DK New Media

What DK New Media does

DK New Media, LLC is a privately held, bootstrapped marketing technology consulting firm headquartered in Indianapolis, Indiana. The company operates as a two-practitioner professional services firm with no proprietary technology product; its offering is the expertise of founder Douglas Karr and public relations consultant Sarah Stillinger-Karr. Douglas Karr leads fractional CMO engagements, digital transformation advisory, and conference speaking, while Sarah Stillinger-Karr delivers tiered fractional PR retainer services.

The firm's core "products" are service packages: MarTech consulting and speaking, digital transformation advisory, and three structured PR tiers (Catalyst at $1,500/month, Accelerator at $2,500/month, Trailblazer at $4,000/month, each with a $1,000 onboarding fee). Demand generation relies on Douglas Karr's personal content assets — the Martech Zone blog, Forbes Agency Council contributions, the book 'Corporate Blogging for Dummies', an award-winning podcast co-hosted with Dell, and conference keynotes — that function as a top-of-funnel engine converting visibility into fractional executive engagements.

Revenue is generated through recurring monthly retainers (fractional CMO and PR subscriptions) and event-driven professional services fees (speaking and project consulting). The customer base spans small businesses, growing mid-market companies, and established enterprises across ecommerce, publishing, events, and — most recently — venture-backed AI/retail analytics. With 1–10 employees and no external funding, DK New Media is a lifestyle-scale expert practice rather than a venture-stage growth business.

Name

DK New Media

Legal name

DK New Media, LLC

Website

https://dknewmedia.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

DK New Media is a bootstrapped Indianapolis marketing technology consulting firm offering fractional CMO services, digital transformation advisory, and tiered PR retainers, anchored by founder Douglas Karr's thought leadership platform and Sarah Stillinger-Karr's PR practice.

Ownership category

akta.pro rank

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Fractional CMO Services: Provides part-time executive marketing leadership to startups and established companies, functioning as an outsourced Chief Marketing Officer. Generates recurring monthly revenue from retainer engagements.
2. Public Relations Consulting: Offers tiered PR packages delivering ongoing media outreach, strategic communications counsel, and brand visibility management. All engagements include a $1,000 onboarding fee with monthly retainer billing across three service tiers.
3. Speaking and Digital Transformation Consulting: Generates revenue through conference keynote appearances and digital transformation consulting engagements for business leaders. Event-driven and project-based revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

DK New Media is a marketing technology consultancy providing fractional CMO services, digital transformation advisory, MarTech speaking and podcasting engagements, and tiered public relations retainer packages. Services are delivered by founder Douglas Karr (marketing leadership) and Sarah Stillinger-Karr (public relations), billed via monthly retainers and project-based consulting engagements.

Product overview

DK New Media is a marketing services firm offering a portfolio of consulting and professional services. The core offerings include MarTech services (speaking, podcasting, and industry expertise), Digital Transformation consulting, and Public Relations services delivered by Sarah Stillinger-Karr. The PR services are structured in three tiered packages (Catalyst at $1,500/month, Accelerator at $2,500/month, and Trailblazer at $4,000/month), each differentiated by weekly time commitment and service depth. All packages include a one-time $1,000 sign-up fee covering an in-depth interview and strategy development.

Differentiator

Problem solved

Functional benefit

Products and services

• Fractional CMO Services Part-time executive marketing leadership delivered to startups and established companies, functioning as an outsourced Chief Marketing Officer. Provides senior marketing strategy and execution on a recurring monthly retainer basis to clients unable or unwilling to hire a full-time CMO.
• MarTech Consulting and Speaking Marketing technology consulting service covering speaking engagements, podcast hosting, and industry expertise for sales and marketing technology audiences. Includes keynotes at marketing conferences, the award-winning podcast co-hosted with Dell, and thought-leadership content delivered through Martech Zone and Forbes Agency Council.
• Digital Transformation Consulting Business transformation consulting focused on people, processes, and platforms. Educates business leaders on leveraging technology to transform their organizations, with engagements delivered as project-based consulting work.
• Public Relations Services Corporate communications and public relations consulting delivered by Sarah Stillinger-Karr, including media outreach, communications strategy, PR counsel, and social media program development. Offered through three tiered monthly retainer packages (Catalyst at $1,500/month, Accelerator at $2,500/month, Trailblazer at $4,000/month) plus a $1,000 one-time onboarding fee covering in-depth interview, outreach strategy, social media program, and comprehensive PR plan.

Quantifiable outcome

• Ecommerce brand and site live and accepting orders in 90 days

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights4 records

Direct peers

• PAN Communications: Mid-size B2B tech PR and marketing agency specializing in technology and healthcare clients. Comparable services portfolio including media relations, content marketing, and thought leadership campaigns.
• 5W Public Relations: Full-service PR agency with tiered retainer packages and digital marketing services. Directly comparable business model to DK New Media's Catalyst/Accelerator/Trailblazer PR package structure.
• Walker Sands: B2B PR and integrated marketing agency with strong tech sector focus, offering media outreach and thought leadership services. Comparable to DK New Media's B2B PR and martech positioning.
• Kuno Creative: Inbound marketing agency focused on B2B technology and manufacturing clients, offering content marketing, PR support, and marketing strategy. Comparable fractional/marketing advisory model for SMB and mid-market.
• Chief Outsiders: Largest fractional CMO firm in the US, providing part-time executive marketing leadership to mid-market companies. Directly comparable to DK New Media's fractional CMO offering and tiered engagement model.
• IMPACT: B2B marketing agency specializing in content strategy, sales enablement, and digital transformation consulting. Comparable martech advisory and digital transformation service offerings.
• SmartBug Media: Full-service inbound marketing agency providing content marketing, PR, and marketing strategy services. Comparable integrated marketing services portfolio serving mid-market B2B companies.
• Godfrey: B2B marketing and communications agency with strong technology and industrial sector focus, offering PR, content marketing, and digital strategy. Comparable B2B tech PR and martech advisory services.
• The Pollack Group: Full-service PR and marketing agency offering media relations, communications strategy, and brand visibility services. Closely comparable to DK New Media's PR consulting business, particularly for SMB and mid-market clients.
• Heinz Marketing: B2B marketing consultancy offering fractional CMO services, sales enablement, and demand generation consulting. Comparable fractional executive model and B2B martech advisory focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/dknewmedia
• Facebookfacebook.com/douglaskarr
• LinkedInlinkedin.com/company/dk-new-media
• Instagraminstagram.com/dknewmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DK New Media