National Feed and Flour Production and Marketing

What National Feed and Flour Production and Marketing does

National Feed and Flour Production and Marketing Co. LLC (NFFPM) is a UAE-based animal feed manufacturer and distributor founded in 2001 and headquartered in Abu Dhabi. The company operates two of the UAE's largest fully automated animal feed plants, supported by two accredited in-house quality control laboratories, and is ISO and HACCP certified. Its product portfolio spans four core categories — poultry feeds (broiler, layer, pigeon), ruminant feeds (camel, sheep, dairy, calf, gazelle), horse feeds, and laboratory animal feeds (rabbits, rodents) — plus a raw materials line covering barley, flaked barley, premium barley, and mixed grains sourced from international mills. SKU counts extend into the high twenties with protein concentrations ranging from 10% to 23% across pellet and crumble forms, packaged in 25kg and 50kg bags.

NFFPM runs a hybrid B2B/B2C go-to-market: direct-to-consumer e-commerce via nffpm.ae/buy-online, a network of physical sales outlets and distribution centers covering all seven UAE emirates (Abu Dhabi, Dubai, Sharjah, Al Ain, Fujairah, Umm Al Quwain, Ras Al Khaimah, Ajman), and direct enterprise sales to large farms and agricultural operations. Pricing is unit-based, ranging from AED 37 for basic feed pellets to AED 129.75 for premium broiler starter feeds. Customer segments are primarily UAE livestock farmers (poultry, ruminant, equine) and laboratory animal facilities, with the SMB and individual farmer long-tail dominating volume. The company also maintains an active social presence and has positioned itself around UAE food security themes, including participation in industry events such as GFIA Abu Dhabi 2020.

The operating model is industrial rather than technology-led: the core differentiator is scale and quality control infrastructure (automated plants, accredited labs, ISO/HACCP) rather than software, AI, or data assets. NFFPM is privately held with no disclosed institutional investors, no funding rounds, no M&A activity, no patents, and no disclosed leadership team beyond general contact information. Ownership structure, revenue, and detailed financials are not publicly available.

Name

National Feed and Flour Production and Marketing

Legal name

National Feed and Flour Production and Marketing Co. LLC

Website

https://nffpm.ae

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

NFFPM is a UAE-based animal feed manufacturer founded in 2001, operating two fully automated plants in Abu Dhabi and distributing poultry, ruminant, horse, and laboratory animal feeds across all seven emirates via e-commerce, physical outlets, and direct enterprise sales.

Ownership category

akta.pro rank

Product category

Animal Feed Manufacturing

NAICS

Animal Food Manufacturing (3111), Other Animal Food Manufacturing (311119), Other Farm Product Raw Material Merchant Wholesalers (424590)

SIC

Food And Kindred Products (2000)

akta.pro industry

PRIMARYAFADAIAD

Pelleted & Crumbled Feed Manufacturing

Agriculture & Food Production/Animal Feed Manufacturing/Commodity Feed Milling & Blending (Grain-Based, Complete Feeds)

SECONDARYAFADAIAJ

Bagged Retail Commodity Feeds (Small Pack Formats)

Agriculture & Food Production/Animal Feed Manufacturing/Commodity Feed Milling & Blending (Grain-Based, Complete Feeds)

SECONDARYAFADAAAI

TMR/Complete Rations & Pelleted Ruminant Feeds

Agriculture & Food Production/Animal Feed Manufacturing/Ruminant Feed (Cattle, Sheep, Goats)

SECONDARYAFADAAAH

Energy & Grain-Based Ruminant Feeds (Corn, Barley, High-Energy Blends)

Agriculture & Food Production/Animal Feed Manufacturing/Ruminant Feed (Cattle, Sheep, Goats)

SECONDARYAFADACAI

Grower Feed (Poultry Grow-out)

Agriculture & Food Production/Animal Feed Manufacturing/Poultry Feed

SECONDARYAFADAIAF

Grain Processing for Feed (Cracking, Rolling, Grinding)

Agriculture & Food Production/Animal Feed Manufacturing/Commodity Feed Milling & Blending (Grain-Based, Complete Feeds)

SECONDARYHLAMAHAD

Livestock & Poultry Nutrition (Feed & Premixes)

Healthcare & Life Sciences/Veterinary & Animal Health/Animal Nutrition & Therapeutic Diets

Keywords

• Animal feed manufacturing
• Poultry feed production
• Ruminant feed supply
• Horse feed products
• Feed raw materials

Headquarters

HQ city

Abu Dhabi

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Animal Feed Products: Manufacture and sale of animal feed products including poultry feeds, ruminant feeds, horse feeds, and laboratory animal feeds. Products are sold in pellet and crumble forms with various protein concentrations.
2. Raw Materials/Grains: Processing and distribution of raw feed materials including barley, flaked barley, premium barley, and mixed grains sourced from international suppliers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

NFFPM manufactures and distributes a comprehensive range of animal feed products for poultry, ruminants, horses, and laboratory animals, alongside processed raw feed materials (barley, flaked barley, mixed grains). Products are produced at two fully automated plants in the UAE in pellet and crumble forms at varying protein concentrations, sold through e-commerce, distribution centers, and direct enterprise sales.

Product overview

National Feed and Flour Production and Marketing Co. LLC (NFFPM) is one of the largest animal feed producers and distributors in the UAE, established in 2001 and headquartered in Abu Dhabi. The company operates two fully automated animal feed plants and offers a comprehensive portfolio of animal feed products across four main categories: Poultry Feeds (including Broiler Starter/Finisher, Layer, and Pigeon feeds in crumble and pellet forms), Ruminant Feeds (including Camel, Sheep, Dairy, Calf, Deer/Gazelle, and general Ruminant feeds), Horse Feeds (including Special Horse Maintenance Mix and National General Horse Feed Mix), and Laboratory Animal Feeds (for rabbits and rodents). Additionally, the company supplies raw feed materials including Barley, Premium Barley, Flaked Barley, Crushed Barley, Mixed Grain, Mixed Grain Plus, and Mixed Grain Super. Products are available in various forms (pellets, crumble) and protein levels (ranging from 10% to 23%) to meet the nutritional requirements of different animal species and life stages. The company emphasizes quality control with ISO and HACCP certifications and operates accredited laboratories at both production sites.

Differentiator

Problem solved

Functional benefit

Products and services

• Poultry Feeds Balanced and nutritious feed for poultry including chickens and pigeons, formulated to support growth, weight gain, egg production, and immunity from disease. Product range covers broiler starter (21-23% protein crumble), broiler finisher (18% pellet), layer feeds (14-17% protein in crumble and pellet), and pigeon layer feed (18% pellet).
• Ruminant Feeds Specialized pelleted feeds for ruminant animals including cows, sheep, goats, buffalos, deer, giraffes, camels, and gazelles, formulated for the four-chambered stomach digestion process. Range includes camel breeder 14% pellet, Al Shamel Sweet 14% for breeding camels, sheep feeds (13%, 15%, lactating 18%), dairy feeds (16%, 18%, 21% pellets), calf starter 22%, lamb starter 18%, gazelle feed 16%, and ruminants maintenance 10% pellet.
• Horse Feeds Feed mixes formulated for horses, which are hindgut fermenters, available in maintenance and general-purpose formulations. Range includes National General Horse Feed Mix (12% minimum crude protein with oats, corn flakes, barley, soybean meal) and Special Horse Maintenance Mix (25kg bag with yellow corn, barley, oats, soybean meal, alfalfa, vitamins, probiotics, and essential feed additives).
• Laboratory Animal Feeds Nutritious feed formulated for rabbits and rodents used in laboratory and research settings, containing alfalfa hay, protein, fiber, energy, vitamins, and minerals premix to support proper growth and reproduction of laboratory animals.
• Processed Grains and Raw Feed Materials Superior quality raw animal feed materials and grains sourced from reputed mills worldwide. Range includes barley (whole, crushed, flaked), premium Australian barley (30kg bags), mixed grain, mixed grain plus, and mixed grain super, supplied as feed ingredients with detailed nutritional specifications.

Quantifiable outcome

• Quality control standards meet highest international standards through ISO and HACCP certification
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• ARASCO: ARASCO is one of the largest animal feed and agricultural input producers in Saudi Arabia, operating multiple automated feed mills and serving poultry, ruminant, and aquaculture farmers across the GCC. It is the most direct regional comparable to NFFPM given its scale, product breadth, and Gulf focus.
• Al-Watania Poultry: Saudi Arabia's largest integrated poultry producer operates its own feed mills to supply its broiler operations, producing pelleted poultry and ruminant feeds for the Saudi and export markets. It is comparable to NFFPM as a vertically integrated feed-and-livestock operator in the GCC.
• Tanmiah Food Group: Tanmiah is a leading Saudi poultry and animal feed producer with vertically integrated feed mills serving broiler and layer farmers. Like NFFPM, it relies on automated feed manufacturing and Gulf-region distribution, making it a direct regional comparable.

Broad incumbents

• Cargill Animal Nutrition: Cargill's animal nutrition business is a global leader in compound feed and premixes with active GCC and Middle East distribution. It competes with NFFPM in commodity feed segments but operates across a much broader geographic and species footprint.
• Nutreco (Trouw Nutrition / Skretting): Nutreco is a global animal nutrition company selling premixes, compound feed, and feed specialties across more than 90 countries. Its Trouw Nutrition division supplies the Middle East livestock sector, overlapping with NFFPM on ruminant and poultry premix categories.
• Alltech: Alltech is a global animal nutrition company focused on premixes, supplements, and feed technologies, with established presence in the Middle East. It overlaps with NFFPM in the premix and specialty nutrition layer of the feed value chain.
• De Heus Animal Nutrition: De Heus is a Dutch-headquartered global animal feed manufacturer operating compound feed mills across Europe, Asia, the Middle East, and Africa. It is comparable to NFFPM as a multi-species compound feed producer with international sourcing and regional manufacturing.
• Almarai Company: Almarai is the largest vertically integrated dairy company in the world and operates its own animal feed/forage operations in Saudi Arabia to support its herd. While broader than NFFPM, its feed manufacturing and GCC livestock focus make it a relevant incumbent peer.
• Charoen Pokphand (CP Group): CP Group is one of the world's largest animal feed and integrated poultry producers, with growing Middle East operations. It is comparable to NFFPM in compound feed manufacturing and integrated livestock production, though at vastly greater scale and global reach.

Regional players

• Agthia Group: Agthia is a leading UAE-headquartered food and beverage company (animal feed, flour, processed foods) that shares NFFPM's Abu Dhabi roots and flour/feed value chain overlap. It is a comparable UAE food manufacturer though with a broader consumer focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/nffpm_social
• YouTubeyoutube.com/channel/UC4e4hjX1cHJsEla6lEwf_qg
• Facebookfacebook.com/nffpm.social
• LinkedInlinkedin.com/company/national-feed-and-flour-production-and-marketing-company-llc
• Instagraminstagram.com/nffpm

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Feed and Flour Production and Marketing