C-West Custom Fixtures

What C-West Custom Fixtures does

C-West Custom Fixtures is a Calgary, Alberta-based custom millwork manufacturer founded in 1997 by Anita MacKenzie. The company designs, prototypes, fabricates, and installs bespoke fixtures and millwork for enterprise clients across five verticals: Retail, Hospitality, Beauty & Wellness, Multi-Family residential, and Commercial, operating from a 33,000 sq. ft. full-service manufacturing facility with a team of 30+ skilled professionals. Its technology stack is traditional rather than software-defined: BricsCAD and Microvellum for shop drawings and CNC programming, combined with cabinetmaking, finishing, and integrated lighting capabilities for high-end materials (rugged laminates, metal accents, glass, custom graphics). A proprietary 3-point quality control system inspects output at each production stage.

The business model is project-based custom manufacturing with quote-driven pricing determined by scope, materials, design complexity, and volume. C-West bundles design consultation, cost estimation, shop drawing development, fabrication, logistics, and installation into a single engagement managed by dedicated project managers through an 8-step process from concept to installation. Distribution is direct: fixtures are built in Calgary, staged on trailers (typical new-build rollout loads two 52-foot trailers), and delivered with in-house installation crews to project sites across Canada and the US Midwest. Customers include SCHEELS (12+ year relationship), L'Oréal Canada, London Drugs, SkinCeuticals, DieselR Corp, Second Specs, Lammle's Western Wear, and PCL Constructors, with marquee use cases spanning multi-location retail rollouts, cosmetics departments, and aesthetic clinic fixtures.

The company is privately held, women-owned (Women Business Enterprises Canada Council certified), and a member of the NKBA, ICSC, and CFIB. Revenue is not publicly disclosed. Long-duration enterprise relationships (notably SCHEELS) and an in-house full-service operating model are the primary anchors of the business.

Name

C-West Custom Fixtures

Legal name

C-West Custom Fixtures

Website

https://cwestfixtures.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

C-West Custom Fixtures is a Calgary-based custom millwork manufacturer designing, fabricating, and installing bespoke retail, hospitality, beauty & wellness, multi-family, and commercial fixtures for enterprise clients across Canada and the US Midwest, founded in 1997.

Ownership category

akta.pro rank

Product category

Custom Commercial Millwork

NAICS

Millwork (32191)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Custom Cabinet Design & Build (HSAPAIAA)

Keywords

• Custom millwork manufacturing
• Retail fixture design
• Commercial cabinetry fabrication
• Store fixture production
• Hospitality millwork

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Millwork Manufacturing: Project-based custom millwork manufacturing for retail, hospitality, beauty/wellness, multi-family, and commercial applications. Revenue generated through design fees, material costs, fabrication labor, and installation services. Projects range from single custom pieces to large-scale rollouts across multiple locations.
2. Project Management Services: End-to-end project management including design collaboration, cost estimation, shop drawing development, manufacturing coordination, logistics, delivery, and installation. Services bundled with custom fixture manufacturing.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

C-West Custom Fixtures designs and manufactures custom millwork and retail fixtures for commercial clients. From its 33,000 sq. ft. Calgary, Alberta facility, the company produces custom store fixtures, hospitality fixtures, beauty and wellness displays, multi-family fixtures, and commercial millwork for brand and developer customers across North America.

Product overview

C-West Custom Fixtures is a custom millwork manufacturing company offering a unified suite of services centered on custom fixture design, fabrication, and installation. The core offering is Custom Millwork Manufacturing, supported by Full-Service Project Management that guides clients from concept through installation. The product portfolio spans five specialized fixture categories—Retail Fixtures, Hospitality Fixtures, Multi-Family Fixtures, Commercial Fixtures, and Beauty & Wellness Fixtures—plus Custom Kitchens for residential applications. All offerings are delivered through a single integrated manufacturing process using in-house design (BricsCAD, Microvellum), fabrication, and installation capabilities at their Calgary facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Retail Fixtures

Quantifiable outcome

• Large-scale projects with two 52-foot trailers of custom millwork loaded for new builds, with installation taking approximately one week.
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• National Kitchen & Bath Association (NKBA)coreStrategic or Co-development PartnerProfessional association membership keeping C-West aligned with latest trends in design, merchandising, and customer experience for kitchen and bath projects. Provides industry standards and best practices guidance.
• International Council of Shopping Centers (ICSC)minorStrategic or Co-development PartnerAssociation membership providing access to retail industry resources, networking, and best practices for working with shopping center developers and retailers.
• Canadian Federation of Independent Business (CFIB)minorStrategic or Co-development PartnerAssociation membership representing independent business interests in Canada, providing advocacy and business resources.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Moss: Moss (formerly M3 Display) designs and manufactures custom retail displays, fixtures, and brand environments for global brands—directly competing with C-West in custom retail fixtures and large-scale rollouts.
• Frank Mayer Displays: Frank Mayer is a U.S. custom retail display and fixture manufacturer serving enterprise retail, hospitality, and beauty brands—closely overlapping C-West's project-based custom millwork model.
• Trimark Associates: Trimark designs and manufactures custom retail fixtures, store environments, and branding programs for multi-location retailers—comparable to C-West's enterprise retail rollouts.
• Wetzel Brothers: Wetzel Brothers is a custom retail fixture and display manufacturer serving major U.S. retailers with custom woodworking and branded displays—directly comparable in product and customer profile.
• F&M Display: F&M Display fabricates custom retail fixtures, point-of-purchase displays, and permanent store installations for enterprise retail and beauty brands—mirroring C-West's core custom millwork offering.
• Imagineering Manufacturing Group: Imagineering is a custom retail display and fixture manufacturer providing design, prototyping, and production for major North American retailers—competitive overlap across retail fixtures and rollouts.

Regional players

• Margen Industries: Margen Industries is a Canadian custom millwork and fixture manufacturer serving retail, hospitality, and commercial clients—comparable custom millwork capability within the Canadian market.
• Pratt's Custom Millwork: Pratt's is a Western Canadian custom millwork shop serving commercial, retail, and residential developers—a regional peer operating in overlapping Western Canadian verticals.

Emerging players

• Hill Display: Hill Display designs and manufactures custom point-of-purchase displays, fixtures, and retail environments for regional and national brands—overlapping in custom display manufacturing.
• Concept Art & Display: Concept Art & Display manufactures custom retail fixtures, point-of-purchase displays, and store environments—competitive overlap in custom store fixture manufacturing for brands and retailers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CWestCustomFixtures
• LinkedInlinkedin.com/company/cwestcustomfixtures/posts/?feedView=all
• Instagraminstagram.com/cwestcustomfixtures/?hl=en
• Xx.com/cwestfixtures

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about C-West Custom Fixtures