HFIS group

Insurance Brokerage Serviceshfis.co.uk

Company typePrivate
Founded1996
HeadquartersBorehamwood, United Kingdom
Headcount251–500
GTM typeB2B
OfferingServices

HFIS group firmographics

Firmographics

Name: HFIS group
Legal name: HFIS Ltd
Website: https://hfis.co.uk
Company type: Private
Founded year: 1996
Operating status: Operating
Headcount range: 251–500 employees
Ownership category
akta.pro rank

HFIS group industry classification

Industry

Product category: Insurance Brokerage Services
NAICS: Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
SIC: Insurance Agents, Brokers & Service (6411)
akta.pro primary industry: Landlord / Dwelling Fire (DP) Insurance (FSAJACAD)

Keywords

Specialist insurance brokerage
Landlord insurance services
Deposit protection schemes
Aesthetic malpractice insurance
Property legal services

Where HFIS group is headquartered

Location

Headquarters

HQ city: Borehamwood
HQ country: United Kingdom
HQ region: Europe

Offices2 records

Markets served

HFIS group business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

Insurance Brokerage: Commissions from insurance products across landlord insurance and cosmetic/aesthetic practitioner insurance. The group acts as an intermediary between insurers and customers.
Deposit Protection Services: Government authorised tenancy deposit protection schemes including insurance-based and custodial options.
Redress Scheme Services: Consumer redress scheme for letting agents and related compliance services.
Legal Services: Property recovery, tenant eviction, and legal helpline services for landlords.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

HFIS group product offering

Product offering

Core offering

HFIS Group operates as a specialist insurance broker and service provider for the UK private rented sector and aesthetic/cosmetic industry, offering landlord insurance, medical malpractice cover for cosmetic practitioners, government authorised tenancy deposit protection, client money protection, consumer redress schemes, property recovery and eviction legal services, and tenant verification through 11 dedicated brands. The group acts primarily as an intermediary between underwriters and customers while also delivering regulated schemes directly.

Product overview

HFIS Group (The Hamilton Fraser Group) operates a multi-brand insurance and financial services platform serving two sectors: private rented property and aesthetic/cosmetic industries. The portfolio consists of 11+ brands offering specialist insurance products (Total Landlord Insurance, Hamilton Fraser Cosmetic Insurance, Edmondsons, Total Property), deposit protection services (mydeposits, Ome), legal services (Landlord Action, HF Assist), client money protection (Client Money Protect), redress schemes (Property Redress Scheme, Cosmetic Redress Scheme), and information/education platforms (LandlordZONE). The company provides a complete ecosystem covering insurance, deposit management, legal support, and regulatory compliance for landlords and cosmetic practitioners.

Differentiator

Problem solved

Functional benefit

Products and services

Total Landlord Insurance Specialist landlord insurance providing comprehensive buy-to-let coverage for landlords and managing agents.
Hamilton Fraser Cosmetic Insurance Medical malpractice and specialist liability insurance for cosmetic and aesthetic practitioners.
mydeposits Government authorised tenancy deposit protection scheme offering insurance-based and custodial protection across England, Scotland, Northern Ireland, and Jersey.
Client Money Protect Client money protection scheme for letting and managing agents in the UK.
Landlord Action Fixed-fee property recovery and tenant eviction legal services in England and Wales.
Property Redress Scheme Government authorised consumer redress scheme for letting agents in England.
Cosmetic Redress Scheme Consumer redress scheme for the cosmetic industry, addressing practitioner and patient disputes.
Ome Deposit replacement service allowing tenants to pay a lower non-refundable fee instead of a traditional cash security deposit.
HF Assist Legal helpline service for policyholders and members across the Hamilton Fraser Group brands.
Tenant Verify Tenant referencing and verification services for landlords and letting agents.
Edmondsons Insurance products focused on the property sector.
Total Property Commercial property insurance products for property owners and investors.
Total Landlord Mortgages Buy-to-let mortgage services for landlords.
PRS Tenancy Mediation Tenancy mediation service offered through the Property Redress Scheme for the private rented sector.

Quantifiable outcome

Best Landlord Insurance Provider at Insurance Choice Awards 2023 (6th time total)
+3 more outcomes

Companies that use HFIS group

Customer profile

Named customers7 records

Segments3 records

Ideal customer profiles3 records

HFIS group technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

HFIS group partnerships and signals

Strategic signal

Partnerships

Eleven partnerships are on record, tiered core and minor.

HiscoxcoreOthersInsurance partner providing underwriting capacity for landlord insurance products
RSA (Royal & Sun Alliance)coreOthersInsurance partner providing underwriting capacity for property insurance
AllianzcoreOthersInsurance partner providing underwriting capacity for specialist insurance
ARC (Arc Legal)minorOthersLegal expenses insurance partner
AxisminorOthersInsurance partner for specialist coverage
FolgateminorOthersInsurance partner for specialist coverage
NRLA (National Residential Landlords Association)coreGTM or Marketing PartnerTrade body partnership providing insurance products to NRLA members; collaboration on industry standards and landlord advocacy
UKALA (UK Association of Letting Agents)coreGTM or Marketing PartnerTrade body partnership for insurance and deposit protection services to members
JCCP (Joint Council of Cosmetic Practitioners)coreStrategic or Co-development PartnerPartnership to enable practitioners to achieve high standards of safety; collaboration on industry standards for cosmetic practice
BACN (British Association of Cosmetic Nurses)minorGTM or Marketing PartnerTrade association partnership for cosmetic nurse members
IAAFA (International Association of Aesthetic and Anti-Ageing Medicine)minorGTM or Marketing PartnerInternational trade association partnership

Scale indicators6 records

Recent moves11 records

Expansion highlights5 records

HFIS group competitors and assessment

Company assessment

Broad incumbents

Howden Group Holdings: Large UK-headquartered specialty insurance broker with significant landlord and commercial property exposure. Comparable as a multi-brand distribution platform, though Howden operates at much greater scale across many lines and geographies.
Towergate Insurance: UK specialist insurance broker distributing commercial, property, and niche personal lines through regional offices. Overlaps with HFIS's landlord and property insurance distribution, with broader product breadth but less vertical specialization in landlord services.
Direct Line Group: Major UK general insurer with a direct landlord insurance product line and broad household and commercial property offerings. Comparable landlord cover offering but as part of a mass-market direct insurer rather than a niche broker.
Aviva: UK general insurer offering landlord and buy-to-let insurance alongside life, home, and commercial lines. Provides direct competition on landlord cover, but as a diversified national carrier rather than a niche specialist broker.

Direct peers

Simply Business: UK digital insurance broker focused on small business landlords and trades, offering buy-to-let cover among other commercial lines. Comparable as a UK landlord insurance distribution platform, with a more digital, aggregator-led GTM versus HFIS's brand portfolio approach.
PolicyBee: UK specialist broker for professionals and small businesses, including property and professional indemnity cover. Comparable as a niche-vertical UK broker targeting professionals, overlapping with HFIS's aesthetic practitioner and landlord lines.
Cover4LetProperty: UK specialist landlord insurance provider offering buy-to-let and portfolio landlord cover. Direct competitor to Total Landlord Insurance within the specialist UK landlord insurance niche.

Peers

Liverpool Victoria (LV=): UK mutual insurer offering landlord and home insurance products. Comparable as a UK landlord insurance provider, but as a broad personal lines carrier rather than a specialist landlord-focused broker.

Emerging players

Markel UK: UK specialty insurer and broker focused on niche professional, leisure, and property lines. Comparable in its niche specialist underwriting approach and overlap with HFIS's landlord and small commercial property cover.
Lycetts: UK insurance broker with specialty expertise in property, estate, and rural commercial lines. Comparable as a UK regional specialist broker with overlapping landlord and small commercial property clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

HFIS group compliance and trust

Trust signal

Compliance2 records

HFIS group financial estimates

Financial estimate

Revenue estimate

Valuation estimate

HFIS group leadership team

Management profile

Number of profiles

Profiles6 records

HFIS group subsidiaries and ownership

Company hierarchy

Subsidiaries13 records

HFIS group funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

HFIS group M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HFIS group

What does HFIS group do?

Is HFIS group a public or private company?

HFIS group is a private company. It is classified as corporate owned and is currently operating.

When was HFIS group founded?

HFIS group was founded in 1996. It employs 251 to 500 people.

Where is HFIS group based?

HFIS group is headquartered in Borehamwood, United Kingdom, in the Europe region.

How does HFIS group make money?

Four revenue lines are on record. Insurance Brokerage is the primary driver. The others are deposit Protection Services, redress Scheme Services and legal Services.

Who are HFIS group's main competitors?

Broad incumbents on record are Howden Group Holdings, Towergate Insurance, Direct Line Group and Aviva. Direct peers are Simply Business, PolicyBee and Cover4LetProperty. Liverpool Victoria (LV=) is listed as a peer. Emerging players are Markel UK and Lycetts.

Does HFIS group have an API?

No public API is recorded for HFIS group.

What industry is HFIS group in?

HFIS group's product category is Insurance Brokerage Services. Its primary akta.pro industry code is FSAJACAD, Landlord / Dwelling Fire (DP) Insurance. Its NAICS code is 524210 and its SIC code is 6411.