Ananas

What Ananas does

Ananas is a Vietnamese direct-to-consumer footwear and streetwear brand headquartered in Ho Chi Minh City, founded in 2017 and operating a private retail business with 51–100 employees. It designs, manufactures, and sells vulcanized canvas and rubber sneakers across seven core lines — Basas (entry-level), Vintas, Urbas, Pattas, Creas, Metroline, and Track 6 (premium) — complemented by an apparel assortment (Basic Tee, Graphic Tee, Pigment Tee, Sweatshirts, Hoodies) and accessories (tote bags, socks, shoelaces, hip packs, and Ortholite recycled-foam insoles). Underlying technology is conventional vulcanized shoe construction, with proprietary comfort differentiation through Ortholite 7mm RF die-cut insoles made from 100% recycled production waste.

The company monetizes through one-time unit sales of its own branded products across three channels: owned e-commerce at ananas.vn (with free shipping over 900K VND and 14-day exchange), owned flagship retail stores, and a developing franchise program for independent store operators. Pricing is structured in tiers from accessories (35,000–280,000 VND) and entry sneakers (520,000–650,000 VND) through mid-range models (300,000–780,000 VND) to premium Track 6 (up to 1,490,000 VND), with an online outlet channel clearing discounted inventory. The primary customer segments are Vietnamese male and female streetwear/sneaker enthusiasts aged 18–35 seeking locally designed, affordable self-expression, plus a secondary value-conscious segment served via outlet sales.

Ananas operates exclusively within Vietnam and has no disclosed funding, parent company, or public financials. Distribution is supported by social media presence on Facebook, Instagram, and a YouTube channel tied to its "DiscoverYOU" brand philosophy, plus email and SEO-driven e-commerce traffic.

Name

Ananas

Legal name

Ananas

Website

https://ananas.vn

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Ananas is a Vietnamese direct-to-consumer footwear and streetwear brand selling vulcanized sneakers, apparel, and accessories to Vietnamese consumers aged 18–35 through its own e-commerce site, owned retail stores, and a developing franchise network.

Ownership category

akta.pro rank

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Retail Sales - Physical Stores: Revenue generated from owned and franchised retail stores selling shoes and accessories directly to consumers in Vietnam.
2. E-commerce Sales: Online sales through ananas.vn website, featuring free shipping for orders over 900K VND, 14-day exchange policy for online purchases.
3. Accessories and Apparel: Sale of fashion accessories including socks, shoelaces, tote bags, hip packs, and apparel items like t-shirts and sweatshirts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Ananas designs, manufactures, and retails vulcanized sneakers across seven core lines (Basas, Vintas, Urbas, Pattas, Creas, Metroline, Track 6) in men's and women's variants, alongside t-shirts, sweatshirts, and accessories such as socks, tote bags, shoelaces, hip packs, hats, and recycled Ortholite insoles. Sales are made directly to Vietnamese consumers through owned retail stores, an e-commerce site (ananas.vn), and franchise stores.

Product overview

Ananas is a Vietnamese footwear and lifestyle fashion brand offering vulcanized sneakers across seven core shoe lines (Basas, Vintas, Urbas, Pattas, Creas, Metroline, and Track 6), complemented by a fashion apparel collection including Basic Tee, Graphic Tee, Pigment Tee, Merchandise Tee, Sweatshirts, and Long Sleeve Graphic Tees, as well as accessories such as Tote Bags, Shoelaces, Socks (Invisible, High Crew, Crew), Hip Packs, and Die-cut Insoles. The brand operates through e-commerce and physical retail stores, with promotional channels including OUTLET SALE for clearance items. Products are segmented by gender (Men/Women) and organized by product lines, styles (High Top, Low Top, Slip-on, Mule), materials (Canvas, Denim, Suede, Leather, Mesh), and limited edition collections.

Differentiator

Problem solved

Functional benefit

Products and services

• Basas Sneakers Entry-level vulcanized sneaker line for men and women featuring Low Top, High Top, Mule, and Slip-on styles with Canvas and Leather upper options; priced 520,000–650,000 VND.
• Vintas Sneakers Classic vulcanized sneaker line with timeless design, available in Low Top and High Top styles and multiple pattern variations including Denim, Soda Pop, Jazico, Public 2000s, Vivu, and Nauda; priced 300,000–780,000 VND.
• Urbas Sneakers Urban lifestyle vulcanized sneaker line combining streetwear aesthetics with comfort, available in Low Top, High Top, Mid Top, and Mule forms with multiple sub-collections; priced up to 780,000 VND.
• Pattas Sneakers Contemporary-designed vulcanized sneaker line featuring unique patterns and limited-edition sub-collections such as Polka Dots, Tomo, and Living Journey; priced up to 720,000 VND at full retail.
• Creas Sneakers Canvas vulcanized sneaker line focused on simple, clean design aesthetics for everyday wear.
• Metroline Sneakers Sleek and modern vulcanized sneaker line with contemporary styling, featuring the S Zero model with unique colorways; priced at 850,000 VND for S Zero.
• Track 6 Sneakers Premium performance vulcanized sneaker line with multiple advanced variants including OG, Class E, Suede Moonphase, 2.Blues, Jazico, I.S.E.E, and Utility Gum Sole; priced 990,000–1,490,000 VND.
• Basic Tee Essential short-sleeve t-shirt line crafted from 100% cotton Single Jersey 250GSM fabric, with embroidered or printed branding variants; priced at 290,000 VND.
• Graphic Tee T-shirt collection featuring artistic prints and graphic designs including Skate 4P, Dance Till Sunrise, 3 Days To Remember, Logos Packed, and The Guitar Sings, printed using the PET method; priced at 350,000 VND.
• Pigment Tee Premium t-shirts using pigment dye technique for unique color effects, including Nice Nature Club and AAA New Standard collections; priced at 350,000 VND.
• Merchandise Tee Brand merchandise t-shirts featuring AXGC Logo Badge design, made from Single Jersey 170GSM fabric; priced at 220,000 VND.
• Sweatshirt Sweatshirt collection including Merchandise Sweatshirt with AXGC Typo Logo design; priced at 350,000 VND.
• Long Sleeve Graphic Tee Extended-sleeve graphic t-shirts featuring designs such as the Love, Peace & Music collection.
• Ananas "Copy" Store Bag (Tote Bag) Premium tote bags made from durable canvas (365GSM, water-resistant) or ripstop (225GSM) materials, featuring limited-edition silk-screen printing and 20.5L capacity; priced 250,000–280,000 VND.
• Blank Shoelaces Replacement shoelaces in flat (8mm) and hollow tube (10mm) formats, made from 100% cotton with Ananas typography tips; available in 100cm, 115cm, and 140cm lengths; priced 35,000–45,000 VND.
• Stripes Shoelaces Flat shoelaces featuring 6-color stripe pattern, made from 100% Polyester, available in 100cm, 115cm, and 140cm lengths.
• Invisible Socks Pack Pack of 3 invisible/no-show socks in various color options, composed of 80% Cotton, 18% Spandex, and 2% Rubber, featuring Ananas Typo and DiscoverYou patterns; priced 35,000–119,000 VND.
• High Crew Socks Mid-calf socks available in Ananas Daily Things and Ananas Puppet Club patterns, including tie-dye colorways; compositions vary by collection.
• Crew Socks High-top socks for maximum coverage in the Let It Be collection, featuring Ananas Typo pattern with 95% Cotton and 5% Spandex composition.
• Hip Pack Compact waist/fanny packs from the Ananas Global Goal collection, made from Taslan 230GSM (100% Polyester) with water-resistant properties and 2.0L capacity; priced at 275,000 VND.
• Die-cut Insoles (Ortholite 7mm RF) Premium die-cut replacement insoles featuring Ortholite technology, 7mm thick, made from Ortholite Recycled Foam and Canvas with 100% recycled content from rubber and foam waste; provides lighter feel and improved breathability; priced at 69,000 VND.
• Hats Headwear accessories including caps and beanies sold under the Ananas brand.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Converse: Converse (owned by Nike) sells canvas casual sneakers (Chuck Taylor, etc.) globally with a similar 18-35 lifestyle/ self-expression positioning. Ananas competes for the same Vietnamese consumer wallet on essentially the same product format.
• Vans: Vans is the global benchmark for vulcanized canvas/ rubber casual sneakers with a lifestyle and streetwear positioning aimed at 18-35 consumers. Ananas's product construction, target demographic, and aesthetic are essentially a localized version of the Vans playbook, making it the closest direct comparable.
• Juno: Juno is a Vietnamese fashion footwear brand targeting young women with trendy sneakers, heels, and sandals. It overlaps with Ananas on the women's casual-sneaker segment and competes for the same 18-35 Vietnamese fashion consumer.
• Biti's: Biti's is Vietnam's largest domestic footwear brand, producing both casual and athletic shoes across price points. It is the most direct local competitor to Ananas, sharing Vietnamese manufacturing, broad multi-city retail, and a portfolio approach to sneakers and casual footwear.

Broad incumbents

• FILA: FILA has a strong casual/lifestyle sneaker line (Disruptor, Ray, Mindruptor) sold widely in Southeast Asia at mid-tier pricing. It overlaps with Ananas's Metroline and Urbas ranges in target demographic and aesthetic.
• Puma: Puma sells lifestyle and casual sneakers (Suede, Classic, etc.) at mid-tier price points with streetwear positioning overlapping Ananas's Vintas/Urbas/Mid-Top range. It is a broader incumbent with established Vietnamese distribution.
• Onitsuka Tiger: Onitsuka Tiger sells vulcanized-style lifestyle sneakers (Mexico 66, Serrano) with a heritage streetwear positioning. It competes with Ananas's Track 6 and Vintas lines for the same premium-casual segment at slightly higher ASPs.
• New Balance: New Balance has shifted aggressively into lifestyle sneakers (550, 530, 327) at accessible price points, directly competing with Ananas's Track 6 and premium lines for the same 18-35 streetwear consumer in Vietnam.
• Adidas Originals: Adidas Originals sells lifestyle/casual sneakers (Samba, Stan Smith, Gazelle, etc.) with a strong streetwear and self-expression positioning similar to Ananas's DiscoverYOU ethos. It is a broader incumbent with much larger marketing budgets and global scale.
• Nike Sportswear: Nike Sportswear covers lifestyle sneakers (Air Force 1, Dunk, Cortez) targeting the same casual/streetwear consumer as Ananas. As a global incumbent it competes on brand cachet and collaborations that Ananas cannot match in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/discoveryou
• Facebookfacebook.com/Ananas.vietnam
• Instagraminstagram.com/ananasvn
• LinkedInlinkedin.com/company/ananasvn

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ananas