What Renaissance PR does

Renaissance PR LTD is a UK-incorporated, privately held boutique communications consultancy founded in 2015 by Stefano Petrullo in Warwick, England, operating fully remotely with a core team of senior consultants and an extended contributor network. The firm specializes exclusively in the video games industry, delivering four core services: Earned PR Campaign Planning, Go-to-Market Communication Planning, Product Management & Support, and Paid & Organic Influencer Planning. It complements these with a partner-network layer that includes Event Management & Production (delivered via sister company Studio Co2), Paid Media Planning & Buying, Legal Services, Creative Services, Social & Community Management, and Game Evaluation.

Name

Renaissance PR

Legal name

Renaissance PR LTD

Website

https://renaissancepr.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Renaissance PR is a UK-based, fully-remote boutique communications consultancy founded in 2015 that provides earned PR, influencer planning, product management, and go-to-market communications exclusively for video game developers and publishers, from indie studios to AAA.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital PR & Social Media Communications (MPAAADAJ)

akta.pro secondary industries

Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG), Event PR & Communications Support (BPAFADAO), Consumer & Lifestyle PR (MPAAADAB)

Keywords

• Video game PR
• Communications agency
• Media relations
• Influencer marketing
• PR consultancy

Headquarters

HQ city

Warwick

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. PR and Communications Services: Professional communications and PR services for video game companies, including earned PR campaign planning, influencer planning, product management support, and go-to-market communication planning. Revenue is generated through service fees for campaign planning and execution.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Renaissance PR is an independent public relations consultancy providing ethical communications services for the video games industry. The company offers four core services: Earned PR Campaign Planning, Go-to-market Communication Planning, Product Management & Support, and Paid & Organic Influencer Planning, serving clients from indie studios to AAA publishers on game launches and ongoing communications needs.

Product overview

Renaissance PR is an independent public relations consultancy providing ethical communications services for the games industry. The company offers a suite of four core PR services (Earned PR Campaign Planning, Go-to-market Communication Planning, Product Management & Support, and Paid & Organic Influencer Planning) complemented by a network of partner services including Event Management & Production, Paid Media Planning & Buying, Legal Services, Creative Services, Social & Community Management, and Game Evaluation. Operating as a fully remote organization since its inception in 2015, Renaissance works with clients ranging from indie studios to AAA publishers, delivering measurable, strategy-driven campaigns without jargon.

Differentiator

Problem solved

Functional benefit

Products and services

• Earned PR Campaign Planning
• Go-to-market Communication Planning
• Product Management & Support
• Paid & Organic Influencer Planning

Quantifiable outcome

• S.T.A.L.K.E.R. 2 achieved 27 billion views and #1 global top seller position on Steam
• +4 more outcomes

Named customers70 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Studio Co2minorStrategic or Co-development PartnerSister company collaboration for event production and design assets. Studio Co2 collaborated with Renaissance PR on the Romeo Is A Dead Man Gamescom activation, producing physical key art, design props, and special T-shirts.
• Network of Trusted PartnerscoreOthersRenaissance PR maintains a network of trusted partners for additional services including Paid Media planning and buying, Legal Services, Creative Services (assets creation and production), Social & Community management, Game Evaluation (mock reviews), and Event Management & Production.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ICO Partners: ICO Partners is a leading games-specialist PR and communications agency based in Paris, with deep experience serving AAA publishers and indie developers globally. It is one of the most established boutique games PR firms in Europe and competes directly with Renaissance for similar mandates.
• Sandbox Strategies: Sandbox Strategies is a US-based PR and communications agency focused on the games industry, providing earned media, influencer, and launch support to AAA and indie game publishers. Direct competitor in the games PR vertical with overlapping service offerings.
• Plan of Attack: Plan of Attack is a boutique public relations agency specializing in video games and interactive entertainment. Direct peer competing for similar indie and AAA publisher mandates with comparable earned PR and influencer services.
• Evolve PR: Evolve PR is a US-based public relations agency serving video game publishers and developers, with services spanning media relations, influencer campaigns, and launch communications. Direct competitor in the games PR vertical.
• Persona PR: Persona PR is a games-focused public relations agency working with indie and AAA game developers on media relations, influencer outreach, and launch campaigns. Direct peer in the boutique games PR category.
• Starward PR: Starward PR is a boutique PR agency specializing in video games and interactive entertainment, providing launch PR, media relations, and influencer support to indie and AAA publishers. Direct competitor in the games PR vertical.
• Grizzly Stache: Grizzly Stache is a games-specialist PR and communications agency serving indie developers and AAA publishers with earned media and launch campaigns. Direct peer in the boutique games PR category.

Broad incumbents

• FleishmanHillard: FleishmanHillard is a global public relations network with a games and entertainment practice, serving major publishers alongside broader consumer and corporate mandates. Competes with Renaissance for AAA publisher work where scaled global capabilities are required.
• Edelman: Edelman is a global communications firm with a dedicated gaming and entertainment practice serving major publishers and entertainment clients. Competes with Renaissance for AAA publisher mandates while also offering corporate, brand, and policy communications.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/renaissancepruk
• Facebookfacebook.com/RenaissancePR
• LinkedInlinkedin.com/company/renaissancepr

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Renaissance PR