartered in Botany, Australia, in the Oceania region.
Who are Trade Secret's main competitors?
Direct peers on record are Marshalls, TK Maxx Australia, Burlington Stores, Ross Stores, TJ Maxx and The Reject Shop. Broad incumbents are Big W, Kmart Australia and Target Australia. Cotton On is listed as an emerging player.
Does Trade Secret have an API?
No public API is recorded for Trade Secret.