Association for Healthcare Philanthropy

What Association for Healthcare Philanthropy does

The Association for Healthcare Philanthropy (AHP) is a U.S.-based nonprofit professional membership association founded in 1967 and headquartered in Washington, DC, with a secondary office in Arlington, Virginia. It serves healthcare philanthropy professionals — fundraisers, development officers, and chief advancement officers at non-profit hospitals and health systems in the United States and Canada — along with the healthcare foundations they represent. Its core products center on industry benchmarking (Report on Giving for U.S. and Canadian institutions, Salary Report covering 15+ roles), professional development and certification (FAHP designation, live and on-demand webinars, learning hub), three signature events (International Conference drawing 800+ attendees, Madison Institute, and Convene Canada), and the AHP Thrive member community hosted on Higher Logic's community software.

AHP monetizes through a multi-stream nonprofit revenue model: tiered annual membership dues (Individual, Associate, Prime), event registration fees, publication and report sales through the AHP Bookstore, and advertising/sponsorship across events and newsletters. The organization also operates the AHP Job Center as a recruitment vertical and runs a wholly-owned nonprofit subsidiary, the AHP Foundation, which administers professional development scholarships. Recognized hospitals and health systems appear as the institutions whose professionals are served (Partners HealthCare, Johns Hopkins Medicine, Cleveland Clinic Foundation, Mount Sinai Health System, SickKids Foundation, Dignity Health, Children's Hospital Los Angeles, Seattle Children's Hospital as top performers in FY 2016), but AHP does not derive concentrated revenue from any single institution — income is distributed across individual members and event registrants.

AHP maintains an advocacy function as a member of the Charitable Giving Coalition and Independent Sector's Giving 100 campaign, lobbying on Capitol Hill for preservation of the charitable giving tax deduction and the Johnson Amendment. The organization is governed by a board of directors and currently led by President and CEO Alice Ayres (appointed April 16, 2018), who succeeded Steven W. Churchill via interim leader Andrew Watt. AHP's competitive positioning rests on its 58-year operating history, its role as the de facto standards-setter for healthcare philanthropy reporting, and a recurring annual events calendar that aggregates the majority of senior practitioners in the field into a single professional community.

Name

Association for Healthcare Philanthropy

Legal name

Association for Healthcare Philanthropy

Website

https://ahp.org

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

The Association for Healthcare Philanthropy is a 501(c)(3) professional membership association founded in 1967 and headquartered in Washington, DC, serving healthcare philanthropy professionals and hospitals in the U.S. and Canada through benchmarking reports (Report on Giving, Salary Report), certification (FAHP), annual conferences, and the AHP Thrive member community.

Ownership category

akta.pro rank

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees for individual members, associate members, and Prime membership tiers providing access to resources, community, and professional development.
2. Publications and Reports: Sale of Report on Giving (annual benchmarking reports for US and Canada covering FY2022-FY2024), Salary Reports, and educational publications through the AHP Bookstore.
3. Event Registration: Registration fees for International Conference, Madison Institute, Convene Canada, and webinar series/courses.
4. Advertising and Sponsorship: Sponsorship opportunities at events and advertising in AHP publications and newsletters.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

AHP is a professional membership association that sells annual membership subscriptions, hosts educational conferences (International Conference, Madison Institute, Convene Canada), publishes proprietary benchmarking reports (Report on Giving, Salary Reports), delivers certification (FAHP), and runs an online peer community (AHP Thrive). Its offerings serve healthcare philanthropy professionals at hospitals and health systems in the U.S. and Canada.

Product overview

The Association for Healthcare Philanthropy (AHP) operates as a professional membership organization offering a comprehensive suite of resources, educational programs, benchmarking tools, and community platforms for healthcare philanthropy professionals. The core portfolio centers on annual benchmarking reports (Report on Giving, Salary Reports), professional development (International Conference, Madison Institute, Convene Canada, On-Demand Webinars), industry publications (Forward Thinking Magazine, AHP Connect Blog), and membership services (AHP Thrive Community, AHP Prime tier, Certification, Awards). The organization also provides practical tools including the Revenue Equivalency Calculator and maintains a Job Center for career opportunities. The AHP Bookstore offers digital and print publications, while the AHP High Performers recognition program identifies top-performing healthcare fundraising organizations.

Differentiator

Problem solved

Functional benefit

Brands

• AHP Prime: Premium membership tier offering exclusive tools, networking, and strategic resources for members
• Report on Giving
• Madison Institute
• Convene Canada
• AHP Connect Blog

Products and services

• Report on Giving
• Salary Report
• AHP International Conference
• Madison Institute
• Convene Canada
• AHP Prime Membership
• AHP Certification (FAHP)
• AHP Thrive Member Community
• On-Demand Webinars and Courses
• AHP Reporting Standards
• AHP Job Center
• Revenue Equivalency Calculator
• AHP Bookstore
• Awards Programs

Quantifiable outcome

• Top high performers raised median $23.799 million in U.S. and $21.265 million in Canada (FY 2016)

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Charitable Giving CoalitioncoreStrategic or Co-development PartnerAHP is a member of the Charitable Giving Coalition, joining 40+ nonprofits to advocate for protecting and expanding the charitable giving tax deduction. The coalition engages in legislative advocacy on Capitol Hill, including fly-ins and grassroots campaigns.
• Independent SectorcoreGTM or Marketing PartnerAHP participates in Independent Sector's Giving 100 campaign to advocate for universal charitable deduction. Independent Sector is a leadership network for America's charities, foundations, and corporate giving programs.
• WindfallminorGTM or Marketing PartnerPartnership for donor data and analytics, featured on AHP website with co-marketing content about major donor identification.
• Advancement ResourcesminorStrategic or Co-development PartnerContent partnership announced in 2017 for educational content related to major gift fundraising.
• Higher LogiccoreTechnology or IntegrationAHP Thrive community platform is powered by Higher Logic's community software. Higher Logic provides the platform infrastructure for member community engagement.
• Becker's Hospital ReviewminorGTM or Marketing PartnerMedia partnership for publishing AHP High Performers list and healthcare philanthropy content.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• American College of Healthcare Executives (ACHE): Professional society for healthcare executives with membership, credentialing (FACHE), and continuing education. Broad incumbent in healthcare leadership development, parallel to AHP's role for the philanthropy subset.
• Healthcare Financial Management Association (HFMA): Membership organization for healthcare finance professionals offering education, certification, and benchmarking. Broad incumbent serving the financial side of hospitals, complementary to AHP's philanthropy focus.
• American Hospital Association (AHA): The largest US hospital industry trade association. Broad incumbent that overlaps with AHP's member base (hospitals/health systems) but covers the full spectrum of hospital operations, advocacy, and policy rather than philanthropy specifically.
• National Council of Nonprofits: Network of state and regional nonprofit associations representing the broader charitable sector. Broad incumbent in nonprofit advocacy and policy, paralleling AHP's advocacy footprint for healthcare philanthropy.

Direct peers

• Independent Sector: National membership organization for charities, foundations, and corporate giving programs. Direct peer in nonprofit-sector advocacy and an existing AHP partner through the Giving 100 campaign.
• Association of Fundraising Professionals (AFP): The largest professional association for fundraising professionals globally. AFP is a direct peer in operating model (membership, certification, annual conference, code of ethics) but covers all fundraising verticals, whereas AHP is healthcare-specialized.
• Council for Advancement and Support of Education (CASE): Global professional association serving advancement professionals in educational institutions, with a parallel membership, conference, and benchmarking model. Direct peer in structure and revenue model, but verticalized to education rather than healthcare.
• CFRE International: Certifies fundraising executives via the CFRE credential and is co-marketed alongside AHP's FAHP. Direct peer in fundraising professional certification and continuing education, with overlapping member base.

Emerging players

• APRA (Association of Prospect Researchers for Advancement): Professional association for prospect development and advancement researchers in fundraising. Emerging player with overlapping member base and parallel conference/membership model, more specialized than AHP.
• Giving USA: Produces the annual Giving USA report on US charitable giving, the sector's most cited macro benchmark. Functions as a partial peer to AHP's Report on Giving but at the cross-sector rather than healthcare-vertical level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ahpintl
• Facebookfacebook.com/ahpintl
• LinkedInlinkedin.com/company/association-for-healthcare-philanthropy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Association for Healthcare Philanthropy