Midas Network
Midas Network is a Zagreb-based native advertising and content discovery platform operating a network of 300+ publisher websites across Croatia, Serbia, and Slovenia, connecting advertisers to 6M+ monthly users via pay-per-click native ads enhanced by NLP-based contextual targeting.
- Company typePrivate
- Founded2016
- HeadquartersZagreb, Croatia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Midas Network does
Midas Network d.o.o. is a Zagreb-based native advertising and content discovery platform operating across the Adria region (Croatia, Serbia, Slovenia). The company connects advertisers (brands, agencies) with a network of 300+ publisher websites through customizable content recommendation widgets, reaching more than 6 million people per month and delivering over 10 billion recommendations monthly. It claims coverage of 80%+ of Croatian and 66%+ of Serbian internet users, positioning itself as the dominant regional native ad network.
The platform's product stack includes the core Midas Widget for native ad delivery, Midas Pixel for visitor tracking and audience segmentation, an NLP-based content classifier for contextual targeting, Midas Chatbot Display Banner for performance ad formats, and Kraken Push for browser push notifications. Underlying capabilities include AI-powered content recommendation algorithms, NLP classification built on neural networks, and click-fraud anomaly detection. The company is ISO 27001 certified and has received EU co-funding for NLP and quality management system development.
Midas operates a B2B, sales-led go-to-market with dedicated account managers supporting advertisers alongside a self-service campaign management interface. Revenue is generated primarily on a pay-per-click basis, with advertisers paying for clicks on native ads across the publisher network; publishers monetize by joining the network for free and sharing in revenue from displayed ads. Additional revenue streams include video advertising and programmatic formats. The company is privately held by three board members (Mario Ivić, Sven Čujić, Siniša Kahlina), is bootstrapped with only HRK 20,000 in share capital, and has not disclosed any external venture or private equity funding.
Midas Network firmographics
Firmographics- Name
- Midas Network
- Legal name
- Midas Network d.o.o.
- Website
- https://midas-network.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Midas Network is a Zagreb-based native advertising and content discovery platform operating a network of 300+ publisher websites across Croatia, Serbia, and Slovenia, connecting advertisers to 6M+ monthly users via pay-per-click native ads enhanced by NLP-based contextual targeting.
- Ownership category
- akta.pro rank
Midas Network industry classification
Industry- Product category
- Native Advertising Platform
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Ad Networks & Exchanges (Programmatic RTB) (BPAMALAA)
- akta.pro secondary industries
- Newsletter & Email Digest Aggregators (MPACAKAG), Social, Community & Creator Platform Feeds (HDAAAGAD), Personalization, Recommendations & Search (MPAHAJAF), Programmatic Display & Retargeting (DSP) (MPAAACAE)
Keywords
Where Midas Network is headquartered
LocationHeadquarters
- HQ city
- Zagreb
- HQ country
- Croatia
- HQ region
- Europe
Offices1 record
Markets served
Midas Network business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Native Advertising - Pay-Per-Click: The primary revenue model is pay-per-click advertising. Advertisers pay for each click on their native ads displayed across the publisher network. The platform offers various targeting options including geotargeting, remarketing, and category/website selection.
- Publisher Traffic Exchange: Publishers join the network for free and monetize their content through native ads in the Midas widget alongside partner content. Revenue sharing between publishers based on traffic sent and received.
- Video Advertising: Midas expanded to offer video advertising as an additional format, leveraging the native advertising format for video content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Pay-per-click pricing model with customizable targeting options |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Midas Network product offering
Product offeringCore offering
Midas Network operates a content discovery and native advertising platform that connects advertisers (brands, agencies) with a network of 300+ publishers across Croatia, Slovenia, and Serbia, reaching 6+ million monthly users. Advertisers pay per click for native ads placed via customizable widgets, with targeting options including geotargeting, remarketing, and category/website selection. Publishers join the network for free and monetize content through the Midas widget, which displays native ads alongside partner-site content via RSS feed exchanges. The platform adds proprietary AI-based optimization, an NLP classifier for contextual targeting, audience segmentation via Midas Pixel, and supporting formats such as video ads, chatbot display banners, and push notifications.
Product overview
Midas Network operates as a unified content discovery platform combining native advertising technology with AI-powered optimization. The core platform connects advertisers with publishers through customizable widgets (Midas Widget), supplemented by audience intelligence tools (Midas Pixel), AI-driven content classification (NLP Classifier), chatbot-based ad formats (Chatbot Display Banner), and push notification capabilities (Kraken Push). The system uses a pay-per-click model with targeting options including geotargeting, remarketing, and topic-based targeting across 300+ partner websites.
Differentiator
Problem solved
Functional benefit
Brands
- Midas Programmatic: Programmatic advertising solution within the Midas network
- Midas Pixel
- Midas NLP
- Midas Chatbot Display
- DIGITAL DRIVERS by MIDAS
Products and services
- Midas Network Native Advertising Platform Core content discovery and native advertising platform that connects advertisers (brands, agencies) with a curated network of 300+ regional publisher websites (Croatia, Slovenia, Serbia) reaching 6+ million monthly users. Advertisers run pay-per-click native campaigns with geotargeting, remarketing, category/website selection, audience segmentation via Midas Pixel, and AI-driven optimization; publishers join for free and monetize via the Midas widget through RSS-feed content exchanges.
- Midas Programmatic Programmatic advertising offering built on top of the Midas native advertising network, enabling automated ad buying across the regional publisher base of 300+ websites. Targeted at advertisers and agencies seeking programmatic access to the Midas network.
- Video Advertising Native video advertising format offered through the Midas network, allowing advertisers to run video campaigns alongside publisher content across 300+ regional websites.
Quantifiable outcome
- Time on site is 3x higher than Facebook traffic; Pages per session 3x higher; Bounce rate 40% lower than Facebook traffic
- +4 more outcomes
Companies that use Midas Network
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Midas Network technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
Midas Network partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Kraken (Push Notification Technology)coreKraken is a push notification technology partner that Midas has integrated into its platform. Midas offers free implementation of Kraken Push system for all partner publishers, enabling automated marketing workflows and reader engagement tools.
Scale indicators9 records
Recent moves8 records
Expansion highlights5 records
Midas Network competitors and assessment
Company assessmentMarket position
Strengths6 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Midas Network social profiles
Digital presenceMidas Network compliance and trust
Trust signalCompliance1 record
Midas Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
Midas Network leadership team
Management profileNumber of profiles
Profiles5 records
Midas Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Midas Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Midas Network
What does Midas Network do?
Midas Network operates a content discovery and native advertising platform that connects advertisers (brands, agencies) with a network of 300+ publishers across Croatia, Slovenia, and Serbia, reaching 6+ million monthly users. Advertisers pay per click for native ads placed via customizable widgets, with targeting options including geotargeting, remarketing, and category/website selection. Publishers join the network for free and monetize content through the Midas widget, which displays native ads alongside partner-site content via RSS feed exchanges. The platform adds proprietary AI-based optimization, an NLP classifier for contextual targeting, audience segmentation via Midas Pixel, and supporting formats such as video ads, chatbot display banners, and push notifications.
Is Midas Network a public or private company?
Midas Network is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Midas Network founded?
Midas Network was founded in 2016. It employs 11 to 50 people.
Where is Midas Network based?
Midas Network is headquartered in Zagreb, Croatia, in the Europe region.
How does Midas Network make money?
Three revenue lines are on record. Native Advertising - Pay-Per-Click is the primary driver. The others are publisher Traffic Exchange and video Advertising.
Does Midas Network have an API?
No public API is recorded for Midas Network.
What industry is Midas Network in?
Midas Network's product category is Native Advertising Platform. Its primary akta.pro industry code is BPAMALAA, Ad Networks & Exchanges (Programmatic RTB), with a secondary code of MPACAKAG, Newsletter & Email Digest Aggregators. Its NAICS code is 54181 and its SIC code is 7310.