Adelino

What Adelino does

Adelino is a Portuguese family-owned skincare brand commercializing a single product, ADELINO Skin Repair Balm (75ml, retail €29.80), formulated to treat burns, sunburn, frostbite, and diaper rash. The proprietary formulation was developed over a five-year R&D period (2015-2020) in collaboration with university researchers and pharmaceutical laboratories, drawing on a multi-generational family remedy tradition as the brand narrative. The balm is registered under the EU Cosmetic Products Notification Portal (CPNP), permitting sale across the EU/EEA single market.

The business operates a direct-to-consumer e-commerce model through its own online storefront (adelino.pt), with no disclosed retail, marketplace, wholesale, or subscription channels. The company is headquartered in Vila Verde, Portugal, and operates with 1-10 employees, consistent with a micro-enterprise profile. Pricing is a single fixed point at €29.80 per unit with no SKU variants, bundles, or tiered offerings referenced. Revenue is generated solely through unit sales of the one balm SKU.

The company is in an early commercialization stage, having launched the product around 2020 and the storefront around 2021. It has received Norte 2020 EU structural funding, evidenced on its website. Customer base is a fragmented pool of individual consumers; no enterprise, B2B, or institutional customers are named. No AI/ML capabilities, data assets, or proprietary technology platforms are referenced — competitive differentiation rests on formulation heritage, brand storytelling, and EU-wide regulatory clearance rather than on technology depth.

Name

Adelino

Legal name

PMS – PAULO MARQUES DA SILVA, UNIPESSOAL LDA

Website

https://adelino.pt

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Adelino is a Portuguese family-owned skincare brand selling a single skin repair balm (75ml, €29.80) for burns, sunburn, frostbite, and diaper rash through a direct-to-consumer e-commerce storefront. It serves individual EU consumers via CPNP-registered distribution.

Ownership category

akta.pro rank

Product category

Natural Skincare

akta.pro primary industry

Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB)

akta.pro secondary industries

Sensitive Skin & Barrier Repair (CRABAAAG), OTC Pain Relief & Fever (Analgesics, Anti-inflammatory, Topical Pain Relief) (CRADAMAC)

Keywords

• Natural skin repair
• Burn treatment balm
• Natural skincare products
• Diaper rash treatment
• Sunburn relief balm

Headquarters

HQ city

Vila Verde

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Direct E-commerce Sales: Adelino generates revenue through direct online sales of its skin repair balm. Customers purchase the 75ml balm tube at €29.80 through the company's e-commerce store. The product is sold as a one-time purchase with no subscription mentioned. Payment methods include credit card, Multibanco, MB WAY, PayPal, bank transfer, and cash on delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Adelino manufactures and sells a single natural skin repair balm (75ml tube) developed from an ancestral African formula scientifically optimized between 2015-2020 with university and pharmaceutical laboratories. The balm contains 96.5% natural ingredients and forms a protective layer on the skin to treat burns (fire, hot liquids), sunburn, frostbite, and baby diaper rash by reducing pain, redness, and crusting.

Product overview

Adelino offers a single core product: the ADELINO Skin Repair Balm. This natural skin repair product is designed for multiple skin repair applications including burns, sunburn, frostbite, and baby diaper rash. The product combines ancestral know-how with modern science and technology, with formulation analysis and optimization conducted between 2015-2020 in cooperation with university and pharmaceutical laboratories.

Differentiator

Problem solved

Functional benefit

Products and services

• ADELINO Skin Repair Balm A naturally sourced skin repairing balm (96.5% natural ingredients) in a 75ml tube, designed to soothe and repair skin affected by burns (fire, hot liquids, flammable substances), sunburn, frostbite, and baby diaper rash by forming a protective layer that reduces pain, prevents crusting and reddening, and accelerates recovery with fewer marks. Priced at €29.80 per unit.

Quantifiable outcome

• 96.5% natural and naturally sourced ingredients
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• University and Pharmaceutical LaboratoriescoreStrategic or Co-development PartnerBetween 2015 and 2020, Adelino's family collaborated with university and pharmaceutical laboratories to analyze, understand, and optimize the ancestral 'magic skin cream' formula. Every feature, effect, texture, and scent was studied during this rigorous R&D process that resulted in the modern ADELINO product.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• La Roche-Posay (L'Oréal): La Roche-Posay offers dermatologist-recommended barrier-repair and sensitive-skin skincare (e.g., Cicaplast, Lipikar). It competes with Adelino in the barrier-repair / sensitive-skin category through extensive retail distribution and broad product portfolios.
• Weleda: Weleda produces natural-origin baby and skin-repair care (e.g., Baby Derma, Calendula line) sold globally through retailers and DTC. Comparable to Adelino on natural ingredients and on the baby-care-plus-skin-repair use case.
• Avène (Pierre Fabre): Avène markets Cicalfate+, a post-procedure and skin-repair cream addressing minor skin damage and burns. Operates as a pharmacy-channel incumbent with broader skincare line, comparable to Adelino in the repair / barrier niche.
• A-Derma (Dermophil Indien / A-Derma): A-Derma, a Pierre Fabre dermo-skincare brand, markets Epitheliale and other repair creams for fragile skin and minor lesions. Overlaps with Adelino in the barrier-repair / minor-skin-damage category within a broader dermatology portfolio.

Emerging players

• Badger Balm: Badger Balm is a US natural balm brand for skin, lip, and burn care with a heritage story similar to Adelino. Their overlap is in the natural-origin repair balm category and dedicated niche positioning.
• Pai Skincare: Pai Skincare is a UK-based natural-origin skincare brand focused on sensitive and reactive skin, sold DTC across Europe. Comparable to Adelino in natural-ingredient positioning for reactive/sensitive skin, although Pai offers a wider skincare portfolio.

Direct peers

• Childs Farm: Childs Farm is a UK-based natural-origin baby and sensitive-skin brand sold through DTC and mass retail. Comparable to Adelino in natural baby skincare and barrier repair, although Adelino is much smaller and targets more acute (burn) indications.
• Bepanthen (Bayer): Bayer's Bepanthen is a leading scar and diaper-rash treatment balm in Europe with similar multi-use claims (nappy care, minor burns, skin recovery). Both Bepanthen and Adelino target baby-care and minor-burn repair with a single protective-barrier ointment, making them the closest direct comp.
• Biafine (Genevrier): Biafine is a French burn and skin-repair emulsion widely recommended for superficial burns, sunburn, and post-procedure care. Comparable to Adelino across burns, sunburn repair, and protective-barrier use, though Biafine is the established OTC incumbent.
• Egyptian Magic: Egyptian Magic is a multi-purpose natural balm for skin, hair, and minor irritations, sold DTC globally. Its positioning as a natural-origin all-purpose skin salve aligns closely with Adelino's natural, multi-use narrative and DTC channel model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/adelinoskinhealth
• Instagraminstagram.com/adelino_skinhealth
• LinkedInlinkedin.com/company/adelino-sklincare

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adelino