Great Plains Regional Medical Center

What Great Plains Regional Medical Center does

Great Plains Regional Medical Center (GPRMC) is a 62-bed, Joint Commission accredited, public not-for-profit acute-care hospital founded in 1930 and headquartered at 1801 W. 3rd Street, Elk City, Oklahoma. It operates as a community-governed 501(c)(3) organization serving Western Oklahoma and the Eastern Texas Panhandle, with a stated continuum spanning emergency medicine, intensive care, surgery, obstetrics, oncology, orthopedics, behavioral health, cardiology, neurology, sleep medicine, radiology, laboratory, inpatient rehabilitation, swing-bed, and home health care. Annual throughput cited by GPRMC includes approximately 14,000 emergency room visits, 300+ births, and 3,500+ surgical patients. Clinical capacity is delivered through the main hospital plus distributed outpatient and specialty clinics in Elk City, Sayre, and Clinton, Oklahoma, supported by a workforce described internally as 'hundreds of physicians, nurses, and caregivers.'

GPRMC's technology footprint is centered on a Meditech electronic health record with three patient/provider portals (Meditech Cloud patient portal, MyGPRMC health portal, healow physician portal) and Vue PACS for radiology; eClinicalWorks is also referenced for clinical documentation, and Kronos Workforce Dimensions handles scheduling. The facility deployed Tru-D SmartUVC, a sensor-guided automated UVC disinfection system, for terminal cleaning of patient areas, ICUs, surgery suites, and emergency rooms. Operational integrations include Scriptcare for pharmacy, Benebridge for employee benefits, Care Learning for staff education, Iris Dispatch for communications, Citrix Access Gateway for remote employee access, MXMerchant for patient payments, and participation in Health Information Exchange for cross-provider care coordination.

The revenue model is service-based fee-for-service delivered via inpatient hospital stays, outpatient clinic visits, ancillary diagnostics, surgical procedures, and home health episodes, reimbursed through commercial insurance, Medicare, Medicaid, and self-pay. GPRMC supplements clinical revenue with foundation fundraising (the annual 'Evening at the Derby' event) and ancillary operations such as The Grill @ 1705 food service. A published financial assistance program caps charges at Amounts Generally Billed (AGB) for qualifying uninsured or underinsured patients at or below 200% of the Federal Poverty Level. No revenue figure is publicly disclosed; the organization is privately held by community governance with no parent company or private equity ownership.

Name

Great Plains Regional Medical Center

Legal name

Great Plains Regional Medical Center

Website

https://gprmc-ok.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

51–100 employees

Short description

Great Plains Regional Medical Center is a 62-bed, Joint Commission accredited, not-for-profit community hospital in Elk City, Oklahoma, serving Western Oklahoma and the Eastern Texas Panhandle with full-service acute, emergency, surgical, specialty, and home health care for over 90 years.

Ownership category

akta.pro rank

Product category

Acute Care Hospital Services

NAICS

General Medical and Surgical Hospitals (6221), Ambulatory Health Care Services (621), Outpatient Care Centers (6214), Health Care and Social Assistance (62)

SIC

Services-Hospitals (8060), Services-General Medical & Surgical Hospitals, Nec (8062), Services-Home Health Care Services (8082)

akta.pro primary industry

Community & Regional General Hospitals (HLAFAAAB)

akta.pro secondary industries

Skilled Home Health (Medicare-Certified) Agencies (HLAFAEAA), Critical Access & Rural Hospitals (HLAFAAAG)

Keywords

• Acute care hospital
• Emergency medical services
• Rural healthcare
• Surgical services
• Home health care

Headquarters

HQ city

Elk City

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Patient Healthcare Services: Direct patient care services including emergency medicine, surgery, obstetrics, diagnostics, and various medical specialties. Revenue generated through insurance reimbursement, Medicare, Medicaid, and self-pay patients.
2. Foundation Fundraising: The Foundation at GPRMC conducts fundraising campaigns and events including the annual 'Evening at the Derby' to support facility improvements and equipment purchases, such as the West OK Cancer Center linear accelerator upgrade campaign.
3. Food Service Operations: The Grill @ 1705 cafeteria and catering services operated by Chef Brian Cochrane for patients, guests, and employees.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Great Plains Regional Medical Center operates a 62-bed Joint Commission accredited not-for-profit acute care hospital in Elk City, Oklahoma, providing 24/7 emergency, surgical, ICU, obstetric, and specialty medical services to Western Oklahoma and the Eastern Texas Panhandle. In addition to inpatient care, the medical center delivers outpatient specialty and primary care through clinics in Elk City, Sayre, and Clinton, plus home health services and patient-facing digital portals. The organization also runs supporting programs including a financial assistance/charity care program, a foundation for philanthropic fundraising, the GPRMC Education Center, and the Grill cafeteria.

Product overview

Great Plains Regional Medical Center is a 62-bed Joint Commission accredited public not-for-profit healthcare system located in Elk City, Oklahoma, serving Western Oklahoma and the Eastern Texas Panhandle for over 90 years. The hospital provides a full continuum of care from acute to intensive services, operating as a unified hospital facility with multiple clinical departments and affiliated outpatient services. The core hospital services include 24/7 Emergency Department, Intensive Care Unit (14 beds), Inpatient Rehabilitation, and Swing Bed Program. The medical center offers comprehensive clinical specialty services spanning Anesthesiology, Bariatric, Behavioral Health/Senior Care, Cardiology, Dermatology, ENT, Family Practice, Gastroenterology, Gynecology, Home Health Care, Hospitalist, Inpatient Rehab, Lab, Nephrology, Neurology, Obstetrics/Gynecology, Oncology, Ophthalmology, Orthopedics, Pediatrics, Podiatry, Radiology, Rehab Services, Sleep Center, Surgery, and Urology. Patient-facing digital services include Meditech Cloud Patient Portal, MyGPRMC Health Portal, and healow Physician Portal. The facility also operates The Grill food services, provides financial assistance programs, and houses the West OK Cancer Center. A new Surgical Technology Program in partnership with SWOSU (first cohort Fall 2025) is located at the GPRMC Education Center.

Differentiator

Problem solved

Functional benefit

Products and services

• Great Plains Regional Medical Center - Hospital Services 62-bed Joint Commission accredited acute care hospital providing emergency care, surgery, intensive care, obstetrics, and specialty medical services for residents of Western Oklahoma and the Eastern Texas Panhandle.
• Emergency Department 24/7 emergency department staffed by emergency medicine trained physicians, designated as a paramedic-receiving facility, serving patients with urgent and emergent conditions.
• Urgent Care Walk-in urgent care clinic for non-emergency medical conditions, including the Sayre Clinic location providing ancillary care closer to home.
• Surgery Services Inpatient and outpatient surgical services spanning general and vascular, gastrointestinal, orthopedic, urological, ophthalmic, and endoscopic procedures, including lithotripsy.
• Intensive Care Unit (ICU) 14-bed intensive care unit providing critical care for severely ill medical, surgical, and post-operative patients.
• Women's Health / OBGYN Services Obstetric and gynecologic care including wellness exams, family planning, pregnancy care, labor and delivery, and advanced gynecological procedures.
• Orthopedic Surgery / Great Plains Orthopedics Comprehensive orthopedic care including arthroscopy for sports injuries, joint replacement, trauma care, and hand surgery with advanced robotics and computer-assisted techniques.
• West OK Cancer Center Cancer treatment center providing radiation therapy and oncology services, with active fundraising underway to replace its linear accelerator.
• Home Health Care Great Plains Home Health provides in-home care for patients including IV therapy, physical therapy, speech pathology, and occupational therapy.
• Sleep Center Sleep disorder diagnosis and treatment center staffed by board-certified sleep physicians and registered sleep technologists.
• Inpatient Rehabilitation Inpatient rehabilitation services for patients recovering from stroke, injury, surgery, or illness.
• Swing Bed Program Swing bed program providing short-term skilled nursing and rehabilitation care for patients after acute hospitalization before they return home.
• Radiology Services Diagnostic imaging services including X-ray, CT, MRI, mammography, nuclear medicine, and ultrasound, supported by a Vue PACS imaging system.
• Laboratory Services Full-service clinical laboratory offering diagnostic testing for inpatients, outpatients, and referring providers.
• Behavioral Health / Senior Care Mental health, behavioral health, and senior care services for adults and older adults in the region.
• Medical Specialty Services Specialty physician services including anesthesiology, bariatric, cardiology, dermatology, ENT, family practice, gastroenterology, gynecology, hospitalist, nephrology, neurology, ophthalmology, pediatrics, podiatry, and urology.
• Surgical Technology Program Two-year surgical technology education program in partnership with SWOSU, combining classroom instruction with hands-on clinical training in GPRMC operating rooms; graduates earn an Associate's Degree in Applied Science.
• Financial Assistance Program Charity care program for uninsured and underinsured patients with household gross income at or below 200% of Federal Poverty Level guidelines; qualifying patients are not charged more than Amounts Generally Billed to insured individuals.
• Patient Portal (Meditech Cloud) Online patient portal enabling patients to access medical records, review test results, and communicate with GPRMC healthcare providers.
• The Grill Food Services Retail food service and catering for patients, visitors, and employees, operated by Chef Brian Cochrane as a support service of the medical center.

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Southwestern Oklahoma State University (SWOSU)coreStrategic or Co-development Partner · 19 August 2024Partnership to launch a Surgical Technology program beginning Fall 2024. The two-year program will be housed at the GPRMC Education Center and will prepare students for careers in surgical technology. First year focuses on classroom instruction, second year provides hands-on clinical experience in GPRMC operating rooms. Graduates will earn an Associate's Degree in Applied Science.
• Oklahoma Department of Veteran AffairsminorOthersOklahoma Department of Veteran Affairs service representative visits GPRMC every Wednesday from 9:30 a.m. – 3:00 p.m. to advise and aid veterans in obtaining state and federal veterans benefits.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• OU Health: Oklahoma's academic health system anchored in Oklahoma City. Comparable as a higher-acuity referral destination that draws complex cases away from community hospitals like GPRMC, and as an indirect competitor for specialist recruitment.
• Mercy Health Oklahoma: National Catholic not-for-profit system with a significant Oklahoma presence. Comparable as a multi-site, faith-inspired community hospital operator serving similar rural and mid-size markets with a continuum-of-care model analogous to GPRMC.
• SSM Health St. Anthony: Catholic health system operating hospitals and clinics in Oklahoma. Comparable as a multi-specialty, multi-site provider competing for the same patient populations in central and western Oklahoma with similar community-hospital positioning.
• INTEGRIS Health: Oklahoma's largest not-for-profit health system operating multiple hospitals and clinics across the state. Directly relevant as a competing regional referral network that overlaps GPRMC's Western Oklahoma catchment and represents the primary outmigration alternative for higher-acuity cases.

Regional players

• BSA Health System: Multi-hospital system in the Texas Panhandle anchored in Amarillo. Directly comparable as a referral and community-hospital operator serving the Eastern Texas Panhandle catchment that GPRMC also targets, representing geographic overlap and patient outmigration risk.
• Northwest Texas Healthcare System: Hospital system based in Amarillo serving the Texas Panhandle. Comparable as a regional referral center that overlaps the Eastern Texas Panhandle portion of GPRMC's service area and competes for inpatient and specialty volume.

Direct peers

• Grady Memorial Hospital (Chickasha): Community hospital in Chickasha, Oklahoma providing similar general medical, surgical, and specialty services. Comparable as a similarly sized rural community hospital operating in central/western Oklahoma.
• Duncan Regional Hospital: Community hospital in Duncan, Oklahoma delivering acute care, surgery, obstetrics, and specialty services. Directly comparable in operating model, scale, and rural-Oklahoma community-hospital positioning.
• Jackson County Memorial Hospital: Independent community hospital in Altus, Oklahoma serving a rural Western Oklahoma population. Closely comparable to GPRMC in scale, geographic setting, and full-continuum service offering including home health and outpatient clinics.
• Comanche County Memorial Hospital: Community hospital in Lawton, Oklahoma offering a comparable mix of acute, surgical, obstetric, and specialty services to a regional/rural population. Closest direct functional peer to GPRMC in terms of bed scale, service mix, and community-hospital positioning in Oklahoma.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Great-Plains-Regional-Medical-Center-117597571617446

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Plains Regional Medical Center