What Broadway Colours does

Broadway Colours Ltd. is a UK-based, family-owned manufacturer of colour and additive masterbatches, plastic compounds, and rotational moulding powders serving the plastics industry. Founded in 1997 by Joe Maynard and headquartered at a 90,000 sq ft facility in Upper Holton, Suffolk, the company produces custom and universal colour masterbatches (a 122-colour stocked universal range), performance additives (including the in-house MasterFoam chemical foaming agent and the HydroGraph-partnered GrapheneXcel graphene range), NIR-detectable blacks and silvers for recyclability, biomaterials from renewable feedstocks, and high-performance compounds using twin-screw extrusion and underwater pelletising technology. Its products enable brand owners and plastic moulders across packaging, cosmetics and personal care, household goods, healthcare, automotive, food and drink, agriculture, construction, and industrial segments to colour and functionalise polymers with precision tolerances of one Delta E and a 99.8% product acceptance rate.

The company monetises through unit-priced one-off sales of custom (5kg MOQ) and universal (1kg MOQ) masterbatches, custom compounds (25kg MOQ), and rotational moulding powders (1,000kg MOQ for custom formulations), supplemented by a complimentary colour matching service that functions as a customer acquisition funnel. Distribution is direct-to-customer via a regional UK sales team, the wholly-owned German subsidiary Broadway GmbH (established 2021) for mainland European sales, website enquiries, and PlastikCity partner referrals. Pricing is quote-based and not publicly disclosed.

Broadway's commercial position is anchored by enterprise customer relationships with major brand owners and packaging manufacturers including Unilever, Reckitt, SC Johnson, The Body Shop, Boots, Amcor, Berry Group, and Daniels Healthcare, and by sustainability credentials including an EcoVadis Platinum rating (top 1% globally, retained consecutively through 2026), ISO 9001/14001/45001 certifications, Living Wage Employer status, and UN Global Compact signatory status. With approximately 60 employees, no external funding, and 60,000+ cumulative custom formulations delivered, Broadway operates as a profitable, founder-led specialty manufacturer with measured organic expansion across products, geographies, and capacity.

Name

Broadway Colours

Legal name

Broadway Colours Ltd.

Website

https://broadwaycolours.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Broadway Colours is a UK-based, family-owned manufacturer of colour and additive masterbatches, plastic compounds, and rotational moulding powders, serving brand owners and plastic moulders across packaging, cosmetics, household, healthcare, and industrial segments from its 90,000 sq ft Suffolk facility.

Ownership category

akta.pro rank

Product category

Plastic Colour Masterbatches

NAICS

Synthetic Dye and Pigment Manufacturing (32513)

SIC

Miscellaneous Chemical Products (2890), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Color Masterbatches & Dispersions (IMAEAHAK)

akta.pro secondary industries

Application-Specific Color Solutions (Beverage, Dairy, Confectionery, Bakery, Savory, Pet Food) (AFAJAEAH), Color Stability & Performance Additives (Antioxidants, Chelators, UV/Heat/Acid Stabilizers) (AFAJAEAJ), Encapsulated & Emulsified Color Systems (Spray-Dried, Beadlets, Oil-Dispersible Colors) (AFAJAEAG), Color Lakes & Pigment Preparations (Aluminum Lakes, Encapsulated Pigments) (AFAJAEAE), Colors & Color Systems (Natural/Artificial, Caramel Colors) (CRADAOAG)

Keywords

• Colour masterbatch manufacturing
• Plastic compounds
• Rotational moulding powders
• Polymer performance additives
• Custom colour matching

Headquarters

HQ city

Halesworth

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Custom Colour Masterbatch: Bespoke colour formulations tailored to customer requirements. Polymer-specific formulations for optimum performance. Minimum order quantity 5kg. Production typically dispatched within five working days of approved sample.
2. Universal Colour Masterbatch: Off-the-shelf range of 122 coloured masterbatches. Stocked products with next day delivery capability. Minimum order quantity of just 1kg. Competitive pricing for quick colour solutions.
3. Plastic Compounds: High-performance compounds for colour-critical applications. Removes need for separate colour dosing. Available with PCR-based materials. Minimum order quantity 25kg.
4. Rotational Moulding Powders: High-quality powders for rotational moulding. Universal range of over 20 colours. Custom colours with minimum order of 1,000kg. Three-week lead time for custom products.
5. Performance Additives: Stand-alone additive masterbatches or integrated into custom colour formulations. Includes UV protection, anti-microbial, anti-counterfeit, laser marking, MasterFoam blowing agents, and GrapheneXcel graphene additives.
6. Free Colour Matching Service: Complimentary colour matching service to support product sales. Formulated to specific requirements with free sample plaques posted for approval. Enables customer acquisition and long-term product contracts.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Broadway Colours manufactures colour masterbatches, plastic compounds, and rotational moulding powders for plastic moulders, brand owners, and manufacturers across multiple industries. They offer custom colour matching with industry-leading Delta E tolerance of one, an off-the-shelf universal range of 122 colours with next-day delivery, polymer-specific formulations, and performance additives including UV protection, anti-microbial, anti-counterfeit, laser marking, MasterFoam foaming agents, and GrapheneXcel graphene additives. A complimentary colour matching service with on-site approval facility supports customer acquisition.

Differentiator

Problem solved

Functional benefit

Brands

• GrapheneXcel: Proprietary range of graphene masterbatches designed to improve mechanical performance, conductivity, and barrier properties in polymer systems.
• MasterFoam
• Greener Solutions

Products and services

• Custom Colour Masterbatch Bespoke colour formulations tailored to customer requirements with polymer-specific formulations for optimum performance. Minimum order 5kg, typically dispatched within 5 working days of approved sample. Free colour matching service with sample plaques posted for approval. For plastic moulders, brand owners, and manufacturers across packaging, cosmetics, automotive, healthcare, and industrial sectors.
• Universal Colour Masterbatch Off-the-shelf range of 122 colours with competitive pricing and next day delivery capability. Minimum order of just 1kg for quick colour solutions. Formulated for 1% let down rate. For plastic manufacturers requiring rapid colour solutions without custom formulation lead times.
• Plastic Compounds High-performance compounds for colour-critical applications that remove the need for separate colour dosing during production. Available with PCR-based materials. Minimum order quantity 25kg, dispatched within 5 working days. Underwater pelletising technology enables efficient processing of broad spectrum polymers and highly filled materials. For plastic moulders requiring consistent high-performance colouration.
• Rotational Moulding Powders High-quality powders for rotational moulding applications. Universal range of over 20 colours including mottles available with quick delivery in multiples of 20kg. Custom colours available with minimum order of 1,000kg and three-week lead time. All powders ground to 500 microns standard. For rotational moulders across multiple industries.
• Special Effects Masterbatches Over 50 named special effect variants including metallic, pearlescent, sparkle, glitter, and translucent effects. Available as custom formulations or stock colours. Designed for brand differentiation and shelf stand-out in packaging applications. For brand owners seeking distinctive visual differentiation.
• MasterFoam Chemical Foaming Agent Endothermic chemical foaming agent supplied in masterbatch form that relies on a non-toxic endothermic reaction. Reduces material usage, costs, cycle times, weight, energy demand, and carbon footprint. Manufactured in the UK by Broadway's in-house technical team. For plastic moulders seeking lightweighting and cost reduction.
• GrapheneXcel Graphene Masterbatches Proprietary range of graphene masterbatches designed to improve mechanical strength, impact resistance, barrier properties, conductivity, and enable product lightweighting. Compatible with polyolefins, PET, and TPU. Developed through partnership with HydroGraph Clean Power Inc., making Broadway the first UK certified HydroGraph Compounding Partner.
• NIR-Detectable Black and Silver Masterbatches Carbon-black-free masterbatches detectable by Near-Infrared recycling sorting systems, producing high-quality piano black or silver finish while maintaining recyclability. Compatible with PET and PP. Helps packaging producers unlock significant EPR fee savings and supports material circularity. For packaging manufacturers targeting recyclability goals.
• LumiNIR Silver Effect A smooth, high-quality silver effect masterbatch made using carbon-free pigments for improved recyclability in NIR recycling facilities. Combines premium aesthetic with circular economy compatibility.
• Biomaterials and Bio-filled Compounds Bio-based compounds derived from 100% renewable feedstocks including wood pulp, agricultural pulp, seaweed, and wheat straw. Many options are biodegradable and home-compostable, degrading in weeks without leaving microplastics. For manufacturers seeking sustainable material alternatives.
• Odour Neutraliser Additives Specialist additive masterbatches that absorb and trap VOCs and other odour molecules in recycled plastics, providing a permanent solution for odour issues. Developed through months of R&D research. For manufacturers working with recycled materials facing odour challenges.
• Laser Marking Additives Additive masterbatches enabling permanent marking of plastics using industrial lasers. Options for dark marking on light substrates, light marking on dark substrates, and colour change marking. For manufacturers requiring anti-counterfeit, traceability, or permanent marking solutions.
• Free Colour Matching Service Complimentary colour matching service that formulates colours to specific customer requirements with free sample plaques posted for approval. On-site colour suite allows customers to approve matches same-day. Only specialist constituent costs may be charged in rare cases. Functions as customer acquisition tool supporting product sales.

Quantifiable outcome

• Product acceptance rate of 99.8%
• +5 more outcomes

Named customers15 records

Segments10 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• HydroGraph Clean Power Inc.coreStrategic or Co-development Partner · 17 March 2026Broadway earned certification as a HydroGraph Certified Compounding Partner following rigorous technical and commercial qualification. Broadway launched GrapheneXcel, its proprietary range of graphene masterbatches. The partnership expands HydroGraph's commercial presence across UK and European plastics markets, supporting large-scale adoption of graphene-enhanced polymer materials.
• British Plastics Federation (BPF)minorOthersActive member of the British Plastics Federation, the industry trade association representing UK plastics businesses.
• PlastikCityminorChannel Partner/ Reseller/ DistributorApproved Partner status with PlastikCity, an industry platform connecting plastic moulders with suppliers.
• Living Wage FoundationminorOthersAccredited Living Wage and Living Hours Employer through the Living Wage Foundation, ensuring all employees earn the real Living Wage with secure working hours.
• United Nations Global CompactminorOthersSignatory to the UN Global Compact initiative, committing to sustainable and responsible business practices.
• Operation Clean SweepminorOthersParticipant in Operation Clean Sweep initiative to prevent plastic pellet loss to the environment.

Scale indicators10 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Grafe Advanced Polymers: German masterbatch and compound manufacturer offering colour and additive masterbatches for plastics. Comparable mid-sized European competitor serving packaging, automotive, and consumer goods markets with similar custom formulation capabilities.
• Hubron International: UK-based specialty masterbatch manufacturer producing black, white, colour, and additive masterbatches for plastics. Comparable in scale, geography, and customer base to Broadway Colours, competing directly for UK and European moulder business.
• Italmaster Compounds: Italian masterbatch and compound manufacturer offering colour and additive solutions for plastics. Comparable European mid-market competitor with similar custom colour matching service model.
• Lifocolor Farben: German specialty masterbatch and compound manufacturer with focus on colour masterbatches for plastics packaging, cosmetics, and technical applications. Direct European competitor with overlapping product portfolio and end-market exposure.
• Penn Colour Industries: Specialty colourant and masterbatch manufacturer serving packaging, consumer goods, and fibre markets. Comparable mid-sized specialty colour house competing for similar custom colour contracts.
• Sukano Products: Swiss-based specialty masterbatch producer focused on PET, PLA, and recycled-content colour and additive masterbatches. Overlaps with Broadway's PCR colouring and recyclability-focused product portfolio.

Broad incumbents

• RTP Company: Specialty thermoplastic compounder offering custom colour compounds and performance additive masterbatches globally. Competes with Broadway in custom compounds and engineering-grade colour applications.
• Ampacet Corporation: Global leader in colour and additive masterbatches with manufacturing across multiple continents. Significantly larger competitor with broader product portfolio, global manufacturing footprint, and pricing scale that Broadway cannot match.
• Clariant AG: Global specialty chemicals company with significant masterbatch and pigment operations across multiple regions and end markets. Operates at vastly greater scale with broader technology base than Broadway.
• Avient Corporation (formerly Clariant Colorworks): Large public specialty polymer materials supplier with global masterbatch and colourant operations serving packaging, healthcare, and consumer markets. Much broader portfolio including engineered materials beyond Broadway's masterbatch focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/broadway-colours-ltd
• Xx.com/broadwaycolours

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broadway Colours