Starr Luxury Cars

What Starr Luxury Cars does

Starr Luxury Cars is a private, London-based luxury car hire operator founded in Mayfair in 2016 that provides access to a fleet of over 120 prestige and supercar vehicles (including Ferrari, Lamborghini, Rolls-Royce, Bentley, Aston Martin, McLaren, Range Rover, Mercedes-Benz, Porsche, Bugatti and others) for self-drive rental, chauffeur-driven hire, corporate events, weddings, film and TV production, airport transfers, and insurance replacement. The company claims the largest luxury hire fleet in the UK, with 70+ vehicles allocated to self-drive and a separate dedicated chauffeur fleet of executive vehicles (Rolls-Royce Phantom, Ghost, Maybach, S-Class, V-Class, Range Rover Autobiography). Operations span four regions — the United Kingdom, the United States, the United Arab Emirates, and continental Europe — with vehicle delivery to any address and same-day delivery available in London.

The underlying platform is operationally driven rather than technology-driven: the company runs a WordPress/Elementor website with Stripe payment processing, Google reCAPTCHA, Cloudflare bot management, and standard analytics, but discloses no proprietary technology, no APIs, no AI capabilities, and no patents. GTM motion is sales-led and direct-to-consumer, with booking handled through phone, email, WhatsApp, and an online quote tool, supported by location- and brand-specific SEO pages and earned media coverage in Forbes, Business Insider, Yahoo Finance, The Telegraph, Tatler, GQ, and BBC.

Revenue is generated across six streams: per-day self-drive rental (unit pricing from £225/day for a Range Rover Evoque to £3,500/day for a Ferrari SF90 Stradale, with £1,500–£5,000 refundable deposits), hourly/per-journey chauffeur service, corporate event and brand-activation packages, wedding car hire, Dodgeball Rally experience events (£12,999–£20,999 per car for multi-day European supercar rallies), and the Sirius Members Club subscription offering Gold and Platinum tiers. Customers include British American Tobacco (month-long branded McLaren activation), FTSE 100 executive accounts, five-star hotel concierge teams, private family offices, and film/TV productions. Reported scale indicators include 169+ verified customer reviews, 270+ five-star reviews, and a footprint spanning 15+ countries.

Name

Starr Luxury Cars

Legal name

Starr Luxury Cars

Website

https://starrluxurycars.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Starr Luxury Cars is a London-based private luxury car hire operator founded in 2016, offering the largest fleet of prestige and supercar vehicles in the UK for self-drive rental, chauffeur service, weddings, corporate events, and film and TV productions across the UK, USA, UAE, and Europe.

Ownership category

akta.pro rank

Product category

Luxury Car Rental Services

NAICS

Passenger Car Rental (532111), Limousine Service (48532)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Exotic Supercar Rentals (THADAMAA)

akta.pro secondary industries

Luxury Wedding & Special Event Car Rentals (THADAMAH), Chauffeur-Driven Car Rental (With Driver) (THADAAAG), Luxury SUV & Performance SUV Rentals (THADAMAC), Sports & Grand Touring (GT) Car Rentals (THADAMAD)

Keywords

• Luxury car rental
• Supercar hire
• Chauffeur services
• Prestige vehicle rental
• Airport transfer services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Self-Drive Luxury Car Rental: Short-term rental of luxury supercars, prestige vehicles, and premium SUVs to customers for self-drive use. Revenue generated from daily rental rates with minimum 48-hour hire periods. Includes comprehensive insurance.
2. Chauffeur Services: Professional chauffeur-driven luxury car hire with PCO-licensed drivers. Revenue generated on hourly or per-journey basis for airport transfers, corporate travel, executive transport, and private occasions.
3. Corporate Events and Brand Activations: Provision of luxury vehicles for corporate events, business travel, product launches, VIP hospitality, and brand activations. Dedicated team handles bespoke corporate requirements.
4. Wedding Car Hire: Specialized wedding car rental service with luxury vehicles and optional chauffeur for bridal parties and wedding guests.
5. Dodgeball Rally Events: Exclusive supercar rally events (e.g., Barcelona to Milan) with package options including vehicle logistics, accommodation, meals, and branded merchandise.
6. Sirius Members Club: Exclusive membership club offering tiered access (Gold and Platinum) to supercar fleet with benefits including priority service and exclusive perks.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Starr Luxury Cars rents a fleet of 120+ luxury and supercars (Ferrari, Lamborghini, Rolls-Royce, Bentley, Aston Martin, McLaren, Range Rover) on a self-drive basis and provides professional PCO-licensed chauffeur services across UK, USA, UAE, and Europe. Cars are delivered door-to-door to any address with comprehensive insurance included, supported by 24/7/365 operations and backup vehicles. Ancillary offerings include wedding car hire, airport transfers, corporate chauffeur and event services, film and TV hire, insurance replacement vehicles, the Sirius Members Club, and the Dodgeball Rally supercar driving event.

Product overview

Starr Luxury Cars operates as a luxury car hire platform offering two primary service models: Self-Drive Luxury Car Hire (rentals of supercars, prestige vehicles, and SUVs) and Chauffeur Services (professional driven hire). The company provides a fleet spanning over 120 vehicles including brands such as Aston Martin, Bentley, Ferrari, Lamborghini, Rolls-Royce, Range Rover, Mercedes-Benz, Porsche, McLaren, BMW, Maserati, Jaguar, Tesla, Bugatti, Land Rover, and Audi. The service is available across four regions: UK (headquartered in Mayfair, London), USA, UAE, and Europe. Supporting offerings include wedding car hire, airport transfers, corporate chauffeur services, film and TV hire, insurance replacement vehicles, the Sirius Members Club (Gold and Platinum tiers), and the Dodgeball Rally supercar experience event. The company maintains over 70 self-drive hire vehicles and a separate dedicated chauffeur fleet.

Differentiator

Problem solved

Functional benefit

Brands

• Sirius Members Club: Exclusive membership club offering access to prestigious supercars with Gold and Platinum tiers, plus exclusive events including track days and social gatherings.

Quantifiable outcome

• Never had a client without a car on their day of hire, with suitable replacement always available
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Avis Prestige: Premium and prestige tier of the Avis rental brand in the UK offering luxury vehicles. Broader incumbent with overlapping premium fleet offerings but a wider mainstream customer base.
• Sixt: Major international car rental incumbent with a premium and luxury fleet tier. Broad incumbent that overlaps with Starr on prestige rentals but serves a much wider mainstream customer base.

Direct peers

• Enterprise Exotic Car Collection: Exotic and luxury car rental division of Enterprise Rent-A-Car operating across the US, offering similar supercar and prestige vehicle self-drive rentals. Most direct US comparable in fleet breadth and brand positioning.
• Hertz Dream Cars: Hertz's luxury and exotic car rental service offering high-end brands for self-drive hire. Closest direct competitor at scale, with similar target customers (corporate and leisure premium renters) and global airport-based distribution.
• Auto Vivendi: UK-based supercar subscription and membership club. Direct competitor in the UK HNW supercar access market with a recurring membership model that closely mirrors Starr's Sirius Members Club concept.
• Driven Worldwide: UK luxury and exotic car hire specialist operating across UK and European cities. Direct competitor offering supercar and chauffeur services with similar self-drive and chauffeured propositions.
• Gotham Dream Cars: US-based exotic car rental and driving experience provider operating in major US cities. Direct competitor serving the same HNW self-drive and experiential customer base across North America.
• Cool Drive Club: UK supercar hire specialist offering self-drive rentals of exotic vehicles with a delivery-based model similar to Starr's. Closely comparable in fleet mix and customer experience.
• Trident Cars: UK luxury and supercar hire operator providing self-drive rentals and chauffeur services across the UK. Direct competitor with overlapping brand portfolio and same target HNW segment.
• Carey: Global chauffeured ground transportation provider serving corporate and luxury clients. Comparable specifically on Starr's chauffeur services line, with overlapping airport transfer and executive transport offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/starrluxcars

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Starr Luxury Cars