What Business Ethics Alliance does

Business Ethics Alliance is an independent 501(c)(3) nonprofit organization headquartered in Omaha, Nebraska, founded in 2005 and legally established in October 2007 in response to the Enron scandal. The organization delivers business ethics education to professionals, organizations, and civic leaders across the Greater Omaha area through a portfolio of signature events (including the annual EthicSpace conference, Executive Ethics Breakfasts, Leadership Ethics Luncheons, Mind Candy Dialogues, and Ethics on Trial), custom on-site ethics workshops, the Walk the Talk podcast, the Beacon of Ethics Award recognition program, and a Trustee Partner Program that engages over 250 active organizational partners and 2,870 individual trustees. Governance is structured around four founding partners: Creighton University's Heider College of Business, the Greater Omaha Chamber of Commerce, the Better Business Bureau Midwest Plains, and the broader Omaha business community.

The organization's revenue model combines donations and charitable contributions, event sponsorships, tiered annual leadership giving (Mission Supporters at $5,000+ and Mission Drivers at $10,000+), and paid custom ethics workshops delivered to corporate, nonprofit, and consulting clients. Distribution is event-driven and community-led, with on-site signature events, direct sales of workshops at client organizations, community partnerships with media and educational organizations, and organic digital channels (website, podcast, social media) serving as the primary engagement mechanisms. In 2025 the Alliance reported serving 6,296 professionals across 1,921 organizations.

In early 2026 the Alliance entered an extended partnership with the Better Business Bureau of the Midwest Plains and relocated its operations to BBB's headquarters at 11811 P Street, Omaha, while preserving its independence as a separate 501(c)(3) nonprofit. The organization has no parent company, no disclosed institutional investors, and no venture funding; it is governed by a board chaired by Madeline Moyer of Security National Bank and led by Executive Director Dr. AnnMarie Marlier, supported by a small leadership team of directors overseeing operations and educational programs.

Name

Business Ethics Alliance

Legal name

Business Ethics Alliance

Website

https://businessethicsalliance.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Business Ethics Education

NAICS

Professional Organizations (81392), Business Associations (813910)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Code of Conduct & Business Ethics (EDABADAB)

akta.pro secondary industries

Ethics, Integrity & Whistleblowing Program Advisory (BPAHAFAI), Legal & Compliance Conferences (MPAGAGAI), Executive Summits & Invitation-Only Forums (MPAGAGAK)

Keywords

• Business ethics education
• Ethics workshops
• Leadership development
• Nonprofit community events
• Professional ethics training

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Donations and Charitable Contributions: The Alliance receives donations from individuals and organizations committed to supporting business ethics education in the Omaha community. The organization is a 501(c)(3) nonprofit.
2. Event Sponsorships: Organizations sponsor signature events such as EthicSpace, Executive Ethics Breakfasts, and Leadership Ethics Luncheons, providing brand recognition and alignment with the ethics-focused brand.
3. Mission Supporter and Driver Programs: Annual leadership gifts of $5,000 and above are recognized as Mission Supporters, while gifts of $10,000 and above are recognized as Mission Drivers, supporting overall strategic efforts and long-term sustainability.
4. Workshop and Training Services: The Alliance provides custom ethics workshops and training programs for corporate, nonprofit, and consulting organizations, delivered by their education team.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Business Ethics Alliance is an independent 501(c)(3) nonprofit that delivers practical business ethics education to the Greater Omaha business community through signature events (such as the annual EthicSpace conference, Executive Ethics Breakfasts, and Leadership Ethics Luncheons), customized on-site ethics workshops for organizations, the Business Ethics: Walk the Talk podcast, the Beacon of Ethics Award recognition program, and the Trustee Partner membership program.

Product overview

Business Ethics Alliance is a non-profit organization offering a portfolio of business ethics education programs and events. The core offerings include signature events (EthicSpace annual conference, Executive Ethics Breakfasts, Leadership Ethics Luncheons, Mind Candy Dialogues, Ethics on Trial, Annual Trustee Meeting), ethics training workshops delivered to organizations, the Business Ethics: Walk the Talk podcast, and the Beacon of Ethics Award recognition program. The Trustee Partner Program provides membership for ethical business leaders. The organization focuses on delivering practical business ethics education through events, training, and community engagement rather than software products.

Differentiator

Problem solved

Functional benefit

Products and services

• EthicSpace Annual flagship symposium bringing together business professionals and community leaders to discuss ethical leadership and workplace integrity, featuring keynote speakers and interactive breakouts.
• Executive Ethics Breakfasts C-suite focused networking breakfasts gathering owners, chairs, and founders to discuss strategic ethics insight from distinguished presenters.
• Leadership Ethics Luncheons Management-level leadership events featuring meals with tools and takeaways from subject matter experts on relevant and timely ethics topics.

Quantifiable outcome

• 6,296 professionals served in 2025
• +3 more outcomes

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• SHARE OmahaminorGTM or Marketing Partner · 1 January 2026The Alliance participates in SHARE Omaha, a communal giving platform serving the nonprofit community, aligning to show support for the Omaha community and share its ethics in business message.
• Better Business Bureau (BBB) Midwest PlainscoreStrategic or Co-development Partner · 1 January 2025BBB is a founding partner of the Alliance. In fall 2025, discussions began about the future sustainability, leading to an extended partnership in early 2026. The Alliance relocated to BBB Midwest Plains headquarters, maintaining independence as a 501(c)(3) nonprofit while gaining enhanced resources and infrastructure. Jim Hegarty, President and CEO of BBB, received the 2025 Beacon of Ethics Award.
• Greater Omaha Business Community (Trustee Partner Program)coreStrategic or Co-development Partner · 1 January 2007The fourth founding partner representing the business community, communicated as 'for and by the business community.' Over 250 Trustee Partners serve as ambassadors, supporters, and advisors, demonstrating excellence in business ethics leadership.
• Creighton University's Heider College of BusinesscoreStrategic or Co-development Partner · 1 January 2005Founded by Dr. Beverly Kracher, holder of the Robert B. Daugherty Endowed Chair in Business Ethics & Society. Dr. Anthony Hendrickson, Dean of Heider College, approved the formal creation of the business ethics group to be housed at the college in Spring 2006. Fr. John Schlegel, President of Creighton University, also approved. Dr. Anthony Hendrickson received the 2025 Beacon of Ethics Award.
• Greater Omaha Chamber of CommercecoreStrategic or Co-development Partner · 1 January 2005David Brown, then President and CEO of Greater Omaha Chamber of Commerce, met with organizers to form a unified business ethics initiative. The Chamber is one of three founding partners along with Heider College of Business and BBB. Heath Mello represents the Chamber on the founding partners board.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Ethics & Compliance Initiative (ECI): National nonprofit focused on research, education, and benchmarking in business ethics and compliance; closely comparable in mission, training offering, and member-based funding model.
• Society of Corporate Compliance and Ethics (SCCE): Member-based professional association providing compliance and ethics training, conferences, and certifications to practitioners — directly comparable in audience (corporate ethics/compliance leaders), events business, and content-led delivery.
• Institute of Business Ethics (IBE): UK-based nonprofit that promotes business ethics through research, events, training, and advisory — analogous in mission, member services, and thought leadership; differs mainly by UK geography.

Broad incumbents

• Better Business Bureau (BBB) Midwest Plains: BBB operates a wider trust/business-ethics remit across the region and is a founding partner of BEA; overlaps strongly in mission, audience, and donor base, but operates a broader scope beyond ethics training.
• National Association of Corporate Directors (NACD): National membership organization for corporate board directors, offering ethics, governance, and leadership education. Comparable in audience (C-suite/board-level), education and event model, and nonprofit funding structure, but broader in scope.

Emerging players

• Markkula Center for Applied Ethics: Santa Clara University's ethics center producing applied ethics programming and resources for business and technology; comparable in ethics-education focus and academic anchoring, though academic-hosted rather than community non-profit.
• Aspen Institute Business & Society Program: Program that convenes business leaders on ethical leadership, corporate purpose, and stakeholder governance; comparable in mission and C-suite convening role, with a national footprint and convening-only model.
• Character.org: Nonprofit promoting ethical leadership and character education, including a nationally recognized school award program; comparable in mission, content/education offerings, and award franchise, though focused more on K-12 and education sectors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@BizEthicsOmaha
• Facebookfacebook.com/BusinessEthicsAlliance
• LinkedInlinkedin.com/company/business-ethics-alliance-omaha/posts/?feedView=all

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business Ethics Alliance