Tyndale Advisors
Tyndale Advisors is a marketing consulting and managed execution firm serving independent hardware stores and home centers through an agency model, operating as a captive services brand under Orgill Inc., a major hardware distributor.
- Company typePrivate
- Founded2010
- HeadquartersCollierville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Tyndale Advisors does
Tyndale Advisors is a privately-held marketing consulting and managed execution firm operating as a dedicated services brand under Orgill Inc., one of the largest privately-held hardware and home center distributors in the United States. Headquartered in Collierville, Tennessee, with a team of 11–50 employees, the company serves independent hardware stores and home centers, delivering integrated marketing services across six core areas: Brand Strategy, Design Services, Website & Online, Media Buying, Store Experience, and Loyalty Marketing.
The firm operates an agency model in which each new client is assigned a dedicated Marketing Consultant (drawn from a team including Fred Arthur, Kristin Everett, Shannan Mills, and Jennifer Wineberg) who leads the engagement and coordinates support from marketing strategists, project managers, graphic designers, copywriters, and digital specialists. Capabilities span traditional and digital channels — print, email, social media, Google Ads, digital display, TV, radio, billboards, direct mail, websites, eCommerce platforms, in-store signage, and loyalty programs — with services available individually or as integrated multi-year plans.
Revenue is generated through professional services fees on a custom, contact-based pricing model, with no public pricing disclosure. The go-to-market motion is enterprise field sales conducted through the Orgill customer relationship, leveraging Orgill's distribution network as a captive channel into the independent hardware retail vertical. There is no indication of external fundraising, M&A activity, or independent (non-Orgill) customer acquisition, and no AI/ML capabilities are referenced in the company's service offerings.
Tyndale Advisors firmographics
Firmographics- Name
- Tyndale Advisors
- Legal name
- Tyndale Advisors
- Website
- https://tyndaleadvisors.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tyndale Advisors is a marketing consulting and managed execution firm serving independent hardware stores and home centers through an agency model, operating as a captive services brand under Orgill Inc., a major hardware distributor.
- Ownership category
- akta.pro rank
Tyndale Advisors industry classification
Industry- Product category
- Marketing Consulting Services
- NAICS
- Marketing Consulting Services (541613), Management Consulting Services (54161), Advertising Agencies (541810)
- SIC
- Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Strategy & Corporate Development Consulting (BPAHACAA)
Keywords
Where Tyndale Advisors is headquartered
LocationHeadquarters
- HQ city
- Collierville
- HQ country
- United States
- HQ region
- North America
Markets served
Tyndale Advisors business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Marketing Consulting Services: Professional marketing consulting and managed execution services for hardware stores and home centers. Services are delivered through an agency model with assigned consultants and can be purchased as individual services or integrated plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom service packages - single service or integrated plans |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Tyndale Advisors product offering
Product offeringCore offering
Tyndale Advisors provides marketing consulting and managed execution services to independent hardware stores and home centers in the United States. Its offering spans six service areas — Brand Strategy, Design Services, Website & Online, Media Buying, Store Experience, and Loyalty Marketing — delivered by an agency-style team of marketing strategists, project managers, graphic designers, copywriters, and digital specialists, with each customer assigned a dedicated Marketing Consultant.
Product overview
Tyndale Advisors, operating as part of Orgill's Marketing Services division, offers a comprehensive suite of marketing consulting and managed execution services for independent hardware stores and home centers. The company provides an integrated service portfolio comprising six core service areas: Brand Strategy, Design Services, Website & Online, Media Buying, Store Experience, and Loyalty Marketing. These services are delivered through a team of marketing strategists, project managers, graphic designers, copywriters, and digital specialists organized around an agency model, with dedicated Marketing Consultants assigned to customers based on their specific needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy Strategic consulting service that includes market research, budget allocation, brand development, sales and promotional data analysis, and loyalty and customer analysis to help independent hardware retailers understand and strengthen their market position.
- Design Services
- Website & Online
- Media Buying
- Store Experience
- Loyalty Marketing
Companies that use Tyndale Advisors
Customer profileSegments1 record
Ideal customer profiles1 record
Tyndale Advisors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tyndale Advisors partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Tyndale Advisors competitors and assessment
Company assessmentDirect peers
- True Value Company: Hardware co-op that provides marketing, advertising, and digital services to its independent retail members. Comparable as a distribution-anchored marketing services organization serving independent hardware stores.
- Do it Best Corp: Cooperative hardware distributor and direct competitor to Orgill, offering its own marketing services and programs to independent member dealers. Closely comparable as a distributor-anchored marketing services model serving the same independent hardware channel.
- Ace Hardware Corporation: Major hardware retailer cooperative with in-house marketing resources, retail support programs, and co-op advertising offerings for its independent dealer-owners. Directly comparable in serving independent hardware retailers with bundled marketing services.
Broad incumbents
- Omnicom Group: Global marketing and communications holding company with retail-focused agency networks. Comparable as a broad incumbent in integrated marketing services, though serving Fortune 500 retail clients rather than independent operators.
- WPP: World's largest marketing services group with deep retail and shopper marketing capabilities (e.g., GroupM, VMLY&R). Relevant as a broad incumbent offering the full strategy-through-execution stack Tyndale provides, but at global enterprise scale.
- Interpublic Group: Large global marketing services holding company with retail-specialist agencies (e.g., McCann, MullenLowe). Comparable as an established incumbent offering integrated marketing services to retail clients, though operating at far greater scale and across multiple verticals.
- Publicis Groupe: Global marketing and communications group with significant retail and shopper marketing expertise. Relevant as an incumbent peer offering the full breadth of services Tyndale provides (strategy, creative, media, digital, loyalty) at enterprise scale.
- Stagwell Global: Marketing services platform with digital, communications, and consulting capabilities serving consumer and retail brands. Comparable as a scaled integrated marketing services provider, though broader in vertical focus than Tyndale's hardware specialization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Tyndale Advisors social profiles
Digital presenceTyndale Advisors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tyndale Advisors leadership team
Management profileNumber of profiles
Profiles4 records
Tyndale Advisors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tyndale Advisors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tyndale Advisors
What does Tyndale Advisors do?
Tyndale Advisors provides marketing consulting and managed execution services to independent hardware stores and home centers in the United States. Its offering spans six service areas — Brand Strategy, Design Services, Website & Online, Media Buying, Store Experience, and Loyalty Marketing — delivered by an agency-style team of marketing strategists, project managers, graphic designers, copywriters, and digital specialists, with each customer assigned a dedicated Marketing Consultant.
Is Tyndale Advisors a public or private company?
Tyndale Advisors is a private company. It is classified as corporate owned and is currently operating.
When was Tyndale Advisors founded?
Tyndale Advisors was founded in 2010. It employs 11 to 50 people.
Where is Tyndale Advisors based?
Tyndale Advisors is headquartered in Collierville, United States, in the North America region.
How does Tyndale Advisors make money?
One revenue line is on record: marketing Consulting Services.
Who are Tyndale Advisors's main competitors?
Direct peers on record are True Value Company, Do it Best Corp and Ace Hardware Corporation. Broad incumbents are Omnicom Group, WPP, Interpublic Group, Publicis Groupe and Stagwell Global.
Does Tyndale Advisors have an API?
No public API is recorded for Tyndale Advisors.
What industry is Tyndale Advisors in?
Tyndale Advisors's product category is Marketing Consulting Services. Its primary akta.pro industry code is BPAHACAA, Strategy & Corporate Development Consulting. Its NAICS code is 541613 and its SIC code is 8742.