Goodman School of Business at Brock University

What Goodman School of Business at Brock University does

The Goodman School of Business is one of seven faculties within Brock University, a public research university founded in 1964 in St. Catharines, Ontario, in the Niagara Region. The school delivers undergraduate and graduate business programs, professional certificates, micro-credentials (including AI-Driven Marketing, Logistics Processes, and Economic Influences on Logistics), and continuing teacher education. Specialized research centres include the Centre for Business Analytics and the CPA Centre for Public Policy and Innovation in Accounting. The school also supports experiential learning through the Co-op, Career and Experiential Education (CCEE) office—the fifth-largest university co-op program in Canada—and Goodman Experiential Learning Projects that connect students with employer partners. Brock University serves more than 19,000 full-time and part-time students from over 110 countries, with 2,000+ graduate students enrolled across 50+ graduate programs and a 119,000+ alumni network globally.

The underlying technology infrastructure is standard higher-education: Brightspace LMS for course delivery, the Omni library search tool, the Brock Digital Repository (Scholaris), and a Library Makerspace with 3D printing and fabrication equipment. Brock LINC operates as an innovation hub with Makerspace, Research Impact Hub, and R3 Wine Consumer Lab supporting research commercialization. The university holds 13 Canada Research Chairs and has 12 faculty members recognized with 3M Teaching Fellowships, reflecting research and teaching depth across disciplines.

The business model reflects a public university funding stack: tuition revenue from domestic and international students (with international students paying a premium and representing students from 110+ countries), federal and provincial government research grants (Tri-Agency, Canada Research Chairs, CFI—$2.4M and $3.5M grants cited), alumni donations and development funding, co-op and experiential education fees, and research commercialization/licensing through Brock LINC. Distribution occurs through direct admissions (Office of the Registrar), international recruitment partners, CareerZone for co-op placements, and self-serve online registration for professional and continuing studies. The institution is government-funded, not a company with a parent, and is not subject to traditional PE/VC ownership structures.

Name

Goodman School of Business at Brock University

Legal name

Brock University

Website

https://brocku.ca

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

101–250 employees

Short description

The Goodman School of Business is one of seven faculties within Brock University, delivering undergraduate and graduate business programs, micro-credentials, and professional certificates. It serves 19,000+ students across Ontario, Canada, and 110+ countries through experiential learning and community-engaged education.

Ownership category

akta.pro rank

Product category

Business School / Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Business and Secretarial Schools (611410), Business and Secretarial Schools (61141), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAHAHAA

Undergraduate Business Schools (BBA/BSBA Programs)

Education/Higher Education (Colleges & Universities)/Business Schools & Management Institutes

SECONDARYEDAHAHAE

Marketing, Sales & Brand Management Schools

Education/Higher Education (Colleges & Universities)/Business Schools & Management Institutes

SECONDARYEDAAAEAA

University/College Continuing Education (Extension) Programs

Education/Adult & Continuing Education/Continuing Education (Noncredit) & Lifelong Learning Programs

SECONDARYEDAIAIAC

Subject-Specific Short Courses & Academies (e.g., STEM, Business, Arts)

Education/International Education & Study Abroad/International Summer/Winter Schools & Short-Term Academic Programs

Keywords

• Business education programs
• Undergraduate business degrees
• Graduate business programs
• Professional micro-credentials
• Co-op business education

Headquarters

HQ city

Saint Catharines

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition Revenue: Domestic and international student tuition fees for undergraduate and graduate degree programs, professional certificates, and continuing education courses.
2. Government Research Funding: Federal and provincial research grants including Canada Research Chairs, CFI grants, Tri-Agency funding, and internal research support funds.
3. Alumni Donations and Development: Philanthropic contributions from alumni and donors supporting scholarships, capital projects, and institutional priorities through the Development & Donor Relations office.
4. Industry Partnerships and Commercialization: Licensing revenue, research partnerships, SME support programs, and entrepreneurship ecosystem development through Brock LINC.
5. Co-op Program Fees: Fees associated with co-op education program participation and employer recruitment services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

The Goodman School of Business is one of seven faculties within Brock University, offering undergraduate and graduate business degree programs alongside professional certificates, micro-credentials, and continuing education. Specialized offerings include educational programs in AI-Driven Marketing, Logistics Processes, and Economic Influences on Logistics, supported by the Centre for Business Analytics and the CPA Centre for Public Policy and Innovation in Accounting. The school also supports experiential learning through the Co-op, Career and Experiential Education office and Goodman Experiential Learning Projects for employer partnerships.

Product overview

Goodman School of Business at Brock University is one of seven faculties within Brock University. As part of a comprehensive Canadian university, the Goodman School of Business offers undergraduate and graduate business programs. The school's offerings include professional certificates, micro-credentials (such as AI-Driven Marketing, Logistics Processes, Economic Influences on Logistics), and continuing education programs. The school also features specialized research centres including the Centre for Business Analytics and the CPA Centre for Public Policy and Innovation in Accounting. Additionally, the school supports experiential learning through the Co-op, Career and Experiential Education (CCEE) office and Goodman Experiential Learning Projects for employer partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Undergraduate Business Degree Programs Undergraduate business degrees (BBA, BAcc) for high school graduates and transfer students, with co-op and experiential learning options across seven faculties.
• Graduate Business Programs (MBA and MSc) Graduate-level business degrees including MBA and MSc programs for students seeking advanced credentials, research, and academic pathways.
• Professional Micro-Credentials Short-form business credentials including AI-Driven Marketing, Logistics Processes, and Economic Influences on Logistics, delivered through Professional and Continuing Studies.
• Professional Certificates and Continuing Education Professional certificates and continuing education courses for working professionals and lifelong learners, available online and in-person.
• Business Co-op and Experiential Education Co-op work-integrated learning program for business students, connecting them with employers via CareerZone for paid work terms and experiential learning projects.
• Centre for Business Analytics Specialized research centre supporting business analytics research, teaching, and industry engagement.
• CPA Centre for Public Policy and Innovation in Accounting Specialized research centre focused on public policy and innovation in accounting, supporting accounting research and CPA pathways.

Quantifiable outcome

• #1 in Student Satisfaction among Ontario universities
• +5 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered major, core and minor.

• Niagara Parks CommissionmajorStrategic or Co-development Partner · 29 April 2024MOU partnership formalizing collaboration between Brock University and Niagara Parks Commission for environmental sustainability research, heritage preservation, and tourism development in the Niagara Region.
• YWCA Niagara RegionmajorStrategic or Co-development Partner · 1 January 2024Partnership formalized to empower local women and improve the lives of their families through collaborative programming and community support initiatives.
• MTechHubmajorStrategic or Co-development Partner · 29 June 2022Combining forces to enhance the skills of workers in the Canadian manufacturing industry through specialized training programs and workforce development initiatives.
• City of BurlingtonmajorStrategic or Co-development PartnerMOU partnership with the City of Burlington supporting regional development, civic engagement, and educational opportunities for Burlington campus students and faculty.
• Niagara HealthmajorStrategic or Co-development PartnerHealthcare partnership providing clinical placement opportunities for health sciences students and collaborative research in health services delivery.
• McMaster University Niagara Regional CampusmajorStrategic or Co-development PartnerHealth sciences collaboration with McMaster University's Niagara campus for medical education and research partnerships renewed through the MOU.
• Community Care of St. Catharines and ThoroldcoreStrategic or Co-development PartnerPartnership supporting community health and social services through student volunteer opportunities and collaborative community health initiatives.
• Niagara Region Public Health and Emergency ServicescoreStrategic or Co-development PartnerCollaboration on public health research, emergency preparedness training, and community health promotion initiatives in the Niagara Region.
• HOPA PortscoreStrategic or Co-development PartnerPartnership with Hamilton-Oshawa Port Authorities supporting logistics, supply chain research, and maritime industry workforce development.
• Pathstone Mental HealthcoreStrategic or Co-development PartnerMental health services partnership supporting student mental health initiatives and community mental health research collaboration.
• TOES NiagaraminorStrategic or Co-development PartnerPartnership supporting environmental sustainability initiatives and conservation efforts in the Niagara region.
• Workforce Collective (Niagara Workforce Planning Board)coreStrategic or Co-development PartnerRegional workforce development collaboration supporting economic prosperity and employment opportunities in the Niagara region.
• Bridges NiagaracoreStrategic or Co-development PartnerCommunity integration partnership supporting newcomer services and cultural inclusion initiatives.
• BethesdaminorStrategic or Co-development PartnerCommunity care partnership providing support services and collaborative research opportunities.
• International Partner InstitutionsmajorStrategic or Co-development PartnerBrock International Strategic Plan establishes partnerships with international counterparts across the globe to bring Brock to the world and the world to Brock through student exchange, joint research, and global learning opportunities.
• Industry Partners (Research)majorStrategic or Co-development PartnerBrock LINC facilitates research partnerships with industry through funding programs, the SME Support Program offering up to $10,000 for IP services, and the Innovation Showcase connecting researchers with potential commercial partners.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DeGroote School of Business (McMaster University): A Canadian business school within a research-intensive Ontario university. Comparable to Goodman in offering BBA, MBAs, and co-op programs; similar scale and mid-tier positioning among Ontario business schools.
• Edwards School of Business (University of Saskatchewan): Mid-sized Canadian business school offering undergraduate and graduate business programs. Comparable to Goodman in regional university setting, BCom program structure, and AACSB accreditation tier.
• Beedie School of Business (Simon Fraser University): AACSB-accredited Canadian business school with co-op and experiential learning focus. Comparable to Goodman in program structure and AACSB positioning, though located in a larger metro.
• Asper School of Business (University of Manitoba): AACSB-accredited prairie business school with BComm, MBA, and co-op programs. Comparable to Goodman in regional university anchor, AACSB tier, and experiential learning emphasis.
• Odette School of Business (University of Windsor): Ontario-based AACSB-accredited business school offering BComm and MBA programs. Comparable to Goodman in size, Ontario positioning, and mid-tier AACSB status.
• Haskayne School of Business (University of Calgary): AACSB-accredited Canadian business school with BComm, MBA, and co-op/experiential learning. Comparable in program mix and AACSB tier; serves a similar mid-tier positioning.
• Telfer School of Management (University of Ottawa): Bilingual AACSB-accredited Canadian business school offering BCom and MBA. Comparable in offering AACSB programs, co-op options, and serving a similar mid-tier reputation profile.
• Lazaridis School of Business and Economics (Wilfrid Laurier University): AACSB-accredited Ontario business school with strong co-op programs and BBA. Comparable to Goodman in Ontario region, AACSB tier, and co-op differentiation.
• Sobey School of Business (Saint Mary's University): Atlantic Canadian business school offering BComm, MBA, and co-op programs. Comparable in size, AACSB accreditation, and mission as a community-anchored business school with strong experiential learning.

Broad incumbents

• Schulich School of Business (York University): Larger, more established Canadian business school offering BBA, iBBA, MBA, and graduate programs. Overlaps with Goodman's offerings but operates at a larger scale and stronger brand positions as a tier-1 alternative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/brockuniversity
• YouTubeyoutube.com/brockuvideo
• Facebookfacebook.com/brockuniversity
• LinkedInlinkedin.com/company/goodman-school-of-business-at-brock-university
• Instagraminstagram.com/brockuniversity
• TikToktiktok.com/@brockuniversity

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodman School of Business at Brock University