ALEXANDRIA SOCCER ASSOCIATION INC

What ALEXANDRIA SOCCER ASSOCIATION INC does

Alexandria Soccer Association Inc (ASA) is a 501(c)(3) non-profit organization founded in 1970 in Alexandria, Virginia, that operates as the largest youth sports league in the city and serves approximately 7,500 youth and adult participants annually. Its program portfolio is organized as an age- and ability-graded pipeline anchored by Recreation League (ages 4-19, volunteer-coached, no tryouts) and progresses into Junior Academy, Development Academy, and the full Academy program (U9-U18, 80+ teams, 1,350 players, 60+ USSF-licensed coaches). ASA runs one of the largest futsal programs in the United States (350+ recreational teams, 650 academy futsal players, 40 licensed futsal coaches) and complements this with summer camps (day, residential at Mercersburg Academy, and specialty camps including a partnership with Eintracht Frankfurt), Tots programming (ages 2-4), TOPSoccer for athletes with disabilities, adult leagues, private training, and a referee certification pipeline.

ASA monetizes through program registration fees (recreation $110-$130, Junior Academy $900-$1,200/year, Development Academy $220-$580, Academy $400-$1,200, Futsal $160 individual / $895 team, camps $90-$850, private training $50-$65/hour), tournament entry fees across six annual events, uniform and equipment sales through partner Capelli Sport, and a fundraising operation (Red and Blue Club giving circle, Riverboat Cruise fundraiser). The Access4All financial aid initiative disbursed over $715,000 to 2,000+ participants in the most recent reported year. Distribution is direct-to-consumer via website (Demosphere/Otto Sport), walk-in, phone, and tournament registration (GotSport), with team management on TeamSnap and payments on Square. Competitive positioning is reinforced by affiliations with MLS Next, USYS National League, Girls Academy, NCSL, EDP, and D.C. United's Pathway 2 Pro program, and by championship credentials (8 State, 12 Regional, 6 National Futsal Championships; USYS Regional and State titles; home to 3 US Futsal Federation National Champions). Leadership is provided by Executive Director Tommy Park and a team of four Deputy Directors overseeing Tournaments/Programs, Academy/Futsal, PR/Communications, and Operations/Strategy, with 23+ full-time professional staff.

Name

ALEXANDRIA SOCCER ASSOCIATION INC

Legal name

Alexandria Soccer Association Inc

Website

https://alexandria-soccer.org/

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

ALEXANDRIA SOCCER ASSOCIATION INC is a 501(c)(3) non-profit organization, established in 1970 in Alexandria, Virginia.

Ownership category

akta.pro rank

Product category

Youth Soccer and Futsal Programs

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (713940), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Recreational & Intramural Sports Programs (MPAKACAG), Sports Boarding Schools & Residential Academies (MPAKAJAL), Goalkeeper/Pitching/Position-Specialty Training Programs (MPAKAJAF), Youth & Amateur Sports Tournaments (MPAGAMAF), Referee, Umpire & Coach Education/Certification Academies (MPAKAJAN)

Keywords

• Youth soccer programs
• Futsal training
• Soccer camps
• Recreational soccer leagues
• Competitive soccer academy

Headquarters

HQ city

Alexandru Vlahuta

HQ country

Romania

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Program Registration Fees: Registration fees for recreational league, academy, futsal, camps, and other soccer programs. Fees vary by program type and level, with pricing ranging from $90 for Tots to comprehensive Academy tuition.
2. Tournament Fees: Revenue from hosting tournaments including Columbus Day, Harvest Cup, Futsal Cup, Feature Weekend Showcase, and 3x3 Live events that attract teams from across the region
3. Donations and Fundraising: Donations support Access4All Project funding free programming, scholarships, facility improvements, and equipment. Riverboat Cruise event raises funds for community initiatives.
4. Uniform and Equipment Sales: Sale of jerseys, shorts, socks, balls, and other soccer equipment through office and online stores

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

Alexandria Soccer Association operates a comprehensive youth and adult soccer and futsal program portfolio in Alexandria, Virginia. Core offerings include a Recreation League for ages 4-19, a competitive Academy (U9-U18) with USSF-licensed coaches, an extensive Futsal program including recreational and academy tracks, summer day/residential/specialty camps (including a partnership with Eintracht Frankfurt), TOPSoccer adaptive program for children with disabilities, Tots (ages 2-4), Adult Leagues, Private Training, and the Access4All financial aid initiative. Programs are delivered year-round across outdoor soccer, indoor futsal, and camp formats, supported by an in-house referee certification program and college planning services.

Product overview

Alexandria Soccer Association (ASA) operates as a unified soccer club offering a comprehensive portfolio of youth and adult soccer programs across multiple formats. The organization functions as a platform-plus-modules structure, centered on Recreation League (ages 4-19) as the foundational entry point, with progression pathways through Development Academy and Junior Academy into the competitive Academy program. Supplementary programs include Futsal (Recreational Futsal League, Academy Futsal, Futsal Ball Mastery, Futsal Growth Program), Summer Camps (Day, Residential, Specialty including Eintracht Frankfurt partnership), Tots Soccer (ages 2-4), TOPSoccer (adaptive program), and Adult Leagues. Additional offerings include Private Training, College Planning, Referee Program, Tournaments, and Access4All financial aid initiative. The organization serves approximately 7,500 youth and adult participants with programs operating year-round across outdoor soccer, indoor futsal, and camp formats.

Differentiator

Problem solved

Functional benefit

Brands

• Access4All: ASA's financial aid and community impact initiative that provides free programming and scholarships to participants. Over 2,000 kids had access to free programming through Access4All programs last year.
• ASA Reds

Products and services

• Recreation League (Rec Soccer) ASA's largest youth sports league offering inclusive, volunteer-coached outdoor soccer for ages 4.5-19 with no tryouts required. Teams practice weekly and play Saturday games; serves as the foundational entry point of the ASA pathway.
• Tots Soccer Age-appropriate soccer classes for children ages 2-4 focusing on motor development, listening skills, fundamental ball skills, and social environment. Led by professional ASA coaches in 4-session blocks.

Quantifiable outcome

• 7,500 youth and adult participants annually
• +5 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

16 partnerships are on record, tiered core, supporting and flagship.

• D.C. United AcademycoreStrategic or Co-development PartnerASA is a club affiliate of D.C. United Academy's 'Pathway 2 Pro' (P2P) program, providing the most advanced players from specific boys age groups a pathway to the professional level through monthly training sessions with high-performing players from other P2P affiliate clubs.
• D1 Training AlexandriasupportingTechnology or IntegrationASA partners with D1 Training Alexandria for fitness and injury prevention support year-round. Their discounted partnerships are available to ALL ASA families for speed training, agility, and injury prevention.
• Capelli SportcoreChannel Partner/ Reseller/ DistributorUniform partner providing ASA-branded uniforms, training gear, and equipment through their e-commerce platform. ASA uniforms are ordered through Capelli Sport's dedicated ASA store.
• Eintracht FrankfurtflagshipStrategic or Co-development PartnerInternational partnership bringing UEFA Pro Licensed coaches from Eintracht Frankfurt to host specialty camps in Alexandria. Campers receive professional European methodology training and an official Eintracht Frankfurt jersey.
• Otto SportcoreTechnology or IntegrationOfficial registration platform for ASA programs, handling participant registration and payments for recreational and academy programs.
• TeamSnapcoreTechnology or IntegrationTeam management platform used for Academy team scheduling, availability tracking, and parent communications.
• GoSportcoreTechnology or IntegrationTournament management and league registration platform used for competitive events including Columbus Day tournament and Feature Weekend Showcase.
• SquaresupportingTechnology or IntegrationPayment processing system for in-person and online transactions.
• National Capital Soccer League (NCSL)coreChannel Partner/ Reseller/ DistributorDC Metro area's premier promotion-relegation soccer league. Majority of ASA Academy teams compete in NCSL.
• USYS National LeaguecoreChannel Partner/ Reseller/ DistributorNational youth soccer league providing pathway to USYS Regional Tournament for high-level ASA teams.
• MLS NextcoreChannel Partner/ Reseller/ DistributorTop-tier youth development platform for competitive ASA boys teams, providing access to highest level of competition and training opportunities.
• Girls Academy (GA)coreChannel Partner/ Reseller/ DistributorLeading youth development platform for elite female soccer players. ASA competes in GA league with showcase events.
• USL YouthsupportingChannel Partner/ Reseller/ DistributorSummer league providing additional competition opportunities for ASA teams during off-season.
• Sage TrainingsupportingTechnology or IntegrationEMS training provider that is a proud sponsor of ASA's Academy, providing first aid and safety training support.
• Ting InternetsupportingGTM or Marketing PartnerSummer camp sponsor providing internet and connectivity support for camp programs.
• Inova/GoHealth UCsupportingGTM or Marketing PartnerHealthcare partner sponsoring recreational league banners and communications.

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Arlington Soccer Association: Direct peer in the Washington DC metro: another community non-profit youth soccer club serving Arlington, VA with a comparable Recreation-to-Academy pathway, leagues (NCSL, EDP), camps, and TOPSoccer/inclusive programming. Closest geographic and structural competitor to ASA.
• McLean Youth Soccer: Direct peer serving the McLean/Great Falls corridor of Northern Virginia with a similar pathway from Rec League through competitive travel teams and futsal. Competes with ASA for the same DC-metro talent pool and competes in overlapping leagues (NCSL, EDP).
• Bethesda Soccer Club: Direct peer in the DC-metro Maryland suburbs, operating a comparable Recreation/Academy/futsal/tournament model and competing in NCSL and ECNL/GA. Similar non-profit community-club structure with tryout-based Academy teams.
• Northern Virginia SC (NVSC) / FC Virginia: Direct peer and Northern Virginia soccer club offering competitive youth soccer with similar league affiliations. Competes head-to-head with ASA in the DC-metro for players, coaches, and tournament participation.
• Southwestern Youth Association (SYA) Sports: Northern Virginia community youth sports non-profit that also offers a full soccer pathway (Rec, travel, futsal, camps). Operates in adjacent Fairfax County geography, competing with ASA for DC-metro participants and field access.

Broad incumbents

• DC United Academy: Strategic partner via the 'Pathway 2 Pro' affiliate program but also an indirect competitor at the elite boys' end. Operates a fully professional MLS academy pipeline that can attract top ASA players and competes for visibility with ASA's MLS Next teams.

Emerging players

• Soccer Shots: National franchise providing introductory youth soccer programs (ages 2-8) — directly comparable to ASA's Tots and Junior Academy entry-tier programs. Operates as a franchise system with partner sites at preschools and parks, competing for the youngest participants nationally.
• Little Kickers: International youth soccer franchise providing early-years (18 months–7 years) soccer classes — comparable to ASA's Tots program (ages 2-4). Operates globally with structured curriculum and franchisees, offering a benchmark for ASA's entry-level program delivery.

Others

• Virginia Youth Soccer Association (VYSA): Governing body and state-level association overseeing youth soccer in Virginia. Comparable as an organizational counterpart for ASA's Academy teams competing in state/regional cups; ASA has won VYSA Coach of the Year awards. Not a direct competitor but a critical peer in the same ecosystem.
• US Youth Soccer / USYS National League: National governing body and league operator in which ASA's advanced Academy teams compete (USYS National League, USYS Regional and State Championships). Not a competitor; relevant peer as the framework provider that defines ASA's competitive pathways.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AlexandriaSoc
• YouTubeyoutube.com/channel/UCzZm0Fz-1Sp-T0fewQNI0jg?view_as=subscriber
• Facebookfacebook.com/Alexandriasoccer
• Instagraminstagram.com/alexandriasoc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALEXANDRIA SOCCER ASSOCIATION INC