Mecar

What Mecar does

Mecar Srl is a privately held Italian commercial-vehicle ecosystem operator headquartered in Nocera Superiore (Salerno), founded circa 1950 and controlled by the Ferrajoli family (CEO Sara Ferrajoli; Managing Director Gianandrea Ferrajoli; General Manager Carlo Soriente). The company is the official authorized IVECO dealer for Southern Italy (Campania, Basilicata, Puglia, Calabria) and operates an integrated platform spanning new and certified used IVECO vehicle sales (light, medium, heavy trucks, and IVECO BUS), original spare parts distribution, authorized after-sales service and maintenance (including the L-Life contract), on-demand rental under the Movingfast brand, exclusive regional CIFA concrete-equipment distribution (Refresh), and temperature-controlled cold-chain transport through a wholly-owned Refresh Cold unit developed in partnership with Thermo King.

The underlying operating infrastructure consists of 7 branch offices, 5 automated 4.0 parts warehouses with 24/7 delivery capability, a network of over 25-30 authorized IVECO workshops, and mobile workshop units providing on-site emergency repair across the territory. The technology stack is service-logistics oriented rather than software-native: IT systems support parts inventory automation, fleet monitoring, predictive maintenance scheduling, and customer-facing leasing/financing operations (including zero-percent financing programs and bundled insurance). GTM is enterprise field-sales driven through direct branch relationships with transport companies, logistics operators, construction firms, and cold-chain customers.

Revenue is generated through multiple streams: one-time vehicle sales (new IVECO units plus three certified used tiers: PREMIUM, PLUS, STANDARD), recurring parts and maintenance contracts (L-Life), subscription/recurring rental under Movingfast, and managed cold-chain services under Refresh Cold. Pricing on the leasing side ranges from approximately €229/month for a Daily E6 light commercial vehicle (with bundled maintenance and insurance over 48 months) to €1,400/month for a Stralis XP tractor All Inclusive (60-month term). The company's enterprise customer base includes logistics fleets (Gruppo Smet, Gruppo Falco, Capaldo, Aliberti), construction and concrete operators, agricultural and food processors (Fattoria della Piana, Marisa Cuomo), and e-mobility partners (GATE). Mecar is a member of the ELITE program of Borsa Italiana (since 2017), holds ISO 14001:2015 environmental certification, and has committed to carbon-neutral operations by 2030.

Name

Mecar

Legal name

Mecar Srl

Website

https://mecar.it

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

251–500 employees

Short description

Mecar Srl is an authorized IVECO dealer for Southern Italy operating an integrated commercial-vehicle ecosystem — new/used vehicle sales, parts, maintenance, rental (Movingfast), concrete equipment (Refresh/CIFA), and cold-chain transport (Refresh Cold/Thermo King) — across 7 branches, 5 automated warehouses, and 25+ workshops serving enterprise fleet operators in Campania, Basilicata, Puglia, and Calabria.

Ownership category

akta.pro rank

Headquarters

HQ city

Nocera Superiore

HQ country

Italy

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales (New & Used): Sale of new and used IVECO vehicles through authorized dealership network. Vehicles include light, medium, and heavy commercial trucks, as well as IVECO BUS for urban, interurban, and tourist transport. Used vehicles are certified and categorized into PREMIUM, PLUS, and STANDARD tiers.
2. Parts & Components Sales: Sale of original spare parts for IVECO vehicles through a network of 5 automated warehouses with 24/7 delivery capability.
3. After-Sales Service & Maintenance: Authorized workshop services including preventive and predictive maintenance, repairs, and emergency roadside assistance through a network of over 25 authorized workshops and mobile workshops.
4. MovingFast Vehicle Rental: On-demand rental service for commercial vehicles under the MovingFast brand, offering flexible, immediate, and tailored rental without long-term commitments. Covers cold chain, construction, standard goods transport, and passenger transport.
5. CIFA Concrete Equipment Sales & Service: Refresh business unit sells and services CIFA concrete machinery (mixing, distribution, pumping) as exclusive dealer for Campania, Basilicata, and Puglia.
6. Refresh Cold Temperature-Controlled Logistics: Cold chain transport solutions through Refresh Cold, in partnership with Thermo King, for pharma, food, and floriculture sectors.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels11 records

Core offering

Mecar is an official IVECO dealer distributing new and used commercial vehicles (trucks, buses, light and heavy vehicles), original spare parts, and authorized maintenance services across Southern Italy. The company extends its offering through three sub-brands: MovingFast for on-demand vehicle rental, Refresh Cold (in partnership with Thermo King) for temperature-controlled transport, and Refresh (in partnership with CIFA) for concrete equipment distribution and service. Operations span 5 regional branches, 5 automated warehouses, and over 25 authorized workshops including mobile units.

Product overview

Mecar is an official IVECO dealership operating as an integrated logistics-as-a-service platform with over 70 years of history. The ecosystem comprises: IVECO vehicle sales (new/used trucks and buses), MovingFast for flexible on-demand rental, Refresh Cold for temperature-controlled transport (Thermo King partnership), Refresh (CIFA) for concrete machinery, spare parts sales through 5 automated warehouses, and authorized maintenance through 30+ workshops. The company serves southern Italy (Campania, Calabria, Basilicata, Puglia) with solutions spanning vehicle sales, rental, maintenance, and specialized transport.

Differentiator

Problem solved

Functional benefit

Products and services

• IVECO Vehicle Sales (New & Used) Official IVECO dealership offering new and used industrial vehicles, trucks, and buses with specialized consulting and continuous technical support for enterprise fleet customers across Southern Italy.
• MovingFast On-Demand Rental On-demand rental service offering flexible, immediate, and tailored vehicle rental for cold chain, construction, standard goods transport, and passenger transport without long-term commitment, available at multiple courtesy points in Campania, Calabria, and Basilicata.
• Refresh Cold Temperature-Controlled Transport Temperature-controlled transport solutions developed in partnership with Thermo King, serving pharmaceutical, food, and floricultural sectors with safe, traceable, and regulation-compliant transport of therm-sensitive goods.
• Refresh (CIFA) Concrete Equipment Exclusive CIFA dealership for Campania, Basilicata, and Puglia, offering concrete mixing, distribution, pumping, and placement solutions with specialized service network.
• IVECO BUS Complete bus solutions for urban, interurban, and tourist transport, covering electric and hydrogen-powered vehicles, with guaranteed original parts, 24/7 logistics, and specialized technical support for public and private operators.
• Original Spare Parts Sales Sale of original spare parts for IVECO vehicles through 5 automated warehouses with 24/7 delivery capability, supporting high performance, long component life, and safety across the service network.
• Authorized Maintenance and Repair Service Authorized workshop services including preventive and predictive maintenance, scheduled and unscheduled repairs, emergency roadside assistance, and mobile workshop interventions through a network of over 25 authorized workshops and mobile units.
• Certified Used Vehicles Selected and certified used IVECO vehicles categorized into PREMIUM, PLUS, and STANDARD tiers, undergoing rigorous quality controls and accompanied by specialized consulting.

Quantifiable outcome

• Fuel consumption reduction of 4.3% versus Euro V-EEV (TÜV certified) with IVECO HI-SCR technology
• +5 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Thermo King (Refresh Cold)coreStrategic or Co-development Partner · 11 September 2020Refresh Cold, a Mecar business unit, was developed in close collaboration with Thermo King to offer temperature-controlled transport solutions for pharmaceuticals, food, and floriculture sectors. The partnership provides secure, traceable, and regulation-compliant therm-sensitive transport.
• IVECOcoreChannel Partner/ Reseller/ DistributorMecar is the official authorized IVECO dealer, distributing new and certified used IVECO vehicles (trucks, buses, light and heavy commercial vehicles), providing after-sales service, maintenance, and spare parts. This is the company's primary brand partnership and the foundation of its business.
• CIFA (Refresh)coreChannel Partner/ Reseller/ DistributorRefresh, a Mecar business unit, is the exclusive CIFA dealer for Campania, Basilicata, and Puglia, commercializing CIFA products for concrete mixing, distribution, pumping, and placement since 2019, supported by a specialized service network.
• GATE (Green Advisory Tech Evolution)minorStrategic or Co-development PartnerGATE is a specialist in long-term rental of electric commercial vehicles with a pay-per-use model. Collaboration with GATE on IVECO eSuperJolly launch enables companies to gradually integrate electric vehicles into their fleets without restructuring their entire fleet.
• ALIS (Associazione Logistica dell'Intermodalità Sostenibile)coreGTM or Marketing PartnerALIS is an association promoting sustainable intermodal logistics. Mecar participates with ALIS at LetExpo events and collaborates on advocacy for sustainable transport solutions.
• IIS GalileiminorOthersPartnership with IIS Galilei for joint training programs between Mecar, IVECO, and the school, providing technical updates for professionals and career opportunities for students in the automotive sector.
• PetronasminorOthersPetronas is listed as an operational partner, likely providing lubricants and related products for vehicle service operations.
• OK TrucksminorChannel Partner/ Reseller/ DistributorOK Trucks is IVECO's certified used vehicles program. Mecar participates in the OK Trucks network for certified pre-owned vehicle sales, offering customers reliable used options alongside new vehicle sales.
• Tutela+minorStrategic or Co-development PartnerMecar entered a new partnership with Tutela+ involving a training day with the Mecar commercial team, likely related to vehicle protection or extended warranty services.
• Green Future ProjectminorGTM or Marketing PartnerCollaboration with Green Future Project to support sustainability in the transport sector, positioning Mecar's green mobility solutions in an environmental context.
• FraikinminorChannel Partner/ Reseller/ DistributorMecar operates as a Fraikin Point at Salerno, part of the Fraikin vehicle rental network, expanding its flexible rental offerings through this partnership.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• ALD Automotive Italia S.p.A. Italian arm of Société Générale's global fleet leasing and management business, offering long-term vehicle rental and operational fleet services. Comparable to Mecar's fleet rental and maintenance offerings targeting Italian enterprise customers.
• Fraikin Italia S.r.l. Italian arm of European commercial vehicle rental leader Fraikin, providing short and long-term commercial vehicle rental across Italy. Directly comparable to Mecar's MovingFast on-demand rental brand, and notably listed as a Mecar partner through 'Fraikin Point' at the Salerno branch.
• Arval Italy S.p.A. Italian subsidiary of BNP Paribas providing fleet leasing and long-term vehicle rental with full-service maintenance. Comparable to Mecar's combined MovingFast rental and L-Life maintenance offerings, addressing the same enterprise fleet customers in Italy.

Broad incumbents

• Volvo Trucks Italia: Italian subsidiary of the Volvo Group distributing Volvo heavy-duty trucks with sales, financing, and aftermarket services. Comparable to Mecar as a brand-authorized heavy commercial vehicle dealer with service and parts capabilities across Italy.
• Scania Italia S.p.A. Italian subsidiary of Scania distributing heavy commercial vehicles and integrated fleet management services. Comparable to Mecar as a brand-authorized commercial vehicle distributor with full lifecycle services across Italy, operating at greater national scale.
• DAF Trucks Italia S.r.l. Italian subsidiary of PACCAR distributing DAF heavy-duty trucks with sales and service. Comparable to Mecar as an authorized commercial vehicle dealer focused on long-haul fleets, with a national network serving enterprise customers.
• Daimler Truck Italia S.p.A. Italian subsidiary of Daimler Truck AG distributing Mercedes-Benz and Fuso heavy commercial vehicles, buses, and trucks with a national sales, service, and parts network. Directly comparable to Mecar as an authorized commercial vehicle distributor with full aftermarket coverage, operating at greater national scale.
• MAN Truck & Bus Italia S.p.A. Italian subsidiary of MAN distributing trucks, buses, and aftermarket services nationwide. Comparable to Mecar as an authorized commercial vehicle dealer with parts, service, and bus offerings — Mecar also distributes IVECO BUS across urban, interurban, and tourist segments.

Others

• CIFA S.p.A. Italian manufacturer of concrete mixing, distribution, and pumping machinery (owned by Zoomlion), whose products Mecar's Refresh business unit exclusively distributes across Campania, Basilicata, and Puglia. A primary equipment supplier to Mecar's specialty concrete vertical rather than a direct competitor.
• Iveco Capital S.p.A. Financial services arm of IVECO providing financing, leasing, and insurance solutions for IVECO vehicle buyers. A critical adjacent enabler for Mecar's sales motion — including 0% financing offers up to €30,000 — through dealer-captive financing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mecarspa
• LinkedInlinkedin.com/company/me-car-spa
• Instagraminstagram.com/mecarworld

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mecar