What Hironic does

Hironic Co., Ltd. (KOSDAQ: 149980) is a South Korea-based medical aesthetic device company founded in 2006–2007 and headquartered in Yongin-si, Gyeonggi-do, with 101–250 employees. The company develops and manufactures energy-based aesthetic devices spanning seven distinct modalities — High-Intensity Focused Ultrasound (HIFU/MFU), Radio Frequency (RF), Ultra-High Frequency / Microwave (UHF), picosecond laser, cryotherapy, plasma, and needle-free microjetting — and increasingly combines them in single platforms (e.g., the V-RO ADVANCE / New Doublo 2.0 integrating HIFU + RF + RF Microneedle, and SYNERJET PRO combining micro-jetting, electroporation, and plasma). Proprietary technologies include FIM™ (Focused Intensive Microwave at 2.45 GHz), CNF (Complex Near Focusing), and independently developed needle-free microjet delivery.

The company sells hardware primarily to dermatology clinics, plastic surgery centers, and medical aesthetic institutions in South Korea via direct sales and globally through exclusive regional distribution partnerships covering North America (EMAGE Medical), Europe (BD Aesthetic Poland, Stellar Med Russia, plus named markets in Greece, Lithuania, Spain, UK, Germany, France), Asia-Pacific (Global SCP Singapore, Supreme Success Thailand, Chesda Lasermed Cambodia, Shin Saenghwal Group China), the Middle East (KMED UAE), and Latin America (named Colombia, Brazil distributors). It also operates an OEM model (US via EMAGE) and a consumables e-commerce channel (Hironic Mall). Revenue mix is anchored by hardware sales supplemented by recurring consumables (cartridges, tips, handpieces with 1-year warranty) and after-sales service. Subsidiary AttiBeBeauty extends the platform into the consumer/home-use HIFU device segment under the Homcera brand. Regulatory footprint covers Korean MFDS, US FDA 510(k), European CE MDR/MDD, Brazilian ANVISA, Taiwanese TFDA, Indian CDSCO, and Indonesian BPOM.

Hironic monetizes through direct device sales in Korea and exclusive supply / distribution agreements internationally, with several agreements including binding multi-year minimum unit purchase commitments (e.g., Singapore MIGLOU: 10/20/26 units across 2026–2028; Poland SYNERJET: 20/35 units). The company is publicly listed on KOSDAQ, has received a strategic investment from Cactus Private Equity, and in 2024 signed a 4-party MOU with the City of Taylor, Texas and the Taylor EDC to evaluate a US production facility. Recent product launches include MIGLOU and SYNERJET PRO in 2026, and the company signed an AI integration MOU with Laon People to embed AI features (including the AIMIMO skin diagnosis service) into its device portfolio.

Name

Hironic

Legal name

Hironic Co., Ltd.

Website

https://hironic.com

Company type

Public

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Hironic (KOSDAQ: 149980) is a South Korean manufacturer of energy-based medical aesthetic devices — including HIFU, RF, microwave, picosecond laser, cryotherapy, plasma, and needle-free injector platforms — sold to dermatology clinics and plastic surgery centers globally through exclusive regional distributors and direct sales.

Ownership category

akta.pro rank

Product category

Medical Aesthetic Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Surgical and Medical Instrument Manufacturing (339112)

SIC

Surgical & Medical Instruments & Apparatus (3841), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Laser & Energy-Based Dermatology (HLAKACAF)

Keywords

• Energy-based aesthetic devices
• Medical aesthetic equipment
• HIFU lifting systems
• RF microneedling devices
• Needle-free injector systems

Headquarters

HQ city

Yongsin

HQ country

South Korea

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D

Revenue model

1. Medical Aesthetic Device Sales: Hironic generates primary revenue from selling aesthetic medical devices to dermatology clinics, plastic surgery centers, and medical aesthetic institutions globally. Products include HIFU systems (V-RO ADVANCE / New Doublo 2.0, Doublo Gold), microwave devices (MIGLOU / MIGLOW), needle-free injectors (SYNERJET, SYNERJET PRO™), RF devices (SILKRO, GENTLO), picosecond lasers (PICOHI), cryotherapy devices (MICOOL-S), and plasma devices (PLASONIC). Device sales are conducted through direct sales teams and regional exclusive distributors.
2. Consumables (Cartridges and Tips): Hironic sells consumable products including cartridges, tips, and handpieces for its devices. The company operates Hironic Mall (hironicmall.com) as an online store for purchasing consumables. Consumables carry a 1-year warranty while main devices are covered by a 2-year warranty.
3. After-Sales Service and Warranty: Hironic provides after-sales service including emergency support via WhatsApp conference calls, early-bird service (pre-shift equipment inspection for high-volume clinics), midnight service (post-shift service), and multi-equipment discount programs. Services are supported by regional customer centers in Korea (Gangnam branch) with dedicated service hotlines.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Hironic develops and manufactures energy-based medical aesthetic devices using multiple energy platforms including High-Intensity Focused Ultrasound (HIFU/MFU), Radio Frequency (RF), Ultra-High Frequency (UHF/Microwave), picosecond laser, cryotherapy, plasma, and needle-free microjetting technologies. The company sells these devices directly and through exclusive regional distributors to dermatology clinics, plastic surgery centers, and medical aesthetic institutions worldwide. Its portfolio includes combination platforms that perform multiple aesthetic procedures from a single system.

Product overview

Hironic is a medical aesthetic device company specializing in energy-based aesthetic treatments. The product portfolio is organized into technology categories: UHF (MIGLOU for contouring), Injector (SYNERJET PRO for needle-free delivery), MFU (New Doublo 2.0/V-RO ADVANCE and Doublo Gold for lifting, Ultra Vera for women's health), Laser (PICOHI 300 for pigmentation/tattoo removal, SLIMUS for lipolysis), RF (SILKRO/GENTLO for skin tightening), Plasma (PLASONIC for skin rejuvenation), and Cryotherapy (MICOOL-S for fat reduction). The company focuses on non-invasive technologies combining HIFU, RF, microwave, laser, plasma, and microjetting technologies.

Differentiator

Problem solved

Functional benefit

Brands

• MIGLOU™: Ultra-high frequency (UHF) contouring device using FIM technology for face and body treatments
• SYNERJET PRO™
• New Doublo 2.0™
• Doublo Gold™
• Ultra Vera™
• PICOHI™ 300
• SILKRO™
• PLASONIC™
• MICOOL-S™

Products and services

• MIGLOU™ Ultra-High Frequency (UHF) contouring device powered by 2.45GHz FIM™ (Focused Intensive Microwave) technology for face and body treatments without surgery or downtime. Aimed at dermatology clinics and aesthetic institutions.
• SYNERJET PRO™ Third-generation needle-free injector utilizing penetration enhancing synergy of Microjetting, Electroporation, and Plasma technologies for fast, efficient, and uniform transdermal delivery of active ingredients into skin layers. For dermatology and aesthetic clinics.
• New Doublo 2.0™ (V-RO ADVANCE) Comprehensive lifting platform combining Microfocused Ultrasound (MFU/HIFU) and Radiofrequency (RF) technologies to optimize treatment results with synergistic effects. The world's first device enabling HIFU, RF, and RF Microneedle in a single platform. Aimed at dermatology and aesthetic clinics.
• PICOHI™ 300 300 picosecond laser system providing effective treatment for multicolored tattoos, pigmentations, scars, and skin rejuvenation with high power and efficiency. For aesthetic and dermatology clinics.
• SILKRO™ (GENTLO) Innovative combination of RF and PLASMA technologies delivering optimal results for skin lifting, tightening, and revitalization. For dermatology and aesthetic clinics.
• PLASONIC™ New generation skin care system combining plasma and ultrasonic technologies for comprehensive skin rejuvenation treatments.
• Doublo Gold™ Aesthetic MFU (Microfocused Ultrasound) system serving as a new standard for lifting treatments, building on the original Doublo platform.
• Ultra Vera™ World's first Vaginal Rejuvenation MFU System for women's health applications using microfocused ultrasound technology.
• MICOOL-S™ Cryotherapy device for non-invasive fat reduction through controlled cooling. Treats pseudogynecomastia of male by reducing fat layers via vacuum and cooling energy at -6°C to -10°C.
• SLIMUS™ Non-invasive lipolysis device using laser technology for body contouring and fat reduction.

Quantifiable outcome

• HIFU+RF combination treatment shows average 1.8x, up to 13.3x better improvement vs. HIFU alone across 14 assessment criteria including crow's feet wrinkles, nasolabial folds, jawline lifting, and pore size (published in WILEY Skin Research & Technology)
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature7 records

Partnerships

14 partnerships are on record, tiered core, key, strategic and minor.

• Global SCP Medical Systems Pte. Ltd.coreChannel Partner/ Reseller/ Distributor · 18 June 2026Hironic signed an exclusive 2-year distribution agreement (extendable) with Global SCP for MIGLOU in Singapore. Headquartered in Kallang, Singapore, Global SCP serves the Southeast Asia clinic and medical institution network. Minimum purchase quantities are set at 10 units (2026), 20 units (2027), and 26 units (2028).
• KMED Trading LLCcoreChannel Partner/ Reseller/ Distributor · 17 June 2026Hironic signed an exclusive 3-year distribution agreement with KMED Trading LLC (Dubai, UAE) for SILKRO in the UAE market. KMED serves the UAE aesthetic and clinic network as a premium beauty medical device distributor. The agreement is extendable through mutual agreement.
• BD Aesthetic Sp. z o.o.keyChannel Partner/ Reseller/ Distributor · 16 June 2026Hironic signed an exclusive 1-year distribution agreement with BD Aesthetic (Warsaw, Poland) for SYNERJET. BD Aesthetic serves aesthetic and cosmetology clinics across Poland. Minimum purchase quantities: 20 units (2026), 35 units (2027). The agreement includes a 20th anniversary promotional support package for BD Aesthetic's initial market launch.
• Laon People (라온피플)strategicTechnology or Integration · 30 May 2026Hironic signed an MOU with AI company Laon People for strategic partnership in AI technology integration. The collaboration aims to apply AI technology to Hironic's medical devices, introduce vision inspection in production processes, integrate AI-based skin diagnosis service (AIMIMO), and develop data-driven clinical services.
• Chesda LasermedkeyChannel Partner/ Reseller/ Distributor · 27 May 2026Hironic signed a 2-year exclusive distribution agreement with Chesda Lasermed (Phnom Penh, Cambodia) for SILKRO and SYNERJET. The agreement auto-renews for 1-year periods. Chesda Lasermed is the exclusive seller and service provider for both products across Cambodia, with planned supply of 4 units per product in H2 2026 and 13+ units per product in 2027, totaling 34+ units.
• Supreme Success Co., Ltd.keyChannel Partner/ Reseller/ Distributor · 26 May 2026Hironic signed an exclusive distribution agreement with Supreme Success Co., Ltd. (Bangkok, Thailand) for SILKRO in Thailand, effective June 1. The agreement operates on an auto-renewal basis and grants exclusive rights for sales and service of SILKRO across Thailand.
• Stellar Med (Russia)keyChannel Partner/ Reseller/ Distributor · 21 May 2026Hironic signed a distribution agreement with Stellar Med for three new energy devices in Russia, expanding its footprint in the Russian medical aesthetic market.
• EMAGE MedicalcoreChannel Partner/ Reseller/ Distributor · 15 May 2026Hironic signed an exclusive 2-year OEM supply agreement with EMAGE Medical (Charlotte, North Carolina) for its next-generation RF combination platform in the United States. EMAGE Medical holds exclusive sales and distribution rights across the US market and will supply the device under a locally customized brand. The agreement includes minimum annual purchase quantity clauses and FDA approval timeline provisions.
• V-RO LIFTING / New Doublo 2.0 Global DistributorskeyChannel Partner/ Reseller/ Distributor · 20 April 2026At the VVIP Partners Meeting held at Park Hyatt Seoul, Hironic gathered global partner companies and KOLs from various countries including Japan, Taiwan, Iraq, Greece, Russia, Turkey, and others. Partners share clinical applications of major medical devices and collaborate on product-specific features and market expansion.
• Mastern America LLCstrategicStrategic or Co-development Partner · 31 January 2024Hironic signed a 4-party MOU with Mastern America LLC, the City of Taylor, Texas, and the Economic Development Corporation of Taylor (EDC) to evaluate and advance the construction of a Hironic production facility in Taylor, Texas, USA. Mastern provides support for real estate acquisition, rights acquisition, development, design, and construction in Taylor, Texas.
• City of Taylor (Texas, USA)strategicStrategic or Co-development Partner · 31 January 2024Hironic signed a 4-party MOU to establish a production facility in Taylor, Texas, USA. The City of Taylor supports by introducing local real estate, assisting with development approvals, and providing active support throughout the process.
• EDC (Economic Development Corporation of Taylor)strategicStrategic or Co-development Partner · 31 January 2024As part of the 4-party MOU for Hironic's production facility in Taylor, Texas, EDC will provide maximum cooperation in offering incentive support available in the target area to enable Hironic's business operations.
• Gajin Consulting Group (가인지컨설팅그룹)minorStrategic or Co-development Partner · 3 January 2024Hironic signed an MOU with Gajin Consulting Group for Korean corporate growth support. The partnership aims to discover and nurture companies with customer value, and to produce and spread examples of healthy organizational culture among businesses.
• Shin Saenghwal Group (신생활그룹)keyChannel Partner/ Reseller/ Distributor · 4 July 2023Hironic's subsidiary AttiBeBeauty's distribution partner for the Homcera home-use HIFU device in China. Shin Saenghwal Group is a large Chinese company with ~4 trillion KRW annual revenue, operating cosmetics R&D, manufacturing, distribution, and sales systems. The contract value is approximately 2 billion KRW for Homcera supply.

Scale indicators12 records

Recent moves5 records

Expansion highlights7 records

Direct peers

• Cynosure (Hologic): US-based aesthetic device maker owned by Hologic, offering picosecond lasers, RF microneedling, body contouring and skin-rejuvenation platforms. Directly competes with Hironic's PICOHI, SILKRO and combination devices in North American dermatology and medspa channels.
• InMode: Israel/US maker of RF, laser and IPL-based platforms (Morpheus8, BodyTite, Evolve) used in dermatology and plastic surgery. Directly comparable to Hironic's RF microneedling (SILKRO/GENTLO) and combination lifting platforms.
• Lutronic: Korean aesthetic and medical laser company listed on KOSDAQ, with overlapping picosecond, HIFU-like and RF device lines. Targets the same dermatology and plastic surgery customer base as Hironic with comparable Korean-export-driven distribution model.
• Classys: Korean medical aesthetic device company and Hironic's closest domestic competitor, focused on HIFU/lifting platforms (Ultraformer) and body contouring devices. Directly comparable in product category (energy-based lifting), customer base (dermatology/plastic surgery clinics), and export-led go-to-market across Asia and emerging markets.
• Candela Medical: Global aesthetic device company offering lasers, RF and energy-based platforms for skin rejuvenation, pigmentation and body contouring. Competes with Hironic's PICOHI and other laser/RF devices in dermatology clinics across North America, Europe and APAC.
• BTL Aesthetics: Czech Republic/US developer of non-invasive body contouring, skin tightening and facial muscle-stimulation devices (EMsculpt, EMFACE, Exion). Competes with Hironic's MICOOL-S cryolipolysis and V-RO ADVANCE lifting/tightening platforms for the same clinic capex budgets.
• Alma Lasers (Sisram Medical): Israel-based global leader in energy-based medical and aesthetic devices (HIFU, RF, laser, body contouring), part of Fosun's Sisram Medical. Competes directly with Hironic's V-RO ADVANCE, SILKRO, PICOHI and MIGLOU platforms in dermatology clinics worldwide with deeper direct-sales infrastructure.
• Jeisys Medical: Korean aesthetic device manufacturer with overlapping HIFU (Ultraformer III), RF and injectable-adjacent technologies serving the same dermatology and plastic surgery customer base. Listed on KOSDAQ like Hironic and competes head-to-head in Korea, Southeast Asia and Latin America.
• Lumenis: Israel/global pioneer of energy-based aesthetic and surgical devices including lasers, IPL and RF platforms. Overlaps with Hironic's PICOHI picosecond and SLIMUS laser lipolysis offerings in dermatology and plastic surgery channels.
• Venus Concept: Canada/Israel aesthetic device company offering RF, IPL and combination energy-based platforms for skin rejuvenation, body contouring and hair removal. Competes with Hironic's combination devices and RF platforms in dermatology and medspa segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HIRONIC-102319183572406
• Instagraminstagram.com/hironic_global
• LinkedInlinkedin.com/company/hironic

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hironic