Rajasthan Patrika Pvt. Ltd.

What Rajasthan Patrika Pvt. Ltd. does

Rajasthan Patrika Pvt. Ltd. is a privately held Indian Hindi-language news media company founded in 1956 and headquartered in Jaipur, operating under the Patrika Group brand and doing business as Patrika News. The company runs a multi-platform digital news operation centered on the patrika.com website, which provides Hindi-language coverage of state, national, business, entertainment, religion, health, sports, politics, world, education, opinion, technology, automobile, and lifestyle content, with dedicated editorial sections for 19+ Indian states. Its product surface extends across an e-paper edition (epatrika.com), native Android and iOS mobile applications, a Patrika Shorts short-video feature, and distribution through Twitter, Facebook, Instagram, Telegram, and YouTube social channels. The technology stack is described as a web-based content management system on WordPress, supplemented by mobile apps and an e-paper digital publication system, with DNPA code-of-conduct compliance as a sector-specific certification.

The company's business model is consumer-media: Hindi-speaking readers access content free of charge across web, mobile, and e-paper surfaces, while monetization flows through digital advertising — display ads, sponsored content, and promotional placements on the website and mobile applications. No public pricing or subscription data is disclosed. The customer segment is the Hindi-speaking population across India seeking native-language news, with horizontal segmentation across content verticals rather than persona-based targeting. The company maintains 5,001–10,000 employees to support a 24/7, multi-state editorial operation and operates as a privately held entity with no disclosed institutional investors, parent company, subsidiaries, or public listing.

Name

Rajasthan Patrika Pvt. Ltd.

Legal name

Rajasthan Patrika Pvt. Ltd.

Website

https://rajasthanpatrika.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Rajasthan Patrika Pvt. Ltd. is a privately held Jaipur-headquartered Hindi-language news media company that publishes digital news, e-paper, mobile apps, and short-video content across 19+ Indian states for Hindi-speaking readers, monetized primarily through digital advertising.

Ownership category

akta.pro rank

Headquarters

HQ city

Jaipur

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Advertising: Advertising revenue generated through display ads, sponsored content, and promotional placements on the website and mobile applications. The platform's broad reach across multiple content categories attracts advertisers targeting Hindi-speaking audiences.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Rajasthan Patrika is a Hindi-language regional news media company that publishes news, current affairs, and entertainment content. It distributes its editorial content across multiple digital platforms including a news website, an e-paper edition, mobile applications for Android and iOS, and short-form video content under the Patrika Shorts brand.

Product overview

Rajasthan Patrika Pvt. Ltd. operates a multi-platform digital news media network centered on its flagship Patrika News brand. The core offering comprises a Hindi-language news website covering national, state, and regional news across multiple Indian states, complemented by e-paper digital editions, mobile applications for Android and iOS platforms, and a shorts/video content feature. The company serves readers seeking Hindi-language journalism across web, mobile, and video formats.

Differentiator

Problem solved

Functional benefit

Products and services

• Patrika News Website

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• DB Corp (Dainik Bhaskar): DB Corp publishes Dainik Bhaskar, the largest circulated Hindi daily in India, along with multi-edition regional dailies and digital properties. It is the most direct comparable to Patrika in terms of Hindi print legacy transitioning to digital, multi-state coverage, and ad-revenue model.
• Dainik Jagran (Jagran Prakashan): Publisher of Dainik Jagran, the highest-readership Hindi daily in India, with a strong digital portal and mobile presence. Directly comparable to Patrika on Hindi-language news publishing, multi-state reach, and advertising monetization.
• Amar Ujala: Major Hindi daily with strong presence in Uttar Pradesh, Uttarakhand, Himachal Pradesh, and other northern states. Operates a digital portal and mobile apps serving the same Hindi-belt audience that Patrika targets, with a comparable ad-funded model.
• Punjab Kesari (Jag Bani): Punjabi/Hindi-language newspaper group with digital presence across northern India. Comparable to Patrika as a regional multi-edition Hindi newspaper transitioning to digital distribution and serving overlapping northern-state audiences.
• Navbharat Times (DB Corp subsidiary): Hindi newspaper and digital portal owned by DB Corp, primarily serving Delhi NCR and other Hindi-speaking metros. Comparable to Patrika in targeting Hindi-speaking urban readers via print + digital, with shared advertising inventory dynamics.

Broad incumbents

• Hindustan (HT Media): Hindustan Times' Hindi daily 'Hindustan Dainik' competes directly with Patrika in Hindi print, while HT's broader portfolio (English HT, Mint, digital) gives it wider advertiser reach. Comparable as a Hindi news publisher with multi-platform digital strategy, though broader in scope.
• ABP Network: ABP News (Hindi TV news) and ABP Digital portal serve Hindi-speaking audiences with news, video, and digital content. Comparable as a Hindi-language news competitor with multi-platform reach and ad-driven monetization, though stronger on broadcast/video.
• Zee News / Zee Media: Hindi news broadcaster and digital portal from the Zee Media network. Competes with Patrika for Hindi-speaking audiences and ad budgets across video and web, with a broader portfolio spanning TV, digital, and events.

Emerging players

• Inshorts: Digital-native short-form news app covering Indian stories in English and Hindi. Competes with Patrika for Hindi-speaking digital news audiences, especially younger mobile-first readers, and represents the new wave of ad-supported Hindi digital news.
• Dailyhunt (VerSe Innovation): India's largest vernacular news and content aggregator with a strong Hindi offering. Competes with Patrika for Hindi digital ad spend and audience attention via a content-licensing + creator model that pressures traditional publishers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rpbreakingnews
• YouTubeyoutube.com/user/Mypatrika
• Facebookfacebook.com/rajasthanpatrikahindinews
• Instagraminstagram.com/rajasthan_patrika/?hl=en
• LinkedInlinkedin.com/company/rajasthan-patrika-pvt-ltd-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rajasthan Patrika Pvt. Ltd.