Romanian-American University

What Romanian-American University does

Romanian-American University (Universitatea Româno-Americană, URA) is a private higher education institution headquartered in Bucharest, Romania, founded on April 17, 1991 by Prof.univ.dr. Ion Smedescu. The university operates 7 faculties offering 34 accredited bachelor's and master's degree programs in both Romanian and English, spanning business, law, economics, informatics, tourism, physical education, and European economic studies. As of its 30th anniversary reporting, the institution serves 2,600+ enrolled students, employs 200+ teaching staff (including international professors delivering 30+ courses annually), and has produced 48,000+ alumni.

The university's revenue model is built primarily on subscription-recurring tuition fees for domestic and international students, augmented by international partnership program revenue (notably the University of Arizona Global Campus and American Degree Pathway programs priced at $300-400 USD per credit hour) and transactional revenue from dormitory housing (400+ beds), cafeteria, bookstore, and branded merchandise through the RAU Online Shop. Distribution is direct-to-consumer through an online enrollment system (inscriere.rau.ro) and on-campus admissions, supplemented by channel partnerships including Erasmus+ mobility across 328+ bilateral university agreements and partnership agreements with York University (dual degree) and the University of Arizona (U.S. degree delivery).

The technology stack is built on Microsoft infrastructure — Microsoft Teams for Education integrated with Microsoft Office 365 serves as the online didactic platform, complemented by a proprietary e-learning management system (paginamea.rau.ro). Additional technology integrations include Oracle (Fusion FIN), SAS (Data Science), FintechOS, Prometric testing, and an IATA Authorized Training Center. The institution holds AACSB international membership, the highest qualification rating from the Romanian Ministry of Education, and is operated as a not-for-profit under the Romanian-American Foundation for Education and Culture Promotion (FRAPEC).

Name

Romanian-American University

Legal name

Universitatea Româno-Americană

Website

https://rau.ro

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

251–500 employees

Short description

Romanian-American University (URA) is a private higher education institution in Bucharest operating 7 faculties with 34 accredited programs across business, law, and informatics, serving 2,600+ students from 40+ countries through Romanian- and English-taught bachelor's and master's degrees, plus U.S. degree pathways via the University of Arizona partnership.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310), Colleges, Universities, and Professional Schools (61131), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Comprehensive Doctoral Research Universities (Multi-Disciplinary) (EDAHABAA)

akta.pro secondary industry

Dual/Joint Degree Programs (International) (EDAIABAD)

Keywords

• Higher education services
• University degree programs
• Business education
• International student programs
• Professional development training

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition Fees: Revenue from undergraduate and graduate tuition fees for Romanian and English-language programs
2. International Partnership Programs: Revenue from partnership programs with University of Arizona, charging $300-400 USD per credit hour for undergraduate and graduate programs
3. Campus Amenities and Services: Revenue from dormitory housing, cafeteria services, bookstore, and merchandise sales through the RAU shop

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Romanian-American University is a private higher education institution in Bucharest, Romania, offering undergraduate (bachelor's) and graduate (master's) degree programs across 7 faculties in fields including business, law, computer science, economics, tourism, and physical education. The university delivers programs in both Romanian and English, and supplements degree studies with international dual-degree partnerships (University of Arizona, York University), professional certifications (Microsoft, IATA, Prometric), and continuing education through RAU Academy.

Product overview

Romanian-American University (Universitatea Româno-Americană) is a private higher education institution offering a comprehensive portfolio of academic products and services. The university operates as a multi-faculty institution with 7 faculties offering bachelor and master programs in Romanian and English. Core educational offerings include degree programs across business, law, economics, computer science, and tourism, supplemented by international partnerships including a dual degree program with York University and a U.S. degree pathway with University of Arizona Global Campus. The university provides specialized centers including Microsoft Center, IATA Training Center, and Prometric testing facilities. Auxiliary services include RAU Academy for lifelong learning, LEADERS @URA executive mentorship program, annual RAU JOB FAIR career events, an e-commerce shop for branded merchandise, and comprehensive campus facilities including library, dormitory, and sports center. The institution utilizes Microsoft Teams and its own paginamea.rau.ro platform for e-learning delivery.

Differentiator

Problem solved

Functional benefit

Brands

• RAU Academy Education: Continuing education and professional development programs
• LEADERS @URA
• RAU

Products and services

• Bachelor's Degree Programs (Licență) Three-to-four-year undergraduate degree programs offered across 7 faculties (Management-Marketing, Law, International Commercial and Financial-Banking Relations, Computer Science for Business Management, Tourism and Hospitality Management, Physical Education/Sport/Kinesiotherapy, European Economic Studies) for high school graduates seeking a Romanian or English-taught degree.
• Master's Degree Programs (Masterat) One-to-two-year graduate degree programs in fields such as business, law, finance, computer science, and tourism, designed for bachelor's degree holders seeking advanced specialization.
• University of Arizona Global Campus Partnership Programs U.S.-accredited degree programs (60+ undergraduate and graduate programs) delivered online and on the RAU campus through a partnership with University of Arizona, priced at $300 USD per credit hour (undergraduate) and $400 USD per credit hour (graduate). Includes the Global Campus Experience (fully online) and American Degree Pathway (customized credit transfer) options.
• Dual Degree Programs with York University International dual degree program that lets enrolled students earn academic credentials from both Romanian-American University and York University.
• RAU Academy Education Lifelong learning division of the university offering professional development, continuing education courses, and specialized training programs aimed at working adults seeking upskilling.
• Business Leaders @URA (LEADERS @URA) Program An executive engagement and mentorship program in which top decision-makers from business, diplomacy, and institutions serve as speakers and mentors for students at the university.
• Microsoft Innovation Center On-campus Microsoft Innovation Center that provides technology resources, training, and Microsoft certifications to enrolled students, leveraging Microsoft's partnership with the university.
• IATA Authorized Training Center IATA-certified training center on campus delivering official aviation and tourism industry professional certifications for students and external candidates.
• Career Counseling and Orientation Center University career services center providing career counseling, internship placement, job recruitment support, and employer matching services for enrolled students.
• E-Learning Platform (paginamea.rau.ro) University-operated online learning management system used to deliver didactic activities, complemented by Microsoft Teams for synchronous classes, video meetings, and file storage.
• Student Dormitory (On-Campus Housing) On-campus student housing offering over 400 accommodation places, with separate administration and pricing policies, available to enrolled students.

Quantifiable outcome

• Ranked as one of the most performant institutions of higher education in Romania
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• University of ArizonacoreStrategic or Co-development PartnerComprehensive partnership offering University of Arizona degree programs delivered in Romania. Includes Global Campus Experience (fully online degrees) and American Degree Pathway (customized degree path with 1-2 years of credits transferable). Programs include 60+ undergraduate and graduate degrees in business, law, technology, and more.
• Erasmus+ ProgramcoreStrategic or Co-development PartnerEuropean Union student exchange program enabling students to study abroad at partner universities in Europe. RAU students benefit from scholarships and mobility opportunities for both study and placement periods.
• MicrosoftcoreTechnology or IntegrationMicrosoft Innovation Center providing technology resources, training, and certification opportunities. The university utilizes Microsoft Teams platform for online learning and collaboration.
• AACSB InternationalcoreStrategic or Co-development PartnerMembership in the Association to Advance Collegiate Schools of Business, the world's largest business education network, providing access to global best practices and accreditation standards.
• 328 International UniversitiescoreStrategic or Co-development PartnerBilateral agreements with over 328 universities worldwide for student exchanges, faculty collaborations, and joint research initiatives. Students from 40+ countries study at RAU.
• AmCham RomaniaminorGTM or Marketing PartnerPartnership with American Chamber of Commerce in Romania for business connections and career opportunities for students.
• YORK UniversityminorStrategic or Co-development PartnerDual degree partnership offering students opportunity to earn credentials from both institutions.
• FEDE (Fédération Européenne Des Ecoles)minorStrategic or Co-development PartnerEuropean federation partnership exploring new directions of cooperation in higher education.
• Universitatea Lucian Blaga din SibiuminorStrategic or Co-development PartnerCollaboration agreement for the development of higher education and research between Romanian institutions.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Webster University: U.S.-based private university operating multiple international campuses (Vienna, Leiden, Geneva, etc.). Comparable to RAU's model of combining an American educational brand with international physical presence and English-language instruction abroad.

Emerging players

• University of Arizona: U.S. public research university that partners with RAU to deliver the Global Campus Experience and American Degree Pathway programs. Functionally comparable as a degree-granting partner; its brand and online platform are central to RAU's U.S.-credential offering.
• Modul University Vienna: Private Austrian university offering English-taught business and tourism programs with strong international student recruitment. Comparable to RAU as a private European university targeting international students with English-language programs and applied business curricula.
• York University: Canadian public university with which RAU operates a dual-degree partnership. Provides a second international credential pathway for RAU students and represents a comparable cross-border dual-degree model.

Broad incumbents

• University of Bucharest: Romania's largest and most prestigious public university, covering all major disciplines. While public, it competes with RAU for top Romanian students who might otherwise choose RAU's international programs and English-language offerings.
• Babeș-Bolyai University: Romania's highest-ranked public university based in Cluj-Napoca, offering broad multi-disciplinary programs. Serves as a benchmark for academic prestige in Romania and competes for top domestic students who might otherwise enroll at RAU's English-language programs.

Direct peers

• Bucharest University of Economic Studies (ASE): Romania's top public economics and business university, located in Bucharest. Directly competes with RAU for Romanian and international students pursuing business, finance, and economics degrees, and represents the primary domestic benchmark for RAU's AACSB-accredited business programs.
• Spiru Haret University: The largest private university in Romania, operating multiple faculties nationwide. Competes directly with RAU for domestic students seeking affordable private higher education, particularly through distance learning and English-language programs.
• Titu Maiorescu University: A leading private university in Bucharest offering law, economics, and social science programs. Competes directly with RAU for the same private university segment in Bucharest, with overlapping faculty offerings and student demographics.
• Dimitrie Cantemir Christian University: A private Bucharest-based university offering multidisciplinary programs. Directly comparable to RAU as a fellow private Bucharest institution competing for domestic and international students in business, law, and related fields.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/romanoamericana
• YouTubeyoutube.com/user/UnivRomanoAmericana
• Facebookfacebook.com/universitatearomanoamericana
• LinkedInlinkedin.com/company/universitatea-romano-americana
• Instagraminstagram.com/universitatearomanoamericana

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Romanian-American University