Whip-It

What Whip-It does

Whip-It Inventions, Inc. (operating as Amazing Whip-It®) is a Florida-based, privately held manufacturer of plant-based cleaning products founded in 1989. The company builds its portfolio around a proprietary citrus-eucalyptus-coconut blend that breaks the chemical bonds of stains in seconds and is certified by the U.S. EPA Safer Choice program; the core concentrate (sold in 32oz, 128oz/gallon, 3-gallon, and 55-gallon sizes) yields 128 bottles of everyday cleaner or 16 bottles of professional-strength cleaner per gallon and is positioned as a multi-surface replacement for an entire cleaning cabinet. The SKU range extends across stain removers, ready-to-use sprays, laundry detergent, glass cleaner, dish soap, odor neutralizers (Odor Bully®), a pet-specific line (Whip-Pet®), accessories (emergency stain pens, terry towels), and a 2024-launched premium sub-brand (Hotel Essence®).

The business is fundamentally a direct-to-consumer e-commerce operation: the company's own website (amazingwhipit.com) is the primary sales channel, with free shipping over $55, supported by recurring placement on HSN and QVC home shopping networks and earned-media features on ABC, FOX, the Today Show (Rossen Report), and Netflix. Commercial and industrial customers (professional cleaners, janitorial, marine, auto-detailing) are served through a separate phone-and-freight channel for 55-gallon drums. Pricing is unit-based across tiers from $5.95 (laundry stain stick) to $950 (55-gallon drum), with bundle/kit configurations designed to lift average order value. The company reports 12M+ bottles sold, 12M+ households served, 20K+ verified reviews, and 37 years of continuous operation, but discloses no revenue, no funding, no management team, and no M&A history, indicating a bootstrapped, founder/family-controlled small business with 11-50 employees.

Name

Whip-It

Legal name

Whip-It Inventions, Inc.

Website

https://amazingwhipit.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Whip-It Inventions, Inc. is a Florida-based, bootstrapped manufacturer (founded 1989) of EPA Safer Choice certified plant-based stain removers, multi-surface cleaners, laundry, glass, and odor control products, sold primarily direct-to-consumer via its own e-commerce site and HSN/QVC, serving over 12M households.

Ownership category

akta.pro rank

Product category

Household Cleaning Products

NAICS

Soap and Cleaning Compound Manufacturing (32561), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Polish and Other Sanitation Good Manufacturing (325612)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Stain Removers & Pre-Treats (Sprays, Sticks, Soaks) (CRADAKAC)

Keywords

• Plant-based cleaners
• Stain removers
• Concentrated cleaning products
• Odor neutralizers
• Eco-friendly cleaning supplies

Headquarters

HQ city

Milton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Direct Product Sales: One-time purchase of cleaning products sold directly to consumers through e-commerce website. Products include concentrates, ready-to-use sprays, kits, and specialty cleaners. Revenue from single-unit purchases and bundle/kit sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Whip-It manufactures and sells plant-based stain removers and cleaning products, built around a proprietary citrus-eucalyptus-coconut formula that breaks the chemical bonds of stains. The portfolio includes concentrated multi-purpose cleaners, ready-to-use professional strength sprays, odor neutralizers, laundry detergent, glass cleaner, dish soap, and accessories, offered in consumer sizes through to 55-gallon commercial drums.

Product overview

Whip-It is a plant-based cleaning products company offering a portfolio of stain removers, multi-surface cleaners, odor neutralizers, and laundry detergents. The core product is the Whip-It® Cleaner & Stain Remover Concentrate (available in 32oz, 128oz/gallon, 3-gallon, and 55-gallon sizes), which is EPA Safer Choice Certified and makes 128 bottles of everyday cleaner from one gallon. This concentrate is sold as standalone products and bundled with Ready-to-Go Professional Strength sprays in various kit configurations including the Pro Kit (gallon concentrate + 32oz spray), Professional Plus Kit (two 32oz concentrates + 32oz spray), and Stain Fighting Kit (32oz concentrate + 32oz spray). The portfolio also includes the Hotel Essence® luxury sub-brand (98% plant-derived multi-surface cleaner & odor neutralizer), the Odor Bully® odor control sub-brand (plant-based odor elimination), laundry products (detergent and stain stick), specialty cleaners (glass cleaner), and accessories (emergency stain pens, cleaning towels). All products are cruelty-free, SLS-free, made in the USA, and feature a proprietary citrus-eucalyptus essential oil blend with no alcohol, ammonia, bleach, or dyes.

Differentiator

Problem solved

Functional benefit

Brands

• Whip-Pet®: Pet stain remover and odor neutralizer product line for pet owners.
• Odor Bully®
• Hotel Essence®
• Wonder Eraser

Products and services

• Whip-It® Cleaner & Stain Remover Concentrate EPA Safer Choice Certified plant-based multi-purpose stain remover and cleaner concentrate. One 128oz gallon makes 128 bottles of everyday cleaner or 16 bottles of pro strength, with 1,000+ uses. Proprietary citrus blend of oranges, lemons, limes with eucalyptus and coconut.
• Whip-It® Professional Strength Ready-to-Go Spray
• Whip-It® Pro Kit Bundle including 128oz (1 gallon) Whip-It Concentrate plus 32oz Professional Strength spray. Over 1,000 cleaning applications for fabrics, carpets, upholstery, laundry, automotive, and marine use; priced at $56.99.
• Whip-It® Professional Plus Kit Triple cleaning power bundle containing two 32oz Whip-It Concentrates and one 32oz Professional Strength spray. Over 1,000 cleaning uses for home, commercial, and industrial applications; priced at $49.99.
• Whip-It Stain Fighting Kit Most popular bundle featuring 32oz Concentrate (makes 32 bottles of everyday cleaner or 4 bottles of pro strength) plus 32oz Ready-to-Go Professional Strength spray; priced at $29.95.
• Whip-It Stain and Glass Kit Ultimate cleaning duo combining 32oz Professional Strength Whip-It Ready-to-Go Cleaner with 32oz Whip-It Glass Cleaner. 95% plant-based formulas safe for family and pets; priced at $21.99.
• Whip-It® Cleaner & Stain Remover Concentrate 32oz - 2 Pack Bundle Two-pack of 32oz Whip-It Concentrate bottles at $40.00. Over 1,000 cleaning uses per bottle for fabrics, carpets, upholstery, automotive, and marine applications.
• Whip-It Multi-Purpose Stain Remover CONCENTRATE 3 Gallon Case Commercial-size 3-gallon case of concentrated stain remover at $99.00. Over 1,000 uses per case for commercial cleaning applications.
• Whip-It Multi-Purpose Stain Remover CONCENTRATE 55 Gallon Drum
• Hotel Essence® 1 ESSENCE – DUAL Multi Surface Cleaner & Odor Neutralizer Luxury 16oz multi-surface cleaner and odor neutralizer inspired by high-end hospitality, with a woodsy fresh scent. 98% plant-derived, two-in-one power for surfaces and odors.
• Whip-It Fresh Scent Laundry Detergent (128 oz) Plant-derived laundry detergent in 128oz gallon size at $25.95, making 128 loads. SLS-free, HE compatible, whitens and brightens whites while removing stains and odors.
• Odor Bully® Odor Neutralizer & Multi-Surface Cleaner Plant-based odor neutralizer that eliminates odors at the molecular level by converting odor molecules into non-odor molecules. Made from essential oils, no synthetic perfumes. Available in 32oz ($11.95), 1 gallon ($29.95), and 3 gallon sizes.
• Odor Bully Odor Neutralizer & Multi-Surface Cleaner Spray 32 oz (2-Pack) Ready-to-use odor neutralizer spray 2-pack. Eliminates odors from smoke, pet stains, laundry, kitchen, bathroom, and sports gear. Fresh laundry scent.
• Whip-It Capri Lemon Streak Free Glass Cleaner 32oz streak-free glass cleaner with Capri Lemon scent at $8.99. Ammonia-free, fume-free formula safe for glass, mirrors, stainless steel, chrome, and car windows.
• Whip-It Emergency Stain Pens 3 Pack Refillable emergency stain pens 3-pack using Whip-It Concentrate formula at $6.99. Compact portable solution for on-the-go stain removal from clothing and fabrics.
• Whip-It Approved White Terry Cloth Cleaning Towels - 12 Pack High-quality white terry cloth cleaning towels in 12-pack bundle, designed for use with Whip-It cleaners for optimal cleaning results.

Quantifiable outcome

• Trusted by over 12 million households
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/amazingwhipit
• Facebookfacebook.com/whipitcleaner
• LinkedInlinkedin.com/company/whip-it-inventions-llc.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whip-It