Distillery of Modern Art

What Distillery of Modern Art does

Distillery of Modern Art (DoMA) operates a craft distillery at 2197 Irvindale Dr. in Chamblee, Georgia, combining artisanal spirits production with an on-site modern art gallery (Watson Gallery), cocktail lounge (Kandinsky Room), and a 2,800 sq. ft. private event space. The company produces seven DoMA Spirits: Straight Bourbon Whiskey, Nouveau Gin, Rye Whiskey, Amaro Peach, Atlanta Vodka, Peach Flavored Vodka, and Corn Whiskey, supplemented by house-made shrubs and syrups (Blueberry Cardamom, Orange Cinnamon, Strawberry Basil, Lemon Basil, Cucumber Jalapeno) designed to pair with the core lineup for cocktail applications. The technology stack is a standard Shopify e-commerce platform supporting direct-to-consumer self-serve ordering with on-site pickup at the Chamblee location; no AI, proprietary software, or data systems are disclosed.

The business model is direct-to-consumer across four streams: (1) bottled spirits retail via Shopify and on-site, priced $25-$50 per 700ml bottle; (2) cocktail sales at the Kandinsky Room tasting room operating Friday-Saturday evenings and Sunday afternoons, with happy hour pricing and a Yappy Hours dog-friendly patio; (3) ticketed events and tours including distillery tours, specialty experiences (caviar tasting at $110, fashion shows at $22, pottery classes at $82), and private event rentals; and (4) bundled shrub/syrup add-ons priced $45-$60 paired with DoMA spirits. Distribution is restricted to Georgia; there is no disclosed wholesale or third-party retail channel beyond four minor local restaurant placements. The company is founder-controlled, privately held, and bootstrapped with no external funding rounds or institutional investors identified.

DoMA serves three primary customer segments: local consumers and visitors in the Chamblee/Atlanta metro seeking craft spirits and experiential destinations; event bookers hosting private celebrations, corporate events, and weddings; and art enthusiasts engaging with the Watson Gallery program. The brand is differentiated by an art-integrated bottle design (each bottle features a unique modern art print behind the label), proprietary botanical blends (e.g., Szechuan peppercorn in Nouveau Gin, peach-forward Amaro Peach), and a three-vertical experiential concept. The 10-person team is led by Founder Seth Watson and Head Distiller Matt Greif, with operational and market coverage across production, packaging, bar, events, and Georgia market management.

Name

Distillery of Modern Art

Legal name

Distillery of Modern Art

Website

https://distilleryofmodernart.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Distillery of Modern Art (DoMA) is a craft distillery in Chamblee, Georgia producing seven premium spirits, paired shrubs, and syrups alongside an on-site modern art gallery, cocktail lounge, and event venue, sold direct-to-consumer via Shopify and on-site retail.

Ownership category

akta.pro rank

Product category

Craft Spirits

NAICS

Distilleries (312140), Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Distilleries (Tasting Rooms) (THAFALAG)

akta.pro secondary industries

Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD), Spirits/Cocktail Bars Operated by Producers (THAFALAJ), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF)

Keywords

• Craft spirits production
• Craft distillery operations
• On-site cocktail bar
• Distillery tours
• Private event hosting

Headquarters

HQ city

Chamblee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Spirits Retail Sales: Direct retail sales of bottled spirits (bourbon, gin, rye whiskey, amaro, vodka, corn whiskey) through Shopify e-commerce platform and on-site at Chamblee distillery. Pick-up orders at Chamblee location.
2. On-site Bar Sales: Cocktail sales at Kandinsky Room tasting room open Fri-Sat 5pm-10:30pm and Sun 1pm-6:30pm. Craft cocktails made with DoMA spirits and in-house liqueurs, rotating seasonal menu.
3. Events and Tours: Ticketed events including distillery tours, private events, public events, and specialty experiences (caviar tasting, fashion shows, pottery classes). 2,800 sq. ft. event space available for private celebrations.
4. Batching Add-on Sales: Sales of pre-batched shrub and syrup products paired with DoMA spirits (e.g., Shrub + Bourbon, Syrup + Nouveau Gin bundles)

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Distillery of Modern Art (DoMA) is a craft distillery that produces small-batch spirits — Straight Bourbon Whiskey (90 proof), Nouveau Gin (92 proof), Rye Whiskey, Amaro Peach, Atlanta Vodka, Peach Flavored Vodka, and Corn Whiskey — at its Chamblee, GA facility. The operation is integrated with a tasting room cocktail lounge (Kandinsky Room), a modern art gallery (Watson Gallery), a 2,800 sq. ft. private event space, and a distillery tour program, all sold directly to consumers.

Product overview

Distillery of Modern Art (DoMA) is a craft spirits distillery combining artisanal alcohol production with a modern art gallery and cocktail lounge experience. The core product portfolio consists of seven DoMA Spirits: Straight Bourbon Whiskey, Nouveau Gin, Rye Whiskey, Amaro Peach, Atlanta Vodka, Peach Flavored Vodka, and Corn Whiskey. These spirits are sold directly to consumers through the company's Shopify-powered e-commerce store and at their physical tasting room. The portfolio is complemented by cocktail bar services (Kandinsky Room), a 2,800 sq. ft. event space, a local art gallery (Watson Gallery), and distillery tours. Optional add-on products include specialty syrups and shrubs (Cucumber Jalapeno Syrup, Lemon Basil Syrup, Strawberry Basil Shrub, Orange Cinnamon Shrub, Blueberry Cardamom Shrub) designed to pair with the core spirits for cocktail making.

Differentiator

Problem solved

Functional benefit

Products and services

• Straight Bourbon Whiskey A 90 proof (45% ABV) straight bourbon whiskey sold in a 700ml bottle, priced at $49.99. Part of the DoMA Spirits portfolio.
• Nouveau Gin A London dry-style gin at 92 proof (46% ABV) layered with juniper, coriander, angelica root, orris root, citrus peels, cassia cinnamon, Szechuan peppercorn, and chamomile. Recognized in VinePair's 30 Best Gins for 2024. Priced at $34.99 per 700ml bottle.
• Rye Whiskey A rye whiskey product from Distillery of Modern Art's DoMA Spirits portfolio, sold in 700ml bottles. Priced at $49.99.
• Amaro Peach A Southern expression of traditional Italian amaro, blending peach, Valencia orange, and bitter botanicals. Priced at $34.99 per 700ml bottle.
• Atlanta Vodka A vodka product from Distillery of Modern Art's DoMA Spirits portfolio, sold in 700ml bottles. Priced at $25.00.
• Peach Flavored Vodka A smooth, lightly sweet vodka with a bright peach finish, priced at $25.00 per 700ml bottle. Featured as the flavor of the season in summer creative campaigns.
• Corn Whiskey A corn whiskey product from Distillery of Modern Art's DoMA Spirits portfolio, including Batch #3 used in the Pressure Drop cocktail featuring sorrel.
• Blueberry Cardamom Shrub A house-made shrub combining organic cane sugar, organic white vinegar, blueberries, and cardamom, designed to boost bourbon with bright berry acidity and warm spice. Sold as a standalone bottle and as a bundle with DoMA bourbon.
• Strawberry Basil Shrub A house-made shrub with organic cane sugar, organic white vinegar, strawberries, and basil, designed to give gin juicy fruit brightness and verdant herbal nuance. Sold as a standalone bottle and as a bundle with DoMA Nouveau Gin.
• Lemon Basil Syrup A house-made syrup with organic cane sugar, distilled water, lemons, organic basil leaves, and lemon juice that brightens drinks with citrus lift and herbal depth. Sold as a standalone bottle and bundled with DoMA Nouveau Gin.
• Orange Cinnamon Shrub A house-made shrub with organic cane sugar, organic white vinegar, oranges, and cinnamon sticks that lifts bourbon with citrus brightness and warm spice. Sold as a standalone bottle and bundled with DoMA bourbon.
• Cucumber Jalapeno Syrup A house-made syrup with organic cane sugar, distilled water, cucumbers, jalapenos, and lemon juice that enlivens gin cocktails with cool crispness and a hot kick. Sold as a standalone bottle and bundled with DoMA Nouveau Gin.
• Kandinsky Room (Cocktail Lounge) An on-site cocktail lounge at the Chamblee distillery featuring craft cocktails made with DoMA spirits and in-house liqueurs by experienced mixologists, with a rotating seasonal cocktail menu. Open Friday and Saturday 5:00 PM–10:30 PM and Sunday 1:00 PM–6:30 PM, with happy hour from 5-6 PM on Fridays and Yappy Hours dog-discount patio program.
• Watson Gallery A modern art gallery co-located within the Chamblee distillery that supports local artists and hosts rotating exhibitions and installations. Named for founder Seth Watson.
• Private Event Space A 2,800 sq. ft. event space within the Chamblee distillery for hosting private celebrations, corporate events, weddings, and milestone gatherings.
• Distillery Tours Behind-the-scenes guided tours of the distillery and spirit-making process, including the Botanicals Tour launched for World Gin Day. Tickets sold online via Shopify.
• Creative Caviar Tasting Workshop A specialty ticketed caviar tasting workshop held at the Chamblee distillery. Priced at $110.00 per ticket.
• Leah Steiner Fashion Show A ticketed fashion show event hosted at the distillery. Priced at $22.00 per ticket.
• Sip and Sculpt Pottery Class A ticketed pottery class event co-hosted with Pottery with a Purpose at the Watson Gallery, including a drink and a beginner pottery kit with step-by-step instructions. Priced at $82.00 per ticket.
• DoMA Celebrates America @ 250 Years A ticketed themed event held at the Chamblee distillery. Priced at $52.50 per ticket.

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor.

• The HarveyminorGTM or Marketing PartnerNeighbor restaurant steps away from DoMA, featuring elevated Southern-inspired cuisine and craft cocktails. Serves Distillery of Modern Art spirits and promotes DoMA to its customers.
• Bottle Rocket ATLminorGTM or Marketing PartnerCreative menu restaurant and bar with energetic atmosphere. Serves Distillery of Modern Art spirits during World Cup viewing events and regular service.
• Six Feet Under ATLminorGTM or Marketing PartnerLongtime Atlanta favorite with laid-back atmosphere, fresh seafood, and rooftop views. Serves Distillery of Modern Art spirits alongside meals during World Cup and regular service.
• The Wing Cafe & Tap HouseminorGTM or Marketing PartnerLocal favorite in Marietta with extensive tap list and lively game-day atmosphere. Serves Distillery of Modern Art spirits during World Cup viewing and regular service.
• Pottery with a PurposeminorStrategic or Co-development PartnerCo-hosts Sip and Sculpt pottery class events at DoMA Watson Gallery. Provides Beginner Pottery Kit and step-by-step instructions. Events include drink and pottery kit.
• Spirit and Soul PodcastminorGTM or Marketing PartnerPodcast featuring Seth Watson discussing the distilling industry and Distillery of Modern Art story, providing brand awareness and earned media coverage.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• St. George Spirits: California craft distillery producing gin, vodka, whiskey, and liqueurs with a tasting room and DTC. Comparable as a diversified craft distillery with botanically-forward gin and on-site hospitality.
• Balcones Distilling: Waco, TX craft distillery producing distinctive whiskey, vodka, and gin with a tasting room. Comparable as a craft distillery with award-winning products and a focus on unique regional expression.
• Few Spirits: Evanston, IL craft distillery producing bourbon, rye, gin, and vodka with a tasting room and DTC. Comparable as a similarly sized craft distillery emphasizing small-batch production and direct consumer relationships.
• ASW Distillery: Atlanta craft distillery offering bourbon, rye, gin, and vodka with a tasting room and DTC channels. Closest direct competitor in the Atlanta craft spirits market with overlapping product mix and on-premise experience.
• Catoctin Creek: Virginia craft distillery producing rye whiskey, gin, and brandy with a tasting room. Comparable as a small craft distillery emphasizing rye whiskey and DTC/experiential sales.
• Smooth Ambler: West Virginia craft distillery producing bourbon, rye, gin, and vodka with a tasting room. Comparable small-scale craft distillery with diversified spirit portfolio and DTC focus.
• New Riff Distillery: Kentucky craft distillery producing bourbon, rye, and malt whiskey with a tasting room and DTC. Similar in combining craft spirits production with a strong on-premise tour/tasting experience and premium positioning.
• Wilderness Trail Distillery: Kentucky craft distillery producing bourbon, rye, and vodka with a tasting room and tours. Comparable as a craft distillery combining premium spirits production with distilled experience offerings.
• Koval Distillery: Chicago-based craft distillery producing whiskey, gin, vodka, and liqueurs with on-site tasting room and DTC. Closely comparable as a small-batch, diversified craft distillery with experiential retail and premium positioning.
• Old Fourth Distillery: Atlanta-based craft distillery producing vodka, gin, bourbon, and whiskey with a tasting room and DTC e-commerce. Directly comparable as a Georgia craft distillery competing for the same local on-premise and DTC consumers as DoMA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/domaatlanta
• Instagraminstagram.com/distilleryofmodernart
• Facebookfacebook.com/distilleryofmodernart
• LinkedInlinkedin.com/company/distillery-of-modern-art

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Distillery of Modern Art