Eastern Decorator Group

What Eastern Decorator Group does

Eastern Decorator Group is a Malaysia-headquartered, vertically integrated home textile manufacturer, OEM/ODM supplier, and multi-brand retailer founded in 1968 in Ipoh, Perak. Its core manufacturing footprint (approximately 90,000 sq. meters via the Eadeco plants, including Eadeco 2 in Chemor, Perak) reportedly makes it the largest home textile factory in Malaysia, producing 35,000 sets of bed linen and pillows per day and 2,000+ designs annually across more than 20 brand licenses. The group operates a portfolio of 12 consumer brands headed by AKEMI, the #1 bedding brand in Malaysia consecutively since 2012 per Nielsen Research, alongside HOOGA, Cannon, Winny, AT&IN, Studio One, Simply Home, Favorita, Avanti, Happi Sleep, ai by AKEMI, and AKEMI UCHI. Distribution is multi-channel and regional: 1,200+ points of sale through department stores, hypermarkets, specialty stores, HOOGA concept stores in Malaysia and Singapore, and subsidiary-led distribution companies across Malaysia, Singapore, Thailand, Vietnam, Indonesia, and Cambodia. Business-to-business segments include OEM/ODM customization services and the AKEMI HOTEL hospitality line, the latter integrating LLAMA smart technology for hotel asset and inventory management.

Beyond textiles, Eastern Decorator has diversified into adjacent verticals through wholly-owned subsidiaries: Eadepro Sdn Bhd (established 2015) operates commercial and residential property development in Ipoh under Eadepro Realty and Eadepro Residences, and PALO 101 (established 2018) is a 5.5-acre lifestyle commercial destination with retail, F&B, and event venues built around restored heritage buildings. Technology differentiation rests on three co-developed partnerships: TENCEL (sustainable cellulosic fibers, partner since 2019), HeiQ Materials AG (HeiQ Viroblock antiviral and antibacterial treatment, partner since 2020), and Outlast (NASA-derived phase-change-material thermal regulation), complemented by proprietary Mozzieshield mosquito-repelling fabric treatment on AKEMI UCHI lines. Revenue model elements include OEM/ODM fees (quote-based, multi-year contracts), branded retail sales across physical and e-commerce channels (akemihome.com, findinghooga.com.my), one-time hotel supply contracts, property sales, and commercial leasing income from PALO 101. The company is privately held, family/founder-aligned, with no parent entity, external investors, or M&A activity disclosed in source materials, and no consolidated revenue figures are publicly available.

Name

Eastern Decorator Group

Legal name

Eastern Decorator Sdn Bhd

Website

https://easterndecorator.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

101–250 employees

Short description

Eastern Decorator Group is a Malaysia-based, vertically integrated manufacturer, OEM/ODM supplier, and multi-brand retailer of home textiles, operating 12 brands led by AKEMI across 1,200+ retail points and B2B hospitality channels in Southeast Asia.

Ownership category

akta.pro rank

Product category

Home Textiles and Bedding Manufacturing

NAICS

Curtain and Linen Mills (31412)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Bed Linen & Bedding Manufacturing (Sheets/Pillowcases/Duvet Covers/Comforters/Blankets) (IMAOAKAA)

akta.pro secondary industries

Hospitality & Institutional Home Textiles Manufacturing (Hotel/Hospital Bedding & Towels) (IMAOAKAI), Window Coverings Manufacturing (Curtains/Drapes/Sheers/Valances) (IMAOAKAC), Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts) (IMAOAKAG), Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE)

Keywords

• Home textile manufacturing
• Bedding products
• OEM ODM services
• Hospitality bedding supply
• Bed linen retail

Headquarters

HQ city

Ipoh

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. OEM/ODM Manufacturing Services: Pioneer in bedding industry providing specialized OEM/ODM services to business partners from product conceptualization to finalization with experienced experts and world-class machinery
2. Retail Brand Sales (AKEMI, HOOGA, Cannon and other brands): Sale of bedding, bath products and home accessories through own retail channels including department stores, hypermarkets, specialty stores and e-commerce. AKEMI brand serves families with bedding and bath solutions; HOOGA offers Scandinavian-inspired home décor; CANNON targets affluent upper-middle market
3. Hospitality/B2B Hotel Supplies: Supply of star-rated hotel bedding products including bed linens, pillows, quilts, bolsters and bath essentials to hotels. AKEMI HOTEL provides personalized comfort solutions for hoteling partners
4. Property Development: Eadepro Sdn Bhd operates as property developer in Ipoh with commercial (Eadepro Realty) and residential (Eadepro Residences) divisions
5. Commercial Leasing: PALO 101 lifestyle commercial destination leasing retail and F&B spaces, established 2018

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Eastern Decorator Group manufactures, supplies, and retails home textile and bedding products through 12 owned brands (AKEMI, HOOGA, Cannon, Winny, AT&IN, Studio One, Simply Home, Favorita, Avanti, Happi Sleep, ai by AKEMI, AKEMI UCHI). It operates the largest home textile factory in Malaysia (90,000 sq meters), produces 35,000 sets of bed linen and pillows daily, offers OEM/ODM manufacturing services to business partners, supplies hospitality bedding to hotels, and distributes through over 1,200 points of sale across 9 Southeast Asian countries.

Product overview

Eastern Decorator Group is a portfolio of home textile and bedding brands and services operating across Southeast Asia. The company manages 12 distinct brands spanning various market segments: AKEMI (flagship No. 1 bedding brand), HOOGA (Scandinavian concept stores), Cannon (luxury), Winny (feminine), AT&IN (youth), Studio One (trendy value), Simply Home (practical), Favorita (custom drapes), Avanti (eco-friendly), Happi Sleep (affordable), ai by AKEMI (youthful), and AKEMI UCHI (premium fabrics with protective technology). Supporting the brand portfolio are vertically integrated business units including OEM/ODM manufacturing services, manufacturing operations (90,000 sq meters, producing 35,000 sets daily), retail operations (1,200+ points of sale), hospitality bedding solutions with LLAMA smart technology, property development through Eadepro, and commercial leasing through PALO 101.

Differentiator

Problem solved

Functional benefit

Brands

• AKEMI: Core bedding brand, #1 bedding brand in Malaysia for over a decade (Nielsen Research 2023). Offers bedding, bedding accessories, and bath essentials. First introduced in 1992.
• HOOGA
• Cannon
• Winny
• AT&IN
• Studio One
• Simply Home
• Favorita
• Avanti
• Happi Sleep
• ai by AKEMI
• AKEMI UCHI

Products and services

• AKEMI Flagship bedding and bath brand offering an extensive array of bedding, bedding accessories, bath essentials, and home fragrances. Recognized as the No. 1 bedding brand in Malaysia for over a decade with over 1,200 points of sale across Malaysia, Singapore, Thailand, Vietnam, and Cambodia. Targets families and individual consumers.
• HOOGA Danish-inspired Scandinavian concept stores offering a wide selection of bedding, bedding accessories, bathroom essentials, and home decor products including faux plants, kitchenware, aromatic scented diffusers, and minimalist home products.
• Cannon US-originated luxury bedding brand established in Southeast Asia, offering sophisticated and timeless bed linens, bedding accessories, and lavish bathroom essentials targeting the affluent upper-middle market.
• Winny Brand celebrating feminine charm, beauty, and grace, emphasizing values of Beauty, Devotion, and Modesty, designed to inspire individuals to embrace their true selves.
• AT&IN Youth-focused bedding brand with slogan 'At Home and In Bed', offering a diverse range of fun and vibrant beddings catering to youths who value comfort, individuality, self-expression, and the pursuit of dreams.
• Studio One Trend-focused brand offering trendy and functional home essentials at great value, featuring lively designs, soft furnishings, window coverings, Fresh Series and Cotton Series designed for functionality, comfort, and sleep protection.
• Simply Home Brand offering comfortable and stylish home essentials for people in all walks of life, providing practical homewares like plush bath towels, soft bedding, and functional storage solutions with a philosophy of simple value without compromising on design or comfort.
• Favorita Brand providing tailored solutions to elevate home ambience, offering luxurious curtains, drapes, and towels with made-to-measure customization options in a wide range of materials and sizes.
• Avanti Eco-friendly sleep solutions brand committed to sustainability, affordability, and design, offering an extensive selection of mattresses for all lifestyles and preferences with a focus on mitigating climate change.
• Happi Sleep Affordable bliss-focused bedding brand targeting comfort-seekers, offering cosy mattresses, bed linens, and cuddly accessories featuring a design companion called Cubie, designed to bring happiness and fresh energy.
• ai by AKEMI Youthful and energetic brand embodying love (ai), offering whimsical and playful bedding collections with colourful palettes, quirky bedding accessories, and coloured bath essentials designed for dreamers.
• AKEMI UCHI Premium home fabric brand offering products that blend style and function, featuring fabrics with insulation against high outdoor temperatures, UV protection, and proprietary Mozzieshield mosquito-repelling technology treated materials.
• OEM/ODM Services Pioneer bedding industry OEM/ODM services offering smart bedding solutions from product conceptualization to finalization for business partners. Includes design and functional textiles, manufacturing, brand development, marketing support, product training, and warranty for home and living decorative products, bed linens, bedding accessories, window coverings, bath products, and cushions.
• Manufacturing Reportedly the largest home textile factory in Malaysia with 90,000 sq meters of cutting-edge manufacturing lines, producing bed linens, pillows, quilts, bolsters, and hotel bedding products with world-class machinery and strong quality control, distributing and supplying across 100 cities.
• Retail Multi-brand retail operations including AKEMI flagship stores in major department stores and HOOGA specialty concept stores, with over 1,200 points of sale across Southeast Asia serving end consumers across Malaysia, Singapore, Thailand, Vietnam, and Cambodia.
• AKEMI HOTEL (Hospitality) AKEMI HOTEL bedding solutions for hoteling partners including superior quality beddings, bedding accessories, bath essentials, and LLAMA smart technology for stock movement optimization and asset management. Targets star-rated hotels to ensure guests have the best rest experience.
• Eadepro Property Development Eadepro Sdn Bhd property development business operating through Eadepro Realty Sdn Bhd (commercial developments) and Eadepro Residences Sdn Bhd (residential developments) in Ipoh, Perak, Malaysia.
• PALO 101 Commercial Leasing PALO 101 lifestyle commercial destination covering approximately 5.5 acres in Ipoh, with ED retail shop, F&B stores, event venues, and art culture spaces housed in restored heritage buildings formerly owned by Wearne Brothers.

Quantifiable outcome

• #1 bedding brand in Malaysia consecutively since 2012 based on Nielsen Research
• +4 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• HeiQ Materials AGcoreTechnology or Integration · 1 January 2020AKEMI partnered with HeiQ Materials AG since 2020 to create specially engineered products that fight against bacteria and viruses. HeiQ Viroblock is a Swiss textile technology tested to effectively inhibit the growth of bacteria and viruses up to 99.99%. The partnership produces an effective range of bedding and bedding accessories focusing on protection and hygienic sleep.
• TENCEL™coreTechnology or Integration · 1 January 2019TENCEL™ is the official brand partner for AKEMI since 2019, striving for a green initiative and delivering sustainable bedding products. TENCEL™ cellulosic fibers are of botanic origin from renewable raw material wood and manufactured using an environmentally responsible production process. TENCEL™ Lyocell technology recycles water and reduces water use and wastewater generation. Partnership offers comfort and sustainable bedding products.
• Outlast®coreTechnology or Integration · 1 January 2018AKEMI partnered with Outlast® to deliver products with advanced thermal regulating features through achieving a microclimate that absorbs heat. Outlast® technology, originally developed for NASA, is the global leader in phase change material (PCM) textiles, managing moisture by reducing perspiration by up to 50% for optimum sleeping comfort.

Scale indicators10 records

Recent moves16 records

Expansion highlights6 records

Direct peers

• Serta Simmons Bedding: Major US-based mattress and bedding manufacturer with established presence in Asia. Direct competitor in the hospitality bedding segment where Eastern Decorator's AKEMI HOTEL operates.
• Tempur Sealy International: Global premium bedding and mattress company competing in the higher-end tier of the same markets Eastern Decorator serves, particularly with Cannon brand positioning targeting affluent consumers.
• King Koil: Global mattress and bedding manufacturer with significant Southeast Asian distribution. Competes with Eastern Decorator in the premium bedding segment, particularly through retail and hospitality channels.
• Dunlopillo: Established bedding and mattress brand with strong Malaysian and regional retail presence, competing directly with Eastern Decorator's mattress and bedding product lines across department stores and specialty retail.
• Getha Bedding: Malaysian-based bedding and mattress manufacturer competing directly with Eastern Decorator's AKEMI and Avanti brands in the Malaysian home textile market. Both serve similar retail and hospitality channels in Southeast Asia.

Broad incumbents

• IKEA: Global home furnishings giant with expanding Southeast Asian retail footprint. Competes with Eastern Decorator's HOOGA and Simply Home brands in home textiles, bedding, and decor categories.
• Harvey Norman: Major home furnishings retailer operating across Southeast Asia. Competes indirectly with Eastern Decorator by carrying bedding, mattresses, and home textile products from multiple brands.
• MUJI (Ryohin Keikaku): Japanese minimalist home goods retailer with significant Southeast Asian presence. Competes with HOOGA brand in Scandinavian-inspired home decor and lifestyle products across Malaysia and Singapore.
• Slumberland: International bedding manufacturer with broader furniture portfolio, competing across the regional home textile and bedding category Eastern Decorator serves through AKEMI.

Regional players

• Bedding Industrial Co. (Thailand): Thailand-based bedding manufacturer supplying hotels and retail across the region. Comparable to Eastern Decorator's hospitality and OEM/ODM business lines within overlapping Southeast Asian markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EasternDecorator
• LinkedInlinkedin.com/company/eastern-decorator-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eastern Decorator Group