What Goodman Williams Group does

Goodman Williams Group is a Chicago-based, privately-held real estate market feasibility and consulting firm founded in 1993 by Linda Goodman and Christine Williams. The firm specializes in market feasibility analyses for individual properties, large development sites, downtowns, and redeveloping neighborhoods, with additional practice areas in transit-oriented development planning, corridor and economic development strategies, fiscal and impact analyses, and TIF district studies. Service delivery is project-based and supported by standard industry data and geospatial platforms including CoStar, Esri Business Analyst, ArcGIS, the American Community Survey, and Chicago Cityscape, alongside proprietary internal methodologies for trend analysis and development strategy.

The firm serves three primary customer segments: local governments (notably the City of Chicago Department of Planning and Development, with which it has held a continuous relationship since 1997), non-profit organizations focused on affordable housing and community development, and private real estate developers, lenders, and service firms. Named private-sector clients include CBRE, JLL, Related Midwest, Ryan Companies, McCaffery Interests, Amli Residential, Brinshore Development, Draper & Kramer, and The Community Builders, among others. Geographic reach centers on the Chicago metropolitan area and Northeast Illinois, with incremental work in Northwest Indiana (Gary, Michigan City).

The firm operates as a small boutique consultancy with 1-10 employees, generating revenue through professional services fees on a project basis. Distribution is principally through direct client engagement led by Principal Linda Goodman, supplemented by municipal RFP processes, professional referrals, and memberships in Lambda Alpha International, the Metropolitan Planning Council, and the Urban Land Institute. The firm is certified as a City of Chicago Women's Business Enterprise (WBE) and shows no evidence of external investment, acquisitions, or institutional ownership.

Name

Goodman Williams Group

Legal name

Goodman Williams Group

Website

https://goodmanwilliamsgroup.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Goodman Williams Group is a Chicago-based real estate market feasibility and consulting firm founded in 1993, serving local governments, non-profits, and private developers with site-specific market studies, TOD planning, and economic development strategy across the Chicago metro and Indiana.

Ownership category

akta.pro rank

Product category

Real Estate Market Research & Consulting

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Pricing, Revenue & Commercial Analytics (BPAHALAM)

Keywords

• Market feasibility analysis
• Real estate consulting
• Economic development planning
• Transit-oriented development
• Corridor planning studies

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Consulting Services: Market feasibility analyses and research consulting services for real estate development projects, conducted on a project-by-project basis for government, non-profit, and private sector clients

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Goodman Williams Group specializes in market feasibility analyses for individual properties, large development sites, downtowns, and redeveloping neighborhoods. The firm delivers analytical consulting services—market studies, fiscal impact analyses, corridor and neighborhood plans, economic development strategies, and transit-oriented development planning—to local governments, non-profits, and private real estate developers in the Chicago metropolitan area.

Product overview

Goodman Williams Group is a real estate research and consulting firm that provides market feasibility analyses as a professional service offering. The firm does not operate as a software product company with distinct branded products or modules; instead, it delivers analytical services across residential, retail, office, industrial, and mixed-use property types. Services include market feasibility studies for individual properties and large development sites, downtown and neighborhood redevelopment analyses, economic development strategies, impact analyses, fiscal impact assessments, transit-oriented development planning, corridor plans, and TIF district studies. The firm serves local governments, non-profits, and private real estate interests.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Feasibility Analyses
• Citywide & Neighborhood Planning Studies
• Economic Development Strategies
• Transit-Oriented Development Planning
• Fiscal & Economic Impact Analyses

Quantifiable outcome

• Over 50 completed assignments in the City of Chicago since 1997
• +1 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• Chicago Department of Planning and DevelopmentcoreStrategic or Co-development PartnerLong-standing partnership conducting dozens of assignments for the City of Chicago's Department of Planning and Development since 1997. Work includes Industrial Corridor Modernization Program, Central Area Plan, and various policy initiatives.
• Chicago Transit AuthoritycoreStrategic or Co-development PartnerWorked on the Red and Purple Modernization (RPM) Transit Oriented Development Plan for CTA, participating in transit-related land use planning.
• Regional Transportation Authority (RTA)coreStrategic or Co-development PartnerCompleted numerous Station Area Plans promoting Transit Oriented Development as part of RTA's Community Planning Program.
• Chicago Department of Transportation (CDOT)coreStrategic or Co-development PartnerEngaged by CDOT for Chicago Union Station Master Plan, assessing potential for future Class A office development.
• Chicago Loop AlliancecoreStrategic or Co-development PartnerUpdated economic profile of the Loop for Chicago Loop Alliance. Christen Hayes previously worked at Chicago Loop Alliance before joining the firm.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodman Williams Group