Garz & Fricke

Name

Garz & Fricke

Legal name

SECO S.p.A.

Website

https://garz-fricke.com

Company type

Public

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Garz & Fricke, founded in 1992 and headquartered in Hamburg, Germany, designs and manufactures single-board computers (SBCs), human-machine interfaces (HMIs), and Panel-PCs for industrial and edge AI applications. Operating within SECO S.p.A., it serves enterprise customers across robotics, medical, defense, automation, and vending verticals.

Ownership category

akta.pro rank

Product category

Embedded Computing Hardware

NAICS

Computer and Peripheral Equipment Manufacturing (33411), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)

SIC

Electronic Computers (3571), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Embedded & HMI Electronics Manufacturing (Industrial PCs, HMIs, Panel PCs) (IMAGAGAD)

akta.pro secondary industries

Embedded & Compute Modules (SoMs, COM Express/SMARC, industrial SBC modules) (IMAGAJAK), Industrial Embedded Computers (Box PCs) (HDACALAF), Edge AI Hardware & NPUs (SoCs, modules, accelerators) (HDAAAJAC)

Keywords

• Embedded single board computers
• Human machine interfaces
• Industrial panel PCs
• Embedded computing modules
• OEM hardware solutions

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Embedded Hardware Sales: Sale of computer-on-modules (COM), single-board computers (SBC), embedded PCs, and human-machine interfaces (HMI). Products sold through direct sales, resellers, and e-commerce channels.
2. Clea Software Framework & Services: Software platform including Clea OS, Clea Studio AI, Clea Portal, Edgehog, and Astarte with subscription-based maintenance and support services for device management and remote operations.
3. Payment Systems: OEM payment systems, vending solutions, and KarL4 payment terminal products for unattended retail and vending markets.
4. Cybersecurity Services: Cyber Security Package providing 5-year patching and maintenance services for regulatory compliance (CRA, RED).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Garz & Fricke manufactures and supplies embedded computing hardware including single board computers (SBCs), human machine interfaces (HMIs), and Panel-PCs for industrial OEM customers and systems integrators. The portfolio spans standard form factor modules (Pico-ITX, 3.5-inch, Embedded NUC), modular HMI platforms (Modular Vision, Pi Vision), fanless and industrial embedded PCs built on Arm and x86 architectures, supported by an integrated software framework (Clea) for IoT and edge AI device management.

Product overview

SECO (parent company of Garz & Fricke) offers Edge AI Infrastructure and Physical AI Systems through a platform-plus-modules architecture. The portfolio consists of the Clea Software Framework (including Clea Studio AI, Clea OS, Clea Portal, Clea Edgehog, Clea Astarte, and Clea Vend) paired with embedded computing hardware including Computer on Modules (COM Express, COM-HPC, Qseven, SMARC), Single Board Computers (Pico-ITX, 3.5-inch, Embedded NUC), Fanless and Industrial Embedded PCs, and Human Machine Interface products (Modular Vision HMI, Pi Vision HMI). The Cyber Security Package provides 5-year patching and maintenance services. This integrated ecosystem enables customers to build, deploy, and scale AI solutions on edge devices across industries including robotics, industrial automation, medical, retail, and transportation.

Differentiator

Problem solved

Functional benefit

Brands

• Clea: Software framework for edge AI and IoT operations
• Edgehog
• Astarte
• Clea Studio AI
• Clea OS
• Clea Portal
• Clea Vend
• KarL4
• Modular Vision
• Pi Vision
• App Hub

Products and services

• Single Board Computer (SBC) Single board computers including Pico-ITX, 3.5-inch, Embedded NUC and other form factors based on Arm and x86 architectures for embedded applications.
• Modular Vision HMI Modular human machine interface platform with industrial display options for AI-enabled automation, serving as industrial Panel-PCs for OEM customers.
• Pi Vision HMI Raspberry Pi-based HMI solution for industrial automation applications and prototyping.
• Computer on Module (COM) Embedded computing modules in standard form factors including COM Express, COM-HPC, Qseven, SMARC, Myon MicroModule, and Trizeps SODIMM, supporting Arm and x86 architectures with AI acceleration capabilities.
• Fanless Embedded PCs Fanless embedded computer systems designed for industrial environments and 24/7 operation.
• Industrial Embedded PCs Rugged embedded PCs designed for industrial automation applications requiring reliability in harsh environments.

Quantifiable outcome

• Up to 180 TOPS AI performance for edge inference (COMe-BT6-PTL with Intel Core Ultra Series 3)
• +1 more outcomes

Named customers4 records

Segments10 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• IntelcoreTechnology or IntegrationIntel Partner Gold member providing COM modules and embedded solutions based on Intel processors including the latest Intel Core Ultra Series 3 (Panther Lake) with up to 180 TOPS AI performance.
• NXP SemiconductorscoreTechnology or IntegrationNXP Gold Partner offering modules powered by NXP i.MX applications processors including the i.MX 95 SoC for industrial HMI and embedded applications.
• AMDcoreTechnology or IntegrationTechnology partner providing AMD processors for embedded computing platforms and edge AI applications.
• QualcommcoreTechnology or IntegrationProvides Qualcomm Dragonwing processors including QCS6490 for industrial HMI and IQ8 for robotics with up to 40 TOPS AI performance.
• DigiKeycoreChannel Partner/ Reseller/ DistributorAuthorized distributor providing global e-commerce distribution for select SECO components, including exclusive launch offers for Modular Vision products.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Emerging players

• Raspberry Pi Foundation: Raspberry Pi has expanded into industrial SBCs and HMIs (including a Pi Vision product line within SECO itself). It represents an emerging, lower-cost alternative for simpler industrial HMI and SBC use cases that overlap with Garz & Fricke's entry-level offerings.

Broad incumbents

• SECO S.p.A. SECO is Garz & Fricke's parent company and broader embedded/edge AI platform provider. As a public company with the Clea software framework and a wider global footprint, SECO sets the strategic, product, and commercial context in which Garz & Fricke operates.

Direct peers

• ADLINK Technology: ADLINK offers COMs, SBCs, edge AI platforms, and industrial Panel PCs serving automation, medical, defense, and transportation. It competes directly with Garz & Fricke's core embedded module and HMI offerings, particularly in edge AI.
• IEI Integration: IEI Integration produces industrial embedded motherboards, SBCs, Panel PCs, and rugged systems for factory automation, medical, and transportation verticals — a near-overlap with Garz & Fricke's industrial PC and HMI portfolio.
• AAEON: AAEON manufactures industrial SBCs, COMs, and Panel PCs with strong AI-at-the-edge offerings, targeting factory automation, robotics, medical, and transportation. Its product mix and customer base closely mirror Garz & Fricke's positioning.
• Kontron: Kontron is one of Europe's largest embedded computing vendors, offering Computer-on-Modules, SBCs, HMIs, and Panel PCs across industrial automation, medical, transportation, and defense. It is the most direct competitor to Garz & Fricke's product portfolio and target verticals.
• Axiomtek: Axiomtek specializes in embedded SBCs, embedded PCs, and HMIs for industrial IoT, transportation, and medical applications. It is a like-for-like peer competing for the same European and global embedded design wins.
• NEXCOM: NEXCOM designs industrial Panel PCs, fanless embedded systems, and IoT platforms serving automation, transportation, and medical markets. It is closely comparable to Garz & Fricke's HMI and Panel PC business.
• congatec: congatec is a pure-play Computer-on-Module vendor (COM Express, COM-HPC, SMARC, Qseven) with a strong focus on industrial and edge AI workloads. It is a direct competitor to Garz & Fricke's COM and SMARC module families.

Others

• Advantech: Advantech is a global industrial computing giant with a broad embedded and IoT portfolio including SBCs, COM modules, HMIs, and edge AI platforms. It is much larger than Garz & Fricke and overlaps across virtually every vertical the company serves.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/Seco_Embedded
• Xx.com/GarzundFricke

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garz & Fricke