Project Dance

What Project Dance does

Project Dance Chilliwack Dance Studios Ltd. is a privately-held, single-location dance studio founded in 2008 by Amanda Quinton-Kucherhan and headquartered at 108-45778 Gaetz St., Chilliwack, British Columbia. The company delivers in-person dance instruction across six studio spaces totaling 11,000 square feet, serving children and teens in the Chilliwack community through a tiered program structure: early-childhood programs (Mini Twos, Mini Dance, Mini Minds for ages 2-4), recreational dance for ages 5+ across Jazz, Ballet, Tap, Hip Hop, Acro, and Lyrical, a performance track (Project Performance), and competitive tiers (Competition and Company). Ballet instruction follows the Royal Academy of Dance syllabus with formal examinations from Pre-Primary through Advanced levels, and instructors hold certifications in Acrobatic Arts, RAD, ADAPT, PBT, and Pilates methodologies. The studio is community-recognized as Chilliwack's Favourite Dance Studio and is preparing to enter its 19th operating season in 2026-27.

The business operates as a direct-to-consumer subscription model with monthly tuition billed per program (for example, Mini Minds at $93 + GST per month), with competition and company programs including GST. Enrollment is managed through a DanceStudio-Pro parent portal and live class schedules via GoStudioPro, with private auditions conducted via email for competitive programs. Revenue derives entirely from recurring monthly tuition across recreational and competitive programs, with no disclosed institutional funding, no external shareholders, and no M&A activity. Marketing is conducted primarily through organic Facebook (main page, Competition Team group, PD Family group, Parent Committee Fundraising group) and an Instagram account dedicated to the Mini Minds program. The company has 1-10 employees, operates as a private limited company under British Columbia jurisdiction, and has no app, no AI/ML capabilities, and no patents or trademarks on file.

Name

Project Dance

Legal name

Project Dance Chilliwack Dance Studios Ltd.

Website

https://projectdancechilliwack.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Project Dance is a single-location, founder-led dance studio in Chilliwack, BC, offering tiered recreational and competitive dance programs from toddler through elite levels using a monthly subscription tuition model for local families.

Ownership category

akta.pro rank

Product category

Dance Studio Services

NAICS

Fine Arts Schools (61161), Sports and Recreation Instruction (611620)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industry

Youth/Student & Community Dance Recitals (MPAGADAI)

Keywords

• Dance instruction
• Recreational dance
• Competitive dance
• Dance studio
• Youth dance education

Headquarters

HQ city

Chilliwack

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Dance Instruction Services: Monthly tuition-based revenue from recreational and competitive dance programs. Programs include Mini Twos, Mini Dance, Mini Minds, Recreational Dance, Project Performance, Competition, and Company levels. Pricing varies by program level with Competition and Company programs including GST.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Project Dance is a single-location dance studio offering in-person dance instruction across multiple programs for dancers of all ages, from toddlers to adults. It delivers recreational, performance, and competitive dance programs in styles including Jazz, Lyrical, Ballet (R.A.D.), Tap, Contemporary, Acro, and Hip Hop, within a 6-studio, 11,000 square foot facility in Chilliwack, BC. Revenue is generated primarily through monthly tuition-based subscriptions for each program tier.

Product overview

Project Dance is a dance studio offering recreational, performance, and competitive dance programs for all ages from toddlers to adults. The studio operates as a single-location service provider with multiple program tiers: Mini Twos (toddlers), Mini Dance (ages 3-4), Mini Minds (age 4), Recreational Dance (ages 5+), Project Performance (recreational with extra performances), Competition (entry-level competitive), and Company (elite competitive). Dance styles include Jazz, Lyrical, Ballet (R.A.D. syllabus), Tap, Contemporary, Acro, and Hip Hop. Programs are delivered in a 6-studio, 11,000 sq foot facility.

Differentiator

Problem solved

Functional benefit

Brands

• PD Mini Minds: A program for dancers 4 years old focused on dancing, learning and growing with Project Dance. Dancers learn ballet, jazz, tap, acro and musical theatre.
• PD Mini

Products and services

• Mini Twos

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Royal Academy of Dance (R.A.D)coreStrategic or Co-development PartnerProject Dance follows the Royal Academy of Dance Syllabus for ballet instruction, offering students formal RAD examinations from Pre-Primary through Advanced levels.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Regional players

• Harbour Dance Centre: Larger multi-studio dance training facility in Vancouver offering recreational through professional programs across multiple styles. Comparable in core service offering (multi-style dance education, recital-based performance) but operates at significantly greater scale and in an urban metro, not a small-city market like Chilliwack.
• Pacific DanceArts: Vancouver-based dance studio offering recreational and competitive programs in jazz, ballet, contemporary, and acro. Closely comparable curriculum mix and tiered recreational-to-competitive structure, though again serving a larger urban market than Project Dance's Chilliwack catchment.
• Capilano Dance Academy: North Vancouver dance school offering recreational and exam-track programs, including RAD-based ballet. Comparable in curriculum structure, age-segmentation, and family-focused recreational offering.
• The Dance Centre (Vancouver): BC dance training and performance hub hosting multiple resident dance companies and school programs. Comparable as a BC-based dance education and performance venue; differs in scale and institutional vs. single-studio model.
• Coast Academy of Performing Arts: Lower Mainland dance and performing arts school offering multi-style classes and competitive teams. Comparable as a BC-based recreational-to-competitive dance school targeting similar family demographics.
• Kits Dance Studio: Vancouver dance studio offering recreational and competitive programs for children and adults. Comparable multi-style (jazz, ballet, hip hop, contemporary) curriculum and tiered program structure; differs in urban location.
• DanceCo (formerly Surrey Dance Co.): Fraser Valley/Lower Mainland competitive dance studio with recreational through Company-level programs. Direct competition in similar BC suburban market segment and similar competitive-team positioning to Project Dance's Competition/Company tracks.

Others

• Royal Academy of Dance (RAD): International ballet examination and syllabus body that Project Dance formally partners with to deliver Pre-Primary through Advanced RAD exams. Adjacent ecosystem participant rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/project-dance-113478302069585
• Instagraminstagram.com/projectdance.miniminds
• Xx.com/project_dance

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Project Dance