inuvet

What inuvet does

Inuvet GmbH is a privately held German animal-health company headquartered in Lörrach that develops and distributes herbal and phytotherapeutic dietary supplements for companion animals, with a portfolio spanning gastrointestinal, hepatic, urinary, joint, skin, calming, metabolic, immune, cardiovascular, and reproductive health categories across dogs, cats, horses, small pets, and some livestock. The product range comprises roughly 30 complementary feeds and care products (e.g., VomiSan, Hepax, EnteroGast acute, FloraComplex, Hypolene, ManukaLind, Calmin balance) built on natural ingredients such as medicinal mushrooms, plant extracts (milk thistle, artichoke, psyllium), probiotics (Enterococcus faecium, Lactobacillus acidophilus, Bacillus velezensis), prebiotics (inulin), Manuka honey (MGO 514+), and essential oils, with formulations tuned for animal taste acceptance and long-term administration. The company operates a B2B2C distribution model: products are sold exclusively to registered veterinary practices through a Shopify-based online portal, and vets then recommend and supply them to pet owners, who cannot purchase directly online.

The commercial infrastructure includes a Shopify storefront with Salesforce Marketing Cloud for email automation, Google Ads and Analytics for paid search, LinkedIn Insight Tag for B2B retargeting, Hotjar for behavior analytics, and server-side tracking via Stape.io; the company also runs educational webinars through an Inuvet Campus platform and supports a Veterinarian Recommendation Program that pays participating vets 10% of net turnover (or account credit) for attributable sales. Products are shipped via DHL to 12+ countries across Western and Southern Europe, the UK, Ireland, Hungary, and Japan, with a wholly-owned UK distribution subsidiary (Inuvet UK LTD, Belfast) and a sub-brand (#kleineChefs) targeting small pets. The company cites trust from over 20,000 veterinarians and a 4.9/5 rating on reviews.io, and its legal entity INUVET GmbH is registered in Germany (HRB 708039, Local Court Freiburg im Breisgau) under managing directors Christoph Schütz and Philipp Müller, with Dr. Lea Schütz responsible for medical content. No external funding, revenue figures, patents, or certifications were disclosed in the source data.

Name

inuvet

Legal name

INUVET GmbH

Website

https://inuvet.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Inuvet GmbH is a German herbal dietary supplement company that develops and sells phytotherapeutic products exclusively to registered veterinary practices. Over 20,000 veterinarians across 12+ countries use its supplements for dogs, cats, horses, and small animals through a B2B2C channel.

Ownership category

akta.pro rank

Product category

Veterinary nutraceuticals and animal health supplements

NAICS

Other Animal Food Manufacturing (311119)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN)

akta.pro secondary industries

Immune Support Supplements (HLAMALAE), Phytogenics & Botanicals (Essential Oils, Plant Extracts) (AFADAKAF)

Keywords

• Animal health supplements
• Veterinary phytotherapeutic products
• Herbal pet supplements
• Veterinary nutraceutical formulations
• Companion animal nutrition

Headquarters

HQ city

Lörrach

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Veterinary Supplement Sales: Inuvet generates revenue through the sale of herbal dietary supplements exclusively to veterinary practices. Veterinarians purchase products through the Inuvet online shop (Shopify platform) and resell or recommend them to pet owners. The company offers free shipping for orders over €100 within Germany. Products include supplements for digestive health (VomiSan, EnteroGast, FloraComplex), liver support (Hepax), urinary tract health (Vesica, Vesicat, Struvex), joint/mobility support (Hypolene), and general wellness.
2. Veterinarian Recommendation Program: Participating veterinarians earn either credit on their next order or 10% payout of net turnover for every sale of Inuvet products attributable to their recommendation. This incentivizes vet promotion while generating revenue through vet-generated sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Inuvet develops, manufactures, and sells herbal and phytotherapeutic dietary supplements (complementary feeds) and topical care products for companion animals — including dogs, cats, horses, small pets (rodents, rabbits), and some livestock such as calves and cattle. Its portfolio covers gastrointestinal, hepatic, urinary tract, joint/musculoskeletal, respiratory, cardiovascular, skin/ear, metabolic, neurological, immune, and reproductive health indications, with multiple product families (e.g., VomiSan, Hepax, FloraComplex, Vesica, Hypolene, ManukaLind). The company operates a strict veterinary-exclusive B2B2C distribution model: products are sold wholesale only to registered veterinary practices through a gated Shopify e-commerce portal, and end consumers (pet owners) can only obtain them through their veterinary practice.

Product overview

Inuvet is a company specializing in herbal dietary supplements exclusively for veterinary practices, with over 20,000 veterinarians as partners. The product portfolio comprises a comprehensive range of complementary feeds and care products for companion animals (dogs, cats) and some livestock, organized into distinct product families. Core offerings include gastrointestinal supports (VomiSan, EnteroGast acute, FloraComplex/FloraComplex²/FloraComplex³, Laxin, Ibedex, Kolax), liver health (Hepax), urinary tract/bladder products (Vesica, Vesicat, Struvex, Renax), respiratory support (Respirax), joint/musculoskeletal health (Hypolene), cardiovascular support (InuCardin), calming products (Calmin balance), skin/ear care (ManukaLind, Dermin, Otysan, Otex), metabolic support (Diabex, O-max oil), enzyme supplementation (Inzym), immune support (Power, Neurasyn PEA), reproductive health (Pregnol), and cortisone support (Cortisan). Products are available exclusively through veterinary practices and feature natural ingredients including medicinal mushrooms, herbal extracts, prebiotics, probiotics, and essential oils. The company emphasizes paper packaging, taste optimization for patient acceptance, and fast delivery within 2-3 days.

Differentiator

Problem solved

Functional benefit

Brands

• #kleineChefs: Products for small pets (Nager/Kleintiere) - product line targeting small animals and rodents

Products and services

• VomiSan Complementary feed supplement for cats and dogs that soothes the stomach lining, protects against irritants, and can be given during treatment with painkillers or antibiotics. Available in tablets and powder forms.
• Ibedex powder Complementary feed for cats, dogs, calves, and cattle that strengthens intestinal function, promotes a healthy microbiome, and helps maintain optimal stool consistency. Contains prebiotics including inulin and psyllium husks.
• EnteroGast acute Complementary feed that promotes solidification of feces and supports gut function through a 3-phase action: astringent properties from English oak, psyllium husks for binding liquid, and probiotic Enterococcus faecium for healthy intestinal flora.
• ManukaLind Care product for animals containing Manuka honey (MGO 514+), comfrey extract, and essential oils. Promotes skin regeneration and has insect-repellent properties. Available as ointment and spray.
• Hepax Complementary feed supporting liver function with ingredients including milk thistle extract, reishi mushroom, B-vitamins, lecithin, and betaine. Available as forte tablets and plus powder. Hepax plus additionally contains fermented brewer's yeast with natural SAMe.
• FloraComplex Complementary feed for dogs containing probiotic Enterococcus faecium cultures, inulin prebiotic, and purple coneflower extract (Echinacea) to stabilize gut flora and strengthen the immune system.
• Respirax Complementary feed supporting respiratory tract health and expectoration frequency in cats. Contains herbal complex, L-lysine, beneficial mushrooms (Coriolus versicolor, Chaga), ribwort plantain, zinc, vitamin C, and Manuka honey.
• Vesica Complementary feed for dogs that promotes long-term bladder and urinary tract function. Contains dandelion extract, nettle extract, D-mannose, and cranberry extract to flush the urinary tract.
• Inzym powder Complementary feed for cats and dogs containing mushroom-based enzymes (from Aspergillus oryzae and Rhizopus oryzae fermentation products) that support natural digestive processes and nutrient absorption. Suitable for animals with allergies.
• Calmin balance Complementary feed for cats and dogs that supports animals in stressful situations such as separation, moving, car rides, or veterinary visits. Contains milk protein hydrolysate (alpha-casozepine), L-tryptophan, B vitamins, hops, and passion flower extract.
• Diabex Complementary feed for cats and dogs supporting blood sugar regulation. Contains milk protein hydrolyzate, inulin, microcrystalline cellulose, Agaricus blazei Murill mushroom, and B vitamins to help reduce carbohydrate absorption and support pancreatic function.
• Hypolene Feed supplement for dogs with stressed joints, supporting blood flow to cartilage and strengthening tendons and ligaments. Contains green-lipped mussel extract, hyaluronic acid, glucosamine, chondroitin, hemp oil, and turmeric extract. Suitable for large dogs, senior dogs, and sports/working dogs.
• Cortisan oil complex Complementary feed for dogs and horses with high bioavailability due to solubilization, used when cortisone support is needed.
• Dermin nourishing emulsion Emulsion for pets that soothes itchy and irritated skin. Contains CBD, aloe vera, ceramides, and PEA.
• FloraComplex² Complementary feed for dogs and cats containing two bacterial strains of probiotic cultures (Enterococcus faecium and Lactobacillus acidophilus) plus inulin prebiotic to stabilize intestinal flora. Suitable for allergy sufferers and diabetics.
• FloraComplex³ powder Complementary feed for dogs containing three bacterial strains of probiotic cultures (Enterococcus faecium, Lactobacillus acidophilus, and Bacillus velezensis) with inulin prebiotic to support gut flora regeneration. Suitable for allergy sufferers and diabetics.
• InuCardin Complementary feed supporting the cardiovascular system in aging pets. Contains taurine, Ginkgo extract, hawthorn tincture, L-carnitine, green tea, and L-arginine to support healthy heart function and blood circulation.
• Kolax oil complex Complementary feed for rats, hamsters, rabbits, dogs, sheep, goats, cattle, and horses supporting stomach and intestinal function. Contains cold-pressed linseed oil and essential oils (anise, caraway, fennel, chamomile, lemongrass, angelica root). Stimulating after anesthesia.
• Laxin powder Complementary feed for dogs and cats supporting digestion and detoxification. Contains lactulose that osmotically increases water supply in intestines to prevent constipation and promote toxin elimination.
• Neurasyn PEA powder Complementary feed for cats and dogs containing ultramicronized palmitoylethanolamide (PEA) and vitamin B12. Supports nervous system, metabolism, vitality, and well-being during periods of increased physical strain.
• O-max oil Feed supplement for cats, dogs, and horses providing sustainable Omega-3 coverage from algae oil (Schizochytrium sp.) containing DHA and EPA. Replaces fish oil for ocean protection.
• Otex fluid Ear care fluid for cats, dogs, and rabbits that gently cleans ears, relieves itching, and creates an inhospitable environment for mites, fungi, and bacteria. Contains witch hazel extract, Italian strawflower, and citric acid.
• Otysan fluid Care product for animals promoting skin regeneration with Manuka honey and calendula extract. Low pH value (2.8) prevents growth of Malassezia. Suitable for use in ears, skin folds, and on skin.
• Power powder Powder supplement for strong immune system support. Contains medicinal mushrooms and humic acid. Suitable for allergy sufferers.
• Pregnol Complementary feed for dogs supporting recovery after heat and reducing prolactin production during false pregnancy. Contains monk's pepper, raspberry leaves, sage leaves, lemon balm, and Cordyceps sinensis mushroom.
• Renax powder Complementary feed for cats that binds kidney-damaging phosphates and toxins in the intestine. Supports kidney and liver function with inulin, Cordyceps sinensis, calcium carbonate, milk thistle, artichoke, Reishi mushroom, vitamin C, Ginkgo, and vitamin E. Suitable for allergy sufferers.
• Struvex Complementary feed for cats to lower urine pH value and dissolve/flush out struvite crystals. Contains methionine for acidification, nettle extract for diuretic effect, and Polyporus umbellatus mushroom.
• Vesicat Complementary feed for cats supporting bladder, kidneys, and urinary tract. Contains Polyporus umbellatus mushroom, N-acetyl-D-glucosamine, goldenrod, D-mannose, L-tryptophan, Melissa, nettle, turmeric, Coriolus versicolor, zinc, vitamin C, and B vitamins.
• #kleineChefs (small pets / rodents product line) Sub-brand product line from Inuvet offering dietary supplements and care products targeted at small pets (rodents, rabbits) within the Inuvet veterinary-exclusive portfolio.

Quantifiable outcome

• Over 20,000 veterinarians work with Inuvet products
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Dechra Pharmaceuticals: UK-headquartered specialist veterinary pharmaceuticals company with strong European companion animal footprint (now part of Elanco). Competes indirectly by occupying veterinarian-facing shelf space and prescription mindshare in the same practices Inuvet sells into.
• Vetoquinol: France-based global veterinary pharmaceuticals and animal health company with broad companion animal portfolio. Overlaps Inuvet in the veterinary-exclusive channel for companion animal health products, though at vastly larger scale and across prescription pharma.
• Virbac: French global animal health company specializing in veterinary pharmaceuticals, vaccines, and companion animal products. Operates in the same vet-exclusive European channel as Inuvet, with broader scale across species and indications.
• Ceva Animal Health: Global French-headquartered veterinary pharmaceutical and care products company with strong European companion animal presence. Comparable channel (veterinary distribution) and adjacent product overlap in companion animal supplements and dermatology/topicals.
• Boehringer Ingelheim Animal Health: German-headquartered global animal health business with extensive companion animal veterinary portfolio. Same country origin and veterinary channel as Inuvet, though at vastly greater scale and across prescription therapeutics rather than phytotherapeutics.

Direct peers

• Vet-Concept: German pet food and supplement company emphasizing veterinary-grade and natural formulations, with strong DACH veterinary-channel distribution. Comparable on German veterinary distribution model and integrated food-plus-supplement approach.
• Aniforte: German company selling natural supplements and care products for dogs, cats, horses, and small animals using herbal and functional ingredients. Comparable on species coverage, German-market positioning, and natural/wellness category focus.
• cdVet: German manufacturer of natural animal health products (supplements, care products, herbal remedies) primarily for companion animals and horses. Direct German-market peer with overlapping phytotherapeutic product philosophy and DACH-centric distribution.
• Dorwest Herbs: UK-based, family-owned maker of herbal supplements and remedies for dogs and cats, sold through veterinary recommendation channels. Closely comparable mission (herbal companion animal health) and channel model (vet-led distribution, professional recommendations).
• Hilton Herbs: UK-based herbal supplement company for horses, dogs, and cats, with strong veterinary-channel orientation. Comparable on phytotherapeutic positioning, species coverage (including equine overlap), and traditional herbal formulation philosophy.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/inuvet.de
• Instagraminstagram.com/inuvet_tiergesundheit

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about inuvet