Armormax

What Armormax does

Armormax Inc., founded in 1993 and headquartered in Ogden, Utah, is a privately held S-Corporation and a subsidiary of International Armoring Corporation (IAC). The company custom-armors passenger vehicles, SUVs, trucks, vans, crossovers, and buses for high-net-worth individuals, executives, government officials, celebrities, law enforcement, and cash-in-transit operators. It has delivered more than 8,000 armored vehicles worldwide across its 30-year operating history.

The core offering is a conversion service that takes OEM vehicles and integrates a proprietary lightweight composite armor developed by IAC, marketed as Armormax, which is described as reducing added weight by up to 60% compared to traditional steel armoring and as ten times stronger than ballistic steel pound for pound. Complementing this is Lightweight Transparent Armor (LTA), a proprietary ballistic glass system rated from B4 (handgun) through B7 (armor-piercing), and a weld-free armoring technique. The company also sells supplementary modules including run-flat tires, smoke screen systems, safe rooms, and a B6 bulletproof backpack insert.

Armormax generates revenue primarily through one-time per-vehicle sales and armoring services, with pricing quote-based and dependent on vehicle type, ballistic protection level, and country of build. Go-to-market is sales-led via phone, web forms, and facility visits; it maintains manufacturing facilities in 16 countries spanning North America, Europe, the Middle East, Africa, and South and Southeast Asia, and ships vehicles globally. Sales channels are complemented by content marketing, YouTube demonstrations, earned media coverage, and SEO-oriented vehicle listings.

Name

Armormax

Legal name

Armormax Inc.

Website

https://armormax.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Armored Vehicle Manufacturing

NAICS

Automobile and Light Duty Motor Vehicle Manufacturing (33611)

SIC

Motor Vehicles & Passenger Car Bodies (3711), Truck & Bus Bodies (3713)

akta.pro primary industry

Armored Personnel Carriers (APCs) (IMABAJAC)

akta.pro secondary industries

Armor Systems (Passive/Reactive/Active Protection) & Survivability Kits (IMABAJAJ), Military & Tactical Off-Highway Vehicles (Armored, Tactical Mobility) (IMAHAIAJ)

Keywords

• Armored vehicle manufacturing
• Ballistic vehicle protection
• Bulletproof car conversions
• Custom armored SUVs
• Vehicle security armoring

Headquarters

HQ city

Ogden

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Armored Vehicle Manufacturing and Sales: Custom armored vehicle manufacturing and sales. Armormax takes existing vehicles and upgrades them with desired armoring specifications. Revenue generated from vehicle armoring services and finished armored vehicle sales. Pricing varies based on vehicle type, protection level, and customization options.
2. Vehicle Armoring Services: Services to armor used vehicles where customers can bring their own car for armoring transformation. Additional services include part sales, repairs, and ongoing maintenance.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Armormax manufactures and delivers customized armored passenger vehicles using proprietary Armormax composite armor and Lightweight Transparent Armor (LTA) ballistic glass, applied to customer-selected base vehicles including sedans, SUVs, trucks, vans, coupes, crossovers, hatchbacks, and buses. The company also offers supplementary protection options (run-flat tires, smoke screens, safe rooms, bomb blankets) and standalone ballistic products such as the B6 Bulletproof Backpack Insert.

Product overview

Armormax® is a vehicle armoring company that provides custom armored vehicle conversions, transforming standard vehicles into bulletproof machines using proprietary lightweight composite armor technology. The core offering is the Armormax® armoring service applied to various vehicle types including sedans (Mercedes S-Class, BMW 7 Series, Tesla Model S), SUVs (Cadillac Escalade, Toyota Landcruiser, Range Rover), trucks (Ford F-250, F-350, Rivian R1T, Tesla Cybertruck), vans (Mercedes Sprinter, Ford Transit for cash-in-transit), coupes, crossovers, and hatchbacks. The company also offers Lightweight Transparent Armor (LTA®) ballistic glass and supplementary protection add-ons including run-flat tires, smoke screen systems, bomb blankets, safe rooms, and B6 bulletproof backpack inserts. Armormax® has manufactured and delivered over 8,000 armored vehicles to every continent since 1993.

Differentiator

Problem solved

Functional benefit

Brands

• LTA (Lightweight Transparent Armor): Proprietary ballistic glass technology used in all armored vehicles
• Elitus Overlaps System

Products and services

• Armormax® Sedans Armored sedan conversions for luxury and executive vehicles (Mercedes S-Class, BMW 7 Series, Tesla Model S) delivering discreet B4-B7 ballistic protection while preserving factory styling. Targeted at HNW individuals, executives, and government officials.
• Armormax® SUVs Armored SUV conversions (Cadillac Escalade, Toyota Landcruiser, Range Rover, Jeep Wagoneer, Lamborghini Urus, Land Rover Defender) with advanced lightweight composite ballistic protection for families, executives, and protection details.
• Armormax® Trucks Armored pickup and commercial truck conversions (Ford F-150, F-250, F-350, Dodge Ram, Toyota Tundra, Rivian R1T, Tesla Cybertruck, Humvee) for personal, commercial, and tactical use.
• Armormax® Vans Armored van and cash-in-transit (CIT) vehicle conversions (Mercedes Sprinter, Chevrolet Express, Ford Transit, Metris) for cash transport, valuable cargo, and executive passenger use.
• Armormax® Coupes Armored luxury sports coupes (Bentley Continental, Aston Martin Vanquish, Aston Martin Rapide, Mercedes-Benz GLC 43) for high-net-worth individuals and celebrity clients.
• Armormax® Crossovers Armored crossover vehicles (BMW X6, Infiniti F35/QX70) using lightweight Armormax composite technology.
• Armormax® Hatchbacks Armored compact vehicles and hatchbacks (Tesla Model Y, Tesla Model 3, Volvo XC 90, Porsche Panamera) offering discreet ballistic protection in a smaller form factor.
• Bulletproof Buses Armored buses for corporate, religious, government, and group transportation, providing ballistic protection for large passenger groups operating in dangerous regions.
• Bulletproof Tesla Cybertruck Armored version of Tesla's electric pickup truck offering ballistic protection with the Cybertruck's distinctive design and up to 500+ miles of range.
• Bulletproof Rivian R1T Electric Truck Armored Rivian R1T electric pickup truck offering 260-400+ miles of range alongside full ballistic protection.
• B6 Bulletproof Backpack Insert Standalone lightweight ballistic panel inserts for backpacks capable of stopping AR-15 rounds, weighing significantly less than ballistic steel. Launched in 2023.
• Armormax Safe Rooms Reinforced safe room and vault systems engineered for integration into armored vehicles, providing maximum occupant protection in extreme threat scenarios.

Quantifiable outcome

• Weight reduction of up to 60% compared to traditional steel armoring
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AddArmor: US-based armoring company specializing in quick-turn armored passenger vehicles. Targets the same HNW and executive market with comparable protection levels and customization options.
• Sentry Armored Vehicles: Specializes in custom armored passenger vehicles with comparable B4–B7 protection levels. Competes head-to-head with Armormax for HNW individuals, executives, and government clients.
• INKAS Armored Vehicle Manufacturing: Toronto-based manufacturer of armored civilian vehicles (sedans, SUVs, trucks) with similar B4–B7 protection offerings. Directly competes with Armormax for the same HNW, government, and CIT customer base worldwide.
• Alpine Armoring: US-based armored vehicle manufacturer offering comparable passenger vehicle armoring (sedans, SUVs, trucks) with multiple CEN ballistic levels. Directly competes with Armormax in the civilian luxury armored segment.
• US Specialty Vehicles: Manufacturer of armored SUVs, sedans, and cash-in-transit vehicles with B4–B7 protection ratings. Comparable customer mix (HNW, government, CIT) and customization model to Armormax.
• The Armored Group (TAG): Manufacturer of armored vehicles for VIP, law enforcement, and cash-in-transit customers. Directly comparable to Armormax in product portfolio (sedans to buses), customer segments, and protection levels.

Emerging players

• Rezvani Motors: California-based low-volume vehicle manufacturer producing factory-armored civilian vehicles (e.g., Rezvani Vengeance). Overlaps with Armormax in HNW armored SUV/crossover demand but competes from an OEM rather than upfitter position.

Broad incumbents

• International Armoring Corporation (IAC): Armormax's parent entity and original developer of the Armormax composite technology. Operates adjacent branded armoring programs and serves as the licensor of Armormax's core IP — directly comparable product portfolio.
• Jankel Armouring: UK-based defense and security vehicle integrator with broader military, government, and commercial armoring programs. Overlaps with Armormax on VIP and protective-vehicle platforms but extends into full defense vehicle integration.

Regional players

• Centuridon: UK-based armored vehicle manufacturer serving European clients with comparable B-rated protection offerings. Comparable product line but primarily serves EMEA rather than overlapping Armormax's US/Africa/Asia footprint directly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/armouredcars
• Facebookfacebook.com/armormax
• LinkedInlinkedin.com/company/international-armoring-corporation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Armormax