Wild Planet

What Wild Planet does

Planète Sauvage is a 85+ hectare combined zoo and safari park located in Port-Saint-Père, France, approximately 15 minutes from Nantes and 20 minutes from the Atlantic coast. Founded in 1992, it is the only major drive-through safari experience in France, organized around six themed universes — the Piste Safari drive-through on African-style plains, the Cité Marine dolphin facility with an underwater observation gallery at 5 meters depth, the Territoire des Fauves (big cat territory), the Sentier des Incas (South American trail), the Temple de la Jungle (Asian fauna), and the Chemin de Brousse (African/Madagascar small animals) — housing approximately 1,100 animals across ~120 species.

The business operates a diversified per-visitor revenue stack: day tickets (from €10 promotional / €22 adult online), annual passes (€49-71), four premium overnight lodges (Savannah, Lions, Tigers, Cheetahs at €135-179/person) and two themed bivouac experiences (Mongolia and Tanzania from €104/person), paid add-on experiences (Soigneur d'un Jour, Safari VIP/Excellence, Raid 4x4, Dolphin Encounter), seasonal events (Illuminations Sauvages winter light trail, Dream Night at the Zoo), on-site F&B (La Pirogue, KM5), retail, gift cards, and group/corporate packages. Distribution is direct-to-consumer via own website ticketing (billetterie.planetesauvage.com), phone reservation, walk-up box office, and select partnerships (Digitick for online booking, Camping Car Park for motorhome tourists, ANCV and corporate voucher programs).

The company is privately held under the legal entity Safari Africain de Port-Saint-Père SAS, with a share capital of €3,566,400, and operates as a wholly-owned subsidiary of Groupe Looping (President Laurent Bruloy), a diversified European leisure park conglomerate controlling 17 parks across 9 countries (France, Switzerland, Netherlands, UK, Spain, Germany, Portugal, Croatia). The park maintains an affiliated charitable arm, Association Planète Sauvage Nature (founded 2015), which runs the Mofani and Olugdala animal sponsorship programs and partners with Sahara Conservation on field projects including a 10-year oryx reintroduction. Headcount is reported at 51-100 employees. The asset has earned 15,000+ Google reviews at a 4.4/5 average and holds active recruitment, ticketing, and press communications (handled via Monet RP).

Name

Wild Planet

Legal name

Safari Africain de Port-Saint-Père SAS

Website

https://planetesauvage.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Planète Sauvage is a French zoo and drive-through safari park near Nantes, founded in 1992 and owned by Groupe Looping. It serves families, school groups, corporate/CSE outings, and tourists with day tickets, annual passes, premium lodges, themed bivouac stays, and guided animal experiences.

Ownership category

akta.pro rank

Product category

Wildlife Safari Park

NAICS

Zoos and Botanical Gardens (712130), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Safari Parks & Drive-Through Wildlife Parks (THAAAFAD)

akta.pro secondary industries

Safari & Wilderness Luxury Resorts (THAGACAD), Safari Lodges & Tented Camps (THAAAHAC), Safari & Game Drives (Land-Based) (THAAAEAC), Wildlife Safaris & Game Drives (THAJAIAB)

Keywords

• Safari park experiences
• Zoo admission tickets
• Wildlife accommodation lodges
• Immersive bivouac stays
• Animal encounter programs

Headquarters

HQ city

Port-saint-père

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Park Admission Tickets: One-time ticket sales and annual pass subscriptions for park entry and access to all standard attractions and animal presentations.
2. Lodge and Bivouac Accommodations: Premium overnight stays in safari lodges facing predators or savanna animals, and bivouac tent/yurt experiences. Includes dinner, breakfast, guided activities, and 2-day park access. Higher margin per customer with advance booking requirements.
3. Discovery Experiences: Add-on guided experiences including Soigneur d'un Jour (animal keeper for a day, 12+ years), Soigneur Junior (7-12 years), Safari VIP, Safari Excellence, Raid 4x4 off-road tours, Dolphin Encounters, and Researcher for a Day programs.
4. Food, Beverage and Retail: On-site restaurants (La Pirogue self-service, KM5 along safari route), optional gourmet add-ons for lodge stays (anniversary cakes, aperitif boards, champagne, floral arrangements), and gift shop merchandise.
5. Group and Corporate Services: Tailored packages for social committees (CSE), school groups, seminar venues, and tourism offices including discounted group rates from 20+ persons and catering services.
6. Gift Cards and Vouchers: Prepaid experience gift cards sold for lodge stays, bivouac adventures, and general park visits, providing cash flow advance of service delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Planète Sauvage operates a combined zoo and drive-through safari park offering day admission, annual passes, themed walking universes, premium overnight lodges facing animal enclosures, themed bivouac accommodations, and paid animal encounter experiences. The park generates revenue from tickets, lodging, guided experiences, food and beverage, group and corporate services, and gift cards, supported by its affiliated wildlife conservation association.

Product overview

Planète Sauvage is a combined zoo and safari park offering a single integrated product portfolio centered on wildlife experiences. The core offering consists of day admission tickets and annual passes providing access to six themed universes combining self-drive safari (Piste Safari) with pedestrian areas. Accommodations include four distinct lodge types facing giraffes, tigers, lions, and cheetahs, plus two bivouac experiences themed around Mongolia and Tanzania. Paid experiences encompass guided 4x4 raids, dolphin encounters, keeper programs (for adults and juniors), researcher experiences, and VIP/Excellence safaris. The park also offers group seminars, animal sponsorship programs, gift cards, dining services, and seasonal events including Illuminations Sauvages and Dream Night at the Zoo.

Differentiator

Problem solved

Functional benefit

Brands

• Lodges (Savannah, Lions, Tigers, Cheetahs): Luxury safari lodges offering overnight stays facing African wildlife, with premium amenities and dining experiences.
• Bivouac (Mongolia and Tanzania)
• Association Planète Sauvage Nature

Products and services

• Park Admission Tickets Day tickets providing access to the safari park, including the Piste Safari, six themed walking universes, dolphin presentations, and all park attractions. Targeted at families and individual visitors.
• Annual Pass (Pass Annuel Découverte and Premium) Unlimited annual access passes offering free entry to the park for 12 months. The Premium tier includes access to special events such as Illuminations Sauvages. Targeted at local residents and repeat visitors.
• Lodge Savannah Luxury lodge overlooking Cape giraffes on the African savanna plain with 50m² interior plus 20m² terrace, accommodating 5 guests with 4 beds. Targeted at families and premium experience seekers.
• Lodge Tigres Premium luxury lodge facing tigers in jungle setting, 71m² interior plus 20m² terrace, accommodates 5 guests with 4 beds. One lodge offers wheelchair accessibility. Targeted at premium experience seekers.
• Lodge Lions Luxury lodge facing Angolan lions in African savanna, offering immersive experience with panoramic views of predator territory. Targeted at premium experience seekers.
• Lodge Guépards Luxury lodge facing cheetahs, 50m² with 20m² covered private terrace, decorated with ethnic design and modern comfort aesthetic. Targeted at premium experience seekers.
• Bivouac Mongolie (Mongolia Bivouac) Immersive overnight experience in recreated nomadic steppe camps on Asian plains of the park, featuring traditional Mongolian yurts with authentic cultural decoration. Targeted at adventure seekers.
• Bivouac Tanzanie (Tanzania Bivouac) Immersive overnight experience in recreated African safari camps on the edge of the Piste Safari, featuring individual safari tents with African-themed cuisine. Targeted at adventure seekers.
• Raid 4x4 Guided 4x4 off-road safari experience allowing close animal observation and expert commentary from animal guides. Required supplement for convertibles, motorcycles, and permit-free vehicles. Targeted at visitors without suitable vehicles.
• Rencontre avec les Dauphins (Dolphin Encounter) Underwater gallery experience with dolphins including educational presentation by marine mammal keepers, available as a ticket add-on for all ages. Targeted at families and marine life enthusiasts.
• Soigneur d'un Jour (Keeper for a Day) Full-day zookeeper experience for visitors aged 12 and above, offering hands-on animal care activities and behind-the-scenes access. Targeted at animal enthusiasts and families with older children.
• Soigneur Junior (Junior Keeper) Half-day zookeeper experience for children aged 7-12, introducing animal care and park operations in age-appropriate format. Targeted at families with children.
• Safari VIP / Safari Excellence Premium guided safari experiences with enhanced access and exclusive animal encounters, available in VIP and Excellence tiers. Targeted at premium experience seekers.
• Chercheur d'un Jour (Researcher for a Day) Behind-the-scenes research experience introducing conservation science and wildlife research methods. Targeted at conservation-minded visitors and students.
• Stage Vacances (Vacation Program) Holiday activity programs for children combining educational content with wildlife experiences. Targeted at families during school holidays.
• Animal Sponsorship Programs (Mofani and Olugdala) Animal adoption and sponsorship packages supporting conservation efforts, available in Mofani and Olugdala tiers with optional park access. Targeted at conservation-minded donors and visitors.
• Group Seminars (Séminaires) Corporate seminar and team-building services in unique natural setting, available for groups of 20+ persons with customized proposals and catering options. Targeted at corporate event planners and CSE committees.
• Gift Cards (Cartes Cadeaux) Gift vouchers for park visits, experiences, and lodge stays available in various denominations. Targeted at gift buyers and corporate benefit programs.

Quantifiable outcome

• 15,000+ Google reviews with 4.4/5 average rating demonstrates strong visitor satisfaction and word-of-mouth credibility.
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Planète Sauvage NaturecoreStrategic or Co-development Partner · 1 January 2015The park's affiliated charitable association dedicated to global biodiversity conservation. Founded in 2015, the association raises funds through animal sponsorship programs (Mofani and Olugdala packages) and visitor donations, supporting conservation projects worldwide. Operates independently with its own governance and volunteer structure.
• Groupe LoopingcoreOthersGroupe Looping is the parent company and sole owner of Planète Sauvage. Laurent Bruloy serves as President. The group operates 17 leisure and animal parks across Europe (France, Switzerland, Netherlands, UK, Spain, Germany, Portugal, Croatia). Planète Sauvage is listed as a Looping Group entertainment property on the company website.
• XL Insurance Company SEminorOthersProfessional liability insurance provider for the park. Insurance policy number FR00013688LI covers liability exposures at the park's address (61 rue Mstislav Rostropovitch, 75017 Paris). Mentioned in CGV as the designated professional liability insurer.
• Sahara ConservationcoreStrategic or Co-development PartnerConservation partner collaborating with Planète Sauvage Nature on wildlife reintroduction programs. The partnership was highlighted during a July 2025 event at the park featuring Sahara Conservation representatives. Also involved in the 10-year oryx reintroduction success program.
• Monet RPminorOthersPublic relations and communications agency serving as the official press contact for Planète Sauvage. Handles media inquiries, press release distribution, and reportage coordination. Contact: Lenaïg Guillemot, 06 95 61 66 29, [email protected].
• Camping Car ParkminorGTM or Marketing PartnerPartnership with Camping Car Park for motorhome/camping car tourists near the park. Offers discounted park entry tickets for CCP cardholders. Nearby aire locations listed on park FAQ page.
• Safari Park Dvůr Králové (Czech Republic)minorStrategic or Co-development PartnerCzech safari park that received Bamba the elephant after her 30+ year residency at Planète Sauvage (May 2025). Demonstrates participation in the European zoo animal transfer and breeding program network.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Safari Park Dvůr Králové: Czech safari park offering drive-through African-style plains and walking circuits. Directly comparable safari format and recently received Bamba the elephant transferred from Planète Sauvage, demonstrating direct peer relationship.
• Réserve Africaine de Sigean: Drive-through African wildlife reserve in southern France offering self-guided safari experiences and big cat viewing. Most directly comparable French safari park competitor to Planète Sauvage's Piste Safari.
• Le Pal: French theme and animal park combining zoo and amusement rides. Direct competitor in the family leisure segment with hybrid zoo/amusement positioning similar to Planète Sauvage's multi-universe structure.
• Parc animalier de Sainte-Croix: Lorraine-based French animal park with 1,500+ animals across themed European and Nordic habitats. Comparable mid-sized French wildlife park with on-site lodges and family-focused positioning.

Regional players

• Zoom Torino: Italian immersive wildlife park near Turin featuring drive-through safari and themed walking areas. Closely comparable in safari park format and thematic universe design, operating in the Italian market.
• Terra Natura: Spanish animal park chain with locations in Benidorm and Murcia featuring immersive multi-species habitats. Comparable in concept and conservation orientation, serving the Spanish leisure market.
• Bioparc Valencia: Spanish zoo using immersive, multi-species habitat design without visible barriers. Comparable in thematic universe structure and conservation messaging, operating in a different geography.

Broad incumbents

• ZooParc de Beauval: One of the largest and most-visited zoos in France, featuring giant pandas, dolphin shows, and luxury on-site lodges. Competes with Planète Sauvage for the French family leisure and tourist segment, though at a substantially larger scale.
• Pairi Daiza: Largest privately-owned zoo in Belgium with themed worlds, overnight lodges, and 7,000+ animals. Competes in the European premium family wildlife segment and offers comparable on-site accommodation.
• La Palmyre Zoo: Major French zoo on the Atlantic coast with 1,600+ animals across 115+ species. Competes for regional family visitation in western France and operates a similar mix of walking circuits and themed areas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Planete_Sauvage
• YouTubeyoutube.com/user/PlaneteSauvageSafari
• Facebookfacebook.com/planetesauvage44
• Instagraminstagram.com/planete_sauvage
• TikToktiktok.com/@planete.sauvage
• LinkedInlinkedin.com/company/planetesauvage

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wild Planet