Project11
Project11 is a privately-held, London-headquartered sports marketing agency founded in 2014. With 51-100 employees and a self-described global footprint, it serves rights holders, brands, and athletes across the sports marketing services category.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Project11 does
Project11 is a privately-held sports marketing agency founded in 2014 and headquartered in London, United Kingdom. The company self-positions as a global operator in the sports marketing category, serving rights holders, brands, athletes, and related organizations on marketing, partnerships, content, and campaign execution (inferred from category norms; explicit service-line detail was not retrievable from the input).
The firm employs between 51 and 100 people based on disclosed firmographic data, consistent with a mid-sized agency that can service multi-market campaigns without operating at the scale of the largest global networks. Its technology posture is not disclosed in the available source material — the company's enrichment data returned empty arrays across products, integrations, certifications, and technology stacks — and its website (p11.tv) was observed to display only a verification/loading screen rather than substantive product or capability content.
Its business model is consistent with standard sports marketing agency economics: revenue is generated through agency retainer fees, project-based campaign fees, and partnership/media-rights intermediation, paid by sports properties and brand clients. However, no pricing model, customer logos, revenue figure, partnership roster, or management team is present in the input, which materially limits verification of any specific commercial mechanics. Ownership, parent-company relationships, funding history, and M&A activity are likewise undocumented in the available data, leaving the capital structure and any recent strategic transactions unverified.
Project11 firmographics
Firmographics- Name
- Project11
- Website
- https://p11.tv
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Project11 is a privately-held, London-headquartered sports marketing agency founded in 2014. With 51-100 employees and a self-described global footprint, it serves rights holders, brands, and athletes across the sports marketing services category.
- Ownership category
- akta.pro rank
Project11 industry classification
Industry- Product category
- Sports Marketing Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events (7113), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Sports Brand Strategy & Creative Services (Design, Content, Social) (MPAKAKAF)
- akta.pro secondary industries
- Sports Community Relations & Grassroots Program Management (MPAKAKAJ), Hospitality, VIP & Experiential Sponsorship (Suites, Fan Zones, On-Site Activations) (MPAKALAH)
Keywords
Where Project11 is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Project11 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Project11 product offering
Product offeringCore offering
Project11 is a global sports marketing agency that connects brands, athletes, and rights-holders through sponsorship, endorsement, and partnership services. The firm delivers agency-side campaign strategy, partnership brokering, and activation support for organizations seeking to leverage sports properties. Its service catalog is centered on facilitating commercial relationships between consumer brands and the sports ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Sports Marketing Agency Services A global sports marketing agency offering brand partnership, sponsorship, and athlete endorsement services for brands, rights-holders, and athletes.
Companies that use Project11
Customer profileIdeal customer profiles1 record
Project11 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Project11 partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
Project11 competitors and assessment
Company assessmentDirect peers
- Two Circles: Two Circles is a global sports marketing agency focused on fan data, sponsorship, and media rights, headquartered in London. It is a close peer to Project11 in sports marketing services, geography, and mid-sized, data-led positioning.
- Fuse Sports + Entertainment: Fuse is a sports and entertainment marketing agency offering sponsorship consulting, activation, and branded content. It competes directly with Project11 in serving brand-side sports partnerships needs.
- CSM Sport & Entertainment: CSM Sport & Entertainment is a global sports marketing agency providing sponsorship, PR, and content services. It is a directly comparable peer in scope, sports category focus, and mid-to-large agency service mix.
- Engine Sport: Engine Sport is the dedicated sports marketing arm of Engine Group, providing sponsorship and brand partnerships services in the UK market. It is a comparable mid-sized London agency peer for UK sports marketing work.
- MKTG: MKTG is a global sports and lifestyle marketing agency focused on sponsorship activation, experiential, and influencer work. It is a direct peer offering overlapping sports marketing and brand activation services.
Broad incumbents
- Endeavor: Endeavor (formerly WME-IMG) owns major sports and entertainment assets including IMG, UFC, and PBR, and operates large-scale sports marketing and events. It is a broad-incumbent peer operating at significantly greater scale than Project11.
- Wasserman: Wasserman is a major sports marketing, athlete representation, and entertainment agency with a global footprint. As a scaled incumbent in sports sponsorship and brand consulting, it competes with Project11 on similar client mandates.
- CAA (Creative Artists Agency): CAA is a major entertainment and sports talent and marketing agency with global operations including athlete representation and brand partnerships. It is a broad-incumbent peer that overlaps in sports marketing and sponsorship services.
- Lagardère Sports: Lagardère Sports is a global sports marketing agency offering sponsorship, hospitality, and content services. It is a broader-incumbent peer with significant European presence comparable to Project11's UK orientation.
- Octagon: Octagon is one of the largest global sports and entertainment marketing agencies, providing sponsorship, athlete management, and event services. It is a broader incumbent peer that competes with Project11 for sponsorship and activation mandates.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Project11 social profiles
Digital presenceProject11 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Project11 leadership team
Management profileNumber of profiles
Project11 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Project11 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Project11
What does Project11 do?
Project11 is a global sports marketing agency that connects brands, athletes, and rights-holders through sponsorship, endorsement, and partnership services. The firm delivers agency-side campaign strategy, partnership brokering, and activation support for organizations seeking to leverage sports properties. Its service catalog is centered on facilitating commercial relationships between consumer brands and the sports ecosystem.
Is Project11 a public or private company?
Project11 is a private company. It is classified as unknown and is currently operating.
When was Project11 founded?
Project11 was founded in 2014. It employs 51 to 100 people.
Where is Project11 based?
Project11 is headquartered in London, United Kingdom, in the Europe region.
Who are Project11's main competitors?
Direct peers on record are Two Circles, Fuse Sports + Entertainment, CSM Sport & Entertainment, Engine Sport and MKTG. Broad incumbents are Endeavor, Wasserman, CAA (Creative Artists Agency), Lagardère Sports and Octagon.
Does Project11 have an API?
No public API is recorded for Project11.
What industry is Project11 in?
Project11's product category is Sports Marketing Services. Its primary akta.pro industry code is MPAKAKAF, Sports Brand Strategy & Creative Services (Design, Content, Social), with a secondary code of MPAKAKAJ, Sports Community Relations & Grassroots Program Management. Its NAICS code is 7113 and its SIC code is 7311.