What Bigfish does

Bigfish is a Dutch multidisciplinary animation and content agency founded in 2010, headquartered in Eindhoven with additional studios in Amsterdam (Schiphol-Rijk) and Knokke-Heist, Belgium. The company combines 2D and 3D animation, motion design, corporate film, e-learning, and interactive content production under one roof, serving enterprise, government, and mid-market clients across the Netherlands, Belgium, and internationally. Service pricing is project-based and publicly disclosed in indicative bands, ranging from approximately €3,500 for basic 2D explainer work to €55,000+ for 360° onboarding programs, with 3D and technical animation typically priced at €10,000–€25,000+. The customer base spans healthcare, government, industrial, technology, FMCG, non-profit, and education verticals, with named logos including Booking.com, TenneT, TNO, European Parliament, ProRail, RDW, Eneco, WWF, Cupra, Catawiki, Vanderlande, NorthC, Prinses Máxima Centrum, and the University of Amsterdam.

The underlying production model is a hybrid creative-technical stack rather than a software platform: a six-phase strategy-first methodology (Kick-off & Strategy, Concept & Script, Storyboard & Styleframes, Illustration & Design, Animation & Sound Design, Delivery & Social Snacks) operationalized through a multidisciplinary in-house team. A distinguishing technical component is the Bigfish AI Lab, a dedicated sub-brand that integrates generative AI into the production workflow for concepting, styleframe generation, voice-overs, and multilingual content delivery across video, audio, image, and text modalities, with senior animators retaining creative direction. The company also operates a three-sub-brand structure — Bigfish Animation, Bigfish Film, and Bigfish AI Lab — each with its own digital presence and positioning.

The business model is professional services delivered through direct enterprise sales: clients initiate contact via website intake or phone, participate in a free 20-minute discovery session, and receive a tailored quote per project. There is no recurring subscription or SaaS revenue component; revenue is one-time per project, with bundle discounts on multi-animation engagements. The company is privately held, has no disclosed external funding rounds, no parent company, and no subsidiaries, and is led by Jeroen Westenbroek as Algemeen directeur. Recognition includes ADCN Awards (2025), Emerce 100 (2025), and Fonk 150 (2026), with a Trustpilot rating of 4.3 and self-reported client satisfaction of 9.5+ out of 10.

Name

Bigfish

Legal name

Bigfish

Website

https://bigfish.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Bigfish is a Dutch animation and content agency founded in 2010, offering 2D/3D animation, explainer videos, corporate film, e-learning, and AI-assisted production to enterprise, government, and mid-market clients across the Netherlands, Belgium, and internationally.

Ownership category

akta.pro rank

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Custom Animation and Video Production: Project-based production of 2D and 3D animations, motion graphics, and video content. Pricing varies by animation type, length, complexity, and custom illustration requirements. Clients receive a tailored quote after an intake session. Revenue is generated per project with no recurring component.
2. Strategy and Consulting Services: Strategy services including communication strategy, content strategy, campaign strategy, creative strategy, marketing strategy, visual strategy, and onboarding strategy. Provided as standalone consulting engagements or bundled with production work.
3. E-learning and Interactive Content Development: Custom e-learning module development, interactive onboarding content, and digital learning solutions. Often bundled with animation production as part of broader educational content programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Bigfish is a Dutch creative agency that produces custom 2D and 3D animations, corporate films, explainer videos, and e-learning content for enterprise, government, and mid-market clients. The company combines strategic consulting with production, using a six-phase methodology from strategy to delivery, and integrates generative AI (AI Lab) to accelerate concepting, styleframe generation, voice-overs, and multilingual content delivery.

Product overview

Bigfish is a multidisciplinary animation and content agency offering a comprehensive suite of visual communication services. The portfolio includes strategy services (visual strategy, campaign strategy, content strategy, communication strategy, creative strategy, marketing strategy, visual thinking, onboarding), animation production (2D and 3D animation, explainer videos, technical animation, medical animation, corporate animation), video production (corporate film, promotional film), and digital learning solutions (e-learning, interactive content, onboarding programs). The AI Lab service incorporates generative AI for animation production including concepting, styleframes, voice-overs and multilingual content. Services are delivered from studios in Amsterdam and Eindhoven for clients ranging from government and healthcare to technology and industrial sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Bigfish Animation: Animation division specializing in 2D and 3D animation services, including explainer videos, corporate animations, technical animations, and motion graphics.
• Bigfish Film
• Bigfish AI Lab

Products and services

• Strategy Services
• 2D Animation
• 3D Animation
• Corporate Film (Bedrijfsfilm)
• Explainer Video
• E-Learning Solutions
• Interactive Content
• AI Lab
• Onboarding Solutions
• Technical Animation
• Medical Animation

Quantifiable outcome

• Animated videos achieve approximately 22% more engagement than talking-head videos (Zebracat, 2025).
• +3 more outcomes

Named customers19 records

Segments7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature2 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DEPT: Large Amsterdam-based digital/creative agency offering animation, content production, technology and marketing services. Overlaps directly with Bigfish on enterprise creative production while operating at significantly greater scale and geographic breadth.
• MediaMonks (S4 Capital / Monks): Global content, media and technology services group with substantial animation and motion-graphics capabilities. Competes with Bigfish for enterprise explainer, brand and digital content work, but at global scale and with deeper technology integration.
• Wieden+Kennedy: Global creative agency with strong in-house film, animation and content production capabilities. Represents the upper-end competitive benchmark for enterprise creative work Bigfish targets.

Direct peers

• Grrr: Amsterdam-based creative digital agency focused on brand, content and interactive experiences. Closely comparable in size, geography and service offering to Bigfish, frequently appearing alongside it in Dutch industry rankings (Emerce, Fonk).
• Momkai: Dutch creative agency combining strategy, design and digital content. Direct competitor in the Dutch enterprise and government creative space with similar strategy-first positioning.
• Submarine: Amsterdam-based production studio specializing in animation, documentary and branded content. Directly comparable on animation production services, particularly 2D/character animation and explainer content.
• Verve: Dutch creative agency with strong video and content production capabilities serving enterprise clients. Competes for similar brand, internal-communications and explainer engagements.
• PostPanic: Amsterdam-based motion design, animation and visual effects studio. Highly comparable on technical 3D and motion-graphics production for enterprise and advertising clients.
• Buck: US-based design-driven animation and motion-graphics studio serving global enterprise clients. Comparable business model focused on premium animation, motion design and explainer content.
• Hornet Inc. Animation and motion-design studio producing brand-driven content for global enterprise clients. Comparable service offering, particularly in branded animation and explainer content for major brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@bigfish-nl
• LinkedInlinkedin.com/company/big-fish-nl
• Instagraminstagram.com/bigfish.nl
• Facebookfacebook.com/bigfishanimatie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bigfish