Intelup

What Intelup does

Intelup is a Brazilian information technology company founded in 2015 and headquartered in Piracicaba, São Paulo, that builds an Industry 4.0 software platform for industrial enterprises. The platform connects shop floor data — operators, lab equipment, automation systems, and process historians — to executive dashboards, providing real-time monitoring, standardized KPIs, deviation detection, and predictive maintenance across production, maintenance, and quality functions. It is delivered as nine role-specific modules covering operators, laboratory analysts, automation analysts, process engineers, process supervisors, maintenance managers, plant managers, and industrial directors, with EMMA, a generative AI assistant, enabling natural language querying of production data.

The company's go-to-market is direct enterprise sales targeting Brazilian agroindustries, sugar and ethanol mills (usinas), and broader industrial operations. Marketing channels center on the company website (intelup.com.br), a "Request a Demo" call-to-action, WhatsApp, and email, with credibility built through named customer testimonials from enterprises such as bp bioenergy, UISA, Cofco International, Geo, and Novo Milênio. The revenue model combines software platform subscriptions with implementation and professional services; pricing is not publicly disclosed and customers are directed to request a quote.

Intelup claims 10 years of operating history and 100+ industrial customers, with visible logos concentrated heavily in the Brazilian sugar/ethanol and agribusiness value chain and selected forays into food processing (JBS) and energy/commodities (Ipiranga, Viterra, Cofco). The company is privately held with no disclosed external investors or funding rounds, operates exclusively in Brazil, holds LGPD data protection compliance with a designated DPO (Bruno Luiz Belanda), and maintains a lean team of 11-50 employees.

Name

Intelup

Legal name

Intelup

Website

https://intelup.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Intelup is a Brazilian Industry 4.0 software vendor founded in 2015 that provides a real-time industrial monitoring and analytics platform with role-specific modules and a generative AI assistant (EMMA), primarily serving agroindustries, sugar/ethanol mills, and industrial operations in Brazil.

Ownership category

akta.pro rank

Product category

Industrial IoT Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Instrumentation, Controls & Automation Engineering Consulting (BPAHAIAM)

Keywords

• Industrial monitoring software
• Industry 4.0 platform
• Predictive maintenance software
• Manufacturing analytics software
• Agroindustrial software

Headquarters

HQ city

Piracicaba

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Platform Subscription: Intelup operates as an Industry 4.0 software platform provider, delivering solutions across multiple industrial roles and use cases. The platform is deployed at customer facilities, suggesting an enterprise software licensing model with recurring subscriptions.
2. Implementation and Professional Services: Customer testimonials reference 'implementation' of the Intelup system and integration with existing shop floor systems, suggesting professional services revenue alongside software licensing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Intelup provides an Industry 4.0 software platform that digitizes, monitors, and analyzes industrial operations, with vertical specialization in agroindustries and sugar/ethanol mills. The platform offers real-time data integration from shop floor assets, role-based dashboards, predictive maintenance, anomaly detection, and an embedded generative AI assistant named EMMA that supports operational decision-making. Offerings are delivered as subscription-based software with related implementation and customization services for industrial clients.

Product overview

Intelup is an Industry 4.0 technology company offering a unified platform for industrial monitoring and data analytics. The core Intelup Platform serves the entire industrial operation hierarchy, from shop floor operators to industrial directors. The platform integrates with factory floor equipment to collect real-time data without human intervention. Role-specific modules include solutions for industrial operators, laboratory analysts, automation analysts, process engineers, process supervisors, maintenance managers, industrial managers, and industrial directors. An add-on AI module called EMMA provides generative AI capabilities for natural language interaction with platform data.

Differentiator

Problem solved

Functional benefit

Products and services

• Intelup Platform An Industry 4.0 software platform that integrates real-time shop floor data, provides customizable dashboards, predictive maintenance, anomaly detection, and role-based operational modules. Targeted at industrial enterprises, especially agroindustries and sugar/ethanol mills in Brazil.
• EMMA Proprietary generative AI assistant embedded in the Intelup Platform that interprets industrial and operational data to support operational decision-making for plant teams.
• Intelup Maintenance Module Role-specific module within the Intelup Platform designed for industrial maintenance teams, supporting asset monitoring, predictive maintenance, and maintenance workflow management.
• Intelup Operations Module Role-specific module within the Intelup Platform built for industrial operations personnel, delivering real-time shop floor visibility and operational analytics.
• Intelup Management Module Executive-level module within the Intelup Platform that aggregates industrial KPIs and analytics for plant and corporate management decision-making.
• Intelup Supplier Management Module Module within the Intelup Platform that supports industrial supplier and supply chain management workflows for industrial plants.

Quantifiable outcome

• Enabled real-time information access for remote operational decision-making
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Siemens (MindSphere / Industrial Edge): Siemens offers MindSphere and broader Industrial Edge / Opcenter software that connect shop floor assets to cloud analytics and dashboards, directly competing with Intelup's Industry 4.0 platform for real-time production monitoring across industrial roles.
• Dassault Systèmes (DELMIA / 3DEXPERIENCE Manufacturing): Dassault's DELMIA and 3DEXPERIENCE manufacturing line covers real-time shop floor execution, operations monitoring, and role-based industrial apps — directly comparable to Intelup's platform coverage across operators, engineers, supervisors, and directors.
• ABB Ability: ABB Ability delivers industrial software for process and discrete manufacturing including real-time monitoring, asset health, and predictive maintenance — overlapping Intelup's emphasis on production visibility and predictive maintenance for industrial operators.
• AVEVA: AVEVA provides an industrial data platform (formerly CONNECT / OSIsoft PI) widely used in process industries to aggregate plant data, deliver role-based dashboards, and enable predictive analytics — comparable use cases to Intelup in sugar/ethanol and process manufacturing.
• PTC (ThingWorx): PTC's ThingWorx and Kepware stack is an industrial IoT platform that connects factory equipment, normalizes data, and delivers role-specific apps for operators, engineers, and managers — the same role-based Industry 4.0 pattern Intelup sells into Brazilian agroindustries.
• Rockwell Automation (FactoryTalk): Rockwell's FactoryTalk portfolio (including FactoryTalk InnovationSuite and Plex) provides real-time production monitoring, analytics, and MES-style apps for industrial operators and managers — a functionally adjacent Industry 4.0 platform competing for similar plant digitalization budgets.

Broad incumbents

• Honeywell Forge: Honeywell Forge is a broad industrial software portfolio from a large automation incumbent, offering process performance, asset reliability, and digital twin capabilities that overlap Intelup's monitoring, quality, and maintenance use cases across process industries.
• Schneider Electric (EcoStruxure): Schneider's EcoStruxure platform spans connected assets, analytics, and plant-to-cloud apps for process and industrial customers, positioning it as a broad incumbent alternative to Intelup for real-time industrial operations and digital transformation.

Regional players

• TOTVS: TOTVS is the largest Brazilian enterprise software provider with manufacturing-focused solutions (MES / Industry 4.0), making it the most directly comparable domestic competitor and the most likely alternative for Brazilian agro and industrial customers evaluating Intelup.
• Senior Sistemas: Senior offers Brazilian ERP and MES / manufacturing solutions aimed at industrial and agroindustrial customers, overlapping Intelup's plant-level production monitoring and management use cases inside the same Brazilian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/intelup.industry

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intelup