Murfreesboro.com

What Murfreesboro.com does

Murfreesboro.com is a community-focused digital media company that operates as the de facto official city guide for Murfreesboro, Tennessee, and the surrounding Middle Tennessee region. The platform aggregates and produces local news, construction and development updates, government information, MTSU campus coverage, business ribbon-cuttings, community events, and adoptable pet listings. Its core product is a WordPress-based content website supplemented by the John & Jen Show daily morning podcast/video series, distributed across an owned website plus Facebook, YouTube, Instagram, X/Twitter, TikTok, RSS, and an email newsletter, reaching approximately 340,000+ Middle Tennessee residents. Additional content verticals include a community directory, calendar of events, and a dedicated MTSU news section. The site is operated by J3Media.VIP as part of a network of local city-guide websites.

The business model is advertising- and sponsorship-supported, with the platform offered free to local residents and SMBs as the audience. Monetization comes from selling advertising space and recurring content sponsorships to local businesses, institutions, and government-related entities. Disclosed sponsor and partner relationships include Middle Tennessee Electric (a core recurring sponsor with monthly CEO appearances on the podcast), Middle Tennessee State University (a strategic content partner for campus news and events), the City of Murfreesboro, Ascension Saint Thomas Rutherford, and TriStar StoneCrest Medical Center. GTM motion is community-led: the platform grows audience by deepening ties with residents, local government, and the university, then packages that audience for local advertisers seeking geographic targeting in one of America's fastest-growing cities.

The company is privately held with 101-250 employees, headquartered in Murfreesboro, Tennessee, USA. There is no public listing, no disclosed funding rounds, no API or developer platform, and no AI/ML capabilities indicated in the source material. No mergers, acquisitions, leadership changes, or product launches outside of organic content vertical expansion are disclosed.

Name

Murfreesboro.com

Legal name

Murfreesboro.com

Website

https://murfreesboro.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Murfreesboro.com is a privately held digital media company operating the official city guide for Murfreesboro, Tennessee. It publishes local news, events, construction updates, and the John & Jen Show podcast, reaching 340,000+ Middle Tennessee residents through its website and social channels, monetized via advertising and local sponsorships.

Ownership category

akta.pro rank

Product category

Local Digital News and Community Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Broadcasting and Content Providers (516)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Local & Neighborhood Community Platforms (MPACAJAI)

Keywords

• Local news media
• Community information portal
• Local event coverage
• Construction news updates
• Community podcast content

Headquarters

HQ city

Murfreesboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and sponsorship: The platform generates revenue through advertising space sold to local businesses and advertisers, reaching 340,000+ Middle Tennessee locals. Sponsorships include construction update videos and content partnerships with local organizations like Middle Tennessee Electric and MTSU.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Murfreesboro.com is a community-focused digital media platform and official city guide for Murfreesboro, Tennessee, delivering local news, construction updates, event listings, community resources, and the daily John & Jen Show podcast. The platform aggregates and produces multimedia content covering city government, local business, MTSU, healthcare, and community life for approximately 340,000+ Middle Tennessee residents. Content is distributed free to residents through the website, social media channels, video podcasts, and an email newsletter, with revenue generated through advertising and sponsorships from local businesses and organizations.

Product overview

Murfreesboro.com is a comprehensive local news and community information platform for Murfreesboro, Tennessee, operated by J3Media. The platform consists of a main website delivering local news, construction updates, and community information, complemented by the John & Jen Show podcast covering daily local news and interviews. The platform aggregates content across multiple categories including local events, MTSU news, construction updates, business ribbon cuttings, and community resources like the city directory and pets for adoption. The platform also maintains a strong social media presence across Facebook, X, YouTube, Instagram, and TikTok for content distribution.

Differentiator

Problem solved

Functional benefit

Brands

• John & Jen Show: Morning show/podcast featuring local news, community updates, interviews, and events in Murfreesboro and surrounding areas

Products and services

• Murfreesboro.com Community News Platform
• John & Jen Show Podcast
• Calendar of Events
• Community Directory

Named customers5 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Middle Tennessee Electric (MTE)coreGTM or Marketing PartnerMiddle Tennessee Electric is a key sponsor of construction update videos and provides energy-related content for the platform. MTE CEO Chris Jones appears regularly on the podcast for monthly energy updates covering ice storm impacts, energy costs, and power line maintenance across 15,000+ miles of lines.
• Middle Tennessee State University (MTSU)coreStrategic or Co-development PartnerMTSU is a major content partner with regular campus news coverage, student media program features, Bonnaroo partnership, and university announcements. The platform covers MTSU news including the new MFA in Film and Television, student activities, and campus developments.
• J3Media.VIP (Parent Company)coreOthersMurfreesboro.com is operated by J3Media.VIP, a Worldwide Brand company. The site represents a network of local city guide websites.
• Shawn and Christy HackinsonminorStrategic or Co-development PartnerEvent venue developers who are building a new 650-person venue and restaurant project at Medical Center Parkway. The platform covers their development projects including Alley on Main and 1 of 19 Cocktails.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Patch: Patch is the largest U.S. network of hyper-local online news sites, operating thousands of community pages covering local news, events, and announcements. It directly mirrors Murfreesboro.com's local-news-plus-community-information model and serves the same SMB advertiser base.
• Daily News Journal: The Daily News Journal is the legacy local newspaper of Murfreesboro and Rutherford County, covering the same geographic market, same advertisers, and much of the same content verticals (news, construction, schools, sports) as Murfreesboro.com.
• Main Street Media of Tennessee: Main Street Media operates a portfolio of community newspapers and digital sites across Middle Tennessee, including Rutherford County. It competes for the same local advertisers and audience attention with a similar community-information proposition.
• WGNS Radio: WGNS is a local radio station and digital publisher serving Rutherford County with news, talk, and community programming. It overlaps with Murfreesboro.com's local-audio content and SMB advertising base.
• Hoodline: Hoodline is a network of data-driven local news sites covering neighborhood-level stories, events, and business openings. Its model closely parallels Murfreesboro.com's city-guide and SMB-adjacent content.

Emerging players

• Axios Local: Axios Local builds city-focused digital newsletters and news sites in select U.S. markets. It overlaps with Murfreesboro.com's community-platform model and demonstrates how a digital-first operator could enter the Murfreesboro market.

Broad incumbents

• WKRN News 2 Nashville: WKRN is a regional broadcast affiliate covering Nashville/Middle Tennessee, including Murfreesboro. It competes for local video news audiences and digital ad budgets across the same geographic footprint.
• Nextdoor: Nextdoor operates neighborhood-level community networks widely used in Murfreesboro. It competes for the same community-engagement attention and offers local businesses self-serve advertising, overlapping with Murfreesboro.com's value proposition.

Regional players

• City-County Observer: City-County Observer is a regional digital publication covering local government and community news across Middle Tennessee markets. It competes for civic-news audience attention and government-adjacent sponsorships.

Others

• J3Media.VIP: J3Media.VIP is the parent company and network operator of Murfreesboro.com and sister city-guide sites. It is the closest operational peer, demonstrating the same templated local-city-guide model applied across additional markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Murfreesboro_TN
• YouTubeyoutube.com/@Murfreesborotnnews
• Facebookfacebook.com/welovemboro
• Instagraminstagram.com/murfreesborotn
• TikToktiktok.com/@murfreesborotn
• LinkedInlinkedin.com/company/murfreesboro-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Murfreesboro.com