What Morris Products does

Morris Products Inc. is an industrial electrical and lighting products manufacturer and distributor headquartered in Queensbury, New York, operating as a wholly owned subsidiary of DiversiTech Inc. since its 2014 acquisition. The company offers over 9,000 SKUs across 30 product categories spanning electrical components (connectors, grounding equipment, tape, wire management, boxes, fittings), HVAC supplies, motors and controls, hand and power tools, wiring devices, and indoor/outdoor lighting including code-compliant exit and emergency products. Its core technology is industrial electrical supply distribution supported by six regional warehouses in Upstate NY, North Carolina, Atlanta, Chicago, Houston, and Southern California, enabling next-day or 2-day delivery with a fill rate exceeding 94%.

The company generates revenue through hardware sales of its stocked electrical and lighting product lines to electrical distributors, electrical contractors, HVAC technicians, and construction markets. Pricing is unit-based with a $100 minimum order, a $25 small-order fee under $250, and free FedEx shipping within the contiguous US on qualifying orders. Distribution is multi-channel: an e-commerce storefront at morrisproducts.com with 24/7 ordering, inside sales via toll-free phone, and a network of independent regional sales representatives covering US states and territories. The company also provides sales-rep enablement through a HubSpot portal with price sheets, BOMs, and marketing materials, and maintains digital catalogs and YouTube product demonstration content.

Founded in 1994 as a family-owned business, Morris Products was acquired by DiversiTech in 2014 and now operates within a larger HVACR-focused distribution platform. The company continues to grow its product breadth and geographic reach, with documented service to Alaska, Hawaii, Puerto Rico, and Canada. DiversiTech has publicly signaled intent to acquire additional HVACR and electrical businesses with revenues between $3 million and $350 million, positioning Morris as a platform for further consolidation in the electrical supply vertical.

Name

Morris Products

Legal name

Morris Products Inc.

Website

https://morrisproducts.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Morris Products Inc. is a Queensbury, NY-based industrial electrical and lighting products distributor (9,000+ SKUs, 30 categories) operating as a subsidiary of DiversiTech Inc., serving electrical distributors, contractors, and HVAC technicians across the US via six regional warehouses and e-commerce.

Ownership category

akta.pro rank

Product category

Industrial Electrical Supplies

NAICS

Electrical Apparatus and Equipment, Wiring Supplies, and Related Equipment Merchant Wholesalers (42361), Wiring Device Manufacturing (33593), Electric Lighting Equipment Manufacturing (33513), Electrical Equipment Manufacturing (3353)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Electric Lighting & Wiring Equipment (3640), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Lighting & Electrical Supplies for Home Distribution (CRAOAFAG)

akta.pro secondary industries

Electrical Supplies Retail (Wiring, Switches, Breakers, Conduit) (CRAIADAE), HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)

Keywords

• Industrial electrical supplies
• Electrical connectors and grounding
• Wire management products
• HVAC electrical components
• Commercial lighting fixtures

Headquarters

HQ city

Queensbury

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Electrical and Lighting Product Sales: Morris Products generates revenue through the sale of electrical and lighting products including connectors, grounding equipment, tape, wire management, boxes, fittings, HVAC components, motors & controls, tools, and wiring devices. Revenue is derived from product sales to distributors and contractors in the electrical and construction markets.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Morris Products manufactures and distributes more than 9,000 industrial electrical and lighting products across 30 categories, including connectors, grounding equipment, tape, wire management, electrical boxes and fittings, equipment mounting hardware, HVAC components, motors and controls, tools, wiring devices, and indoor, outdoor, and exit/emergency lighting. Products are sold to electrical distributors, electrical contractors, and HVAC technicians primarily through its e-commerce site, inside sales team, and a network of regional sales representatives, with fulfillment from six U.S. regional warehouses.

Product overview

Morris Products is an industrial electrical supply manufacturer and distributor offering over 9,000 electrical and lighting products across 30 major categories. The company operates as a wholly owned subsidiary of DiversiTech Inc. and provides a comprehensive portfolio spanning electrical components (connectors, grounding, tape, wire management, boxes, fittings), HVAC products, motors and controls, tools, wiring devices, and both indoor and outdoor lighting solutions including exit and emergency lighting. The product portfolio includes the company's core electrical catalog, specialized connectors & grounding catalog, HVAC Diversitech catalog, lighting catalog, box catalog, and fittings catalog.

Differentiator

Problem solved

Functional benefit

Products and services

• Electrical Connectors Electrical connectors including insulated connectors, compression connectors (aluminum, copper, flex cable), mechanical lugs, splice kits, taps, heat shrink, and cold shrink products for wire connections, sold to electrical distributors and contractors.
• Grounding Products Grounding solutions including single-use irreversible grounding products, ground rod clamps, pipe clamps, lay-in pipe clamps, intersystem bonding connectors, rebar clamps, I-beam clamps, ground and neutral bars, flex braided jumper straps, and grounding pigtails, screws and clips for electrical installations.
• Electrical and Industrial Tape Electrical and industrial tape products including vinyl electrical tape, rubber electrical tape, wire harness tape, splicing tapes, rubber mastic tape and pads, industrial tapes (duct, foil, PTFE, foam), warning/caution tape, packaging tape, and strapping tape.
• Wire Management Solutions Wire management products including wire connectors (screw-on, winged, push-in, quick splice, luminaire disconnects, hi-temp/ceramic, crimp sleeves), terminals (strips, blocks, ring, fork/spade, pin/blade, heat shrink, ferrules), disconnects, cable ties, conduit and wrap, and labeling and signage including lockout tagout.
• Electrical Boxes Electrical boxes including metal boxes (4", 4-11/16", handy, round and octagon, masonry), plastic boxes (SmarToggle, sawtooth, non-metallic recessed), weatherproof boxes and covers, while-in-use boxes, floor boxes, and box supports.
• Electrical Fittings Electrical fittings including rigid fittings, elbows, nipples, couplings, EMT fittings, conduit bodies, PVC fittings, liquid tight conduit, bushings and knockout plugs, cable management straps, nail plates, conduit management hardware, cable-to-box fittings, and service entrance fittings.
• Equipment Mounting Products Equipment mounting hardware including generator pads (Generac, Kohler, Universal), strut fittings, pipe and beam clamps, spring steel products, fixture supports and hangers, bridle rings and J-hooks, and equipment mounting accessories.
• HVAC Products and Supplies HVAC products including condensate management (pumps, drain gun), HVAC tools (compressor repair), replacement parts (igniters), wire, coolant management supplies, thermostats, and coil cleaners and flushing solvents.
• Motors and Controls Motors and control products including AC disconnects, fuses (Class RK5, G, J, CC, K5, T, H, Midget), fuseblocks, contactors, relays, sequencers, fan centers, fan blades, blower wheels, pulleys, motors (3.3", 42/48/56 frame, unit bearing, C frame, condenser fan, EC motors, direct replacement), mounting brackets, draft inducers, capacitors, specialty switches, timers and HVAC controls, transformers, and soft starts.
• Cements, Primers, Flashings and Access Panels PVC cements, primers, cleaners, cement accessories, access panels, roof flashings, and roof cement products used in electrical, plumbing, and roofing installations.
• Tools Tools for electrical and construction trades including crimping, cutting, and punching tools; hand tools (wire strippers, screwdrivers, 1000V tools, pliers, worklights, tape measures); benders; wire pulling equipment; testers and detectors (voltage testers, multimeters, clamp meters, stud finders); extension and appliance cords; firestop, caulking, and cleaning products; and jobsite materials.
• Wiring Devices Wiring devices including switches (toggle, decorative), receptacles (residential, commercial, industrial, tamper proof, GFCI, USB, range and dryer), wall plates, industrial plugs and receptacles, doorbells and chimes, data products (CAT6/CAT5E components, HDMI, coax), fan and lighting controls, snap-in cabinet devices, adaptors, and surge protectors.
• Indoor Lighting Indoor lighting products including linear low/high bays, UFO UAP high bays, panel lights, troffers, downlighting, strip lighting, wraps, vaportight fixtures, shop lighting, under-cabinet lighting, jelly jar fixtures, retrofit lamps, decorative and track lighting, lampholders, temporary lights, and emergency backup lighting.
• Outdoor Lighting Outdoor lighting including area lights, wallpacks, floodlights (standard, solar, bullet), sports lighting, security lights, canopy lights, dusk-to-dawn fixtures, goosenecks, bollards, mounting accessories, PVC stakes, entryway lights, sconces, and LED and HID photocells.
• Exit and Emergency Lighting Exit and emergency lighting including exit signs (die cast aluminum, edge lit), combo units, emergency units, recessed emergencies, high-capacity emergencies, remote lampheads, vandalism guards, emergency lighting ballasts, and products compliant with New York City and Chicago codes.

Quantifiable outcome

• Fill rate exceeds 94%
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• DiversiTech Inc.coreStrategic or Co-development PartnerDiversiTech acquired Morris Products Inc., making Morris a wholly owned subsidiary. DiversiTech is a leading manufacturer and supplier of HVACR parts and accessories. With DiversiTech's support, resources and expertise, Morris Products customers can expect enhanced product offerings and operational capabilities. DiversiTech is also seeking to acquire relevant HVACR and electrical businesses with sales ranging from $3 million to $350 million.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wesco International: Large US-based electrical, communications, and utility distribution business serving contractors and industrial customers. Directly comparable as a broad-line electrical distributor with national footprint, but operates at vastly larger scale than Morris Products.
• Graybar: Employee-owned US electrical, communications, and data networking distributor with hundreds of branches. Overlaps with Morris on electrical supplies, lighting, wire management, and tools sold through distributor and contractor channels.
• Rexel: Global electrical distributor with major US operations focused on contractor, industrial, and energy customers. Comparable product breadth (wiring devices, lighting, controls, tools) and B2B distribution model.
• Sonepar: World's largest electrical distributor operating across North America through brands like Capital Electric and OneSource Distributors. Directly comparable B2B electrical distribution model with similar product categories.
• Consolidated Electrical Distributors (CED): One of the largest US electrical distributors serving contractors, industrials, and commercial customers. Comparable channel model and product breadth, though at significantly larger scale than Morris.
• Hubbell: US manufacturer of electrical products including wiring devices, lighting, connectors, and enclosures. Comparable product portfolio and electrical distributor channel, but operates as a diversified industrial manufacturer far larger than Morris.
• Southwire: North America's largest wire and cable manufacturer, also distributing tools, lighting, and electrical products through contractor supply channels. Overlaps with Morris on electrical tools, connectors, and contractor-focused distribution.
• Eaton: Global power management company manufacturing electrical components, lighting, wiring devices, and distribution equipment. Comparable in product categories (wiring devices, lighting, controls) but operates at vastly greater scale across industrial, commercial, and utility end markets.

Direct peers

• Border States Electric: US employee-owned electrical distributor with 100+ branches serving construction, industrial, and utility customers. Closely comparable mid-to-large-scale electrical distributor with similar customer base and product mix.
• IDEAL Electrical: Manufacturer of wire connectors, tools, testers, and wiring devices sold primarily through electrical distributors. Directly comparable as a focused electrical products supplier targeting the same contractor and distributor customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@morris8048
• Xx.com/morrisproducts
• Facebookfacebook.com/morrisproducts
• LinkedInlinkedin.com/company/morris-products-inc-diversitech

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morris Products