Perrin Brewing

What Perrin Brewing does

Perrin Brewing Company is a craft brewery founded in 2012 and headquartered in a single taproom and pub facility at 5910 Comstock Park Drive in Comstock Park, Michigan. The brewery produces a portfolio spanning year-round flagships (Black Ale at 5.8% ABV, 59-10 IPA at 7% ABV, Call Me Hazy Tropical and Juicy IPAs, Citrus Punch IPA, Gold Ale, and Nitro Black), seasonal releases (Dream Seeker raspberry blonde, Strawberry Rhubarb IPA, Pineapple Upside Down IPA, Pleasant Pils), and specialty barrel-aged beers (Demon Mare bourbon barrel-aged Imperial Stout at 15.666% ABV aged 18 months in fresh bourbon barrels, and Roeselare, a Flemish Style Red Ale brewed with wild yeast and bacteria and aged a minimum of 18 months). The underlying technology is rooted in traditional craft brewing on the original brew system used since 2012, with specialized capability in long-cycle barrel aging, wild fermentation for sour ales, and experimental recipe development exemplified by the annual Vietnamese Porter release.

The business operates as a direct-to-consumer craft brewery through multiple revenue streams: on-site draft and packaged beer sales plus food at The Perrin Pub, off-premise keg sales in 1/2 bbl and 1/6 bbl formats with a $30 refundable deposit, packaged beer retail distribution discoverable via a Beer Finder tool, private event rentals across The Loft, North Garage, and Full Garage venues, an online merchandise store hosted on Shopify, and ticketed events including $65 beer dinners, $35 paint-and-pints workshops, $5 comedy shows, and $20 cornhole tournaments. The go-to-market is anchored in the physical taproom as a community hub, augmented by email marketing (Perrin Insider newsletter), a Pub Club loyalty program, and organic social media presence on Instagram, Facebook, X, and YouTube.

The legal operating entity is Monster Brewing, LLC, a California LLC that operates the website and related services, and the company's careers page links to Canarchy Holding Co, LLC, indicating alignment with the Monster Beverage / Canarchy craft beer portfolio. Perrin serves craft beer enthusiasts, event-goers and private event hosts, and off-premise consumers across Michigan, with no disclosed revenue, no venture or private equity funding, no enterprise accounts, and no headcount or geographic expansion data in the available source material.

Name

Perrin Brewing

Legal name

Monster Brewing, LLC

Website

https://perrinbrewing.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Perrin Brewing Company is a Comstock Park, Michigan craft brewery founded in 2012 that produces year-round, seasonal, and specialty barrel-aged beers sold primarily through its on-site taproom and pub, keg sales, Michigan retail distribution, private event rentals, ticketed events, and merchandise.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Breweries (312120), Drinking Places (Alcoholic Beverages) (7224), Drinking Places (Alcoholic Beverages) (72241), Drinking Places (Alcoholic Beverages) (722410)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Beer Brewing & Brands (CRADAIAA), Craft Beer Bars & Taprooms (THAFAEAG), Beer Brewing & Craft Brewing (AFAFAAAA), Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)

Keywords

• Craft beer production
• Brewery taproom
• Barrel-aged beers
• Craft beer distribution
• On-site pub events

Headquarters

HQ city

Comstock Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. On-site beer and food sales: Direct sales of draft and packaged beer through The Perrin Pub taproom, including food service. Revenue generated from on-site consumption, pints, flights, and pub menu items.
2. Keg sales: Sale of beer kegs in 1/2 barrel and 1/6 barrel formats for off-site consumption. Mainstay kegs available daily; seasonal/specialty kegs available upon request with 48-hour notice. Includes $30 refundable keg deposit.
3. Packaged beer retail: Canned and bottled beer sold through retail locations, found via the Beer Finder tool. Also available in growlers, crowlers, and cans for to-go.
4. Private event rentals: Rental of pub spaces (The Loft, North Garage, Full Garage) for private events with food and beverage minimum spend requirements and rental fees.
5. Merchandise sales: Online merchandise store selling Perrin branded gear and apparel.
6. Event tickets and admissions: Revenue from ticketed events including beer dinners ($65), comedy shows ($5), paint and pints workshops ($35), cornhole tournaments ($20), and other special events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Perrin Brewing Company is a craft brewery producing a portfolio of house-brewed beers, including flagship IPAs and ales, seasonal fruit and hazy IPAs, and specialty barrel-aged stouts and sour ales. The company operates an on-site taproom and restaurant (The Perrin Pub) in Comstock Park, Michigan, selling draft and packaged beer for on-site and off-site consumption. Additional revenue is generated through keg sales, a branded merchandise shop, and ticketed private events and recurring pub entertainment.

Product overview

Perrin Brewing Company is a craft brewery based in Comstock Park, Michigan, operating since 2012. The company offers a portfolio of craft beers including flagship offerings (Black Ale, 59-10 IPA, Call Me Hazy series, Citrus Punch, Gold Ale, Nitro Black), seasonal varieties (Dream Seeker, Strawberry Rhubarb, Pineapple Upside Down, Pleasant Pils), and specialty barrel-aged beers (Roeselare, Demon Mare). The company operates a brick-and-mortar pub serving on-tap craft brews and pub food, sells kegs for off-premise consumption, maintains an online merchandise shop, and provides a beer finder tool for retail locations. The business is operated by Monster Brewing, LLC, and the website is powered by Arryved for point-of-sale operations.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• Pebble Creek ProduceminorStrategic or Co-development Partner · 12 June 2026Pebble Creek Produce partnered with Perrin Brewing for the Morel Mushroom Beer Dinner on June 12, 2026. The produce supplier provided locally-sourced ingredients for a 4-course meal paired with Perrin beers. This represents a sourcing and co-marketing partnership for a special event.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Founders Brewing Co. Michigan-headquartered craft brewery operating since 1997 with a flagship taproom in Grand Rapids, broad year-round and seasonal IPA portfolio, and comparable direct-to-consumer pub model. Closest geographic and operating peer to Perrin within the Michigan craft segment.
• Bell's Brewery: Iconic Michigan craft brewery (now part of Lion Brewing) with a Kalamazoo taproom, broad portfolio spanning IPAs, stouts, and specialty releases, and multi-state distribution. Comparable in product breadth and regional craft positioning to Perrin.
• Short's Brewing Company: Northern Michigan craft brewery with a pub in Bellaire, known for experimental and specialty beer releases. Comparable in craft positioning, taproom-driven GTM, and willingness to push experimental styles (sours, fruited beers) similar to Perrin's Vietnamese Porter and NO RULES series.
• New Holland Brewing: Michigan craft brewery and distillery operating a Holland pub, with broad year-round lineup and barrel-aged specialty releases. Overlaps directly with Perrin on taproom-led business model, barrel-aging program, and event-based hospitality.
• Brewery Vivant: Grand Rapids, Michigan craft brewery with a brewpub format emphasizing Belgian/French-inspired styles and on-site hospitality. Comparable to Perrin in scale, Michigan geography, and taproom-as-primary-channel business model.
• Atwater Brewery: Detroit-based Michigan craft brewery operating a brewpub with broad year-round portfolio and on-site dining. Similar in operating footprint and Michigan craft positioning to Perrin.

Regional players

• Grand Rapids Brewing Co. Grand Rapids, Michigan brewpub operating on-site brewing and food service in a comparable regional market to Perrin's Comstock Park location, offering similar pub-driven craft experience.

Broad incumbents

• Sierra Nevada Brewing Co. Nationally distributed craft brewery with broad IPA/stout/specialty portfolio and on-site taprooms. Larger established peer against which Perrin's regional craft portfolio and taproom experience compete.
• Dogfish Head Brewery: Established craft brewer with strong portfolio of IPAs and specialty/experimental releases, plus on-site hospitality. Comparable to Perrin's emphasis on specialty and experimental SKUs but at substantially greater scale and distribution.
• Stone Brewing: Large craft brewer (now part of Sapporo) with broad IPA portfolio, specialty barrel-aged program, and taproom venues. Comparable in barrel-aging/specialty capability emphasis but with national distribution scale well beyond Perrin's regional footprint.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PerrinBrewing
• YouTubeyoutube.com/channel/UCqwQ_sqJr3vY5AyWVhc-BkA
• Facebookfacebook.com/perrinbrewing
• Instagraminstagram.com/perrinbrewing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perrin Brewing