HFIS group
- Company typePrivate
- Founded1996
- HeadquartersBorehamwood, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingServices
HFIS group firmographics
Firmographics- Name
- HFIS group
- Legal name
- HFIS Ltd
- Website
- https://hfis.co.uk
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
HFIS group industry classification
Industry- Product category
- Insurance Brokerage Services
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Landlord / Dwelling Fire (DP) Insurance (FSAJACAD)
Keywords
Where HFIS group is headquartered
LocationHeadquarters
- HQ city
- Borehamwood
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
HFIS group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Insurance Brokerage: Commissions from insurance products across landlord insurance and cosmetic/aesthetic practitioner insurance. The group acts as an intermediary between insurers and customers.
- Deposit Protection Services: Government authorised tenancy deposit protection schemes including insurance-based and custodial options.
- Redress Scheme Services: Consumer redress scheme for letting agents and related compliance services.
- Legal Services: Property recovery, tenant eviction, and legal helpline services for landlords.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
HFIS group product offering
Product offeringCore offering
HFIS Group operates as a specialist insurance broker and service provider for the UK private rented sector and aesthetic/cosmetic industry, offering landlord insurance, medical malpractice cover for cosmetic practitioners, government authorised tenancy deposit protection, client money protection, consumer redress schemes, property recovery and eviction legal services, and tenant verification through 11 dedicated brands. The group acts primarily as an intermediary between underwriters and customers while also delivering regulated schemes directly.
Product overview
HFIS Group (The Hamilton Fraser Group) operates a multi-brand insurance and financial services platform serving two sectors: private rented property and aesthetic/cosmetic industries. The portfolio consists of 11+ brands offering specialist insurance products (Total Landlord Insurance, Hamilton Fraser Cosmetic Insurance, Edmondsons, Total Property), deposit protection services (mydeposits, Ome), legal services (Landlord Action, HF Assist), client money protection (Client Money Protect), redress schemes (Property Redress Scheme, Cosmetic Redress Scheme), and information/education platforms (LandlordZONE). The company provides a complete ecosystem covering insurance, deposit management, legal support, and regulatory compliance for landlords and cosmetic practitioners.
Differentiator
Problem solved
Functional benefit
Products and services
- Total Landlord Insurance Specialist landlord insurance providing comprehensive buy-to-let coverage for landlords and managing agents.
- Hamilton Fraser Cosmetic Insurance Medical malpractice and specialist liability insurance for cosmetic and aesthetic practitioners.
- mydeposits Government authorised tenancy deposit protection scheme offering insurance-based and custodial protection across England, Scotland, Northern Ireland, and Jersey.
- Client Money Protect Client money protection scheme for letting and managing agents in the UK.
- Landlord Action Fixed-fee property recovery and tenant eviction legal services in England and Wales.
- Property Redress Scheme Government authorised consumer redress scheme for letting agents in England.
- Cosmetic Redress Scheme Consumer redress scheme for the cosmetic industry, addressing practitioner and patient disputes.
- Ome Deposit replacement service allowing tenants to pay a lower non-refundable fee instead of a traditional cash security deposit.
- HF Assist Legal helpline service for policyholders and members across the Hamilton Fraser Group brands.
- Tenant Verify Tenant referencing and verification services for landlords and letting agents.
- Edmondsons Insurance products focused on the property sector.
- Total Property Commercial property insurance products for property owners and investors.
- Total Landlord Mortgages Buy-to-let mortgage services for landlords.
- PRS Tenancy Mediation Tenancy mediation service offered through the Property Redress Scheme for the private rented sector.
Quantifiable outcome
- Best Landlord Insurance Provider at Insurance Choice Awards 2023 (6th time total)
- +3 more outcomes
Companies that use HFIS group
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
HFIS group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HFIS group partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- HiscoxcoreInsurance partner providing underwriting capacity for landlord insurance products
- RSA (Royal & Sun Alliance)coreInsurance partner providing underwriting capacity for property insurance
- AllianzcoreInsurance partner providing underwriting capacity for specialist insurance
- ARC (Arc Legal)minorLegal expenses insurance partner
- AxisminorInsurance partner for specialist coverage
- FolgateminorInsurance partner for specialist coverage
- NRLA (National Residential Landlords Association)coreTrade body partnership providing insurance products to NRLA members; collaboration on industry standards and landlord advocacy
- UKALA (UK Association of Letting Agents)coreTrade body partnership for insurance and deposit protection services to members
- JCCP (Joint Council of Cosmetic Practitioners)corePartnership to enable practitioners to achieve high standards of safety; collaboration on industry standards for cosmetic practice
- BACN (British Association of Cosmetic Nurses)minorTrade association partnership for cosmetic nurse members
- IAAFA (International Association of Aesthetic and Anti-Ageing Medicine)minorInternational trade association partnership
Scale indicators6 records
Recent moves11 records
Expansion highlights5 records
HFIS group competitors and assessment
Company assessmentBroad incumbents
- Howden Group Holdings: Large UK-headquartered specialty insurance broker with significant landlord and commercial property exposure. Comparable as a multi-brand distribution platform, though Howden operates at much greater scale across many lines and geographies.
- Towergate Insurance: UK specialist insurance broker distributing commercial, property, and niche personal lines through regional offices. Overlaps with HFIS's landlord and property insurance distribution, with broader product breadth but less vertical specialization in landlord services.
- Direct Line Group: Major UK general insurer with a direct landlord insurance product line and broad household and commercial property offerings. Comparable landlord cover offering but as part of a mass-market direct insurer rather than a niche broker.
- Aviva: UK general insurer offering landlord and buy-to-let insurance alongside life, home, and commercial lines. Provides direct competition on landlord cover, but as a diversified national carrier rather than a niche specialist broker.
Direct peers
- Simply Business: UK digital insurance broker focused on small business landlords and trades, offering buy-to-let cover among other commercial lines. Comparable as a UK landlord insurance distribution platform, with a more digital, aggregator-led GTM versus HFIS's brand portfolio approach.
- PolicyBee: UK specialist broker for professionals and small businesses, including property and professional indemnity cover. Comparable as a niche-vertical UK broker targeting professionals, overlapping with HFIS's aesthetic practitioner and landlord lines.
- Cover4LetProperty: UK specialist landlord insurance provider offering buy-to-let and portfolio landlord cover. Direct competitor to Total Landlord Insurance within the specialist UK landlord insurance niche.
Peers
- Liverpool Victoria (LV=): UK mutual insurer offering landlord and home insurance products. Comparable as a UK landlord insurance provider, but as a broad personal lines carrier rather than a specialist landlord-focused broker.
Emerging players
- Markel UK: UK specialty insurer and broker focused on niche professional, leisure, and property lines. Comparable in its niche specialist underwriting approach and overlap with HFIS's landlord and small commercial property cover.
- Lycetts: UK insurance broker with specialty expertise in property, estate, and rural commercial lines. Comparable as a UK regional specialist broker with overlapping landlord and small commercial property clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
HFIS group social profiles
Digital presenceHFIS group compliance and trust
Trust signalCompliance2 records
HFIS group financial estimates
Financial estimateRevenue estimate
Valuation estimate
HFIS group leadership team
Management profileNumber of profiles
Profiles6 records
HFIS group subsidiaries and ownership
Company hierarchySubsidiaries13 records
HFIS group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HFIS group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HFIS group
What does HFIS group do?
HFIS Group operates as a specialist insurance broker and service provider for the UK private rented sector and aesthetic/cosmetic industry, offering landlord insurance, medical malpractice cover for cosmetic practitioners, government authorised tenancy deposit protection, client money protection, consumer redress schemes, property recovery and eviction legal services, and tenant verification through 11 dedicated brands. The group acts primarily as an intermediary between underwriters and customers while also delivering regulated schemes directly.
Is HFIS group a public or private company?
HFIS group is a private company. It is classified as corporate owned and is currently operating.
When was HFIS group founded?
HFIS group was founded in 1996. It employs 251 to 500 people.
Where is HFIS group based?
HFIS group is headquartered in Borehamwood, United Kingdom, in the Europe region.
How does HFIS group make money?
Four revenue lines are on record. Insurance Brokerage is the primary driver. The others are deposit Protection Services, redress Scheme Services and legal Services.
Who are HFIS group's main competitors?
Broad incumbents on record are Howden Group Holdings, Towergate Insurance, Direct Line Group and Aviva. Direct peers are Simply Business, PolicyBee and Cover4LetProperty. Liverpool Victoria (LV=) is listed as a peer. Emerging players are Markel UK and Lycetts.
Does HFIS group have an API?
No public API is recorded for HFIS group.
What industry is HFIS group in?
HFIS group's product category is Insurance Brokerage Services. Its primary akta.pro industry code is FSAJACAD, Landlord / Dwelling Fire (DP) Insurance. Its NAICS code is 524210 and its SIC code is 6411.