Pro-Africa

What Pro-Africa does

Pro-Africa is a privately held South African freight forwarding and logistics company headquartered in Germiston (Johannesburg metropolitan area), operating with 11–50 employees. The company provides multi-modal international shipping services spanning air, ocean, road, and abnormal/heavy-lift cargo, alongside value-add services including customs brokerage, ISPM 15-certified packing solutions (Pro Pak Solutions), warehousing and distribution, and cross-trade operations. Its customer base is enterprise-focused, with documented project work across industrial, construction, mining, energy/utilities, and manufacturing verticals in markets including Botswana, Mozambique, DRC, Malawi, Benin, China, and Canada.

The company's technology backbone is Pro Connect, a proprietary cloud-hosted logistics management application available as both a web and mobile platform. Pro Connect supports multi-organizational unit management, cargo tracking visibility, and customer-configured statistical reporting, and is positioned by the company as a strategic differentiator. Pricing is quote-based and project-specific rather than tiered or publicly listed, with customers engaging via a 'Get An Estimate' form on the website. The go-to-market motion is consultative enterprise field sales targeting complex, customized logistics solutions rather than high-volume transactional freight.

Revenue is generated across three primary streams: core freight forwarding (transaction fees on air, ocean, road, and abnormal cargo), value-added services such as customs brokerage and packing (professional services), and warehousing/storage (managed services). The company markets itself on the depth of its team's collective industry experience, its Africa-focused distribution network with strategic transshipment hubs supporting cross-border RIT/RIB movements, and customs compliance expertise. No funding rounds, M&A activity, or institutional investors are disclosed, suggesting founder or management-owned status.

Name

Pro-Africa

Legal name

Pro Africa

Website

https://pro-africa.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Pro-Africa is a South Africa-based freight forwarding company that provides multi-modal shipping (air, ocean, road, abnormal cargo), customs brokerage, packing, and warehousing services to enterprise clients across Africa and select international corridors, supported by its proprietary Pro Connect logistics platform.

Ownership category

akta.pro rank

Product category

Freight Forwarding and Logistics Services

NAICS

Freight Transportation Arrangement (488510), Support Activities for Transportation (488), Specialized Freight (except Used Goods) Trucking, Long-Distance (48423)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Air–Ocean Multimodal Forwarding (TLACAEAA)

akta.pro secondary industries

Project & OOG/Breakbulk Ocean Forwarding (Out-of-Gauge, RoRo) (TLACABAH), Customs Brokerage for Ocean Shipments (Import/Export Clearance) (TLACABAG), Trade Compliance & Ocean Regulatory Services (Sanctions/Export Controls) (TLACABAL)

Keywords

• Freight forwarding services
• International logistics
• Customs brokerage
• Project cargo handling
• Warehousing solutions

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Freight Forwarding Services: Revenue generated from air, ocean, road freight, and abnormal cargo shipping services. Pricing is quote-based and project-specific, varying by cargo type, volume, destination, and transport mode. Services include consolidations, cross-trade operations, and vessel charters.
2. Value-Added Services: Additional revenue from customs brokerage, packing solutions (crate/skid/pallet manufacture, specialized corrosion control), warehousing solutions, and IT solutions (Pro Connect platform). These services complement core freight forwarding and create upsell opportunities.
3. Warehousing and Storage: Revenue from receiving/dispatching, storage services, inventory management, order picking, cross-docking, and distribution services at various transshipment hubs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Pro-Africa is a South Africa-based freight forwarding and logistics company that provides multi-modal international shipping services across air, ocean, and road transport, alongside specialized abnormal cargo handling, customs brokerage, packing solutions, and warehousing. The company also operates Pro Connect, its proprietary cloud-based logistics management platform with web and mobile application capabilities for cargo tracking, organizational unit management, and statistical reporting.

Product overview

Pro-Africa operates as a global logistics and freight forwarding company offering a unified platform of integrated services. The core portfolio consists of ten distinct products: Pro Connect (proprietary cloud-based management application), five Value Add Services (Abnormal Industrial Projects, Pro Pak Solutions, Customs Brokerage, IT Solutions, and Warehousing Solutions), and four Shipping Solutions (Air Freight, Sea Freight, Road Freight, Cross Trade, and Consolidations). Pro Connect serves as the technology backbone enabling cargo tracking, organizational unit management, and statistical reporting, while the freight and logistics services provide multi-modal transportation options across air, sea, and road channels. The company differentiates through its comprehensive supply chain offerings combining freight forwarding with packing solutions, customs brokerage, and warehousing under one operational umbrella.

Differentiator

Problem solved

Functional benefit

Brands

• Pro Connect: Proprietary cloud-hosted logistics management application available as web and mobile platform with statistical reporting and cargo tracking capabilities

Products and services

• Air Freight Air cargo services for enterprise clients including consolidations, direct air freight, cross trades, out-of-gauge cargo, temperature-controlled cargo, dangerous goods handling, air charters, high-value cargo surveillance, storage, and reverse logistics.
• Sea Freight Ocean freight services for international shippers covering LCL and FCL shipments, roll-on/roll-off cargo, out-of-gauge cargo, reefer cargo, breakbulk cargo, vessel charters, and road/rail transport to and from ports.
• Road Freight Africa-wide road freight transportation offering door-to-door service with multi-modal flexibility including FTL, LTL, breakbulk, abnormal load options, customs compliance support, and live tracking capabilities.
• Cross Trade International trade facilitation service that transports cargo directly between two countries bypassing the buyer's country, offering triangular collaboration options, flexible shipping modes across sea, road, and air, and cost-effective consolidation.
• Consolidations Multi-modal cost-effective consolidation service combining various cargo types from multiple shippers to international destinations, with trackable seamless service, warehousing and distribution, and dedicated buyer consolidation options.
• Abnormal Industrial Projects Specialized freight and shipping service for complex abnormal cargo requiring hands-on project management, route surveys, bridge propping, traffic management plans, and full visibility and tracking for industrial clients.
• Pro Pak Solutions Comprehensive packing and crating solutions including crate, skid and pallet manufacture, rigging and lifting, specialized corrosion control, ISPM 15 certified timber treatment, container lashing, and on-site/in-house crating services.
• Customs Brokerage Expeditious customs clearance and delivery service for import and export shipments, covering compliance audits, tariff classifications, origin and rebates advice, licensing consultation, and bond store audits.
• Warehousing Solutions Strategic warehouse management including receiving/dispatching, basic and custom-tailored storage and retrieval systems, cross docks, consolidation, packing, shipping, inventory management, order picking, and distribution with cellular and satellite tracking.
• Pro Connect Platform Proprietary cloud-hosted application available 24/7 as both Web and Mobile Application that manages multiple Organisational Units, provides cargo tracking visibility, and offers statistical reporting capabilities based on customer requirements.

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Bidvest Logistics: Major South African logistics group offering freight forwarding, clearing and forwarding, and supply chain solutions. Comparable in geography, multi-modal service mix, and customs brokerage focus.
• Imperial Logistics: South Africa-headquartered freight forwarding and contract logistics provider with deep African footprint. Most directly comparable regional peer to Pro-Africa, operating similar multi-modal freight, customs, and warehousing services across the continent.

Broad incumbents

• Expeditors International: Global freight forwarder specializing in air and ocean freight with technology-driven visibility tools. Comparable as a technology-forward forwarder targeting enterprise customers in need of integrated shipment tracking.
• Kuehne+Nagel: One of the world's largest freight forwarders with strong African presence through its seafreight, airfreight, and overland products. Competes for the same enterprise and project cargo customers as Pro-Africa but at vastly greater scale.
• DB Schenker: Global logistics provider with air, ocean, land, and contract logistics services including project cargo. Competes for the same industrial and mining freight forwarding accounts that Pro-Africa serves.
• DHL Global Forwarding: Global freight forwarding arm of Deutsche Post DHL operating air, ocean, and road freight with significant Africa operations. Provides direct competition for multi-modal and customs brokerage contracts in the same customer base.
• DSV: Global transport and logistics company with air, sea, and road freight forwarding plus project logistics capabilities (DSV Project, heavy lift). Targets similar industrial, mining, and infrastructure customers worldwide.
• Maersk Logistics & Services: Integrated logistics arm of Maersk offering ocean, air, road, customs, and warehousing services. Increasingly competing for end-to-end African supply chain contracts that overlap with Pro-Africa's offering.
• CMA CGM Logistics (CEVA Logistics): Global contract logistics and freight management arm of CMA CGM, offering end-to-end supply chain solutions including ocean, air, road, and customs. Competes in the same enterprise and project cargo space as Pro-Africa.

Regional players

• Value Logistics: South African contract logistics and freight management firm with warehousing and distribution capabilities. Comparable regional peer serving similar enterprise customers with multi-modal supply chain solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ProAfricaFreight
• LinkedInlinkedin.com/company/pro-africa-freight/?originalSubdomain=za
• Instagraminstagram.com/pro.africa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro-Africa