What Her does

Her (her.ie) is an Irish digital media publication founded in 2008 and headquartered in Dublin, targeting an Irish female readership across nine editorial verticals: Celebrity, Entertainment, News, Life, Books, Beauty, Sex & Relationships, Health, and Style. The company operates a content-led website (her.ie) distributed across social platforms (Instagram, Facebook, TikTok, YouTube, X) and has launched a dedicated newsletter sub-brand, Her Book Club, indicating a push toward direct audience relationships beyond website traffic.

The underlying product is a multi-platform editorial operation: a CMS-driven publishing site, social media accounts across video and image-first platforms, and a newsletter product. There is no disclosed proprietary technology, AI tooling, or platform architecture beyond standard digital publishing infrastructure. The publisher's professional employment base is small (11-50 employees), consistent with a lean independent media operation.

Her monetizes through digital display advertising on its owned channels and affiliate marketing revenue, with the Her Book Club newsletter representing a potential first-party data and direct subscriber channel. The publisher is affiliated with JOE Media UK under a shared corporate umbrella, suggesting shared back-office, ad sales, or syndication infrastructure. No funding rounds, revenue figures, leadership names, or formal partnerships are publicly disclosed in the available data.

Name

Her

Legal name

HER

Website

https://her.ie

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Her is an Irish digital media publisher (her.ie) founded in 2008, targeting Irish women with editorial content across nine lifestyle verticals, monetized via digital advertising and affiliate marketing across web and social platforms.

Ownership category

akta.pro rank

Product category

Digital Lifestyle Media Publishing

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Women’s Interest & Parenting Magazines (MPAJAEAB)

Keywords

• Digital media publishing
• Women's lifestyle media
• Celebrity news coverage
• Entertainment journalism
• Affiliate content marketing

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Digital Advertising: Display advertising on her.ie website including banner ads and sponsored content placements. The site accepts advertising inquiries through their contact form.
2. Affiliate Marketing: Commission-based revenue from product recommendations. Articles frequently contain affiliate links where the site earns a commission on sales generated.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Her operates her.ie, a free digital media publishing platform that publishes daily lifestyle and entertainment content for Irish women across nine category verticals: Celebrity, Entertainment, News, Life, Books, Beauty, Sex and Relationships, Health, and Style. The publication is monetized through display advertising, sponsored content, and affiliate marketing commissions, with an additional Her Book Club email newsletter offering book recommendations and Irish author spotlights twice monthly.

Product overview

Her (her.ie) is a digital media publishing platform delivering lifestyle content across multiple categories including Celebrity, Entertainment, News, Life, Books, Beauty, Sex and relationships, Health, and Style. The primary product is the Her website, which aggregates and publishes content across these verticals. The Her Book Club is a supplementary newsletter product that extends the Books category into a community-focused subscription offering.

Differentiator

Problem solved

Functional benefit

Brands

• Her Book Club: A book club initiative by HER featuring spotlights on Irish authors, showcases of underappreciated books, and fun giveaways, sending two emails per month to subscribers.

Products and services

• Her Website A free digital media publishing platform at her.ie publishing daily lifestyle content for Irish women across nine category verticals: Celebrity, Entertainment, News, Life, Books, Beauty, Sex and Relationships, Health, and Style.
• Her Book Club Newsletter A twice-monthly email newsletter offering Irish author spotlights, book recommendations, underappreciated book showcases, and reader giveaways, building a book-focused community within the Her audience.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• STELLAR: STELLAR is an Irish women's fashion, beauty, and celebrity magazine with a digital edition, serving the same Irish women audience with overlapping lifestyle editorial.
• EVOKE: EVOKE.ie is an Irish women's lifestyle digital media publisher covering celebrity, fashion, beauty, and entertainment aimed at Irish women — directly comparable in audience, geography, and content verticals to Her.
• IMAGE: IMAGE is an Irish women's interest magazine covering fashion, beauty, celebrity, and lifestyle — overlapping audience and verticals with Her in the Irish market.
• HerFamily: HerFamily.ie is an Irish parenting and women's lifestyle digital publication under the same JOE Media Ireland umbrella as Her, targeting Irish women with overlapping verticals (life, style, beauty, entertainment).
• RSVP Live: RSVP Live is the digital arm of the long-running RSVP Irish women's magazine, publishing celebrity, lifestyle, and entertainment content for Irish women — the same audience and content mix as Her.

Regional players

• Stylist: Stylist is a UK-based women's lifestyle digital magazine covering fashion, beauty, wellness, and culture — competing for the same demographic, accessible to Irish readers and competing for advertiser share.
• Grazia UK: Grazia UK is a women's fashion and celebrity digital publication aimed at a UK (and accessible to Irish) audience; comparable content verticals (celebrity, style, beauty, entertainment) and audience profile.

Broad incumbents

• Refinery29: Refinery29 (now part of Sundial Media/IVE) is a large women's lifestyle digital media brand covering beauty, style, entertainment, and books — overlapping content verticals with Her at a much larger international scale.
• SheKnows: SheKnows is a US women's lifestyle digital media brand covering parenting, beauty, entertainment, and relationships — broadly comparable verticals to Her, though serving a different primary geography.
• JOE Media UK: JOE Media UK operates a broader men's-interest and lifestyle media portfolio and is referenced as the affiliated corporate group behind Her; overlapping publishing infrastructure and shared content verticals make it a broad incumbent peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Herdotie
• YouTubeyoutube.com/user/Herdotievideos
• Facebookfacebook.com/Herdotie
• Instagraminstagram.com/herdotie
• TikToktiktok.com/@herdotie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Her