SD Entertainment

What SD Entertainment does

SD Entertainment Co., Ltd. (SDエンターテイメント株式会社) is a publicly traded (Tokyo Stock Exchange), Sapporo-headquartered diversified wellness operator founded in 1918. The company runs a multi-brand portfolio spanning six core segments: fitness clubs (SD Fitness, SD fitness24, SD fitness365, STAR FIT 365, STAR Pilates, Hot Yoga Studio hearty), childcare and early childhood education (Dinos Kids), kids entertainment schools (Studio Star dance, Parkour Star), home-visit nursing and elderly care (g-fit, Gift Helper Station), Type B supported-employment services for people with disabilities (Revive), and online crane-game entertainment (Pochi Crane / GLOVY). Group structure includes three wholly-owned operating subsidiaries — MC2 Co., Ltd., IT Group Co., Ltd., and For You Co., Ltd.

The underlying operating model is asset-heavy and physical-location-driven: services are delivered through owned retail/fitness/care facilities distributed across Japan, with geographic concentration in Hokkaido (home market), Kansai, and Tohoku regions. Technology footprint is limited to brand microsites (e.g., sd-fit.jp, studiostar.jp, revive-support.jp, gifthelperstation.com) and the online crane-game platform (pochi-crane.com / GLOVY); no proprietary AI/ML, app, API, SDK, or patent portfolio is disclosed. Revenue is generated through recurring consumer memberships (fitness), tuition/fees (kids schools, childcare), public-reimbursed care services (nursing, supported employment), and transactional online game play.

Based on disclosed financials, revenue in the most recent fiscal period was approximately ¥32.5 billion (~$215M USD at prevailing FX), with operating income of ~¥0.45 billion and net income of ~¥1.35 billion. Headcount is reported at 101–250 employees, which is low relative to revenue scale, consistent with a franchise/operating-partner or facility-leveraged model rather than a direct-labor-intensive services model. Pricing is not publicly disclosed, and customer mix is exclusively B2C across the consumer, family, elderly, and disability segments.

Name

SD Entertainment

Legal name

SDエンターテイメント株式会社

Website

https://sdentertainment.jp

Company type

Public

Founded year

1918

Operating status

Operating

Headcount range

101–250 employees

Short description

SD Entertainment (Tokyo Stock Exchange, founded 1918, Sapporo) operates a diversified Japanese wellness platform spanning fitness clubs, childcare, kids entertainment schools, home nursing/elderly care, supported-employment services for people with disabilities, and an online crane-game business, serving individual consumers and families across Hokkaido, Kansai, and Tohoku.

Ownership category

akta.pro rank

Headquarters

HQ city

Sapporo

HQ country

Japan

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Distribution channels1 record

Marketing channels1 record

Core offering

SD Entertainment operates a diversified Japanese wellness platform delivering fitness club memberships (SD Fitness, SD Fitness 24, SD Fitness 365, STAR FIT 365), specialized fitness instruction (STAR Pilates, Hot Yoga Studio hearty), childcare and early education (Dinos Kids), kids entertainment schools (Studio Star dance and Parkour Star), home-visit elderly and rehabilitation care (Gift Helper Station, g-fit), Type B supported-employment services for people with disabilities (Revive), and an online crane-game entertainment service (Pochi Crane). The portfolio spans physical fitness, mental wellness, childcare, eldercare, disability employment support, and digital entertainment under a unified 1918-founded health mission.

Product overview

SD Entertainment is a diversified wellness company operating multiple business segments under a unified health mission: core fitness offerings (SD Fitness clubs with 24-hour and 365-day access), specialized fitness (STAR Pilates, Hot Yoga Studio hearty), childcare services (Dinos Kids), kids entertainment education (Studio Star including dance and parkour), elderly care services (Gift Helper Station, g-fit home nursing), employment support for disabled individuals (Revive Type B facilities), and entertainment services (online crane game Pochi Crane). The portfolio spans physical wellness, mental wellness, childcare, eldercare, and digital entertainment, unified by the company's 1918 founding mission of promoting health of body and mind.

Differentiator

Problem solved

Functional benefit

Brands

• SDフィットネス: Main fitness brand offering gym and fitness center services
• SD fitness24
• SD fitness365
• STAR FIT 365
• STAR Pilates
• Hot Yoga Studio hearty
• スタジオスター
• パルクールスター
• ディノスキッズ
• g-fit
• ギフトヘルパーステーション
• リバイブ
• ぽちくれ

Products and services

• SD Fitness (SDフィットネス) — including SD Fitness 24 and SD Fitness 365 Core fitness club brand of SD Entertainment offering gym facilities with standard, 24-hour (SD Fitness 24), 365-day (SD Fitness 365), and premium (STAR FIT 365) membership tiers for individual consumers.
• STAR Pilates (スターピラティス) Pilates instruction brand operating Pilates studios under SD Entertainment, with international-standard instructor education programs and functional anatomy seminars for members and aspiring instructors.
• Hot Yoga Studio hearty Hot yoga studio brand under SD Entertainment offering heated yoga classes to members seeking therapeutic benefits and fitness conditioning.
• Dinos Kids (ディノスキッズ) Childcare and early childhood education service operated under SD Entertainment's childcare business segment, serving families with young children in Japan.
• Studio Star (スタジオスター) Kids entertainment school offering dance and performance-arts classes for children from age 3, with locations across Japan including the new Hokkaido (Sapporo Shiroishi) and Osaka Tenroku campuses.
• Parkour Star (パルクールスター) Parkour instruction program operated under the Studio Star brand of SD Entertainment, teaching movement and acrobatic skills to children.
• g-fit Home-visit nursing care and rehabilitation service under SD Entertainment, delivering medical and care support to clients (primarily elderly and post-hospitalization individuals) at their homes.
• Gift Helper Station (ギフトヘルパーステーション) Visiting helper station service delivering home-visit caregiving for elderly and disabled individuals as part of SD Entertainment's elderly care business segment.
• Revive (リバイブ) Type B employment support facility operated by SD Entertainment, providing vocational training, work support, and workplace accommodation for people with disabilities.
• Pochi Crane (ぽちくれ) Online crane game service operated by SD Entertainment, allowing users to remotely operate crane machines to attempt to win prizes.

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves9 records

Expansion highlights4 records

Direct peers

• Benesse Style Care: Major Japanese operator of paid nursing homes and home-visit care services for the elderly. Direct peer to SD Entertainment's g-fit home nursing and Gift Helper Station elderly care business.
• Round One: Operates bowling alleys, amusement facilities, karaoke, and sports centers across Japan. Directly comparable to SD Entertainment's bowling alleys and amusement facility operations referenced in the company description.
• RIZAP Holdings: Japanese fitness and health group operating personal training gyms, beauty, and lifestyle brands. Direct peer to SD Fitness, competing in the Japanese mid-market fitness segment with a similar multi-brand approach.
• Central Sports: Operates a large nationwide network of sports clubs, swimming schools, and fitness facilities in Japan. Direct peer to SD Fitness in the multi-format, family-oriented fitness club segment.
• Aeon Fantasy: Operates indoor kids' amusement parks (Molly Fantasy) and kids' educational entertainment facilities across Japan. Directly comparable to SD Entertainment's Studio Star and Dinos Kids kids entertainment and childcare offerings.
• Renaissance (BANDAI NAMCO Amusement): Operates sports clubs, swimming schools, and cultural schools across Japan under the Renaissance and BANDAI NAMCO Amusement brands. Direct peer to SD Fitness in the multi-format Japanese family fitness and recreation market.
• Curves Holdings: Operates the Curves women's 30-minute fitness franchise in Japan. Direct peer in the women-focused fitness and wellness space, similar in scale and listed on the Tokyo Stock Exchange.
• Fast Fitness Japan: Master franchisee of Anytime Fitness in Japan, operating a large network of 24-hour fitness facilities. Directly comparable to SD Fitness 24/365 sub-brands on small-box gym model and membership pricing.

Broad incumbents

• Nichii Gakkan: Large Japanese healthcare and care services group operating nursing care facilities, home-visit care, childcare, and education support. Comparable as a broad incumbent with similar care and childcare verticals to SD Entertainment.
• Konami Group: Operates Konami Sports Club, a major Japanese fitness chain, alongside its core gaming business. Comparable as a large incumbent operating both fitness facilities and digital entertainment — the same dual presence SD Entertainment has with SD Fitness and Pochi Crane.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SD Entertainment