What Goodwill Management does

Goodwill-management SAS is a Paris-headquartered RSE (Corporate Social Responsibility) consulting firm founded in 2002 by Alan Fustec, operating as a subsidiary of Baker Tilly STREGO within the Baker Tilly International network (143 countries). The firm employs 45 specialized RSE consultants across three French offices (Paris, Lyon, Nantes), serves 400+ organizations annually, and reported €5.7M in FY2025 revenue. It operates as a Société à Mission and is ranked 'Excellent' in Décideurs Magazine's 2025 RSE consulting firms ranking.

The firm's core offering is strategic and operational RSE advisory — including CSRD compliance, EcoVadis accompaniment, Bilan Carbone / low-carbon strategy, biodiversity and circular economy consulting, responsible procurement, and change management — targeted at PME and ETI leaders, with additional public-sector and ESS clients. Its differentiation rests on proprietary methodologies: the Thésaurus suite (Leontief-based socio-economic footprint, VIBEO building usage value, Territoires territory value), the T3K triple accounting platform launched in 2025, and the Y-Strategy framework (2024). Goodwill leverages deep regulatory and ecosystem positioning through Baker Tilly's COFRAC-accredited green auditors, its EcoVadis Core Partner status, and the founder's presidency of Agence LUCIE (administrator of the LUCIE 26000 label with 1,400+ members).

Commercially, the firm runs an enterprise field-sales motion: consultants are deployed on-site to client organizations across France with no digital self-serve channel. Pricing is quote-based and not publicly disclosed. Revenue is generated entirely through professional services fees, with the T3K platform representing the first productized asset and a potential lever toward recurring revenue. Customer logos span banking (BPCE, BNP Paribas, Bpifrance), insurance (IMA), real estate (Nexity), retail (Courir, Les Mousquetaires), hospitality (Groupe Barrière, Louvre Hotels), aerospace (Thales), railway (SNCF), and technology (Lunii), indicating broad sector diversification anchored by mid-market and enterprise engagements.

Name

Goodwill Management

Legal name

Goodwill-management SAS

Website

https://goodwill-management.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Goodwill-management is a Paris-headquartered RSE consulting firm (45 consultants, €5.7M FY2025 revenue) serving 400+ French PME and ETI organizations annually with CSRD compliance, carbon strategy, and proprietary impact-measurement tools (Thésaurus suite, T3K platform), operating as the RSE specialty arm of Baker Tilly STREGO.

Ownership category

akta.pro rank

Product category

Sustainability and CSR Consulting Services

NAICS

Environmental Consulting Services (54162)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

EHS Management Systems & ISO Consulting (ISO 14001/45001) (BPAHAJAF)

akta.pro secondary industry

Supply Chain Sustainability & Responsible Sourcing (SMETA, supplier ESG) (EUAHAJAE)

Keywords

• Sustainability consulting
• CSR advisory services
• ESG compliance consulting
• Carbon footprint assessment
• Triple accounting

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. RSE Consulting Services: Professional consulting services for sustainability strategy, CSRD compliance, EcoVadis accompaniment, carbon footprint assessment, biodiversity consulting, responsible purchasing strategy, and change management. Revenue generated from advisory engagements with PME and ETI clients across France.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Goodwill Management is a French RSE (Corporate Social Responsibility) consulting firm that helps companies define and implement sustainability strategies. The firm offers advisory services including CSRD compliance support, EcoVadis rating preparation, carbon footprint assessment (Bilan Carbone / BEGES), biodiversity consulting, responsible purchasing strategy, change management, and proprietary measurement tools such as Thésaurus Leontief, Thésaurus VIBEO, and the T3K triple-accounting platform. It serves 400+ organizations per year across France through offices in Paris, Lyon, and Nantes.

Product overview

Goodwill-management is a RSE consulting firm (Cabinet de Stratégie et Conseil RSE) offering advisory services organized around a platform-plus-methodology model. The core offering includes strategic RSE advisory (Stratégie RSE, Stratégie d'entreprise soutenable), regulatory compliance services (CSRD, EcoVadis, Taxonomie verte), and environmental measurement solutions (Bilan Carbone, Stratégie Bas Carbone, Biodiversité). The proprietary T3K platform enables triple accounting (triple comptabilité) for integrated environmental, social, and societal performance management. Specialized measurement tools include Thésaurus Leontief for socio-economic footprint assessment, Thésaurus VIBEO for building use value, and Thésaurus-RBC for RSE economic performance. The portfolio spans change management, responsible procurement, circular economy, low-tech, eco-design/LCA, sector-specific RSE frameworks, and training programs. With 45 RSE consultants across Paris, Lyon, and Nantes offices, the firm serves 400+ organizations annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Diagnostic RSE Assessment service that evaluates an organization's RSE maturity, identifies strengths, and delivers recommendations for improvement. Targeted at PME and ETI leaders.
• Accompagnement CSRD Advisory service helping companies understand and implement CSRD requirements, including double materiality analysis and ESG reporting. Targeted at companies subject to CSRD obligations.
• Accompagnement EcoVadis Expert support to prepare for EcoVadis sustainability assessment, improve ratings, and obtain certification. Targeted at companies seeking EcoVadis scores.
• Bilan Carbone & BEGES Carbon footprint assessment service following the BEGES methodology to measure greenhouse gas emissions and define reduction trajectories. Targeted at companies needing GHG inventories.
• Stratégie Bas Carbone Low-carbon strategy development aligned with science-based targets to guide organizations toward decarbonization. Targeted at companies setting net-zero trajectories.
• Stratégie d'adaptation climat Climate adaptation strategy service to question business models and build resilience against climate risks. Targeted at organizations exposed to climate transition risks.
• Achats responsables Responsible procurement advisory to integrate ESG criteria into purchasing decisions and supply-chain management. Targeted at procurement and sustainability functions.
• Accompagnement société à mission Advisory service to help organizations become a Société à Mission, including defining purpose, social/environmental objectives, governance structure, and annual follow-up. Targeted at French companies pursuing mission-driven status.
• Stratégie RSE Overall RSE strategy development to integrate environmental, social, and governance issues into corporate strategy. Targeted at companies structuring their sustainability approach.
• Stratégie d'entreprise soutenable Sustainable enterprise strategy using prospective analysis, risk assessment, and triple accounting to transform business models within planetary boundaries. Targeted at executive leadership.
• Mesure d'impact social Social impact measurement methodology to evaluate and valorize the social benefits of organizational actions for stakeholders. Targeted at organizations needing impact quantification.
• Empreinte socio-économique Socio-economic footprint measurement using the Thésaurus Leontief tool to evaluate an organization's contribution to its local territory in terms of employment and economic value added, based on Wassily Leontief's Nobel Prize-winning methodology.
• Accompagnement triple comptabilité (T3K) Triple accounting platform (T3K) for integrated management of environmental, social, and societal performance, enabling organizations to enter the 'donut economy' and track performance across all three dimensions. Targeted at organizations seeking integrated sustainability performance management.
• Conseil biodiversité Biodiversity advisory to assess impacts and dependencies, define strategies, and create roadmaps for biodiversity protection. Targeted at organizations needing biodiversity strategies.
• Conseil en économie circulaire Circular economy consulting covering sustainable sourcing, eco-design, industrial ecology, functional economy, responsible consumption, and recycling.
• Accompagnement numérique responsable Responsible digital advisory to improve the environmental, social, and economic footprint of digital activities.
• Low-tech en entreprise Low-tech approach advisory to help organizations adopt frugal and sustainable technologies.
• Accompagnement écoconception (ACV) Eco-design advisory with Life Cycle Assessment (LCA) to evaluate and minimize product environmental impacts from conception.
• Mesure du capital immatériel Intangible capital measurement to evaluate and valorize all intangible assets of an organization.
• Mesure du capital humain

Quantifiable outcome

• 400+ organizations accompanied annually
• +4 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Baker Tilly STREGO / Baker Tilly FrancecoreStrategic or Co-development PartnerGoodwill Management is a subsidiary of Baker Tilly STREGO, part of the Baker Tilly International network present in 143 countries. The integration provides access to COFRAC-accredited green auditors and a broader professional services ecosystem.
• Baker Tilly InternationalminorStrategic or Co-development PartnerInternational network of independent accounting and consulting firms. Goodwill Management's Director General serves as Global ESG Lead for the network.
• Agence LUCIEcoreStrategic or Co-development PartnerAgency that delivers the LUCIE 26000 CSR label. Goodwill Management founder Alan Fustec serves as President of Agence LUCIE. The partnership enables creation of sector-specific RSE labels.
• EcoVadiscoreImplementation/ SI/ Consulting PartnerCertified as EcoVadis Core Partner consultant, providing accompaniment services for companies seeking EcoVadis sustainability ratings.
• ADEMEminorStrategic or Co-development PartnerFrench Agency for Ecological Transition. Goodwill Management conducts environmental studies in partnership with ADEME (e.g., textile consumption study 2025).
• World BankminorStrategic or Co-development PartnerThésaurus-Territoires methodology builds on World Bank work for measuring country-level immaterial value.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Others

• Agence LUCIE: French CSR labeling body (LUCIE 26000, 1,400+ label members) run by Goodwill-management's founder Alan Fustec. Adjacent ecosystem actor—not a competitor but a key partner that drives label-advisory demand into the firm.

Broad incumbents

• Vigeo Eiris (Moody's ESG Solutions): Originally a Paris-based ESG ratings and advisory firm, now part of Moody's. Provides ESG assessment and advisory at much greater scale; relevant as a French-rooted incumbent now competing across the broader European ESG services stack.
• PwC France (Sustainability & Climate Change): Big-Four sustainability practice covering CSRD assurance-readiness, ESG strategy, taxonomy, and climate. Same ETI and large-enterprise buyer profile with broad-service delivery model.
• KPMG France (Sustainability Services): Big-Four firm with a mature French sustainability practice spanning CSRD, climate, and biodiversity advisory. Competes for the same ETI/enterprise accounts Goodwill-management serves, with substantially more delivery capacity.

Direct peers

• Des Enjeux et des Hommes: Long-standing French RSE consulting firm specializing in CSR strategy, materiality analysis, and stakeholder dialogue. Closely comparable in scope (RSE strategy, ISO 26000, sector-specific frameworks) and client type.
• Carbone 4: Paris-based climate strategy and carbon consulting firm. Most direct French specialist peer: both firms monetize expertise around Bilan Carbone, low-carbon strategy, and CSRD, targeting similar French PME/ETI buyers.
• Wavestone: French pure-play consulting firm with a substantial sustainability and CSR transformation practice. Targets the same PME/ETI enterprise buyers on ESG strategy, CSRD, and decarbonization, but with significantly larger scale.
• EcoAct: Carbon footprint, climate strategy, and ESG advisory firm headquartered in Paris with international reach. Competes head-to-head on Bilan Carbone, CSRD, and low-carbon strategy for French enterprise clients.
• Bl Evolution: Paris-based CSR and sustainable transformation consulting firm. Mission-driven boutique focused on sustainability strategy, stakeholder engagement, and CSRD support for French companies of comparable size to Goodwill-management's clients.
• GreenFlex: French sustainability and energy transition consulting firm that combines advisory with a digital platform for tracking environmental and CSR performance—directly comparable to Goodwill-management's blend of consulting with the T3K platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC6-Fd03H_ezue_EjJNStZHA
• LinkedInlinkedin.com/company/goodwill-management

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodwill Management