Ideqa

What Ideqa does

Ideqa Ltd. is a privately held, Oracle-only consulting and cloud-technology firm headquartered in Auckland, New Zealand, with a regional presence in Sydney, Australia. Founded in 2013, the company is staffed by 1-10 employees and operates exclusively across the Australia and New Zealand market, delivering advisory, implementation, managed-services, and on-demand support engagements for Oracle CX (Marketing/Eloqua, Sales, Service), Oracle ERP Cloud, Oracle SCM Cloud, Oracle Cloud Infrastructure, and Oracle integration platforms. Its enterprise and mid-market clients span financial services, telecommunications, retail, energy and utilities, government, healthcare, higher education, construction, and facilities management, with named engagements including Westpac, Air New Zealand, Spark New Zealand, University of Auckland, Te Whatu Ora, 2degrees, Mercury NZ, Haymes Paint, Nike Australia, NZ Post, Toyota Motor Corporation Australia, Royal Mail, AMI Insurance, Southern Cross Travel Insurance, Genesis Energy, MSD, and Lincoln University.

The technology stack centres on Oracle Fusion applications augmented by Ideqa's own proprietary extensions: SmartInspect (multi-asset offline-first inspection for Oracle Field Service, handling 2,000+ assets per activity), StockSync Mobile (real-time inventory intelligence bridging field technicians and warehouses), SmartAssist (NLP-based knowledge management and customer self-service deflection), and smaller utilities including Send2SME, VersionCX, LivePreviewCX, and AgentAssist. The firm has implemented Oracle Redwood UX and Oracle Fusion AI Agent Studio, deploying curated agents such as a Risk Assessment Agent and a Client Dossier Agent, and has begun extending SmartInspect beyond Oracle to Salesforce Field Service, SAP Field Operations, ServiceNow, and Microsoft Dynamics.

Revenue is generated through four streams: (1) billable advisory consulting engagements scoped per project; (2) fixed-scope or time-and-materials solution delivery for Oracle implementations; (3) recurring annual managed-services retainers covering configuration, platform management, and analytics; and (4) on-demand support plus a nascent subscription line from proprietary software products. All revenue is generated through direct enterprise sales supported by Oracle-partner co-marketing, event-led demand generation (Oracle CloudWorld Tour), thought-leadership content marketing, and Oracle's ANZ referral channel. The firm is ISO/IEC 27001 and SOC 2 Type II certified, and has no disclosed external funding, parent company, or institutional investors.

Name

Ideqa

Legal name

Ideqa Ltd.

Website

https://ideqa.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Ideqa is a New Zealand-based, Oracle-only consulting and software firm (1-10 employees) serving enterprise and government clients across Australia and New Zealand with advisory, implementation, managed services, and proprietary Oracle Field Service extensions such as SmartInspect and StockSync Mobile.

Ownership category

akta.pro rank

Product category

Oracle Cloud Consulting Services

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Management Consulting Services (54161)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

Keywords

• Oracle cloud consulting
• Oracle ERP implementation
• Oracle CX integration
• Managed cloud services
• Oracle partner consulting

Headquarters

HQ city

Ponsonby

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Professional Services - Advisory: Strategic consulting engagements including Oracle roadmap design, business and process maturity assessments, implementation planning, change management, and data migration strategy. Delivered as billable consulting engagements, typically project-based with defined scopes.
2. Solution Delivery: End-to-end Oracle implementation services covering requirements gathering, solution design, configuration, data migration, system integration, end-user training, and post-launch support. Delivered as fixed-scope or time-and-materials professional services engagements.
3. Managed Services: Ongoing Oracle environment optimisation, configuration updates, platform management (PaaS & IaaS), analytics, and continuous improvement. Typically structured as recurring retainer or annual contracts with SLA-backed deliverables.
4. Support & Development: On-demand Oracle expertise for issue resolution, incident management, custom developments, system enhancements, and flexible assistance. Hybrid support models with SLA-backed performance and uptime commitments.
5. Proprietary Software Products: Ideqa's own applications (SmartInspect, StockSync Mobile, SmartAssist) are sold as extensions to Oracle environments, likely on a per-seat, subscription, or license basis integrated into the broader Oracle ecosystem.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Ideqa is an Oracle-only consulting partner that delivers end-to-end Oracle Cloud transformations across CX (Marketing, Sales, Service), ERP, SCM, and Integrations to enterprise and mid-market organisations in Australia and New Zealand. The company provides professional services across four practice areas — Advisory Services, Solution Delivery, Managed Services, and Support & Development — and extends Oracle's native capabilities through proprietary products including SmartInspect (multi-asset field service inspection), StockSync Mobile (real-time inventory intelligence), and SmartAssist (NLP-based knowledge management).

Product overview

Ideqa is an Oracle-only consulting partner offering a portfolio of purpose-built applications and professional services across Australia and New Zealand. Their proprietary product line includes SmartInspect (multi-asset inspection application for Oracle Field Service supporting up to 2,000+ assets per activity with offline-first capability), StockSync Mobile (real-time inventory intelligence bridging field technicians and warehouse), and smaller integrations including Send2SME, VersionCX, Live PreviewCX, and AgentAssist. The core of their offering centres on implementing and integrating Oracle's cloud applications: Oracle CX (Marketing/Eloqua, Service, Sales), Oracle ERP Cloud, Oracle SCM Cloud, Oracle Unity (customer intelligence platform), Oracle Integration Cloud, Oracle Content Management, and Oracle Redwood UX. Ideqa provides professional services across the Oracle transformation lifecycle: Advisory Services (roadmap design, business assessments), Solution Delivery (end-to-end implementation), Managed Services (continuous optimisation), and Support & Development (on-demand expertise). The company also offers migration services from on-premise ERP systems to Oracle Cloud ERP and implements AI capabilities through Oracle Fusion AI Agent Studio for autonomous agent workflows.

Differentiator

Problem solved

Functional benefit

Brands

• SmartInspect: A purpose-built multi-asset inspection application for Oracle Field Service, enabling high-volume, offline-first asset inspections within a single OFS activity.
• StockSync Mobile
• SmartAssist

Products and services

• SmartInspect Ideqa's proprietary multi-asset inspection application built for Oracle Field Service, enabling field technicians to inspect, track, and complete inspections for up to 2,000+ assets within a single activity, with offline data capture and intelligent synchronisation to enterprise systems. Designed for enterprises running high-volume field service operations across utilities, healthcare, and government.
• StockSync Mobile Ideqa's proprietary real-time inventory intelligence mobile application that bridges Oracle Field Service with core inventory systems, providing field technicians with live stock visibility, smart part search via QR scan, and on-the-go order management to improve first-time fix rates. Built for enterprises with field service workforces needing warehouse-grade inventory accuracy on mobile devices.
• SmartAssist Ideqa's knowledge management solution built on Oracle Service Cloud that uses Natural Language Processing (NLP) and Swarm Intelligence-styled content suggestions to deliver AI-powered self-service recommendations, reducing non-complex enquiry volumes in contact centres.
• Ideqa Apps & Integrations suite A portfolio of Ideqa-built custom applications — Send2SME, VersionCX, Live PreviewCX, and AgentAssist — that enhance collaboration, knowledge management, and agent productivity within the Oracle CX ecosystem, extending Oracle Service Cloud and related platforms.
• Advisory Services Strategic consulting engagements covering Oracle roadmap design, business and process maturity assessments, cloud subscription selection, implementation planning, data migration strategy, and organisational change management. Delivered as project-based consulting for enterprise clients in ANZ.
• Solution Delivery End-to-end Oracle implementation services including requirements gathering, solution design and configuration, data migration, system integration, end-user training, and post-launch support. Delivered as fixed-scope or time-and-materials engagements across Oracle CX, ERP, SCM, and Integrations.
• Managed Services Ongoing Oracle environment optimisation including configuration updates, process improvement, user management, training as a service, platform management (PaaS and IaaS), analytics, and continuous improvement. Delivered as recurring annual retainer engagements with SLA-backed deliverables.
• Support & Development On-demand Oracle expertise covering issue resolution, incident management, custom developments, system enhancements, and continuous monitoring. Offered via flexible hybrid support models with SLA-backed performance and uptime commitments.
• Oracle Cloud ERP Migration Services Migration service for transitioning enterprises from on-premise ERP systems (Oracle EBS, SAP, Microsoft Dynamics) to Oracle Cloud ERP, covering assessment, data migration, configuration, testing, training, and post-migration support.

Quantifiable outcome

• 20% reduction in email inquiries and 20% productivity boost for 2degrees customer care team
• +7 more outcomes

Named customers17 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability10 records

Feature4 records

Partnerships

One partnership is on record.

• Oracle CorporationcoreTechnology or IntegrationIdeqa is a certified Oracle Partner specialising in CX, ERP, SCM, and complex enterprise integrations for Australian and New Zealand companies. As an Oracle-only consultancy, 100% of Ideqa's work revolves around Oracle technologies. They implement, optimise, and extend Oracle's cloud applications (CX Marketing, CX Sales, CX Service, ERP, SCM, OCI) and serve as a trusted delivery partner that bridges Oracle's global technology with local ANZ business realities.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• InoApps: Oracle-only implementation consultancy with deep Oracle CX, ERP, and E-Business Suite specialisation across multiple geographies. Closely mirrors Ideqa's pure-play Oracle SI model with similarly narrow vendor focus.
• Apps Associates: Oracle Platinum Partner specialising in Oracle Cloud Applications (ERP, HCM, CX) implementations and managed services. Highly comparable mid-sized Oracle-focused SI serving enterprise customers.

Broad incumbents

• Accenture Oracle Practice: Global SI giant with one of the largest Oracle Cloud implementation practices worldwide. Competes for the same Oracle enterprise deals but with vastly greater scale, geographic reach, and offshore delivery capability.
• Deloitte Oracle Practice: Big 4 firm with a substantial Oracle alliance, delivering Oracle CX, ERP, and SCM transformations to enterprise clients. Competes at the high end of the same ANZ enterprise market Ideqa serves.
• Capgemini: Global consulting and SI with a dedicated Oracle Cloud practice serving enterprise transformations across CX, ERP, and SCM. Operates broadly in ANZ and competes for Oracle-led RFPs Ideqa targets.
• Infosys: Global IT services leader with a large Oracle Cloud practice, including CX and ERP implementations. Competes on cost-effective offshore delivery for the same Oracle estate modernisation projects.
• Cognizant: Major IT services provider with significant Oracle Cloud Applications capabilities across CX, ERP, and SCM. Competes for ANZ enterprise Oracle implementations with broader service-line cross-sell.
• Wipro: Global IT services firm with a substantial Oracle Cloud practice spanning CX, ERP, and industry solutions. Competes on scale and global delivery for enterprise Oracle transformations.
• DXC Technology: Global IT services company with Oracle Cloud implementation and managed services capabilities. Overlaps Ideqa's Oracle-focused delivery model but at much larger scale with broader portfolio.

Emerging players

• Rimini Street: Third-party support provider for Oracle (and SAP) enterprise software, with adjacent Oracle Cloud migration services. Competes in a different layer of the Oracle ecosystem but targets the same ANZ Oracle customer base for adjacent spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ideqa_
• LinkedInlinkedin.com/company/ideqa
• Xx.com/ideqa
• Facebookfacebook.com/ideqa

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ideqa