What Fairlane Products does

Fairlane Products is a privately held US specialty manufacturer of workholding, positioning, and material handling components used in manufacturing, CNC machining, assembly, and industrial automation. The company designs and produces modular workholding components (serrated grippers, low-profile edge grippers, Swivots swivel-action assemblies, thrust screws, fixed rest pads), quick-release ball lock pins in multiple handle styles, rollers and bumpers in neoprene, nitrile, and polyurethane, and the GP-Series Gripper Pads with rubber-on-aluminum construction. Its highest-value specialty line, TG GripSerts, uses proprietary tough-coated cemented carbide with a triangular teeth geometry that requires only 3.5mm of clamp surface and produces a pull-down effect to prevent workpiece lifting in 5-axis machining. The company also offers the GripShape web-based configurator for designing custom robot gripper fingers without CAD experience, signaling an intent to extend into industrial robotics.

Underlying technology centers on mechanical component design for high-stress manufacturing environments, with proprietary geometries (Swivots trademark, TG GripSerts tapering), material science choices (carbide inserts, multiple elastomer durometers), and replaceable modular wear surfaces designed to extend the life of customer jigs and fixtures. The company maintains RoHS and DFARS compliance on selected lines, enabling access to EU-aligned and US defense procurement channels.

Fairlane operates a dual-channel go-to-market: direct e-commerce via fairlaneproducts.com with category, keyword, and part-number search plus shopping cart, supplemented by a network of authorized distributors. Pricing is unit-based with standard off-the-shelf SKUs and custom sizes made to order; volume pricing tiers are not publicly disclosed. Customer segments are horizontal — manufacturing facilities, machine shops, CNC operations (including 5-axis), and industrial automation/robotics integrators. The company is based at a single headquarters in Fraser, Michigan, and has not disclosed funding, headcount, revenue, or ownership structure.

Name

Fairlane Products

Legal name

Fairlane Products

Website

https://fairlaneproducts.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Fairlane Products is a privately held Fraser, Michigan manufacturer of modular workholding, positioning, and material handling components (grippers, ball lock pins, rollers, bumpers, carbide TG GripSerts, and the GripShape robot gripper configurator) sold direct and via distributors to manufacturing, CNC machining, and industrial automation customers across the USA.

Ownership category

akta.pro rank

Product category

Industrial Workholding Components

NAICS

Cutting Tool and Machine Tool Accessory Manufacturing (333515), Special Die and Tool, Die Set, Jig, and Fixture Manufacturing (333514), Machine Shops; Turned Product; and Screw, Nut, and Bolt Manufacturing (3327)

SIC

Machine Tools, Metal Cutting Types (3541), Fabricated Rubber Products, Nec (3060), Special Industry Machinery (No Metalworking Machinery) (3550)

akta.pro primary industry

CNC Machine Tools (Turning, Milling, Machining Centers) (IMAHADAA)

Keywords

• Workholding components
• Positioning components
• Industrial fixturing
• CNC workholding
• Modular wear surfaces

Headquarters

HQ city

Fraser

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel

Revenue model

1. Product Sales: Fairlane Products generates revenue through direct sales of manufactured workholding components, positioning systems, rollers, bumpers, and gripper pads. Products are sold as one-time purchases with standard and custom sizes available off-the-shelf or made to order.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Fairlane Products designs and manufactures workholding and positioning components used in manufacturing fixtures and machining operations. The company produces modular, replaceable wear-surface components and engineered fixturing elements for industrial CNC and metalworking applications.

Product overview

Fairlane Products designs, manufactures and stocks industrial workholding and positioning components, quick release ball lock pins, rollers, bumpers, and specialty gripper systems. The product portfolio includes core product lines for workholding & positioning (Swivots, thrust screws, grippers), quick release ball lock pins (in various handle styles), rollers & bumpers (neoprene, nitrile, urethane), the GP-Series Gripper Pads (rubber-on-aluminum pads for automation), and the advanced TG GripSerts carbide insert system for 5-axis machining. The company also offers a GripShape web-based configurator for custom robot gripper fingers. Products are sold through distributors and target manufacturing, material handling, assembly, and automation applications.

Differentiator

Problem solved

Functional benefit

Brands

• GripShape: An intuitive application changing how custom robot gripper fingers are designed and purchased. The configurator is easy to use and requires no CAD experience.
• Swivots
• Durasoft

Products and services

• Swivots Workholding Components Engineered workholding and positioning components with modular replaceable wear surfaces, designed for CNC machining and metalworking fixture applications for industrial manufacturers.
• GripShape Configurator Configuration tool that enables customers to specify and order custom gripper/workholding geometries tailored to their fixturing requirements. [Inferred from limited input]
• Replaceable Wear-Surface Pads Modular replaceable wear-surface inserts designed to extend fixture life and reduce maintenance on workholding and positioning assemblies.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mitee-Bite Products: Mitee-Bite specializes in micro-clamps, edge clamps, and workholding grippers for 5-axis CNC machining — overlapping directly with Fairlane's TG GripSerts and low-profile edge grippers in the same niche and serving the same tight-clamp-surface use cases.
• TE-CO Workholding: TE-CO manufactures precision workholding components including rest pads, grippers, and fixture clamps — a direct peer competing head-to-head with Fairlane's serrated grippers, edge grippers, and modular workholding components.
• Carr Lane Manufacturing: Carr Lane is one of the largest US manufacturers of workholding components, fixture clamps, locating elements, and modular jig-and-fixture hardware — directly overlapping Fairlane's Workholding & Positioning catalog (Swivots, grippers, rest pads) and serving the same machine shop and OEM customer base.
• Kurt Workholding (Kurt Manufacturing): Kurt is a leading manufacturer of precision machine vises and workholding jaws; Fairlane's Retrofit Jaw Set for Kurt 6-Inch vises explicitly targets this installed base, making Kurt a direct peer with overlapping gripper, jaw, and clamping products.
• Jergens: Jergens manufactures workholding, fixturing, and quick-release pins (including ball lock pins) — directly comparable to Fairlane's Quick Release Ball Lock Pins and workholding component lines for industrial manufacturing customers.
• DESTACO: DESTACO designs and manufactures manual and automated workholding, clamping, and robotic gripper solutions — directly comparable to Fairlane's gripper pads, TG GripSerts, and GripShape configurator offerings for industrial automation customers.
• Fixtureworks: Fixtureworks sells workholding components, rest pads, grippers, and fixturing accessories as a direct catalog competitor to Fairlane's core Workholding & Positioning line, targeting the same machine shop and manufacturing customer base.

Broad incumbents

• Schunk: Schunk is a global manufacturer of clamping technology, gripping systems, and rotary modules with a much broader industrial automation portfolio that overlaps with Fairlane's gripper pads and TG GripSerts, especially in robotic and automation applications.
• Misumi: Misumi operates a global catalog of configurable mechanical components including extensive workholding, locating, and fixturing SKUs that compete with much of Fairlane's catalog on convenience, configurability, and configurator-driven customization.

Emerging players

• OnRobot: OnRobot is an emerging player in robot end-effector and gripper solutions for collaborative and industrial robots — competing with Fairlane's GripShape configurator and GP-Series gripper pads as automation buyers consolidate robotic gripper procurement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/fairlane-products

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fairlane Products