Feed Products & Service Company

What Feed Products & Service Company does

Feed Products & Service Company (FP&S) is a privately held, full-line distributor of bulk animal feed ingredients, serving as a single-source supplier for animal feed producers, pet food manufacturers, integrated swine, dairy, and poultry companies, local feed stores, and large livestock farms. Founded in 1945 and headquartered in St. Louis, Missouri, with a flagship plant and distribution center in Madison, Illinois, the company is a subsidiary of Bruce Oakley, Inc. Its product portfolio includes sodium bicarbonate, magnesium oxide, feed phosphates, amino acids, urea, copper sulfate, potassium carbonate, potassium chloride, choline chloride, and feed salt.

The company's underlying operating model is built on physical logistics and food-safety infrastructure rather than software or data. FP&S controls a multi-modal shipping network spanning ocean, river, road, and rail, supported by more than 500,000 square feet of company-owned bulk and bag storage, a fleet of company-owned tractor trailers, and a private rail fleet of more than 100 hopper cars. The Madison, Illinois facility is certified as feed-only (no fertilizer, road salt, steel coils, or coal), 100% compliant with the Food Safety Modernization Act, and operates with designated equipment per warehouse, food-grade lubricants, and a documented Feed Safety Plan with one-year sample retention for traceability. Greg Fallin has served as President and CEO since 1986, the period during which the company transitioned from a sales agency into an asset-based distributor.

FP&S generates revenue through quote-based B2B sales of feed ingredients and value-added logistics services (material handling, transloading, warehousing, packaging, blending, container expediting and brokerage), pricing competitively by leveraging the most cost-effective combination of barge, truck, and rail routes. Procurement is secured through global vendor relationships spanning 20 to 60 years. Go-to-market is direct sales-led with no public pricing, no app or API surface, and minimal digital marketing beyond the company website.

Name

Feed Products & Service Company

Legal name

Bruce Oakley, Inc.

Website

https://feedproducts.net

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

51–100 employees

Short description

Feed Products & Service Company is a privately held, full-line distributor of bulk animal feed ingredients — including sodium bicarbonate, magnesium oxide, feed phosphates, amino acids, urea, and feed salt — serving animal feed producers, pet food manufacturers, and integrated livestock operations across North America via its owned multi-modal (river, road, rail) logistics network and 100% FSMA-compliant, feed-only facility in Madison, Illinois.

Ownership category

akta.pro rank

Product category

Animal Feed Ingredient Distribution

NAICS

Farm Product Raw Material Merchant Wholesalers (4245)

SIC

Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management) (AFAEALAJ)

akta.pro secondary industry

Specialty Diet Formulation (starter/finisher, transition diets, heat-stress, high-forage, low-starch) (AFADAMAJ)

Keywords

• Animal feed ingredients
• Feed ingredient distribution
• Phosphate feed supplements
• Bulk feed logistics
• Feed warehousing services

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Feed Ingredient Distribution: The company acts as a single-source supplier for animal feed ingredients, distributing products such as sodium bicarbonate, magnesium oxide, feed phosphates, amino acids, urea, copper sulfate, potassium carbonate, potassium chloride, choline chloride, and feed salt. Revenue is generated through the sale and distribution of these feed ingredients to animal feed producers, pet food manufacturers, distributors, and integrated livestock operations. The company emphasizes competitive pricing achieved through optimized logistics using river, road, and rail transportation networks.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Feed Products & Service Company is a single-source supplier and full-line distributor of animal feed ingredients, offering feed-grade products including sodium bicarbonate, magnesium oxide, feed phosphates, amino acids, urea, copper sulfate, potassium carbonate, potassium chloride, choline chloride, and feed salt. The company operates a certified feed-only facility in Madison, Illinois, providing value-added material handling, transloading, warehousing, packaging, blending, and container expediting services. Distribution is executed through an integrated multi-modal logistics network spanning ocean shipping, river (barge), road (truck), and rail systems across North America, serving animal feed manufacturers, pet food producers, distributors, and integrated livestock operations.

Product overview

Feed Products & Service Company is a single-source supplier and full-line distributor of animal feed ingredients, offering a comprehensive portfolio of feed-grade products including sodium bicarbonate, magnesium oxide, feed phosphates, amino acids, urea, copper sulfate, potassium carbonate, potassium chloride, choline chloride, and feed salt. The company operates as both a product supplier and service provider, providing integrated logistics capabilities through material handling, transloading, warehousing, packaging, blending, and container expediting services. Their distribution network spans river, road, and rail transportation systems across North America, serving animal feed manufacturers, pet food manufacturers, distributors, and integrated livestock operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Sodium Bicarbonate Feed-grade sodium bicarbonate product for animal nutrition applications, supplied to feed manufacturers, pet food producers, and livestock operations.
• Magnesium Oxide Feed-grade magnesium oxide product for animal nutrition applications, distributed through the company's multi-modal logistics network.
• Feed Phosphates Phosphate-based feed ingredients for animal nutrition, supplied as a core product in the company's full-line feed ingredient portfolio.
• Amino Acids Amino acid supplements for animal feed formulations, supplied to feed manufacturers and pet food companies.
• Urea Feed-grade urea for animal nutrition applications, part of the company's full-line feed ingredient offerings.
• Copper Sulfate Feed-grade copper sulfate for animal nutrition applications, distributed through bulk and bag storage infrastructure.
• Potassium Carbonate Feed-grade potassium carbonate for animal nutrition applications, supplied as part of the company's full ingredient portfolio.
• Potassium Chloride Feed-grade potassium chloride for animal nutrition applications.
• Choline Chloride Feed-grade choline chloride supplement for animal nutrition.
• Feed Salt Processed salt specifically formulated for animal feed applications.
• Material Handling and Distribution Services Value-added services including material handling, transloading, warehousing, packaging, blending, and container expediting and brokerage for feed ingredients, operated out of the company's certified feed-only facility in Madison, Illinois.

Quantifiable outcome

• 500,000+ square feet of bulk and bag storage capacity
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Alltech: Global animal nutrition company producing and distributing feed ingredients, premixes, and specialty additives. Comparable focus on feed ingredient distribution to feed manufacturers and integrated livestock operations.
• Purina Animal Nutrition (Land O'Lakes): Animal feed manufacturer and distributor serving livestock producers and feed dealers across North America. Comparable customer base and feed ingredient procurement needs to FP&S.
• Phibro Animal Health: Animal health and nutrition company distributing feed additives, minerals, and specialty ingredients to livestock producers and feed manufacturers. Closely comparable business model and customer base to FP&S.
• Balchem Corporation: Specialty ingredient manufacturer supplying feed-grade minerals (including choline chloride) and animal nutrition ingredients. Comparable as a supplier of feed-grade specialty ingredients to feed manufacturers and integrators.
• Helm AG: Global commodity distribution and marketing company with animal nutrition/feed ingredient operations. Comparable as a multi-product distributor sourcing globally and supplying feed industry customers.

Broad incumbents

• Nutreco: Animal nutrition and aquaculture feed company (parent of Trouw Nutrition and Skretting). Comparable as a buyer and channel for feed ingredients, though primarily a feed manufacturer rather than pure distributor.
• Archer Daniels Midland (ADM): Global agribusiness that processes and distributes feed ingredients and animal nutrition products. Comparable as a wholesale distributor of farm-derived raw materials, though ADM is far larger and vertically integrated.
• Brenntag: World's largest chemical and ingredient distributor, including animal nutrition and feed ingredient distribution. Comparable distribution model, though much broader across industries and geographies.
• Cargill: Global agricultural commodity giant with animal nutrition and feed ingredient operations. Comparable as a feed ingredient supplier/distributor but vastly broader in scope, including grain origination, processing, and risk management.

Regional players

• Hubbard Feeds: Animal feed manufacturer and distributor in the US Midwest with multi-species feed offerings. Comparable as a regional feed industry participant procuring and distributing feed ingredients, though with more emphasis on finished feed.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feed Products & Service Company