What Pye Tait Consulting does

Pye Tait Consulting is a UK-based social and market research consultancy established in 1991 and headquartered in Harrogate. The firm operates as one of three agencies — alongside Blue Marble Research and Qa Research — unified under the Navigator brand, drawing on a combined pool of 40+ research experts and 75+ years of heritage to serve insights leads in government departments, policy teams in regulatory bodies, marketing teams in commercial organisations, and strategy leads in purpose-driven organisations across 12 core sectors (utilities, housing and built environment, business/trade/skills, charities and third sector, transport and infrastructure, tourism and leisure, innovation and R&D, education, science/tech/net zero, agriculture and rural affairs, central and local government, and health and social care).

The firm's core service is commissioned research, evaluation, and stakeholder engagement work, executed via a methodology-agnostic approach that selects appropriate qualitative and quantitative tools for each challenge rather than relying on a fixed toolkit. Services span monitoring and evaluation, impact assessments, surveys, and policy studies, with named engagements including incident research for Ofwat and CCW, a Reciprocal Reading project for the Behavioural Insights Team, and process and impact evaluations of the Cyber Essentials Scheme for DSIT. Credibility is supported by ISO 20252 and Cyber Essentials certifications plus MRS membership.

Pye Tait generates revenue through professional-services engagements sold via direct relationships with insights, policy, and strategy buyers. Pricing is project-based and not publicly disclosed. The firm is privately held with no disclosed institutional investors, and is led under the Navigator umbrella (Navigator Insight Ltd). Geographic scope is the United Kingdom, with a distributed presence used to capture regional nuance in how national policy operates in practice.

Name

Pye Tait Consulting

Legal name

Pye Tait Consulting

Website

https://pyetait.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Pye Tait Consulting is a UK-based social and market research consultancy (founded 1991, Harrogate) operating under the Navigator alliance alongside Blue Marble Research and Qa Research. It delivers commissioned research, evaluation, and stakeholder engagement for government, regulatory, commercial, and third-sector clients across 12 sectors.

Ownership category

akta.pro rank

Product category

Social and Market Research Consulting

NAICS

Marketing Research and Public Opinion Polling (54191), Research and Development in the Social Sciences and Humanities (54172), Other Scientific and Technical Consulting Services (541690), Management Consulting Services (54161)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)

akta.pro primary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

Keywords

• Social market research
• Policy evaluation services
• Stakeholder research
• Sector research consulting
• Monitoring and evaluation

Headquarters

HQ city

Harrogate

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Research Consulting Services: Pye Tait Consulting provides social and market research services to government departments, regulatory bodies, and commercial organisations. Revenue is generated through commissioned research projects, evaluations, surveys, and studies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Pye Tait Consulting is a full-service social and market research consultancy that designs and delivers methodologically agnostic research — qualitative, quantitative, and mixed-method — across twelve core sectors for central and local government, regulators, commercial organisations, and purpose-driven (charity and third-sector) clients. The firm's outputs are evidence bases built to withstand parliamentary questions, judicial review, and public consultation, supported by ISO 20252 (research quality) and Cyber Essentials (data security) certifications. As a partner in the Navigator consortium with Blue Marble Research and Qa Research, Pye Tait offers a UK-wide distributed field-research capability backed by 40+ research specialists.

Product overview

Pye Tait Consulting operates as a research consultancy within the Navigator alliance, which unites Blue Marble Research, Pye Tait Consulting, and Qa Research. The firm provides social and market research services across 12 core sectors including Utilities, Housing & Built Environment, Business Trade & Skills, Charities & Third Sector, Transport & Infrastructure, Tourism & Leisure, Innovation and R&D, Education, Science Tech & Net Zero, Agriculture & Rural Affairs, Central & Local Government, and Health & Social Care. Services are delivered through research experts who engage with stakeholders to synthesise complex information into actionable insights.

Differentiator

Problem solved

Functional benefit

Products and services

• Social & Market Research Services Full-service social and market research consultancy work combining qualitative, quantitative, and mixed-method designs, delivered to government departments, regulators, industry bodies, and charities. Engagements are method-agnostic and certified to ISO 20252, producing evidence bases that withstand parliamentary, regulatory, and judicial scrutiny.

Quantifiable outcome

• Over 40 research experts partnering with clients
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core.

• Blue Marble ResearchcoreStrategic or Co-development PartnerPye Tait Consulting operates as one of three agencies united under the Navigator brand alongside Blue Marble Research and Qa Research to deliver comprehensive social and market research services.
• Qa ResearchcoreStrategic or Co-development PartnerPye Tait Consulting operates as one of three agencies united under the Navigator brand alongside Blue Marble Research and Qa Research to deliver comprehensive social and market research services.
• Labour Market IntelligencecoreStrategic or Co-development PartnerConducted a Labour Market Intelligence study with BESA examining skills challenges in the building engineering sector, including workforce transformation, digital literacy gaps, and opportunities for recruiting from the NEET population.
• Building Engineering Services Association (BESA)coreStrategic or Co-development PartnerPartnered with BESA to conduct a Labour Market Intelligence study on skills challenges in the building engineering sector, exploring how new technologies are transforming job roles and addressing workforce digital literacy gaps.
• Department for Science, Innovation and Technology (DSIT)coreStrategic or Co-development PartnerCommissioned by DSIT to conduct a survey of UK-based organisations providing AI and software cyber security services, aiming to map available services and tools for UK businesses including those supporting adherence to the Software Security Code of Practice.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Savanta: Savanta is a UK-headquartered market research and insight agency serving commercial and public-sector clients with surveys and stakeholder research, directly comparable to Pye Tait's commercial-organisation segment.
• Ipsos UK: Ipsos UK's social research and public affairs division is one of the largest UK-based research consultancies, directly competing with Pye Tait for government, regulator, and charity evaluation work using comparable mixed-method survey and qualitative designs.
• NatCen Social Research: NatCen is a UK-based social research charity that runs surveys and evaluations for government and the third sector - directly comparable to Pye Tait's work with central/local government and charities on monitoring & evaluation.
• Opinion Research Services (ORS): ORS is a Welsh/UK research consultancy delivering social research, consultation, and impact evaluations for local and central government - directly overlapping Pye Tait's central & local government sector work.
• BMG Research: BMG Research is a UK research agency delivering social, public, and market research for government, regulators, and commercial clients - directly overlapping Pye Tait's sector list (utilities, transport, housing, skills).
• IFF Research: IFF Research is a UK social and market research consultancy serving government, regulators, and third-sector clients - a directly comparable mid-sized peer operating in the same evaluation and policy research space as Pye Tait.
• Kantar Public UK (now Verian): Verian (formerly Kantar Public) is a direct peer running large-scale social and policy research for UK government departments and regulators - the same buyer segment Pye Tait targets through Ofwat, DSIT and BIT-style engagements.
• YouGov: YouGov runs large-scale survey-based public opinion and market research for UK and international clients via its panel - a directly comparable methodology and buyer base to Pye Tait's survey-driven social/market research.

Emerging players

• Mace Macro (Mace Group research arm): Mace Macro is a UK-based economic and social research consultancy with comparable sector coverage (skills, transport, infrastructure) and overlapping public-sector buyer base with Pye Tait's Business/Trade/Skills and Transport/Infrastructure work.

Broad incumbents

• Accenture UK (Strategy & Consulting): Accenture's UK consulting practice bids for large-scale government policy and digital research/evaluation engagements, sitting as a much larger incumbent that competes against Pye Tait on multi-year framework deals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/navigator-insight-ltd
• Xx.com/pye_tait

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pye Tait Consulting