Old Town Hot Springs

What Old Town Hot Springs does

Old Town Hot Springs (OTHS) is a 501(c)(3) nonprofit health and wellness facility operating a single site at 136 Lincoln Avenue in downtown Steamboat Springs, Colorado. Founded circa 1890 and serving the Routt and Moffat County community for over 100 years, the organization is built around the Heart Spring, a natural hot spring producing 220 gallons of 103-degree mineral water daily that feeds nine mineral-rich soaking pools. The facility also operates two 230-foot water slides, a 25-yard 8-lane lap pool, a 37-foot indoor climbing wall with auto-belay, a full fitness center with cardio, free weights, and group exercise programming (BODYPUMP, Spin, yoga, HIIT, Les Mills CORE), massage therapy (Swedish, deep tissue, sports, prenatal, myofascial release, lymphatic drainage), personal training and physical therapy, Pilates Reformer training, childcare for ages 2 months to 10 years, and the Old Town Market cafe. Complementary programs include group and private swim lessons, the Steamboat Springs Swim Team (USA Swimming, athletes 18 and under), Summer Camp for ages 5-9, Ski & Snowboard Fitness (Ski Fit 2), a Wellness Seminar Series in partnership with UCHealth, and American Red Cross certification courses in CPR, First Aid, Lifeguard, Water Safety Instruction, and Babysitter Training.

The underlying technology stack is conventional for a community recreation operator: Jonas Fitness for member management, Mangomint for scheduling, Stripe and Square for payment processing, Donorbox and Bloomerang for donation management, Constant Contact for email marketing, Google Analytics for web analytics, Smart Waiver and WaiverFile for liability management, and Meta (Facebook/Instagram) for social media and on-site Instagram Feed integration. The proprietary technical asset is natural rather than digital: the Heart Spring itself is a non-replicable input to the soaking-pool experience.

Revenue is generated through five streams: (1) daily admissions to non-members at the front desk, with the facility operating as a walk-in, no-reservation-required venue open every day except Christmas and Thanksgiving; (2) recurring memberships on either a 12-month paid-in-full basis (no auto-renew) or a 1-month auto-renew basis requiring 30-day written cancellation notice, with family tiers covering up to two adults and dependents under age 24; (3) program fees for add-on amenities such as water slide rides ($7/day unlimited), towel rentals ($5), swim lessons, Kids Camp, and group classes; (4) professional services including massage ($50-$55/hour Swedish base) and personal training ($40-$63/session) with therapists retaining 100% of tips; and (5) donations and fundraising via the annual Flip Flop Fete, Token Tuesdays at Mountain Tap Brewery, and direct giving through Donorbox, with donations qualifying for the Colorado Enterprise Zone Tax Credit and charitable deductions. Go-to-market is direct-to-consumer with hybrid community-driven demand generation (wellness seminars, community appreciation events, UCHealth partnership, sponsorships).

Name

Old Town Hot Springs

Legal name

Old Town Hot Springs

Website

https://oldtownhotsprings.org

Company type

Private

Founded year

1890

Operating status

Operating

Headcount range

101–250 employees

Short description

Old Town Hot Springs is a 501(c)(3) nonprofit wellness facility in Steamboat Springs, Colorado, operating a single-site integrated complex of natural hot springs pools, fitness center, lap pool, water slides, climbing wall, massage, and childcare for Routt and Moffat County residents and visitors.

Ownership category

akta.pro rank

Product category

Health and Wellness Recreation Facility

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD)

akta.pro secondary industry

Hot/Cold Contrast Therapy (Hot Tubs, Plunge Pools & Hydrotherapy) (HSADAKAD)

Keywords

• Hot springs recreation
• Fitness center services
• Aquatic programs
• Wellness facility
• Massage therapy

Headquarters

HQ city

Steamboat Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Daily Admissions: Day passes for non-members to access hot springs, pools, fitness center, and climbing wall. Open to public every day except Christmas and Thanksgiving.
2. Membership Dues: 12-month paid-in-full memberships and 1-month auto-renew memberships. Family memberships available for one or two adults and dependents under 24. Includes pools, fitness center, group classes, climbing wall, sauna, and discounted guest admission.
3. Program Fees: Additional fee amenities including waterslides, childcare, swim lessons, massage, personal training, and specialty programs.
4. Massage Services: Professional massage therapy services including Swedish, deep tissue, sports massage, prenatal massage, myofascial release, and lymphatic drainage. Massage therapists earn flat rate plus tips.
5. Personal Training: One-on-one personal training sessions and aqua personal training with certified trainers.
6. Donations and Fundraising: As a 501(c)(3) nonprofit, Old Town Hot Springs relies on donations which qualify for Enterprise Zone Tax Credit and charitable donation deductions. Hosts annual fundraiser Flip Flop Fete and participates in Token Tuesdays at Mountain Tap Brewery.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Old Town Hot Springs operates a single-site nonprofit health and wellness facility in downtown Steamboat Springs, Colorado. The facility offers natural hot spring-fed mineral pools, a fitness center, group classes, lap and recreational swimming, a climbing wall, massage therapy, personal training, swim lessons, childcare, and seasonal youth programs. It serves both paying members and day-use guests through walk-in access and online portals.

Product overview

Old Town Hot Springs is a single-site nonprofit health and wellness facility offering an integrated portfolio of hot spring recreation, fitness, aquatic programs, and spa services at one downtown Steamboat Springs location. The core offerings center on nine natural hot spring-fed soaking pools (including the Heart Spring producing 220 gallons of 103-degree water daily) and two 230-foot water slides, paired with a comprehensive fitness center including cardio equipment, free weights, group fitness classes (BODYPUMP, Spin, yoga, HIIT, Les Mills CORE), personal training, and physical therapy. Aquatic programming includes lap swimming pools, group and private swim lessons, and the Steamboat Springs Swim Team for competitive swimmers. Additional services include massage therapy, a 37-foot indoor climbing wall, childcare, community room rentals, and an Old Town Market cafe. Seasonal programs include Summer Camp for kids, specialized Ski & Snowboard Fitness training, wellness seminars, babysitter training, and CPR/first aid certification courses. The facility also hosts community events including the annual Flip Flop Fete fundraiser.

Differentiator

Problem solved

Functional benefit

Products and services

• Soaking Pools Nine natural hot spring-fed mineral pools providing relaxation and therapeutic soaking experiences for members and day-use guests at the Steamboat Springs facility.
• Water Slides Two 230-foot-long water slides open seasonally for thrill-seeking visitors of all ages; unlimited daily rides available for an additional fee.
• Lap Swimming A 25-yard, 8-lane lap pool and adjacent community pool open year-round for swimmers of all levels, the only public swimming facility in Routt County.
• Group Swim Lessons Group swimming lessons offered year-round in various water temperatures for swimmers of all skill levels.
• Private Swim Lessons One-on-one private swimming instruction offered year-round in comfortable water temperatures.
• Steamboat Springs Swim Team USA Swimming competitive swim team for athletes ages 18 and younger, hosted at the Old Town Hot Springs facility.
• Fitness Center/Gym Extensive cardio equipment, free weights, weight machines, dumbbells, and bars with a free Smart Start orientation program for beginners.
• Group Fitness Classes Fitness classes offered seven days a week including BODYPUMP, Spin, yoga, HIIT, Les Mills CORE, and water-based fitness classes taught by expert instructors.
• Personal Training & Physical Therapy Certified personal trainers and physical therapists providing customized workout programs and rehabilitation services for individuals.
• Pilates Reformer Training One-on-one Pilates Reformer Training sessions designed to cater to unique needs with guidance from expert instructors.
• Climbing Wall 37-foot indoor climbing wall with auto belay climbing, included with daily admission or membership access.
• Massage Therapy Professional massage services including deep tissue, Swedish, sports, prenatal massage, myofascial release, and lymphatic drainage, with complimentary hot springs admission included.
• Childcare Services On-site childcare for children age 2 months to 10 years while parents soak, work out, or enjoy a relaxing massage.
• Community Room Rental A flexible meeting space with a full kitchen available for rental by businesses, groups, or individuals for meetings or events.
• Party Hosting Birthday party and team-building event hosting for children and groups using the facility's amenities.
• Old Town Market On-site health food shop offering smoothies, protein shakes, coffee, and retail health products.
• Summer Camp Summer camp for kids ages 5–9 featuring climbing, kids yoga, hiking, rotating fitness activities, and swimming with daily lessons included.
• CPR & First Aid Classes CPR and first aid certification classes offered throughout the year for community members.
• Lifeguard & Swim Instructor Certification American Red Cross Lifeguard Certification and Water Safety Instructor (WSI) Certification courses offered at Old Town Hot Springs.
• Babysitter Training American Red Cross Babysitter Training program teaching essential babysitting skills, offered year-round.
• Ski & Snowboard Fitness Specialized fitness program designed to build strength, endurance, and mobility for ski and snowboard season.
• Wellness Seminar Series Free educational seminars covering topics such as nutrition, cancer prevention, women's health, and fall prevention, often in partnership with UCHealth.
• Flip Flop Fete Annual fundraiser event benefiting Old Town Hot Springs, featuring sponsor recognition and community engagement.
• Membership Programs Subscription memberships (12-month paid-in-full and 1-month auto-renew) with family plans covering pools, fitness center, group classes, climbing wall, sauna, and discounted guest admission.

Quantifiable outcome

• 220 gallons of 103-degree water produced daily from Heart Spring

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• UCHealthcoreStrategic or Co-development PartnerOld Town Hot Springs partners with UCHealth to provide healthy lifestyle education and physical exercise programs. The partnership includes wellness seminars covering topics such as nutrition, cancer prevention, fall prevention for seniors, and other health topics. UCHealth provides expert speakers and educational content while OTHS provides the venue and community access.
• Mountain Tap BreweryminorGTM or Marketing PartnerOld Town Hot Springs participates in Token Tuesdays at Mountain Tap Brewery, a monthly fundraising initiative where brewery guests receive wooden tokens for each beer purchased that can be donated to support OTHS. This community-focused partnership provides visibility and donations for the nonprofit.
• HLC ConstructionminorGTM or Marketing PartnerPlatinum level sponsor for Flip Flop Fete annual fundraiser
• GB Design BuildminorGTM or Marketing PartnerPlatinum level sponsor for Flip Flop Fete annual fundraiser

Scale indicators6 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Glenwood Hot Springs Resort: Glenwood Hot Springs operates the world's largest hot springs pool plus a full fitness center, spa, and athletic club in Glenwood Springs, CO. It is the closest analog to Old Town Hot Springs in Colorado: a hot-springs-anchored, multi-service community recreation and wellness destination with memberships and tourism traffic.
• Strawberry Park Hot Springs: Located in Steamboat Springs, Strawberry Park Hot Springs is the local natural hot springs competitor drawing both tourists and residents. It overlaps directly on the signature hot springs experience that anchors Old Town Hot Springs, though it lacks the integrated fitness and aquatics portfolio.
• Iron Mountain Hot Springs: Iron Mountain Hot Springs in Glenwood Springs, CO offers multiple mineral soaking pools, a family pool area, and on-site food/beverage in a destination setting. It competes for the same wellness-tourism segment in Colorado and represents a comparable thermal-pool-anchored experience business.
• The Springs Resort & Spa: The Springs Resort in Pagosa Springs, CO is a destination hot springs property with multiple pools fed by the world's deepest geothermal hot spring. It is comparable to OTHS as a thermal-springs-anchored wellness destination, though with lodging and overnight stays integrated.
• Mount Princeton Hot Springs Resort: Mount Princeton Hot Springs in Buena Vista, CO combines natural hot springs pools with lodging, a spa, and recreation. It is comparable as a Colorado-based hot-springs destination with a multi-amenity wellness offering targeting both tourists and locals.
• YMCA of the Rockies: YMCA of the Rockies operates a membership-based recreation and wellness destination with pools, fitness, climbing, and family programming. It mirrors OTHS's nonprofit, membership-and-program-driven model and its integrated aquatics/fitness/climbing/childcare portfolio.

Broad incumbents

• Colorado Athletic Club: Colorado Athletic Club is a regional multi-location fitness operator offering membership-based access to fitness, aquatics, group classes, and family programming. It overlaps with OTHS on the membership fitness and aquatics components, though without a natural hot springs asset.
• Lifetime Fitness: Life Time is a national premium health and wellness club operator with fitness, aquatics, spa, and family programming. It overlaps as a broad incumbent in the membership-based fitness and wellness space where OTHS competes for local members.

Regional players

• Castle Hot Springs: Castle Hot Springs is a luxury destination hot springs resort in Arizona offering natural thermal pools, spa services, and wellness programming. It is comparable as a thermal-springs-anchored wellness destination but operates in a different geography with an overnight resort model.

Emerging players

• Ten Thousand Waves: Ten Thousand Waves in Santa Fe, NM is a Japanese-inspired hot springs spa with soaking pools, massage, and lodging. It is comparable as a thermal-springs-anchored wellness destination with strong programming and branding, targeting the same wellness-tourism demographic as OTHS.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC8J1Y-Psj6fm2C1dJkcoK6Q
• Facebookfacebook.com/OldTownHotSprings
• Instagraminstagram.com/oldtownhotsprings
• Xx.com/oldtownhotsprgs

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Old Town Hot Springs