StockFeel

What StockFeel does

StockFeel (股感) is a Taiwan-based digital financial media and investment education platform founded in 2014 and operated by 股感媒體科技股份有限公司 (StockFeel Media Technology Co., Ltd.), headquartered in Taipei. The platform publishes an extensive library of investment and financial knowledge content spanning stocks and futures, funds, investment strategies, financial planning, business strategy, macroeconomics, notable quotes, and alternative investments, serving Taiwanese retail investors and individual financial consumers. Branded content channels include the After-Market Analysis Lab (股感盤後研究室), Knowledge Base (股感知識庫), and Product Research Lab (股感商品研究室), with adjacent properties cashfeel.com.tw for financial products and housefeel.com.tw for real estate.

The platform's technology stack centers on a proprietary knowledge node architecture enabling multi-dimensional associative search across investment topics, supplemented by behavioral data-driven personalized content recommendations and structured investment learning packages. Market and company data are sourced from TEJ (Taiwan Economic Journal), EOD Historical Data, and Taiwan's Market Observation Post System (公開資訊觀測站), with Google Analytics supporting user behavior analysis. StockFeel holds ISO/IEC 27001:2022 certification covering software development, operations, and working environment.

The business model is a hybrid freemium and advertising-driven platform. Members register free, earn points by reading articles and completing missions, and redeem points for products, discounts, or premium services. Revenue is generated across four streams: (1) advertising placements from financial institutions (OKX, Yuanta Securities, Taishin Bank, Fubon Bank, ESun Bank); (2) affiliate and referral commissions on financial products including credit cards, loans, mortgages, and brokerage accounts; (3) recurring premium membership features tied to the points system; and (4) e-commerce product sales via point redemption. Go-to-market is product-led and community-led, relying on content marketing, SEO, author-driven content series, and partnerships with financial institutions that enable integrated learning-to-transaction experiences. StockFeel is private, with no disclosed funding rounds, acquisitions, parent company, or management team information available in the input data.

Name

StockFeel

Legal name

股感媒體科技股份有限公司

Website

https://stockfeel.com.tw

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

StockFeel is a Taiwan-based digital financial education and media platform serving retail investors with thousands of articles on stocks, funds, and investment strategies, monetized through advertising, affiliate referrals, and a freemium membership points system.

Ownership category

akta.pro rank

Product category

Investment Education and Financial Media

NAICS

Portfolio Management and Investment Advice (523940), Other Financial Investment Activities (5239)

SIC

Investment Advice (6282)

akta.pro industry

PRIMARYFSAGADAH

Financial Education & Coaching (Digital Programs, Tools)

Financial & Insurance/Financial Technology (Fintech)/Personal Finance & Financial Wellness (PFM)

SECONDARYFSAGAAAH

Personal Financial Management & Budgeting (PFM)

Financial & Insurance/Financial Technology (Fintech)/Digital Banking & Neobanking Platforms

SECONDARYFSAGADAF

Net Worth & Personal Balance Sheet Tracking

Financial & Insurance/Financial Technology (Fintech)/Personal Finance & Financial Wellness (PFM)

SECONDARYFSAGACAG

Transaction Analytics & Cash-Flow Insights (risk signals, forecasting)

Financial & Insurance/Financial Technology (Fintech)/Open Banking & Data Aggregation

Keywords

• Investment education platform
• Financial content media
• Stock market analysis
• Personal finance learning
• Investment knowledge database

Headquarters

HQ city

Taipei

HQ country

Taiwan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: StockFeel generates advertising revenue by partnering with financial institutions and service providers. The platform displays ads for products like OKX cryptocurrency exchange, Yuanta Securities, Taishin Bank credit cards, and various banking services. Ad placements include sidebar banners, recommendation sections, and sponsored content.
2. Affiliate/Referral Revenue: The platform earns referral fees by directing users to financial products and services including credit cards, loans, insurance, and investment accounts. Commission-based revenue is generated when users sign up for recommended financial products through affiliate links.
3. Membership Premium Services: StockFeel operates a freemium model where free members earn points by reading articles and completing missions. Premium features and exclusive services are unlocked through point redemptions or higher membership tiers with enhanced rewards and benefits.
4. E-commerce Product Sales: Points earned through platform engagement can be redeemed for physical products and goods, creating a marketplace-style revenue stream where members exchange accumulated points for merchandise.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

StockFeel operates a freemium digital financial education and media platform that publishes thousands of investment articles covering stocks, ETFs, funds, financial planning, macroeconomics, business strategy, and alternative investments. The platform combines a knowledge node-based associative search system, personalized content recommendations, and a gamified points-and-mission membership program, with advertising and affiliate partnerships that connect users to financial products offered by Taiwanese banks, brokerages, insurers, and crypto exchanges.

Product overview

StockFeel 股感 is a financial media and investment education platform offering a unified content ecosystem. The core product consists of an investment knowledge database with thousands of articles covering stocks, funds, investment strategies, financial planning, macroeconomics, and alternative investments. The platform is structured around a membership system with a points/task mechanism, where registered members earn points by reading articles and redeem them for products or services. Additional offerings include a mission center for gamified engagement, multi-dimensional associative search functionality, personalized article recommendations, and themed investment portfolio tracking. The platform also provides specialized content through branded channels including the 股感盤後研究室 (After-Market Analysis Lab), 股感知識庫 (Knowledge Database), and 股感商品研究室 (Product Research Lab), and partners with financial institutions to enable a one-stop internet financial experience.

Differentiator

Problem solved

Functional benefit

Brands

• 股感盤後研究室: StockFeel's after-market analysis team providing daily stock market analysis and research reports
• 股感知識庫
• 股感商品研究室

Products and services

• StockFeel Knowledge Database (股感知識庫) A comprehensive content library of investment and financial articles organized by topic category (stocks/futures, funds, investment strategy, financial planning, business strategy, macroeconomics, notable quotes, and alternative investments), updated regularly and covering Taiwanese, US, and global markets for retail investors and individual learners.
• Member Points & Task System (會員點數任務系統) Gamified freemium membership program in which free members earn points by reading articles and completing tasks and can redeem points for products, discounts, or unlock premium member-exclusive services; premium membership tiers offer higher reward rates and enhanced benefits.
• Mission Center (任務中心)

Quantifiable outcome

• Members can earn points by reading articles and completing missions, redeemable for products and premium services
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• OKXminorGTM or Marketing PartnerOKX cryptocurrency exchange partners with StockFeel for advertising campaigns and membership registration promotions. OKX runs banner advertisements and promotional content on the StockFeel platform to attract new users.
• Yuanta SecuritiesminorGTM or Marketing PartnerYuanta Securities advertises its 'Spirit Stock Holding' (靈活持股) feature on StockFeel, promoting its stock holding and wealth management services to platform users.
• Taishin BankminorGTM or Marketing PartnerTaishin Bank promotes its Richart credit card products and banking services through StockFeel advertising placements and sponsored content.
• Fubon BankminorGTM or Marketing PartnerFubon Bank runs personal loan advertising campaigns on the StockFeel platform, targeting users seeking loan products.
• ESun BankminorGTM or Marketing PartnerESun Bank advertises mortgage and personal loan products including the 'Yushan e-Loan' on StockFeel, targeting property buyers and loan seekers.
• Financial Institutions (unspecified)coreStrategic or Co-development PartnerStockFeel partners with financial institutions to create a one-stop internet financial experience platform. Users can directly learn and execute trades for US stocks, Taiwan stocks, and funds through these partnerships, creating an integrated education-to-action journey.
• TEJ (Taiwan Economic Journal)coreTechnology or IntegrationStockFeel sources stock price and market data from TEJ Taiwan Economic Journal, a premier financial data provider in Taiwan.
• 公開資訊觀測站 (MOPS)coreTechnology or IntegrationStockFeel sources official financial disclosures and public company information from Taiwan's Market Observation Post System (公開資訊觀測站), Taiwan's official financial reporting platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/StockFeel.page
• LinkedInlinkedin.com/company/stockfeel-information-co--ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StockFeel