MMARS

What MMARS does

Medical Management and Rehabilitation Services (MMARS) is an independently owned, Maryland-based care management organization founded in 1993 by Carolyn Miller, RN, BSN, CCM. The company delivers customized case management, disease management, and care coordination services to both public sector programs (Maryland Medicaid, Developmental Disabilities Administration, Community First Choice) and private insurance providers, including managed care, workers' compensation, Medicare, and integrated delivery systems. Its portfolio spans five interconnected product lines — Health & Population Management, Coordination of Community Services, Supports Planners, Prevention & Wellness Programs, and Value-Based Care Management — supplemented by in-home personal care, medication management, transportation, and companionship services delivered across the age spectrum.

MMARS operates its own case management software and acuity system, developed internally since 1995, which underpins a proprietary Trajectory Analytic Engine used to generate outcomes and ROI reports for wellness and population health programs. The platform applies predictive modeling, data analytics, and medication reconciliation to support utilization review, transitions of care, prospective screening, and value-based care delivery with real-time tracking. MMARS is not affiliated with any specific insurer or provider network and positions its independence as a key differentiator relative to competitor-owned care management offerings.

Revenue is generated primarily through contractual relationships with government agencies and insurance payers on a recurring service basis, with pricing tailored per engagement. The company sells through direct relationships and referrals, supported by a LinkedIn presence and a basic content-marketing website. Geographic operations are concentrated in the state of Maryland, with a headquarters in Linthicum Heights and an employee base of 51-100. Leadership includes Owner & President Carolyn Miller, CIO John Burgess (joined 2019), and CFO William J. DePaola, Jr. (joined 2020).

Name

MMARS

Legal name

Medical Management and Rehabilitation Services

Website

https://mmars.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Medical Management and Rehabilitation Services (MMARS) is an independently owned Maryland-based care management organization founded in 1993, providing customized case management, disease management, and care coordination services to Maryland Medicaid programs (DDA, CFC) and private insurance payers.

Ownership category

akta.pro rank

Product category

Healthcare Care Management Services

akta.pro primary industry

Ambulatory & Physician Practice EHRs (HLACAAAB)

Keywords

• Case management services
• Disease management programs
• Care coordination services
• Population health management
• Value-based care management

Headquarters

HQ city

Linthicum Heights

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Care Management Services: MMARS provides comprehensive case management and disease management services across the age spectrum for insurance providers and government agencies. Services cover the entire spectrum from utilization review to complex case management.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

MMARS is an independently owned care management organization providing comprehensive case management, disease management, population health management, value-based care coordination, and in-home personal care services. The company serves government agencies (Maryland DDA, CFC program, Medicaid) and private-sector insurance providers across the full spectrum from utilization review to complex case management, supported by proprietary predictive modeling and the Trajectory Analytic Engine.

Product overview

MMARS (Medical Management and Rehabilitation Services) is an independently owned healthcare management company founded in 1993, providing care management services to both public and private sectors. The company operates as a unified platform offering five interconnected product lines: (1) Health & Population Management as the core care management platform, (2) Coordination of Community Services partnered with DDA since 2015, (3) Supports Planners for Community First Choice (CFC) programs since 2014, (4) Prevention & Wellness Programs for employer and union groups, and (5) Value-Based Care Management with real-time tracking tools. The portfolio includes disease management for chronic conditions (diabetes, asthma, HIV, high-risk obstetrics, hypertension), specialty care services, and in-home companion/personal care services. The company utilizes the Trajectory Analytic Engine for analytics and outcomes reporting. MMARS is not affiliated with any specific insurer or provider network.

Differentiator

Problem solved

Functional benefit

Products and services

• Health & Population Management Core care management platform offering case management, complex condition management, assessments, medication compliance, transitions of care, utilization management, and prospective screening for public and private sector clients. Includes holistic disease management programs for diabetes, asthma, HIV, high-risk obstetrics, and hypertension.
• Coordination of Community Services Case management services delivered in partnership with the Maryland Developmental Disabilities Administration (DDA) since 2015, providing comprehensive services for individuals with developmental disabilities focused on independence, inclusion, and quality of life.
• Supports Planners (Community First Choice) Case management services for individuals participating in Maryland's Community First Choice (CFC) program since 2014, delivering personalized support that empowers individuals to maintain independence in their communities.
• Prevention & Wellness Programs Wellness and prevention programs for employer and union groups including a coaching model, health assessments, wellness care, web and app support, and outcomes/ROI reports powered by the Trajectory Analytic Engine.
• Value-Based Care Management Value-based care management resources with real-time tracking and accountability tools covering data analytics, predictive modeling, quality metrics, and outcome reports for pay-for-performance and medical home initiatives.
• Specialty Care and Extended Solutions Extended care management solutions including specialty care (bariatric, developmental disabilities, pediatric, transplant, long-term care planning), evidence-based care, online portals, workflow standardization, regulatory compliance programs, and technology support.
• In-Home Personal Care and Companion Services In-home care services for seniors and vulnerable populations including personal care and assistance (bathing, grooming, dressing, mobility), meal preparation and diet planning, professional medication management, transportation and errands, companionship and recreation, light housekeeping, 24/7 availability, free in-home assessments, and caregiver matching — designed to help clients live independently in their homes.

Quantifiable outcome

• Successfully managing quality and cost of healthcare for vulnerable populations
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Developmental Disabilities Administration (DDA)coreStrategic or Co-development Partner · 1 January 2015In 2015, MMARS partnered with DDA to provide compassionate and comprehensive case management services for individuals with developmental disabilities. The partnership focuses on empowering individuals and families, creating pathways for independence, inclusion, and higher quality of life through personalized support promoting growth, self-determination, and meaningful community engagement.
• Community First Choice (CFC) ProgramcoreStrategic or Co-development Partner · 1 January 2014Since 2014, MMARS has offered case management services for individuals participating in the Community First Choice (CFC) program. With over a decade of experience, MMARS specializes in delivering personalized support that empowers individuals to maintain independence and achieve their goals while living in their communities, leveraging deep knowledge of Medicaid policies.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Centene Corporation: Centene is the largest Medicaid managed care insurer in the U.S., serving government-sponsored healthcare programs. Similar to MMARS's government-focused book, Centene manages populations including complex, vulnerable cases through care management services.
• Amerigroup (Elevance Health): Amerigroup, an Elevance Health company, provides managed care services focused on Medicaid and Medicare populations, including care management for complex-needs beneficiaries. It serves similar government programs to MMARS but at far greater scale.
• Optum: Optum is the largest healthcare services and innovation arm of UnitedHealth Group, offering population health management, care management, and analytics at massive scale. It competes with MMARS in serving government and commercial payers but operates with vastly broader geographic reach and capital.
• Molina Healthcare: Molina is a managed care company focused on Medicaid, Medicare, and government-sponsored programs. Its care management offerings for vulnerable populations (including those with developmental disabilities and chronic conditions) directly overlap with MMARS's service portfolio.

Emerging players

• ZeOmega: ZeOmega provides care management software (Jiva platform) for population health management to health plans and providers. It is a technology peer to MMARS's proprietary case management software and Trajectory Analytic Engine, though at significantly larger enterprise scale.
• Healthmap Solutions: Healthmap Solutions provides population health management and care management services for chronic conditions, particularly kidney disease. It is comparable to MMARS in offering value-based care management with predictive analytics for payer clients.
• Altruista Health (HealthEdge): Altruista Health, now part of HealthEdge, provides care management and population health software (GuidingCare) to health plans. It is a technology and service peer to MMARS in delivering case management and utilization review for government and commercial payers.

Regional players

• Innovista Health: Innovista Health provides population health management and care coordination services for value-based contracts, working with provider groups and payers. It is a comparable regional care management services peer, though serving different geographies than MMARS.

Direct peers

• CareCentrix: CareCentrix provides care management and coordination services for post-acute and complex-care populations, working with health plans and providers. It is a direct functional peer to MMARS in managing care for vulnerable populations across payer types.
• Genex Services: Genex Services provides case management and managed care services for workers' compensation, disability, and group health. It overlaps directly with MMARS's workers' compensation and case management offerings to insurance providers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/medical-management-and-rehabilitation-services-inc-
• Xx.com/mmars_inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MMARS