Just Climb

What Just Climb does

Just Climb (legal name: JUST CLIMB) is a Hong Kong-headquartered, privately held indoor climbing gym operator founded in 2011 by Danny Sir, a former competitive climber and Hong Kong champion. The company operates eight physical locations across Hong Kong Island (Tai Koo), Kowloon (San Po Kong), and the New Territories (Tseung Kwan O, Shek Mun, Tsuen Wan, Tuen Mun, Sai Sha), anchored by a flagship site at Kai Tak Sports Park housing the largest covered climbing facility in Hong Kong, including a 15m international-standard speed climbing wall. Its facility stack includes indoor bouldering, top rope, lead, auto-belay, and speed walls, with hardware partnerships covering Walltopia (Bulgaria) and BERE/Gecko King (China).

The company runs a structured curriculum spanning toddler classes (age 2-3), beginner and foundational courses, a Seedling Program, an elite Pro Team, and certification pathways through NICAS/NIBAS (Just Climb is the first institution in Asia authorized to issue NICAS certificates) and the Hong Kong Mountaineering and Climbing Association's Level 1 Sport Climbing Certificate. Its proprietary H.C.F teaching method codifies instruction in Holds, Center of Gravity, and Force.

Revenue is generated across multiple streams: entry passes (HK$278 day, HK$998 monthly), the JUST CLIMBER multi-gym membership (HK$598/month on 12-month commitment), shared multi-visit packs (HK$2,368-$7,920), tiered certification courses (Cert A/B/C, HK$398-$2,500), children's and youth courses, school programs, corporate team building (HK$460-530/person), birthday parties, climbing wall construction services, mobile wall rentals, and recurring competition events (Hong Kong Boulder League, Little Monkey Cup, School Sport Climbing Challenge). Go-to-market is direct-to-consumer via walk-in, website booking (powered by RockGymPro), and segmented WhatsApp sales channels for schools, wall construction, and corporate cooperation.

Name

Just Climb

Legal name

JUST CLIMB

Website

https://justclimb.hk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Just Climb operates eight indoor climbing facilities across Hong Kong, offering structured bouldering and roped-climbing courses for children and adults, multi-gym memberships, NICAS certification, and climbing wall construction services, anchored by a flagship at Kai Tak Sports Park.

Ownership category

akta.pro rank

Product category

Indoor Climbing Gym Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Climbing & Mountaineering Gyms/Guides (Indoor, Outdoor, Via Ferrata) (THAAAKAG)

akta.pro secondary industry

Rock Climbing, Via Ferrata & Mountaineering (THAJABAE)

Keywords

• Indoor climbing gym
• Bouldering courses
• Climbing wall construction
• Climbing certification programs
• Corporate team building

Headquarters

HQ city

Tuen Mun

HQ country

Hong Kong SAR China

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Course Fees: Structured climbing courses for beginners, children, teenagers, and private training sessions with recurring monthly or per-class payment models
2. Entry Passes: Day passes, monthly passes (全月攀), and multi-visit share passes for casual and regular climbers
3. JUST CLIMBER Membership: Monthly subscription plan at $598 featuring multi-gym access, monthly free guest pass, and auto-credit card billing on 12-month commitment
4. Group and Corporate Events: Team building activities, birthday parties, and school programs with per-person pricing for groups
5. Climbing Wall Construction Services: Design, construction, and maintenance of climbing walls for schools, training centers, and private clubs
6. Mobile Climbing Wall Rental: Rental of portable climbing walls for events and temporary installations
7. Competitions: Organized climbing competitions including Hong Kong Boulder League, Little Monkey Cup, and school challenges
8. Professional Certifications: Coach certification programs and climbing skill assessments (Boulder Assessment, Cert A/B/C)

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Just Climb operates indoor bouldering and climbing gym facilities across 8+ Hong Kong locations, providing climbing wall access via day passes, multi-class shared passes, and monthly memberships, alongside structured coach-led courses for all age groups (children aged 2 through adults). The company also provides corporate team building, school climbing programs, climbing wall design and construction services, mobile climbing wall rental, professional coach certifications, and organizes citywide competitions including the Hong Kong Boulder League.

Product overview

Just Climb is a Hong Kong-based indoor bouldering and climbing gym operator offering a comprehensive suite of services centered on its multi-branch indoor climbing facilities. The core offering consists of indoor bouldering access across 8+ Hong Kong locations (San Po Kong, Tseung Kwan O, Shek Mun, Tai Koo, Tsuen Wan, Tuen Mun, Kai Tak Sports Park, and Sai Sha), supported by a structured curriculum of coach-led courses ranging from beginner classes (新手抱石班, Boulder Intro, Boulder 101) to advanced programs (Pro Team, Seedling Program, speed climbing). Membership is available via the JUST CLIMBER monthly plan, Day Pass, Full Month Pass, or multi-class Shared Pass. The company also operates B2B/B2G channels including school programs, external ASA (on-site school services), corporate team building, birthday parties, and climbing wall construction/maintenance services. A NICAS/NIBAS certification pathway and the Hong Kong Boulder League provide progression routes for serious climbers.

Differentiator

Problem solved

Functional benefit

Brands

• JUST CLIMBER: Monthly membership program offering unlimited climbing access across all branches
• JUST CLIMB Pro Team
• NICAS/NIBAS

Products and services

• Indoor Bouldering Gym Operations (Multiple Branches) Core indoor bouldering and climbing facility operation across 8+ Hong Kong locations (San Po Kong HQ, Tseung Kwan O, Shek Mun, Tai Koo, Tsuen Wan, Tuen Mun, Kai Tak Sports Park flagship, Sai Sha), featuring international-standard climbing walls with bouldering, top rope, lead climbing, auto belay, and a 15m speed climbing wall at Kai Tak. Open to walk-in visitors with appropriate membership/pass.
• JUST CLIMBER Membership Plan Monthly subscription membership at HK$598/month on 12-month commitment, including multi-branch access across all locations, a free guest pass for one new friend each month, and auto credit card payment on the 1st of each month. Limited to climbers age 12+ with climbing experience.
• Day Pass & Multi-Class Shared Passes Single-day admission pass at HK$278 plus bundled shared passes: 10 visits at HK$2,368, 20 visits at HK$4,268, 40 visits at HK$7,920. Available to climbers age 12+ with climbing experience.
• Full Month Pass (全月攀) Monthly unlimited climbing pass at HK$998/month for unlimited gym access during the calendar month.
• Newcomer Boulder Class (新手抱石班) Introductory bouldering class for first-time climbers: 50 minutes of one-on-one coach guidance followed by full-day climbing access. Available across all branch locations.
• Boulder Intro Class (抱石入門班) 4-session beginner course teaching the H.C.F. bouldering method covering Holds (岩點), Center of Gravity (重心), and Force (發力). Each session 1.5 hours, priced at HK$1,780/4 sessions, or HK$1,400 per person with a friend (2-person group).
• Boulder 101 – Foundation Bouldering Course 4-session foundational course covering bouldering terminology, hand and foot techniques, basic climbing skills, body weight transfer, conditioning, and route analysis. Priced at HK$1,600 (promo code JC101, original HK$1,780). Limited to 8 students per class.
• Children & Youth Climbing Courses Structured bouldering curriculum for children aged 2-16, including toddler bouldering (age 2-3), regular weekly classes, parent-child bouldering, NICAS bouldering certification, and holiday programs.
• Baby Climbing Class (嬰幼兒攀石班) Bouldering class for toddlers aged 2-3 years (children 3.5 years may join regular courses upon instructor approval). Designed for the youngest climbers.
• Parent & Child Bouldering Course (親子抱石同樂班) Joint climbing activity for children aged 7+ and their parents. Priced at HK$698 for one child + one parent including day pass; additional child HK$250, additional adult HK$340.
• Private Training Classes (私人訓練班) One-on-one professional coaching sessions for individuals with diverse needs across multiple branches.
• Boulder Assessment (抱石安全評估) Safety assessment for climbers age 7+ to demonstrate safe falling techniques, climbing etiquette, and facility rules before independent bouldering access. Approximately 30 minutes duration.
• Level 1 Sport Climbing Training Certificate Course (一級運動攀登證書課程) Professional certification course covering sport climbing safety rules, equipment, basic climbing techniques, belaying, warm-up/cool-down, and practical training. Priced at HK$1,195/person including personal safety gear and venue rental. Successful completion leads to certification from the Hong Kong Mountaineering and Climbing Association (HK$40 additional).
• Train The Trainer – Indoor Climbing Gym Coach Program Professional coach training program covering instructor guidelines, safety equipment, belay techniques, accident handling, risk assessment, IDEAS teaching method, indoor climbing instruction practice, and internship. Priced at HK$2,500 promotional (original HK$9,800), limited to 12 participants.
• Kai Tak Sports Park Climbing Courses (Auto Belay / Top Rope / Lead) Three-tier certification program at Kai Tak Sports Park: Auto Belay Course (Cert A, HK$398 promotional), Top Rope Course (Cert B, HK$680 promotional), and Lead Climbing Course (Cert C, HK$1,800 promotional). Each includes theory, practical training, and assessment.
• First Ascent – Climb High Top Rope Experience Entry-level top rope experience at Kai Tak Sports Park for first-timers to learn Auto Belay use and reach the 10m wall top. Adults (12+) at HK$280/50 min; children (4-11) at HK$198/50 min (original HK$280). Includes Auto Belay Assessment, equipment, and coach supervision.
• Little Flying Leopards Speed Climbing Course Speed climbing training at the Kai Tak Sports Park 15m international-standard speed wall for children aged 7+. Offered as single session at HK$198, 10-class package at HK$3,200, or 20-class package at HK$5,600.
• JUST CLIMB Pro Team Elite climbing training team led by founder Danny Sir. Intensive training on Fridays (San Po Kong) and Saturdays (Tai Koo or Shek Mun), 18:30-20:30. Age groups: U9 (2015-2016), U13 (2011-2014), U17 (2007-2010). Selection based on Hong Kong Boulder League top 50% ranking.
• Seedling Program (種子計劃) Advanced development program for young climbers aged 7+ with prior climbing experience. Held on Wednesday afternoons and weekends at San Po Kong, Tseung Kwan O, Tai Koo, and Shek Mun branches.
• Team Building Programs (團隊挑戰) Corporate team building activities featuring five climbing-based games: All In Competition (group bouldering), Catch Your Dream (goal-planning game), 3-People Relay Race, Climbing in the Dark (blind climbing challenge), and Climb Around the World (relay race). Priced at HK$460/person on weekdays, HK$530 on weekends. Minimum 10 participants aged 7+.
• School Program (學校計劃) After-school activity programs for primary and secondary schools introducing bouldering fundamentals, teamwork, and personal skill development. Students completing two or more months of courses can apply for NIBAS certification. HK$200/person weekdays for schools/non-profits; HK$260 weekdays / HK$330 weekends for private/corporate groups.
• External ASA (到校服務) - On-site School Climbing Services On-site climbing instruction services delivered at schools, covering age groups from 10 years old through adults. Includes options for high wall or bouldering wall setups, with options for learning support accommodations.
• Birthday Party Package – Sai Sha (西沙 GO PARK) Outdoor climbing birthday party at Sai Sha GO PARK. Priced at HK$330/person (discounted HK$280/person for GO members, Sierra Sea residents, The Point members, Sun Hung Kai Property members). Minimum 10 participants, age 4+. Includes venue, coach, and third-party liability insurance. Parents at HK$100 each.
• Climbing Wall Construction (攀石牆工程) End-to-end climbing wall design, construction, and maintenance services using materials sourced from Europe or US meeting international safety standards. Services include conceptual design, technical consultation, installation, route setting, equipment supply, staff training, and maintenance. Notable projects: Hong Kong Academy – Sai Kung (2016, H8.1m x W6m, 98m² top rope wall); Creative Secondary School – Tseung Kwan O (2021, H4.6m x W8.1m, 37.3m² bouldering wall).
• Mobile Climbing Wall Rental (流動攀石牆租賃) Mobile climbing wall rental service for events, enabling temporary climbing experiences at external venues.
• Hong Kong Boulder League (香港抱石聯賽) City-wide bouldering league and competition series organized by JUST CLIMB, serving as the primary competitive pathway for Pro Team selection.
• Little Monkey Cup (小小馬騮杯) Annual bouldering competition for young children born 2020-2022, held at Kai Tak Sports Park. Features 8m auto belay and 7m speed events across three age groups (LM1-LM3). Early bird HK$300/project before March 31.
• Hong Kong Primary and Secondary School Sport Climbing Challenge City-wide inter-school climbing competition at Kai Tak Sports Park for U9-U18 age groups. Three disciplines: 10m top rope, 15m speed, and 17.5m difficulty. Entry fees at HK$350 early bird / HK$380 regular per event.
• Girls Blooming Party Women-only bouldering competition grouping participants by ability levels (V0-V1, V2-V3, V3-V5, V4-V7) for friendly competition and skill sharing. Priced at HK$250.
• NICAS / NIBAS Bouldering Certification UK-origin climbing certification framework. JUST CLIMB is the first institution in Asia authorized to issue NICAS/NIBAS bouldering certificates. Students completing school programs can apply for certification, providing UK-recognized structured progression.
• Summer Climbing Course 2026 (暑期攀石課程) Annual summer holiday climbing program for children aged 4-16 across 6 branch locations (San Po Kong, Tai Koo, Shek Mun, Tsuen Wan, Tseung Kwan O, Kai Tak). Five session periods available from 22 June to 28 August 2026.

Quantifiable outcome

• First climbing wall of international standard built at Hong Kong Academy - Sai Kung
• +1 more outcomes

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• WalltopiacoreTechnology or IntegrationGlobal climbing wall manufacturer from Bulgaria with over 1,500 projects in 50 countries across 6 continents. Walltopia's first Hong Kong project was coordinated by JUST CLIMB, bringing international-standard climbing wall technology to Hong Kong. The partnership handles complex logistics and ensures compliance with local safety standards.
• 壁虎王 (BERE / Gecko King)coreTechnology or IntegrationTop Chinese climbing wall manufacturer and supplier. BERE has completed over 300 climbing gyms and competitions in China and other regions worldwide. Their flagship product, the Gecko King board, is recognized by the Chinese Mountaineering Association as the official competition board for formal competitions.
• NICAS (National Indoor Climbing Award Schemes)coreStrategic or Co-development PartnerUK-based climbing certification program that recognizes personal climbing achievements through a structured curriculum. JUST CLIMB is the first institution in Asia authorized to issue NICAS certificates. The program provides standardized skill progression and certification for climbing students.
• Hong Kong Mountaineering and Climbing Association (中國香港攀山及攀登總會)coreStrategic or Co-development PartnerOfficial governing body for climbing sports in Hong Kong. JUST CLIMB offers Level 1 Sport Climbing Training Certificate courses that qualify students to receive certification from this association upon completion.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Sender One Climbing: US indoor climbing gym chain offering bouldering, top rope, and youth programs across multiple locations, providing a comparable large-scale climbing operator model with curriculum and memberships akin to JUST CLIMBER.
• Bouldering Project: US-based indoor bouldering and climbing chain operating multiple large gyms with fitness/yoga adjacencies, sharing Just Climb's multi-location, course-driven, beginner-to-advanced curriculum and youth program emphasis.
• Movement Climbing, Yoga & Fitness: Established US climbing gym chain with comprehensive youth development programs, instruction, and certifications — directly comparable to Just Climb's course-driven, family-inclusive programming model.

Regional players

• Arkose: France-based indoor climbing gym chain operating multiple sites across Europe with structured beginner courses, youth programs, and competitive pathways — a similar regional multi-site climbing operator.
• Climb Central (Singapore): Multi-site indoor climbing gym operator headquartered in Singapore covering South-East Asia, providing a directly comparable multi-branch, multi-revenue-stream business model in a neighbouring Asian metropolitan market.
• The Hive Climbing (Thailand): Bangkok-based indoor climbing chain with multiple gyms and youth/adult programming across Thailand, an Asian regional comparable to Just Climb's multi-location, course-led, family-positioned operating model.

Direct peers

• Baseworks (Cai Yuetong): Well-established Hong Kong bouldering gym chain offering adult and youth programs plus coaching, mirroring Just Climb's mix of beginner courses, memberships, and certification pathways in the same local market.
• Attic V: Hong Kong indoor climbing and bouldering gym operator with multiple sites across the city, directly competing with Just Climb for the same urban climbing audience, course enrolments, and corporate/school contracts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/justclimbhk
• Facebookfacebook.com/justclimbhk

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just Climb